Innova Power Solutions

What Innova Power Solutions does

Innova Power Solutions Inc. is a privately held Canadian company founded in 1999 and headquartered in Calgary, Alberta, that designs and manufactures smart downhole battery packs for the oil and gas directional-drilling market. The company's product platform centers on Lithium Thionyl Chloride (Li-SOCl2) battery packs with proprietary integrated data loggers; the current flagship is the SMART-4 pack, which records temperature, voltage, current, capacity, and tri-axial shock and vibration across 8MB of non-volatile memory, operates up to 180°C, and draws roughly 70% less energy than prior generations. Around the hardware sits a proprietary ecosystem: the WATSON PC application for data download, configuration, and depassivation/load testing; a weatherproof Bluetooth Reader Box for field use; Depassivation and Load Test boxes; and tool-specific cables. Innova also offers custom battery pack design and manufacturing services and maintains a catalog of variant SKUs tailored to specific downhole tool OEMs, including Tensor, Applied Physics (including a Nearbit compact variant), APS, Extreme, Blackmax, Bluestar, Focus Tensor, and Newsco MDM-MDM Rotary.

The business model is hardware-centric direct sales with no disclosed pricing and no recurring software revenue. WATSON is bundled with each battery pack rather than licensed separately, and accessories are sold as one-time hardware purchases. Go-to-market is an enterprise field-sales motion executed by two named sales representatives: Barry Reed covering the United States from a Conroe, Texas office, and Eric Hajduk covering Canada and international accounts from Calgary. The company serves global oilfield service customers from these North American operations, claims UN certification for battery pack manufacturing, holds ISO 9001:2015 quality management certification, and has IPC-certified soldering technicians.

Revenue concentration risk appears meaningful given the absence of disclosed customer logos, the small headcount (11-50 employees), the niche product surface, and the lack of any disclosed funding rounds or revenue figures. Differentiators rest on the proprietary SMART logger family, the WATSON software stack, and tool-OEM-specific configurations that create engineering switching costs once qualified into a customer's downhole tool design. No AI/ML capabilities, public APIs, or third-party integrations are described; the offering is best characterized as specialty industrial hardware with bundled deterministic data-logging software.

Name

Innova Power Solutions

Legal name

Innova Power Solutions Inc.

Website

https://innova-power.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Downhole Battery Packs

NAICS

Battery Manufacturing (33591), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industries

Battery Pack Manufacturing & Module Assembly (EUAFABAI), Battery Analytics, Digital Twins, SoH/SoC Estimation & Degradation-Aware Dispatch (EUAFAKAK), Battery Management Systems (BMS) & Pack Electronics Manufacturing (EUAFABAJ)

Keywords

• Downhole battery packs
• Smart battery systems
• Directional drilling batteries
• Oil and gas batteries
• Lithium thionyl chloride cells

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Smart Battery Pack Sales: Sale of proprietary SMART-4, legacy SMART-2 & 3 battery packs, and custom-designed battery solutions for downhole drilling applications. One-time hardware purchase model with bundled WATSON software.
2. Accessories and Software: Sale of accessories including Reader Box, Depassivation Box, and specialized cables. WATSON software bundled with battery packs; automated updates via internet connection.
3. Custom Design Services: Custom battery pack design, manufacturing, and testing services tailored to specific customer downhole tool requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Innova Power Solutions designs, manufactures, and sells SMART downhole battery packs for oil and gas directional drilling tools. The core offering centers on the SMART-4 battery pack (and legacy SMART-2/3 models) built with Lithium Thionyl Chloride (Li-SOCl2) cells, integrated data loggers, and bundled WATSON PC software. The portfolio also includes accessories (Reader Box, Depassivation Box, logger cables) and custom battery pack design and manufacturing services tailored to specific downhole tool OEMs.

Product overview

Innova Power Solutions is a leading provider of smart downhole battery packs for the oil and gas industry's directional drilling market. The product portfolio centers on the SMART-4 battery pack platform (current flagship) and legacy SMART-2/SMART-3 models, each integrating proprietary data logging technology. The ecosystem includes WATSON software for data retrieval, configuration, and analysis; Reader Box and Depassivation Box accessories for field and lab operations; and Depass cables for connectivity. The company also offers custom battery pack design and manufacturing services. Battery packs are offered in multiple variants tailored to specific downhole tool manufacturers including Tensor, Applied Physics, Extreme, Blackmax, Bluestar, Focus Tensor, and Newsco.

