Sage Music

What Sage Music does

Sage Music is a privately held music education company operating since 2011/2012 under founder and CEO Jason Sagebiel, a U.S. Marine Corps veteran and CUNY music professor. It delivers one-on-one private instruction across 12 instruments (guitar, piano, voice/singing, violin, cello, flute, clarinet, saxophone, drums, trumpet, ukulele, and composition) through two physical schools — the original location in Long Island City, Queens, NY, and a newer facility at 209 W. Poplar St. in San Antonio, TX — plus a proprietary online platform, Sage Music Meet, which serves students in 47 U.S. states and 22 countries.

The company's core product is the Arpeggio® Music Learning System, a proprietary, science-backed teaching framework that structures every lesson through an eight-step process (Goal Setting, Structured Planning, Guided Feedback, Intentional Practice, Personalized Attention, Welcoming Environment, Progress Tracking, Client Care), rooted in deliberate practice research and cognitive science. Teachers are W-2 employees who complete an in-house training program; all incoming students are onboarded via a one-hour guided process that includes a psychological assessment for learning-style personalization. Supporting products include the Student Dashboard (recording review, lesson notes, goal-setting), The Sage Student flagship course (a standalone $549 self-paced program), group classes, recitals and open mics, and the Music Match student-networking program.

Sage Music monetizes primarily through recurring subscriptions (a fixed-slot Subscription plan and a Flex Plan billed monthly with ~4 lessons/month) and prepaid lesson packages and group classes with multi-month expiration. The company claims 234,469+ lessons taught, an 11-month average enrollment that is roughly 3x the industry benchmark, and a 4.9/5 rating across 262 third-party reviews; revenue is not publicly disclosed. The company is privately held with no funding rounds, parent company, or institutional investment identified in the input data, and operates from the U.S. with an LLC legal entity domiciled in Texas.

Name

Sage Music

Legal name

Sage Music, LLC

Website

https://sagemusic.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sage Music is a private music school with locations in New York City and San Antonio, plus a global online platform, teaching 12 instruments through its proprietary Arpeggio® learning framework to beginners through advanced students of all ages, with subscription-based recurring and prepaid lesson plans.

Ownership category

akta.pro rank

Product category

Music Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Music Lessons (Instrumental) (EDAMANAA)

akta.pro secondary industries

Private Voice Lessons (Vocal) (EDAMANAB), Online / Virtual Music Instruction & Platforms (EDAMANAI), Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ)

Keywords

• Music lessons
• Music education
• Private music instruction
• Online music lessons
• Music school

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Lessons: Monthly recurring subscription for lessons at a set recurring date and time. Billed monthly with approximately 4 lessons per month. No refunds or credits for missed lessons.
2. Flex Plan Lessons: Monthly recurring subscription with flexible scheduling. Students can schedule lessons up to 14 days in advance. Provides scheduling flexibility while maintaining recurring revenue.
3. Prepaid Lessons: One-time prepaid packages for individual lessons. Unused lessons expire after 3 months. Cannot be rescheduled once scheduled.
4. Group Classes: Prepaid group instruction including studio classes, performance practice classes, recitals, and open mics. All offered on a prepaid-only basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Sage Music provides private one-on-one music instruction across multiple instruments (guitar, piano, voice, violin, cello, flute, clarinet, saxophone, drums, trumpet, ukulele, and composition), delivered either in-person at its New York City and San Antonio schools or online via its proprietary Sage Music Meet video platform. Lessons are delivered through the proprietary Arpeggio® Music Learning System, an 8-step structured framework grounded in learning science and cognitive psychology, supported by company-employed teachers trained in-house and complemented by group classes, community events, and a flagship self-paced course.

Product overview

Sage Music is a music education company offering a unified platform centered on its proprietary Arpeggio® Music Learning System — a science-backed teaching framework. The core offering consists of private music lessons (in-person at New York City and San Antonio locations, or online via proprietary video platform) across guitar, piano, voice, violin, cello, flute, clarinet, saxophone, drums, trumpet, ukulele, and composition. Supporting products include the Student Dashboard for progress tracking, Group Classes (Studio Classes, Performance & Practice Class), Community Events (Recitals, Open Mics), the Student Onboarding Program, The Sage Student flagship course, and the Music Match program for student networking. Additional offerings include a Referral Program, Flex Plan pricing option, and Knowledge Base resource library. The company also offers subscription-based lesson plans alongside prepaid options.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Music Lessons One-on-one personalized music instruction across guitar, piano, voice, violin, cello, flute, clarinet, saxophone, drums, trumpet, ukulele, and composition, available in-person at the New York City and San Antonio school locations or online. Targeted at students of all ages and stages from absolute beginners to aspiring professionals.
• Online Music Lessons (Sage Music Online) Virtual music lessons delivered via Sage Music's proprietary video platform, providing the same Arpeggio® framework and trained teachers as in-person lessons, with recorded sessions, student dashboard access, and digital community features for students worldwide.
• Arpeggio® Music Learning System Sage Music's proprietary, science-backed teaching framework grounded in learning science and cognitive psychology, featuring an 8-step structured approach (Goal Setting, Structured Planning, Guided Feedback, Intentional Practice, Personalized Attention, Welcoming Environment, Progress Tracking, and Client Care) that personalizes instruction around each student's goals, learning style, and pace.
• Group Classes (Studio Classes, Performance & Practice Class) Group instruction formats including Studio Classes, Performance Practice Class, and related workshops that connect students, build performance confidence, and develop skills through shared musical experiences. Offered on a prepaid-only basis.
• The Sage Student (Flagship Self-Paced Course) Comprehensive self-paced course teaching students everything they need to know about learning and mastering music, with a standalone value of $549 and included with lesson enrollment at Sage Music.
• Community Events & Performances (Recitals, Open Mics) Concerts, recitals, workshops, open mics, and performance events that bring students together to perform, learn, and connect through music. Free enrollment for Sage Music students.

Quantifiable outcome

• Students stay enrolled for 11 months on average compared to 3-month national average (3x longer retention)
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Referral Program Partners (Individuals)minorGTM or Marketing PartnerIndividual customers who refer new students to Sage Music receive rewards including free lessons, money, or account credits. Referred students receive a $75 discount on their first enrollment. Unlimited earning potential.
• Referral Program Partners (Organizations)minorGTM or Marketing PartnerOrganizations including schools, studios, and other entities that refer new students to Sage Music. Partners receive referral codes, links, and commission structures.
• Amazon.comminorOthersThird-party affiliate link partner for book and music product recommendations. Sage Music receives a small commission from qualifying purchases through Amazon.com links.
• SheetMusicPlus.comminorOthersThird-party affiliate partner for sheet music recommendations. Sage Music receives a small commission from qualifying purchases through SheetMusicPlus.com links.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SageMusicCo
• YouTubeyoutube.com/c/SageMusicCo
• Facebookfacebook.com/SageMusicCo
• LinkedInlinkedin.com/company/sage-music
• Instagraminstagram.com/SageMusicCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage Music