Alitis Investment Counsel

What Alitis Investment Counsel does

Alitis Investment Counsel Inc. is a privately held, British Columbia-based investment counsel and wealth management firm founded in 2009 by Cecil Baldry-White in the wake of the 2008 financial crisis. The firm manages over $500 million in private client assets (as of late 2025) through a proprietary platform of seven pooled investment funds: the Alitis Income and Growth Pool, Private Mortgage Fund, Private REIT, Private Real Estate LP, Growth Pool, Dividend Growth Pool, and Strategic Income Pool. These pools blend traditional equities and fixed income with alternative exposures (private mortgages, private real estate, private debt, private equity, hedge funds), giving retail-accessible clients investment opportunities typically gated to ultra-HNW or institutional investors. The firm is differentiated by its focus on multi-asset, alternatives-inclusive portfolios designed to dampen market drawdowns — explicitly a lesson drawn from the 2008 crisis.

Alitis serves three primary client segments: affluent individuals and families with at least $500,000 in investable household assets (including those preparing for or in retirement), business owners and professionals building legacy wealth, and third-party investment and financial advisors who use the Alitis Private Mortgage Fund and Private REIT to service their own clients. Distribution is relationship-based, conducted through three British Columbia offices (Campbell River headquarters, Comox Valley, Victoria) and a small marketing footprint across LinkedIn, Facebook, Instagram, YouTube, a monthly newsletter, and an insights blog. The investment management offering is operationally integrated with affiliated entity Alitis Wealth Planning Inc., which delivers financial, estate, retirement, insurance, cashflow, and tax planning under a joint privacy framework.

The firm generates revenue from portfolio management and advisory fees, applied as a percentage of AUM in line with industry practice; specific fee schedules are not publicly disclosed. The leadership team is led by CEO Lisa Sillanpää (effective January 1, 2026, succeeding Todd Blaseckie), with Co-CIOs Mitchell Prothman and Thomas Nowak, CRO Chris Kyer, CCRO Deborah Workman, and CFOO Nic Przada; the firm cites over 250 years of collective industry experience. No external funding has been raised, ownership remains with founders and senior management, and there are no disclosed M&A, parent company, or institutional investor relationships. The firm has no disclosed proprietary technology platform, no API or mobile application, and no AI/ML capability disclosed in source materials.

Name

Alitis Investment Counsel

Legal name

Alitis Investment Counsel Inc.

Website

https://alitis.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Alitis Investment Counsel is a privately held BC-based wealth management firm managing over $500M in AUM through seven proprietary pooled funds that combine traditional and alternative investments, serving affluent individuals, families, business owners, and third-party advisors with a $500K minimum investable-asset threshold.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Wealth management
• Portfolio management
• Alternative investments
• Financial planning
• Discretionary investment counsel

Headquarters

HQ city

Campbell River

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Portfolio Management and Advisory Fees: Alitis Investment Counsel generates revenue through portfolio management fees and investment advisory services charged to clients managing over $490 million in private client assets. The firm offers a suite of investment pools including the Alitis Income and Growth Pool, Alitis Private Mortgage Fund, Alitis Private REIT, Alitis Private Real Estate LP, Alitis Growth Pool, Alitis Dividend Growth Pool, and Alitis Strategic Income Pool. Fees are likely assessed as a percentage of assets under management (AUM), consistent with industry practice for investment counsel firms serving high net worth clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Alitis Investment Counsel is a Canadian registered portfolio manager that manages over $500 million in private client assets through a suite of seven proprietary pooled investment funds (Alitis Income and Growth Pool, Private Mortgage Fund, Private REIT, Private Real Estate LP, Growth Pool, Dividend Growth Pool, and Strategic Income Pool). The firm combines traditional and alternative investments (private real estate, private mortgages, private debt, private equity, hedge funds) and complements the funds with comprehensive financial, estate, retirement, insurance, and tax planning services delivered through three offices in British Columbia.

Product overview

Alitis Investment Counsel is a wealth management firm offering a platform of pooled investment funds combined with financial planning services. The core investment products include seven distinct Alitis Pools: Alitis Income and Growth Pool, Alitis Private Mortgage Fund, Alitis Private REIT, Alitis Private Real Estate LP, Alitis Growth Pool, Alitis Dividend Growth Pool, and Alitis Strategic Income Pool. These funds utilize a combination of traditional investments (stocks, bonds, fixed income) and alternative investments (private real estate, private mortgages, private debt, hedge funds) to provide diversification and access to opportunities typically reserved for high net worth investors. Complementing the investment funds are comprehensive financial planning services covering financial planning, estate planning, retirement planning, and insurance planning. The firm serves affluent individuals with a minimum of $500,000 in investable assets, business owners, and those preparing for retirement.