Differentiator

Problem solved

Functional benefit

Products and services

• SMART-4 Battery Packs The SMART-4 is the company's flagship downhole battery pack with an integrated logger that records temperature, voltage, current, capacity, and tri-axial shock and vibration data. It features 8MB of non-volatile memory, user-configurable sampling rates, operation up to 180°C, and 70% lower energy consumption than previous models, with optional Zoe module for real-time data transmission. Sold to oilfield service companies for use in directional drilling tools.
• Legacy SMART-2 & SMART-3 Battery Packs Previous generation SMART battery packs still manufactured and supported. SMART-2 logs temperature, voltage, current, and capacity; SMART-3 adds shock and vibration data. Both feature 256KB memory and serve the existing customer base. Sold to oilfield service companies using compatible legacy downhole tools.
• WATSON Software Proprietary Windows PC application bundled with every SMART battery pack. Downloads and graphically displays logged battery data, configures battery packs, and runs automated depassivation and load testing sequences via the Depassivation Box. For oil and gas engineers and field technicians managing SMART battery deployments.
• Reader Box Field reader enclosed in a weatherproof Pelican case with Bluetooth, 4-line LCD display, and keypad. Enables field depassivation of battery packs and viewing of basic battery information. For oilfield service crews needing portable diagnostic capability.
• Depassivation Box USB interface box that connects SMART battery packs to a PC running WATSON software. Supports open circuit voltage checks, depassivation, and automated load testing. 60V max voltage and 500mA fused current. For laboratory or office-based battery technicians and engineers.
• Depass Cable Kintec 0.9m logger cable with Kintec 10-Position, 4-Pin connector used to connect Tensor battery packs to Depass and Reader boxes. Operating temperature -40°C to +50°C, 22 AWG wire gauge. For users of Tensor tools and Innova SMART systems.
• Depass Cable MDM 0.9m logger cable with MDM 9, 15, or 21 Pin connector options, operating from -40°C to +50°C, 22 AWG wire gauge. Used in Depass and Reader boxes for battery packs with MDM connectors.
• Custom Battery Pack Design and Manufacturing Bespoke battery pack design, build, and testing service for oil and gas customers needing battery configurations outside the standard catalog. Includes design consultation, manufacturing with quality materials, stringent functional testing, and assembly verification procedures.
• Tensor Battery Pack Battery pack for Tensor downhole tools. Open Circuit Voltage 29V, 2.6kg, with Kintec 6-pin/4-socket top harness connector and 15-socket rigid high-temp MDM bottom connector. For operators using Tensor directional drilling tools.
• Applied Physics Battery Pack Battery pack for Applied Physics downhole tools. Open Circuit Voltage 29V, 2.6kg, with Positronic 2-pole male/female connectors. For operators using Applied Physics drilling tools.
• Applied Physics Nearbit Battery Pack Compact 0.8kg battery pack for Applied Physics Nearbit tools. Open Circuit Voltage 29V, MDM connectors, full SMART-4 logging with 8MB memory, 3-axis shock/vibration, and live communication. For near-bit drilling tool applications.
• APS Battery Pack Compact battery pack with SMART monitoring capabilities for APS downhole tools. For operators using APS drilling tools.
• Extreme Battery Pack Battery pack for Extreme Technology downhole tools. Open Circuit Voltage 14.68V, 2.3kg, with MDM 21-pin and MDM 15-socket connectors. For operators using Extreme Technology drilling tools.
• Blackmax Battery Pack Dual-voltage battery pack for Blackmax Technology. Gamma mode 29V / Transmitter mode 14V, 3.62kg, MDM 15-pin and LEMO 2S 650 connectors. For operators using Blackmax drilling tools.
• Bluestar Battery Pack Battery pack for Bluestar Technology tools. Open Circuit Voltage 29.36V, 2.6kg, MDM 15-pin and MDM 15-socket connectors. For operators using Bluestar drilling tools.
• Focus Tensor Battery Pack Battery pack for Focus Technology tools. Open Circuit Voltage 29.36V, 2.6kg, MDM 15-socket and Lemo 2M-10-pin connectors. For operators using Focus Tensor drilling tools.
• MDM-MDM Rotary Battery Pack Battery pack for Newsco tools. Open Circuit Voltage 14.68V, 2.6kg, MDM 15-socket and MDM 15-pin connectors. For operators using Newsco rotary drilling tools.

Quantifiable outcome

• 70% less energy consumption than SMART-2 & 3 loggers, enabling years of storage without depletion
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tadiran Batteries: US-based (now a Saft subsidiary) manufacturer of Li-SOCl2 cells and packs used in military, medical, utility, and oil and gas applications. Competes with Innova at the cell and pack level for downhole and industrial-grade primary lithium solutions.
• Electrochem Solutions: US specialty battery manufacturer (Integer Holdings subsidiary) producing primary lithium and custom battery packs for medical, military, and oil and gas downhole applications. Direct comparable in custom industrial/oilfield pack assembly.
• Epsilor: Israeli manufacturer of Lithium Thionyl Chloride (Li-SOCl2) cells and custom battery packs for military, industrial, and oil and gas applications. Epsilor is the most direct comparable to Innova, as both specialize in Li-SOCl2 pack assembly for harsh environments and serve oil and gas downhole customers.

Broad incumbents

• Saft (TotalEnergies): French industrial battery manufacturer (now part of TotalEnergies) producing primary lithium (including Li-SOCl2), lithium-ion, and nickel-based cells/packs for industrial, transport, and oil and gas markets. Parent of Tadiran; broad incumbent competitor.
• EaglePicher Technologies: Large US manufacturer of batteries and energy storage for defense, aerospace, and oil and gas, including downhole and high-temperature cells/packs. Broader incumbent with overlapping Li-SOCl2 and thermal battery product lines serving similar customers.
• Ultralife Corporation: US designer and manufacturer of primary lithium batteries, lithium-ion packs, and communications systems for military, medical, and industrial/oil and gas markets. Broader portfolio with overlap in primary lithium packs for harsh environments.

Emerging players

• RRC Power Solutions: German designer and manufacturer of custom battery packs, chargers, and power management solutions for medical, industrial, and oil and gas markets. Comparable in custom pack design and ruggedized industrial solutions.
• Lithium Battery Company: US-based manufacturer of custom industrial lithium primary and rechargeable battery packs, including for oil and gas exploration, military, and remote monitoring. Comparable as a smaller custom pack specialist in similar harsh-environment end uses.
• BMZ Group: German custom lithium-ion and primary lithium battery pack assembler serving industrial, e-mobility, and oil and gas applications. Comparable in custom pack design/assembly with a different geographic focus and broader chemistry portfolio.

Regional players

• HBL Power Systems: Indian manufacturer of industrial batteries and power systems including specialized packs for oil and gas, railways, and defense. Comparable in industrial pack assembly with strong regional presence, particularly in Asian oilfield markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/datavisualinc
• LinkedInlinkedin.com/company/universal-power-solutions-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innova Power Solutions