What Sonance Audition does

Sonance Audition is a France-headquartered network of independent audiologists (audioprothésistes), founded in 2014 and operating under the SARL/SAS K2B GROUP parent entity based in Aubenas. It aggregates 117 credentialed hearing-care professionals across more than 100 physical centers covering all 13 metropolitan French regions plus international extensions into Switzerland (Rolle) and Monaco, structured as a brand-license (licence de marque) association with 5-year member contracts and central governance by three co-gérants (Laurent Buri, Anne-Sophie Buri, Hervé Bouberka).

The core offering centers on the diagnosis and treatment of hearing loss. Products include contour, mini-contour, and intra-ear hearing aids (aides auditives), with both fully reimbursed 100% Santé basket devices and higher-tier upgradeable models; complementary custom hearing-protection devices for musicians, swimmers, motorcyclists, hunters, and the general public; and specialized pediatric audiology services that use reactometry, conditioned orientation reflex (ROC) testing, and Boorsma-list speech audiometry. The technical platform is modest and consumer-facing: a web-based Hearing Loss Simulator built on the IEC 60118-15 standard and the Web Audio API lets visitors experience simulated hearing deficits and tinnitus, acting as a top-of-funnel education and lead-generation tool paired with a free 5-minute online hearing test and an appointment-booking/center-locator.

The business model is a B2C retail services and hardware channel. Revenue is generated primarily through hardware sales of hearing aids — largely reimbursed under France's 100% Santé reform via Sécurité Sociale and complementary health insurers — supplemented by professional audiology services (free hearing assessments, fitting, adjustment, free maintenance and consumables, and unlimited follow-up). Distribution is overwhelmingly physical retail through the member-owned centers; marketing combines a content-led website ("Le Mag" blog, educational content), organic social (Facebook, Instagram, LinkedIn), SEO, and the digital self-serve tools that feed into in-person bookings. Patient segments include adults with age-related or noise-induced hearing loss as the primary use case, plus pediatric, tinnitus (acouphènes), and hyperacusis patients as secondary segments.

Name

Sonance Audition

Legal name

SARL K2B GROUP

Website

https://sonance-audition.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sonance Audition is a France-based network of 117 independent audiologists operating 100+ hearing centers across France, Switzerland, and Monaco, providing hearing assessments, hearing-aid fitting, pediatric audiology, and hearing protection under the 100% Santé reimbursement framework.

Ownership category

akta.pro rank

Product category

Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription) (EDAFAKAC)

Keywords

• Hearing aids retail
• Audiology services
• Hearing assessments
• Hearing healthcare
• Hearing protection products

Headquarters

HQ city

Drumettaz-clarafond

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: Sale of hearing aids (aides auditives) to patients with hearing loss. The company offers various types of hearing aids including contour, mini-contour, and intra devices.
2. Audiology Services: Professional audiology services including free hearing assessments (bilan auditif gratuit), hearing aid fitting, adjustment, maintenance, and ongoing follow-up care.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sonance Audition operates a network of 100+ independent audiology centers across France, providing hearing aids (contour, mini-contour, and intra-ear models), free hearing assessments, hearing aid fitting, adjustments, maintenance, and unlimited follow-up care through 117 independent audiologists. The network also offers pediatric audiology services, custom hearing protection products, and an interactive web-based hearing loss simulator for patient education.

Product overview

Sonance Audition is a network of independent audiologists (audioprothésistes) providing comprehensive hearing healthcare services across France. The offering centers on hearing aids (aides auditives) available in contour, mini-contour, and intra-ear models, complemented by free hearing tests and assessments. The company operates a hearing loss simulator tool (simulateur de perte auditive) on its website for patient education. Specialized pediatric audiology services are offered through trained specialists who use age-appropriate testing methods including reactometry and Boorsma lists for speech audiometry. The network participates in France's 100% santé reform, offering fully reimbursed hearing aids. Additional products include custom hearing protection devices for various use cases. Services include equipment fitting, free maintenance, consumables, and unlimited follow-up care across 117 independent audiologists operating over 100 centers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Aides auditives (Hearing Aids)

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Audika: Audika is one of the largest dedicated hearing aid retail networks in France, owned by the Demant Group. It operates corporate-owned centers across France offering hearing assessments, fittings, and follow-up care, directly competing with Sonance Audition for the same patient base and reimbursement pathways.
• Amplifon: Amplifon is the global leader in hearing care retail with significant presence in France through corporate centers and franchise networks. It competes directly with Sonance Audition on hearing aid distribution, free hearing tests, and 100% Santé coverage, with materially larger scale and international footprint.
• Vivason: Vivason (formerly Audition Conseil / Audio 2000) is a French network of independent hearing aid centers operating under a similar groupement/affiliation model. It targets the same adult hearing-loss patient, offers similar 100% Santé basket devices, and competes for both patients and member audiologists.
• Krys Audition: Krys Audition extends the Krys optical retail brand into audiology with dedicated hearing centers across France. It uses cross-traffic from optical stores to drive hearing-aid sales, directly overlapping Sonance Audition's adult presbyacousis patient segment and 100% Santé positioning.
• Optical Center: Optical Center operates large-scale optical stores in France with attached audiology services, including hearing aid sales and assessments. It competes with Sonance Audition on accessibility, price-led positioning, and bundled optical-plus-hearing offers.
• Audition Santé: Audition Santé is a French network of independent hearing aid specialists offering assessments, fittings, and 100% Santé devices. It shares Sonance Audition's independent-audiologist positioning and competes directly for the same nationwide French retail audiology patient.

Broad incumbents

• Alain Afflelou Acousticien: Afflelou, the French optical incumbent, has expanded into dedicated audiology centers (Acousticien) leveraging its large retail footprint and brand. It is a broader incumbent entering audiology and competes for the same 100% Santé-basket patients, but audiology is a smaller vertical within its overall optical business.
• Demant: Demant is the Danish parent of Oticon and owns Audika, making it both a hearing-aid manufacturer and a downstream retail competitor in France via Audika. It is comparable as the integrated upstream-plus-retail incumbent whose scale and product roadmap shape the supply and pricing environment Sonance Audition operates in.

Others

• Sonova: Sonova (Phonak, Unitron) is a leading global hearing-aid manufacturer and a key upstream supplier of devices sold through French audiology networks including Sonance Audition. It is comparable as a strategic supplier/counterparty that controls product roadmap and wholesale pricing power.

Regional players

• Specsavers Hearcare: Specsavers, headquartered in the UK, has been expanding into France with optical-plus-hearcare store concepts similar to its UK model. While primarily UK/European, it represents a potential future direct competitor in France and is comparable on the optical-retail-meets-audiology model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SonanceAudition
• LinkedInlinkedin.com/company/sonance-audition
• Instagraminstagram.com/sonanceaudition

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonance Audition