Crosby

What Crosby does

Crosby DCN (legal name CROSBY DCN S.C.) is a Mexican strategic consulting and business-development firm headquartered in Hermosillo, Sonora. Founded around 2014 by Jonathan Crosby Uribe and organized as a Sociedad Civil, the firm delivers a single flagship offering — the proprietary 'Método Crosby', a 6-step iterative methodology (Evaluation and Analysis, Validation, Strategy Development, Content Creation, Execution and Campaigns, Results) certified under ISO 9001:2015 — applied across eight in-house service lines: business strategy, Big Data and data mining, systems engineering, financial specialty, administration, relational marketing, corporate communication, and graphic design. The core technical platform is a proprietary Big Data / data-mining system that runs statistical modeling, predictive analytics and behavioral segmentation on clients' own sales, customer, inventory, billing and operational data; 'Marketing Relacional' sits on top as a stakeholder-activation methodology combining big data, statistics, networking and negotiation.

The firm operates a consultative, sales-led GTM targeting two primary segments: Mexican SMEs and PyMEs across multiple industries, and industrial-sector clients (manufacturing, automotive wiring, mining, logistics, industrial real estate) in northwestern Mexico — a roster that includes Leoni, Yazaki, TE Connectivity, Grupo Armstrong, Dynatech, SWEM, PAVSA, ICCARSON, MYPSA and Kabik. Engagement delivery is in-person at the Hermosillo office or virtual via Zoom, scoped as discrete strategic projects (feasibility studies, labor-availability mapping, big-data diagnostics, strategic plans, brand creation, digital infrastructure) on a quote-based, professional-services pricing model with multi-year retainer signals; pricing is not publicly disclosed. Distribution runs through direct consultative sales supplemented by a mature inbound content engine (30+ blog posts across Estrategia, Crecimiento, Liderazgo, Marketing, Tecnología; Facebook, Instagram, X, LinkedIn; SEO articles; short-form videos) and a 2024 strategic-associates ecosystem (DPA, City of Phoenix, Inveralia) supporting cross-border US-Mexico reach. The firm also maintains a 7+ year specialty practice in healthcare-provider marketing and a registered CROSBY DCN® trademark; it has no public funding history, no parent entity, and no disclosed revenue.

Name

Crosby

Legal name

CROSBY DCN S.C.

Website

https://crosby.mx

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Crosby DCN is a Mexican strategic consulting firm headquartered in Hermosillo, Sonora, that delivers its proprietary ISO 9001:2015-certified 'Método Crosby' methodology and in-house Big Data platform to SMEs and industrial-sector clients (including Leoni, Yazaki, and TE Connectivity) across Mexico.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Order Management & Customer Fulfillment Support (BPAAAAAE)

akta.pro secondary industries

Spend Analytics & Reporting Support (BPAAAJAJ), General Customer Service (Order/Account/Inquiries) (BPAAABAA)

Keywords

• Business consulting services
• Strategic marketing consulting
• Big data analytics
• Business development methodology
• Relational marketing strategy

Headquarters

HQ city

Hermosillo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic consulting & business development engagements: Project-based and ongoing consulting fees for the 6-step Crosby Method: business-model audits, big-data diagnostic studies, strategic planning, branding, content production, campaign execution, and continuous advisory work for SME and industrial-sector clients. Pricing is quote-based and not publicly disclosed.
2. Industrial-sector project work: Discrete industrial-sector deliverables such as feasibility studies for training centers, labor-availability and digital-mobility mapping, strategic marketing plans, big-data commercial analytics, brand creation, and digital infrastructure projects (per 'Servicios Sector Industrial' page).

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels10 records

Core offering

Crosby DCN provides strategic business consulting, big-data-driven diagnostics, and marketing development services for Mexican SMEs and industrial firms. Its work is delivered through a proprietary ISO 9001:2015-certified 6-step methodology (Método Crosby) covering evaluation, validation, strategy development, content creation, campaign execution, and results measurement. The firm offers eight in-house service lines — Business Strategy, Big Data & Data Mining, Systems Engineering, Financial Specialization, Administration, Relational Marketing, Corporate Communication, and Graphic Design — applied either as integrated engagements or via vertical-specific Industrial Sector Services.

Product overview

Crosby DCN operates as a unified strategic business consulting and marketing firm — not a modular SaaS platform. Its single core offering is "El Método Crosby," a 6-step iterative consulting methodology (Evaluación y Análisis → Validación → Desarrollo de estrategias → Creación de contenido → Ejecución y campañas → Resultados) certified under ISO 9001:2015 and refined over more than a decade. The firm delivers this methodology through eight in-house service lines: Estrategia de Negocio, Big Data y Minería de Datos, Ingeniería en Sistemas, Especialidad Financiera, Administración, Marketing Relacional, Comunicación, and Diseño Gráfico. These capabilities are applied either as integrated engagements or via the firm's vertical-specific Industrial Sector Services portfolio. Marketing Relacional is positioned as a flagship proprietary sub-methodology that complements the core Crosby Method by activating stakeholder relationships through Big Data and networking.

