Sundsvall Golf Club

What Sundsvall Golf Club does

Sundsvalls Golfklubb (Sundsvall Golf Club) is a member-owned golf club founded in 1952, operating an 18-hole parkland course in Kvissleby, approximately 12 km south of Sundsvall, Sweden. The club, the 40th registered golf club in Sweden, generates revenue through tiered annual memberships (senior full membership at 7,025 kr, multiple junior and student tiers, green fee memberships, weekday and passive memberships), per-round green fees (600 kr standard, 420 kr for guests accompanied by a member), golf cart rentals, group bookings, and on-site accommodation at Ödlundska Gården (450 kr/person/night or 5,950 kr/night for the entire 18-bed house). Its operating subsidiary, Sundsvalls Golfbane AB, manages the facility and green fee revenue under the parent association's ownership.

The club's technical stack is composed of industry-standard golfing tools rather than proprietary technology: the On-tag/MG Bokning mobile app for tee time booking and GPS course guide, Golfens IT-System (GIT) for handicap and membership administration, a Top Tracer-equipped driving range for shot tracking, and a WordPress web presence. Service delivery is anchored by a core team of approximately 8 staff, including a club manager (Hans Östling), partner and competition manager (Tony Zetterberg), PGA Club Professional (Andreas Martinez), course manager (Mikael Nordberg), head greenkeeper, and reception/finance staff, with a board chaired by Mikael Sandberg providing member-elected governance.

Customer acquisition is hybrid direct-to-consumer and partnership-driven, spanning individual members, green fee guests, corporate golf groups, and a junior development program that includes a 500+ member Facebook group. The club operates reciprocal green fee agreements with 9 regional golf clubs, partnerships with Best Western Hotel Baltic for accommodation and Pro Golf Sundsvall for winter simulator training, and a MoreGolf Mastercard arrangement for installment payment of membership fees. A major course reconstruction project, approved by 90% of voting members in March 2021, is underway in 2025-2026, with the 2026 membership cycle marked by a new 1,250 kr one-time reconstruction fee levied on all adult players.

Name

Sundsvall Golf Club

Legal name

Sundsvalls Golfklubb

Website

https://sundsvallsgk.se

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Sundsvalls Golfklubb is a member-owned Swedish golf club operating an 18-hole parkland course in Kvissleby near Sundsvall, serving individual members, green fee guests, corporate groups, and a junior development program through annual memberships, green fees, and on-site accommodation.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club operations
• Golf course management
• Golf membership programs
• Junior golf development
• Golf tournament hosting

Headquarters

HQ city

Kvissleby

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees comprising membership fee, playing fee, and cleaning fee. Various categories including seniors (7,025 kr total), juniors (1,050-3,975 kr), full-time students (4,725 kr), green fee membership (1,200 kr), weekday membership (6,200 kr), and passive membership (500 kr). A one-time fee of 1,250 kr applies in 2026 for all players over 18 due to course reconstruction.
2. Green Fee Revenue: Revenue from non-member golf players. Standard green fee is 600 kr per round. Reduced green fee of 420 kr applies for guests accompanied by a full member. Competition green fee is 250 kr for seniors and 150 kr for juniors.
3. Golf Cart Rental: Golf cart rental at 400 kr per use (300 kr with medical certificate), or annual pass at 4,000 kr.
4. Group Booking Fees: Group booking fee of 400 kr per start time with minimum 2 start times required.
5. On-site Accommodation: Accommodation at Ödlundska gården at 450 kr per person/night (including towels and bed linen) or 5,950 kr/night for entire house (18 beds). RV/caravan parking at 250 kr/day. Reduced green fee for accommodation guests (450 kr seniors, 250 kr juniors).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sundsvalls Golfklubb is a Swedish member-owned golf club that provides access to an 18-hole parkland golf course, a Top Tracer-equipped driving range, on-site accommodation at Ödlundska Gården, golf instruction, junior development programs, and an annual tournament calendar. Revenue is generated from tiered annual memberships, per-round green fees, equipment and cart rentals, and accommodation bookings for members and visiting golfers in the Sundsvall region.

Product overview

Sundsvalls Golfklubb operates as a single-facility golf club offering a comprehensive golf experience centered on its 18-hole parkland course in Kvissleby, Sundsvall. The core product is the golf course itself, supplemented by a Top Tracer-equipped driving range, on-site accommodation at Ödlundska Gården, and instruction services led by PGA professional Andreas Martinez. The club provides a complete golf ecosystem including junior development programs, tournament competition structures (Juniorcupen, club championships, and series events), and various membership tiers. Additional services include golf cart rental and restaurant facilities. The club partners with Pro Golf Sundsvall for simulator golf, enabling year-round golf activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sundsvalls Golfklubb 18-Hole Golf Course
• Top Tracer Driving Range
• Ödlundska Gården Accommodation

