Principle Partners

What Principle Partners does

Principle Partners is a specialist executive search firm headquartered in Singapore that serves buy-side investment management firms and technology clients across Asia. Founded in January 2009 by Will Tan and June Tan, the firm operates from three offices in Singapore (HQ), Hong Kong, and Kuala Lumpur, covering Greater China, Japan, and Southeast Asia. It is privately held with no disclosed parent company, funding rounds, or institutional investors.

The firm offers two core services: high-touch executive search across five practice areas (Hedge Funds, Asset Management & Family Offices, Private Equity & Venture Capital, Technology, and ESG & Impact Investing), and customized talent mapping solutions built around a proprietary candidate database. Its team of approximately 15-17 consultants and directors, including Managing Directors in each office, combines 100+ years of search experience with prior buyside and sell-side operational backgrounds at firms such as Citadel Securities, BNP Paribas, JP Morgan, Bank of America Merrill Lynch, and Bloomberg News.

Revenue is generated through professional services fees — retained or contingency-based commissions on placements — for senior roles spanning front, middle, and back office functions across equities, macro, credit, systematic, private equity, venture capital, and technology mandates. The firm holds a Singapore Ministry of Manpower Employment Agency licence (No. 24C2276) and is PDPA-compliant. Cumulative output stands at 500+ professionals placed since inception, with clients collectively managing hundreds of billions of dollars in AUM.

Name

Principle Partners

Legal name

Principle Partners Pte Ltd

Website

https://principle-partners.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Principle Partners is a Singapore-headquartered specialist executive search firm serving buy-side investment management and technology firms across Asia via offices in Singapore, Hong Kong, and Kuala Lumpur.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Executive Search Services: Contingency-based or retained executive search fees for placing senior professionals in finance and technology roles across hedge funds, asset management, private equity, venture capital, and technology firms in Asia.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Principle Partners is an executive search firm that places senior professionals into buyside investment management and technology roles across Asia. Its two core services are high-touch Executive Search and customised Talent Mapping, delivered via specialised practice areas covering hedge funds, asset management and family offices, private equity and venture capital, technology, and ESG and impact investing.

Product overview

Principle Partners is an executive search firm offering two core services: Executive Search and Talent Mapping. The firm operates specialized practice areas covering Hedge Funds, Asset Management & Family Offices, Private Equity & Venture Capital, Technology, and ESG & Impact Investing. The Executive Search service provides high-touch recruitment with over a century of combined experience, while Talent Mapping offers customized intelligence solutions. All practice areas cover front, middle, and back office roles across Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Search
• Talent Mapping
• Hedge Fund Practice
• Asset Management and Family Office Practice
• Private Equity and Venture Capital Practice
• Technology Practice
• ESG and Impact Investing Practice

Quantifiable outcome

• More than 500 professionals placed across Asia since inception
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a large Executive Search business and strong Financial Services practice in Asia; overlaps with Principle Partners on buyside and fintech talent while also offering adjacent consulting and RPO services.
• Heidrick & Struggles: Global executive search and leadership advisory with deep Financial Services practice across Asia; competes with Principle Partners for senior buyside and fintech mandates but operates as a much larger diversified firm.
• Egon Zehnder: Global executive search and leadership advisory firm with active Asset Management and Private Equity practices in Asia; a direct competitor for C-suite buyside searches while also serving corporate and broader financial-services clients.
• Russell Reynolds Associates: Global executive search firm with dedicated Financial Services and Technology practices across Asia-Pacific; competes directly for senior leadership mandates at investment management and financial technology firms.
• Spencer Stuart: Leading global executive search firm with a strong Financial Services practice and significant Asia presence; overlaps with Principle Partners on CIO, portfolio manager and senior buyside searches but serves a broader range of industries and board-level mandates.

Regional players

• Ethos BeathChapman: Asia-Pacific headquartered executive search and talent advisory firm specializing in financial services and technology; directly comparable practice mix and geographic footprint to Principle Partners.

Direct peers

• Charterhouse Partnership: Asia-Pacific focused financial-services and technology recruitment firm with offices across Singapore, Hong Kong and other regional hubs; direct competitor for mid-to-senior front, middle and back office searches.
• Hamlyn Williams: Specialist financial-services and technology recruitment firm with strong APAC presence; comparable to Principle Partners in serving hedge funds, asset managers, PE and fintech with executive and senior professional search.
• Mondrian Alpha Recruitment Solutions: Specialist buyside executive search firm focused on investment management talent across Asia-Pacific and globally; one of the closest direct peers to Principle Partners' core hedge fund and asset management practice.
• Selby Jennings: Specialist financial-services recruitment firm focused on investment management, banking and technology; closely comparable to Principle Partners' buyside and technology practices across Asia and globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/principlep
• LinkedInlinkedin.com/company/principle-partners

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Principle Partners