Differentiator

Problem solved

Functional benefit

Products and services

• El Método Crosby (Crosby Method) Crosby DCN's proprietary ISO 9001:2015-certified six-step iterative consulting methodology: (1) Evaluación y Análisis, (2) Validación, (3) Desarrollo de estrategias, (4) Creación de contenido, (5) Ejecución y campañas, (6) Resultados. The methodology is the firm's flagship framework for delivering strategic consulting engagements.
• Estrategia de Negocio (Business Strategy) Definition of critical paths, business models, and long-term vision. Includes Business Model Canvas (CANVAS) analysis and strategic alignment of culture, purpose, values, and key segments.
• Big Data y Minería de Datos Statistical analysis and data modeling to eliminate uncertainty in decision-making. Includes data mining of sales history, customer databases, billing records, and sociodemographic data for pattern discovery and predictive modeling.
• Ingeniería en Sistemas (Systems Engineering) Development of robust digital infrastructure, servers, and operational process automation for client businesses.
• Especialidad Financiera (Financial Specialization) Economic feasibility analysis, cash flow projection, and ROI maximization.
• Administración (Administration) Resource optimization, talent management, and efficient organizational structuring.
• Marketing Relacional (Relational Marketing) Crosby DCN's proprietary methodology combining Big Data, statistics, networking, negotiation, and profile development to research, classify, and activate stakeholder relationships (clients, suppliers, employees, allies) for sustainable business growth.
• Comunicación Corporativa (Corporate Communication) Discursive clarity and strategic alignment of internal and external corporate messaging, including management of internal communication systems (email, intranets, bulletins) and external strategic, operational, and brand-awareness communications.
• Diseño Gráfico (Graphic Design) Visual projection of brand authority, branding, and aesthetic coherence aligned with brand identity, with emphasis on usability in communication design.
• Servicios Sector Industrial (Industrial Sector Services) Industry-tailored projects including feasibility studies for industrial facilities, workforce availability studies with digital mapping, strategic marketing plans, commercial strategy development, and Big Data analytics for commercial strategy. Reference clients include Dynatech, Leoni, Grupo Armstrong, SWEM, PAVSA, TE Connectivity, Kabik, Yazaki, AIMMGM, CSyD, ICCARSON, Kuali, and MYPSA.

Quantifiable outcome

• 48% of capital trapped in inventory freed; monthly cash flow improved 65%; operating profitability lifted 22%; storage space reduced 30% in four months (aesthetic consumer-products client).
• +5 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• DPAcoreStrategic or Co-development PartnerDPA is listed as one of Crosby DCN's strategic associates on the official 'Asociados y aliados estratégicos' page alongside the City of Phoenix and Inveralia. No further detail is provided on the nature of the alliance, but inclusion on the dedicated associates page signals it is a recognized commercial/strategic partner.
• City of PhoenixcoreStrategic or Co-development PartnerThe City of Phoenix appears as a Crosby DCN strategic associate, suggesting a cross-border US-Mexico cooperation — likely around industrial, economic-development or labor-mobility initiatives given Crosby's portfolio of labor-availability and mobility-mapping projects.
• InveraliacoreStrategic or Co-development PartnerInveralia is listed as the third Crosby DCN strategic associate on the official 'Asociados y aliados estratégicos' page. The partner's name suggests investment-related activity, though no detail on the relationship scope is provided in the source.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bain & Company (Mexico): Global strategy firm with a Mexico office and deep industrial / consumer practices; competes with Crosby for the same Mexican industrial-sector transformation mandates.
• McKinsey & Company (Mexico): Global management consultancy with a long-standing Mexico practice serving industrial, automotive, and consumer clients — including several of the same enterprise accounts Crosby targets (Leoni, TE Connectivity, mining majors).
• BBDO Mexico: Global advertising network with a Mexican footprint serving major consumer and industrial brands — overlaps with Crosby on branding, content, and corporate-communication engagements.
• Ernst & Young (EY Mexico): Big-4 advisory firm with a Mexico practice spanning strategy, customer, and analytics consulting — an adjacent incumbent targeting similar Mexican enterprise accounts.
• Ogilvy Mexico: One of the largest advertising and brand-strategy networks in Mexico; competes with Crosby's branding, content, and corporate-communication service lines for mid-market and enterprise clients.
• Boston Consulting Group (Mexico): Global strategy consultancy with a Mexico office; competes for automotive, mining, and industrial-sector clients in the same addressable market as Crosby.
• Deloitte Mexico: Big-4 advisory firm offering strategy, analytics, and transformation consulting across Mexican industrial clients — competing head-to-head for enterprise engagements.

Direct peers

• Praxis (Mexican consultancy): Mexican business-consulting firm offering strategy, operations, and technology advisory to Mexican enterprise and mid-market clients — a comparable mid-sized strategic consultancy competing for similar mandates.
• Salles Sainz Grant Thornton: Mexican member of Grant Thornton's advisory network providing consulting, transaction, and advisory services to Mexican mid-market and enterprise clients — comparable in size, regional focus, and SME-to-enterprise reach to Crosby.
• Terán\TBWA: One of Mexico's largest independent creative agencies, headquartered in Monterrey; offers branding, advertising, and integrated communications to Mexican enterprise and SME clients — a closer direct peer than the global networks given similar regional footprint and SME reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crosbydcn
• Facebookfacebook.com/CrosbyDCN
• LinkedInlinkedin.com/company/crosbydcn/posts/?feedView=all
• Instagraminstagram.com/crosby_dcn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosby