Rhoads Co

What Rhoads Co does

Rhoads Co is a Roswell, New Mexico-headquartered mechanical contractor founded in 1964 by Bob Rhoads that provides plumbing, heating, air conditioning, and general construction services to residential, commercial, industrial, healthcare, government, and educational customers across Southeast New Mexico, with licensing extending into Texas. The company operates through direct field service with 24/7 emergency dispatch (separate plumbing and HVAC hotlines), executing work ranging from minor residential repairs to industrial projects valued up to $15M, with $25M+ bonding capacity. It is a Carrier Factory Authorized Dealer offering Carrier's full product line, including the Infinity Series, supported by NATE-certified technicians and an in-house licensing base of over 90 professional credentials covering mechanical, plumbing, medical gas, refrigeration, electrical, and back-flow prevention disciplines.

Revenue is generated primarily through professional services across five streams: HVAC installation/repair/maintenance, plumbing (including the Drain Tiger specialty drain-cleaning sub-brand), restaurant equipment service, spray foam insulation via the Synergy Foam Solutions sub-brand, and general construction managed from concept to completion. The firm also owns adjacent operating subsidiaries in custom and subdivision home building (La Bella Vita Homes, La Bella Vita Customs) and commercial real estate development (La Bella Vita Plaza Business Complex), using Energy Star and Build Green NM certifications in the residential channel. GTM motion combines enterprise field sales and direct-to-consumer outreach, including seasonal promotions, rebates, and customer financing for new HVAC systems.

Ownership is concentrated in the Rhoads family: Rick Rhoads serves as President and majority shareholder (joined in 1979), with his son Westin Rhoads as Project Manager/Treasurer. In 2003 the firm established an Employee Stock Ownership Plan (ESOP), making it an employee-owned company while the family retained controlling interest. Named customers include Sandia National Laboratory, Kirtland Air Force Base, the Department of Energy, Carlsbad Caverns, multiple regional hospitals, Walmart, Sam's Club, Albertson's, Wells Fargo, Planet Fitness, and the Leprino Foods Cheese Plant. The company maintains EMR of .97 and OSHA rating of 1.1 and has held the Carrier President's Award in 2014 and 2015.

Name

Rhoads Co

Legal name

Rhoads Co

Website

https://rhoadsco.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

Rhoads Co is an employee-owned, Roswell, New Mexico-based mechanical contractor founded in 1964 that provides plumbing, HVAC, and general construction services to residential, commercial, industrial, healthcare, government, and educational customers across Southeast New Mexico and Texas, with operations reaching $15M industrial projects and 24/7 emergency dispatch.

Ownership category

akta.pro rank

Product category

Mechanical Contracting Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822), Building Equipment Contractors (2382)

SIC

Construction - Special Trade Contractors (1700), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

Keywords

• Plumbing services
• HVAC repair
• Mechanical contracting
• Commercial construction
• Spray foam insulation

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Installation and Repair: Installation, repair, and maintenance of heating and air conditioning systems. Services include new installations, emergency repairs, and ongoing maintenance for both residential and commercial customers. Revenue comes from both project-based work and service calls.
2. Plumbing Services: Full-service plumbing including retrofitting, simple/complex repairs, and complete overhauls. Also includes drain cleaning services through the Drain Tiger division. Revenue generated from service calls, repairs, and new installations.
3. General Construction: General construction services managing projects from concept to completion through their Design, Estimation, Plumbing, HVAC, Spray Foam and other divisions. Includes new building construction and renovation projects.
4. Restaurant Equipment Service: Full restaurant service and repair including maintenance, repair, installation of ice machines, coolers, freezers, cooking equipment, and HVAC systems for restaurants.
5. Spray Foam Insulation: Spray foam insulation services through Synergy Foam Solutions division for homes, businesses, storage units, animal shelters, and barns.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rhoads Co is a multi-disciplined mechanical contractor providing 24/7 residential plumbing, heating, and air conditioning repair, installation, and maintenance services through Carrier Factory Authorized Dealer status. For commercial customers, the firm delivers full-service general construction, sub-contracting, retrofit, and ongoing service/maintenance programs across HVAC, plumbing, spray foam insulation, restaurant equipment, and specialty mechanical systems in Southeast New Mexico.

Product overview

Rhoads Co is a multi-disciplined mechanical contractor offering residential and commercial services across Southeast New Mexico since 1964. The core offerings include residential plumbing, heating, and air conditioning services (delivered through Carrier Factory Authorized Dealer status), commercial construction and contracting services, and restaurant equipment services. The company operates several sub-brands: Drain Tiger for drain cleaning, La Bella Vita Homes/Plaza/Customs for residential construction, and Synergy Foam Solutions for insulation. Services range from emergency repairs to complete new installations for projects from $15M industrial jobs to minor residential repairs, with 24/7 emergency availability.

Differentiator

Problem solved

Functional benefit

Brands

• Drain Tiger: Drain cleaning and repair services, providing 24-hour drain problem resolution in Southeast New Mexico.
• La Bella Vita Homes
• La Bella Vita Plaza Business Complex
• La Bella Vita Customs
• Synergy Foam Solutions

Products and services

• Residential Plumbing Services Full residential plumbing services for homeowners in Southeast New Mexico, covering bathrooms, sinks, showers, kitchens, utility rooms, and yard plumbing. Includes retrofitting, simple and complex repairs, complete overhauls, and 24/7 emergency response. Delivered by licensed plumbers dispatched from the Roswell headquarters.
• Residential Heating Services Residential heating services for homeowners in Southeast New Mexico, including heat pumps, furnaces, and HVAC heating system installation, repair, and maintenance. Sold and serviced as a Carrier Factory Authorized Dealer offering Infinity Series and other Carrier product lines with up to 21 SEER efficiency ratings.
• Residential Air Conditioning Services Residential air conditioning services for homeowners in Southeast New Mexico, including cooling systems, heat pumps, and HVAC installation and repair with SEER ratings up to 21. Delivered as a Carrier Factory Authorized Dealer with 24/7 emergency response, rebates, seasonal promotions, and flexible financing.
• Commercial General Construction Full-service commercial construction management from concept to completion, integrating design, estimation, plumbing, HVAC, spray foam, and other mechanical divisions. Includes new building construction and renovation projects for commercial customers across Southeast New Mexico.
• Commercial Sub-Contractor, Repair, and Retrofit Services Sub-contracting services delivered to general contractors on existing commercial projects, as well as simple and major repairs, equipment upgrades, and retrofits for commercial properties. Customers include retail, hospitality, healthcare, education, and industrial operators.
• Commercial Service and Maintenance Programs Emergency repair services and ongoing preventive service/maintenance programs for commercial clients designed to minimize downtime and maintain operational efficiency across HVAC, plumbing, and mechanical systems.
• Restaurant Equipment Services Full restaurant service and repair covering commercial refrigeration (ice machines, walk-in coolers/freezers, beverage coolers), cooking equipment (fryers, ovens, grills), and preventive maintenance for restaurants and food service operators.
• Drain Tiger Drain Cleaning and Repair Specialized drain cleaning and repair service providing 24-hour spot-on service for resolving drain problems. Operates as the Drain Tiger division, serving residential and commercial customers across Southeast New Mexico.
• Synergy Foam Solutions Spray Foam Insulation Spray foam insulation services for homes, businesses, storage units, animal shelters, barns, and other structures, applicable to both existing buildings and new construction. Delivered through the Synergy Foam Solutions division.
• La Bella Vita Homes Energy Star and Build Green NM certified custom and subdivision home building services in Roswell and surrounding areas, operated by the La Bella Vita Homes subsidiary.
• La Bella Vita Customs Custom home building services for individual residential construction projects, delivered by the La Bella Vita Customs subsidiary.

Quantifiable outcome

• EMR rating of .97 demonstrating excellent safety record
• +3 more outcomes

Named customers35 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Carrier CorporationcoreTechnology or IntegrationRhoads Co is a Carrier Factory Authorized Dealer, requiring adherence to rigorous national standards, participation in factory training, and ongoing certification. This partnership provides access to Carrier's full product line including Infinity Series, premium technical support, and the use of Carrier's brand reputation and marketing materials.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/RhoadsCo1

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhoads Co