Rogers Foods

What Rogers Foods does

Rogers Foods Ltd. is a privately held Canadian flour and cereal milling company headquartered in Armstrong, British Columbia, with a second mill in Chilliwack, BC. Founded in 1949, the company operates two manufacturing facilities producing premium-quality flours and cereal products sourced primarily from Canadian hard red spring wheat. Its product portfolio spans retail SKUs (all-purpose flour, no-additive flour, organic flour, large flake oats, multi-grain porridge blends, granola, and oat bran in 2.5kg-10kg packaging) and approximately 20 commercial flour variants (white flours, whole wheat flours including stone ground whole grain, soft wheat flours, rye flours, and organic specialty flours) sold in 20kg and 50lb bags.

The company serves two primary customer segments. Retail consumers across all Canadian provinces purchase Rogers products through grocery chains and Costco (BC). Commercial and industrial buyers, including professional bakeries, artisan bakers, and food manufacturers, source flour exclusively through three authorized brokers: Snow Cap in British Columbia, J&D Food Services in Alberta, and Dawn Foods on the US West Coast. Pricing for commercial accounts is quote-based and requires a business number; retail pricing is not publicly disclosed. The company does not operate direct e-commerce for retail flour, limiting online sales to limited mail-order through London Drugs for select cereals.

Rogers Foods generates revenue through two streams: packaged retail flour and cereal products sold through grocery distribution, and bulk commercial flour sold through broker channels to professional and industrial bakers. The company employs 51-100 people across its BC operations, has no disclosed parent entity, and operates without external private equity or venture capital funding. Its competitive positioning rests on 75+ years of milling heritage, Canadian wheat sourcing, batch-to-batch and crop-to-crop quality consistency, and a specialty portfolio that includes clean-label (unbleached/untreated), organic, and stone-milled whole grain options.

Name

Rogers Foods

Legal name

Rogers Foods Ltd.

Website

https://rogersfoods.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Rogers Foods is a privately held Canadian flour and cereal milling company operating two mills in British Columbia since 1949, supplying packaged retail flours and oats to Canadian grocery chains and bulk commercial flours to professional bakeries through regional broker networks including US West Coast export.

Ownership category

akta.pro rank

Product category

Flour and Cereal Milling

NAICS

Breakfast Cereal Manufacturing (31123)

SIC

Grain Mill Products (2040)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industry

Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)

Keywords

• Flour milling
• Cereal production
• Baking ingredients
• Whole grain products
• Commercial baking supplies

Headquarters

HQ city

Armstrong

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Flour and Cereal Products: Sale of packaged flour (all-purpose, bread, whole wheat, specialty) and cereal products (oats, porridge, granola, bran, germ) through retail grocery stores across Canada. Products sold in various sizes from 2.5kg to 10kg bags for retail consumers. Also available at Costco in BC (20kg bags).
2. Commercial/Industrial Flour Products: Sale of bulk commercial flours (white flours, whole wheat, specialty, organic) in 20kg and 50lb bags to professional bakers, commercial bakeries, and industrial food manufacturers. Requires business number to order through authorized brokers.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Rogers Foods is a Canadian flour and cereal milling company that produces and sells retail and commercial flour and cereal products. Founded in 1949 and headquartered in Armstrong, British Columbia, the company mills wheat, oats, and other grains into consumer-facing packaged goods and bulk ingredients sold to bakeries and food manufacturers.

Product overview

Rogers Foods is a proudly Canadian milling company with over 75 years of experience, producing premium-quality flour and cereal products for retail, commercial, and industrial customers. The company operates mills in Armstrong and Chilliwack, British Columbia. Their product portfolio consists of two main divisions: Retail Products and Commercial Products. Retail includes All Purpose Flours (standard, no-additive, and organic varieties in 2.5-10kg sizes), Porridge Oats (Healthy Grain Blend, Steel Cut Oat Blend, and Ancient Grain Blend), Granola (Cranberry Almond, Hazelnut Honey, and Raspberry Almond varieties), Large Flake Oats, Oat Bran, and Wheat Germ/Cereal products. Commercial Products are organized into Soft Wheat Flours (Snow Queen, Snow Ridge), Specialty Flours including Rye varieties (Dark Rye discontinued, Light Rye, Medium Rye) and Organic options (Canadian Organic White, Canadian Organic Whole Wheat), White Flours for various baking applications (Apex, Big White, Garibaldi, Golden Udon, North Peaks, Silver Star, Silver Star 202, Star Patent, Summit, Sun Peaks, Tillicum, Top Patent, Whistler, White Peaks), and Whole Wheat Flours (Stone Ground Whole Grain, Whole Wheat Coarse, Whole Wheat Extra Fine, WW North Star, Organic Whole Wheat). Products are sourced from Canadian wheat with quality control and assurance processes throughout production.