Differentiator

Problem solved

Functional benefit

Brands

• Alitis Income and Growth Pool: A flagship diversified investment pool combining traditional and alternative investments.
• Alitis Private Mortgage Fund
• Alitis Private REIT
• Alitis Private Real Estate LP
• Alitis Growth Pool
• Alitis Dividend Growth Pool
• Alitis Strategic Income Pool

Products and services

• Alitis Income and Growth Pool A diversified investment pool combining traditional and alternative investments designed to generate income and capital growth for affluent investors.
• Alitis Private Mortgage Fund

Quantifiable outcome

• Delivered positive investment returns in 2022 (a challenging year for traditional investments) while many investors accepted notable hits to their returns.
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Alitis Asset ManagementcoreOthers · 1 January 2009Alitis Asset Management is a related entity that manages the Alitis Private Mortgage Fund and Alitis Private REIT investment products. Alitis Investment Counsel partners with Alitis Asset Management to provide investment solutions to clients. The entity operates at alitisassetmanagement.ca and was co-founded alongside Alitis Investment Counsel, with Cecil Baldry-White as founder.
• Alitis Wealth PlanningcoreOthersAlitis Wealth Planning is a related entity providing financial planning services including estate planning, insurance planning, retirement planning, and cashflow/investment/tax planning. Alitis Investment Counsel and Alitis Wealth Planning share a joint privacy policy and collectively serve the full financial needs of their clients. Both entities acknowledge the same traditional territories and work in an integrated manner.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Leith Wheeler Investment Counsel: Vancouver-based independent investment counsel managing pooled funds and discretionary portfolios for individuals, families, and institutions. Closely comparable to Alitis as a Western Canadian private investment counsel with pooled fund vehicles.
• Nicola Wealth Management: BC-headquartered discretionary wealth manager serving HNW families with proprietary pooled funds and alternative investments (real estate, private debt). Directly comparable to Alitis on geography, target client ($1M+ HNW), and multi-asset/alt-led product strategy.
• T.E. Wealth: Canadian boutique wealth management firm offering discretionary portfolio management and financial planning to HNW individuals and families. Comparable to Alitis in its integrated wealth counsel plus pooled-fund structure.
• Hillsdale Investment Management: Canadian independent investment manager offering pooled funds and customized portfolios to advisors and HNW clients. Comparable to Alitis on multi-asset pooled structure and advisor-channel distribution.
• PWL Capital: Canadian independent wealth management firm with a national footprint of advisor offices serving affluent households. Comparable to Alitis on its advisor-led, fee-based discretionary portfolio model serving HNW clients.
• TriDelta Private Wealth: Canadian independent private wealth management firm serving HNW clients with personalized portfolio strategies. Comparable to Alitis on boutique scale, fee-only advisor model, and discretionary HNW mandate.
• Mandeville Private Client: Canadian boutique private client firm offering discretionary wealth management with alternative investment access for affluent households. Comparable to Alitis on HNW targeting, alts inclusion, and pooled fund delivery.

Broad incumbents

• CI Private Wealth (CI Financial): High-net-worth advisory arm of CI Financial serving affluent Canadian families with discretionary wealth management and alts. Comparable to Alitis on HNW target client and alts inclusion, but with vastly greater scale, multi-province presence, and institutional resources.
• IG Wealth Management (IGM Financial): One of Canada's largest wealth management platforms serving affluent and mass-affluent households through a national advisor network. Comparable to Alitis on the HNW advisory value proposition, but operates at vastly greater scale with broader product distribution and lower per-client cost ratios.

Emerging players

• Q Wealth Partners: Canadian partnership-based wealth management platform built by consolidating independent advisor teams. Partially comparable to Alitis on HNW discretionary mandates and advisor-centric model, but with a more aggressive multi-office consolidation strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8RTTzO7dboRZuyPPWSPWEA
• Facebookfacebook.com/AlitisIC
• LinkedInlinkedin.com/company/alitis-investment-counsel
• Instagraminstagram.com/alitisinvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alitis Investment Counsel