Quantifiable outcome

• One of Sweden's most played golf courses by number of rounds in 2025

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Best Western Hotel Baltic SundsvallcoreGTM or Marketing PartnerHotel partnership offering reduced rates for club members staying at the hotel, typically 895 kr for double room including breakfast and gym access. Booking code 'Sundsvall GK' required. Members receive special offers on hotel nights when playing at the club.
• Pro Golf SundsvallcoreStrategic or Co-development PartnerPartnership for winter simulator golf training at their Nacksta facility. Club recommends their services for year-round golf and Andreas Martinez's winter training programs. Members receive unique offers and free access to tee areas as part of the partnership.
• Timrå GKminorGTM or Marketing PartnerCollaboration agreement allowing members to play at Timrå GK with 20% discount on regular green fee, and offering annual green fee options.
• Öjestrand GCminorGTM or Marketing PartnerCollaboration agreement with annual green fee option (3,500 kr for 2026, max 50) or 20% discount on regular green fee.
• Hudiksvalls GKminorGTM or Marketing PartnerRegional collaboration offering 20% discount on regular green fee for club members.
• Hussborgs GKminorGTM or Marketing PartnerRegional collaboration offering 20% discount on regular green fee for club members.
• Härnösands GKminorGTM or Marketing PartnerRegional collaboration offering 20% discount on regular green fee for club members.
• Klövsjö Vemdalens GKminorGTM or Marketing PartnerRegional collaboration offering 20% discount on regular green fee for club members.
• Sollefteå GKminorGTM or Marketing PartnerRegional collaboration offering 20% discount on regular green fee for club members.
• Sörfjärdens GKminorGTM or Marketing PartnerRegional collaboration offering 20% discount on regular green fee for club members.
• Åre GKminorGTM or Marketing PartnerRegional collaboration offering 20% discount on regular green fee for club members.
• Skatan CaféminorGTM or Marketing PartnerHIO partner and café located on or near the golf course, providing refreshments and food service for golfers.
• WangeskogminorGTM or Marketing PartnerEquipment rental partner offering 25% discount on all equipment rentals for club members (season 2024-2025).
• SE Däck ServiceminorGTM or Marketing PartnerTire service partner offering 40-minute golf lesson with Andreas Martinez when purchasing 4 new summer tires.
• MoreGolf MastercardminorGTM or Marketing PartnerCredit card partnership where club receives 500 kr per new approved customer. Club can offer installment payment options for membership fees.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Härnösands Golf Club (Härnösands GK): Reciprocal green-fee partner club south of Sundsvall along the Norrland coast. Member-owned club with the same subscription-plus-green-fee revenue model and similar junior-development structures, competing for the same pool of regional golfers.
• Öjestrand Golf Club: A regional member-owned golf club and Sundsvalls GK reciprocal partner (20% green-fee discount, 3,500 kr annual green-fee option, max 50 spots). Comparable as a northern Swedish golf club serving a similar catchment with a similar member-fee and green-fee revenue model.
• Hussborgs Golf Club (Hussborgs GK): Reciprocal green-fee partner and another regional member-owned club in the wider Sundsvall catchment. Directly comparable on club size, member-services offering, and reliance on the same Swedish golf ecosystem.
• Sollefteå Golf Club (Sollefteå GK): Reciprocal partner club inland from Sundsvall in Ångermanland. Operates an identical member-owned club model targeting the same northern Swedish golf market with reciprocal green-fee flows between members of both clubs.
• Åre Golf Club (Åre GK): Reciprocal partner club in the Jämtland mountain tourism region. While Åre is more tourism-leverageable due to the ski/golf dual-season resort economy, it operates the same member-association structure and is a directly comparable northern Swedish golf peer for regional play.
• Hudiksvalls Golf Club (Hudiksvalls GK): Reciprocal green-fee partner club offering 20% member discounts, located in Hudiksvall in Hälsingland, just north of Sundsvall. Operates a similar member-owned golf-course model serving the broader Västernorrland/Hälsingland regional golf market.
• Klövsjö Vemdalens Golf Club: Reciprocal green-fee partner club in the Härjedalen/Jämtland tourism region, focused on mountain golf. Comparable as a member-owned Swedish club catering to regional members and seasonal tourism - a stay-and-play profile similar to Sundsvalls GK's Ödlundska gården strategy.
• Timrå Golf Club (Timrå GK): One of Sundsvalls GK's 9 reciprocal green-fee partner clubs, located in the Sundsvall/Timrå region of northern Sweden. Same member-owned golf-club model offering similar 18-hole play, junior programs, and tee-time booking, making it the closest comparable club for the same regional catchment.
• Sörfjärdens Golf Club (Sörfjärdens GK): Reciprocal green-fee partner and another member-owned northern Swedish golf club. Same single-facility club model serving a similar regional catchment, making it a directly comparable peer for membership and rounds benchmarks.

Broad incumbents

• Barsebäck Golf & Country Club: One of Sweden's largest and most established member-owned golf complexes, with multiple 18-hole courses plus a hotel and resort amenities near Malmö. Not directly competitive geographically but a benchmark for premium member-owned Swedish golf operations with on-site accommodation, restaurant, and tournament programming.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SundsvallsGK
• Instagraminstagram.com/sundsvalls_golfklubb
• LinkedInlinkedin.com/company/sundsvalls-golfklubb

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundsvall Golf Club