Differentiator

Problem solved

Functional benefit

Products and services

• Rogers All Purpose White Flour Retail packaged all-purpose white flour sold to home bakers and consumer shoppers through grocery retail channels.
• Rogers No-Additive White Flour Retail flour milled without additives, marketed to consumers seeking cleaner-label baking ingredients.
• Rogers Organic Flours Certified organic retail flours for consumers looking for organically grown baking products.
• Rogers Whole Wheat Flour Stone-ground whole wheat flour sold at retail to consumers for home baking.
• Rogers Large Flake Oats Rolled oat cereal product packaged for retail consumer use in hot cereal, baking, and granola preparation.
• Rogers Porridge Oats Retail porridge-style oats sold to consumers for breakfast cereal use.
• Rogers Oat Bran Retail oat bran product sold to health-conscious consumers for high-fiber diets and baking.
• Rogers Granola Retail-ready granola cereal product sold directly to consumer shoppers.
• Rogers Wheat Germ Retail wheat germ sold to consumers as a nutritional supplement and baking ingredient.
• Commercial White Flours Bulk white flour products sold to commercial bakeries and food manufacturers for industrial baking use.
• Commercial Soft Wheat Flours Soft wheat flour grades produced for commercial bakers making cakes, pastries, and cookies.
• Commercial Whole Wheat Flours Whole wheat flour supplied in bulk to commercial bakery and food manufacturing customers.
• Commercial Specialty Flours Specialty flour blends and grades supplied to commercial bakers and food processors with tailored specification needs.
• Commercial Organic Flours Certified organic bulk flour products supplied to commercial bakers and food manufacturers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Food Banks BCminorOthers · 1 January 2026Significant flour donation distributed to 38 food banks across British Columbia. Initiative reflects company's commitment to ensuring families have access to basic ingredients for wholesome meals at home.
• Tracy Irwin (Sugar Cake Cookie Macarons)minorGTM or Marketing Partner · 1 January 2026Food Network Champion and winner of The Big Bake Holiday. Partnership for Ultimate Valentine's Giveaway featuring custom cookie designs and decorating class gift cards. Represents company's influencer/creator collaboration strategy.
• Food For The Poor CanadaminorOthers · 1 January 2025Charitable partnership for food donations. In 2025, shipments of flour and essential food products were delivered through Food For The Poor Canada to orphanages and schools in Haiti, helping provide meals for children facing food insecurity.
• NOV Gleaners SocietyminorOthers · 1 January 2025Charitable partner in food donation initiatives. Collaborated with Food For The Poor Canada and NOV Gleaners Society to distribute flour and food products to communities in need, including orphanages and schools in Haiti.
• Snow CapcoreChannel Partner/ Reseller/ DistributorBC-based authorized broker for commercial flour products. Distributes Rogers commercial flours to professional bakers and commercial operations throughout British Columbia. Contact: 1-800-561-2868, [email protected]
• J&D Food ServicescoreChannel Partner/ Reseller/ DistributorAlberta-based authorized broker for commercial flour products. Distributes Rogers commercial flours to professional bakers and commercial operations throughout Alberta. Contact: 1-800-661-6038, [email protected]
• Dawn FoodscoreChannel Partner/ Reseller/ DistributorUS-based authorized distributor for West Coast commercial flour sales. Handles Rogers commercial flour distribution in the United States. Contact: 1-877-563-7507, [email protected]

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rogersfoods
• YouTubeyoutube.com/results?search_query=RogersFoods
• Facebookfacebook.com/RogersFoods
• LinkedInlinkedin.com/company/rogers-foods-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Foods