American Miniature Horse Association

What American Miniature Horse Association does

The American Miniature Horse Association (AMHA), headquartered at 5601 S. Interstate 35W in Alvarado, Texas, is a membership-based nonprofit breed registry and show association founded in 1978. It serves breeders, exhibitors, trainers, and youth across the United States, Canada, and a growing international footprint, operating the official stud book for the American Miniature Horse breed and enforcing published breed standards. Its core services include horse registration, transfers, leases, permanent height cards, and DNA/genetic verification coordinated with the UC Davis Veterinary Genetics Laboratory, alongside year-round member programming such as the Amateur and AOTE divisions, the AMHyA Youth Program, the Gelding Incentive Fund, and the Halter Futurity.

The organization runs an annual event circuit anchored by two Regional Championship Shows — Western in Rancho Murieta, California (June 26-28) and Eastern in Springfield, Ohio (July 10-12) — that feed the World Championship Show at Will Rogers Memorial Center in Fort Worth, Texas (September 25 - October 3, 2026). Its operational backbone is a custom Windows-based in-house software system developed during 2020-2022 to replace a 37+ year-old DOS platform; this system delivers the Stud Book Online database with real-time pedigree and ownership verification, show management with Honor Roll tracking, and in-house certificate printing, but is not exposed as an external API.

AMHA monetizes through a fragmented, transaction-heavy revenue stack: annual membership subscriptions, per-transaction horse registration and transfer fees (with broad increases effective January 1, 2026), show entry fees (including late and jackpot fees), auto-renewing marketplace directory subscriptions (Stallion at $99/year; Farm, Trainer, and Business at $149/year each), advertising in the World Show Program and the live webcast, sales of the printed Rule Book and the Miniature Horse World Year In Review, show approval/result fees, futurity nominations across Halter and Performance programs (the latter being phased out), and a tiered software sponsorship program priced up to $10,000 for Platinum. The 11-50 employee organization is governed by an Executive Committee, Regional Directors, and an elected/appointed committee structure, with no outside capital, parent company, or public listing.

Name

American Miniature Horse Association

Legal name

The American Miniature Horse Association

Website

https://amha.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Breed Registry and Equestrian Association Services

NAICS

Horses and Other Equine Production (11292), Horses and Other Equine Production (112920)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Services-Racing, Including Track Operation (7948), Agricultural Services (700)

akta.pro industry

PRIMARYAFAEAGAA

Horse Breeding & Stud Farms

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

SECONDARYAFAEAGAF

Sport/Show Horse Training & Performance Programs

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

Keywords

• Breed registry services
• Equestrian association
• Horse registration
• Show management
• Pedigree database

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual memberships run from January 1 through December 31 and include subscription to Stud Book Online. Various membership types including youth (AMHyA), amateur, and professional.
2. Horse Registration Fees: Registration fees for horses increased effective January 1, 2026. Includes new registrations, transfers, height cards, and DNA testing.
3. Show Entry Fees: Revenue from World Championship Show and Regional Championship Shows, including late entry fees ($110 per horse after close of entries). Amateur Halter Jackpot classes at $55 per horse if received by deadline.
4. Marketplace Directory Listings: Stallion Directory $99/year, Farm Directory $149/year, Trainer Directory $149/year, Business Directory $149/year. All listings auto-renew annually on January 1.
5. Software Sponsorship Program: Tiered sponsorship program: Platinum $10,000 (3-year commitment or one-time), Gold $7,125, Silver $4,275, Bronze $1,425. Includes advertising benefits, web banners, and show signage.
6. World Show Program Advertising: Full page color ads $400, B&W $200; Half page $100; Business card $50. Prime positions (Inside Back Cover $700, Centerfold $450-800) for annual World Show Program.
7. World Show Webcast Banners: 30-second commercial on live webcast $500 (excluding production); Large web banner $250. Thousands of individual logins viewing the AMHA World Show webcast.
8. Rule Book Sales: 2026 printed Rule Book available for $15 plus shipping ($5 within US for 1, $8 for 2, calculated for more). International shipping $32 each.
9. Miniature Horse World Publication: Annual publication Year In Review available for purchase at $12 plus shipping. Limited quantities available.
10. Show Manager Fees: Show Approval Fees $30/judge; Show Results Fees $1/horse/judge; $200 conversion fee for manually submitted results effective 1/1/2026.
11. Halter Futurity Nominations: Stallion nomination fee $150 annually; Mare nomination $50 pre-utero or $150 post-utero. Foal nomination scales with age ($300 at 2-3 months, $100/month thereafter). Two-year-old sustaining $150.
12. Performance Futurity Nominations: Weanling 0-4 months $25; Weanling 4-8 months $50; Over 8 months to Yearling $100; Yearling to 3 years $200 ($300 after close of World Show entries). Discontinued effective 1/1/2024 with last classes in 2026-2028.
13. Gelding Incentive Fund Nominations: 1 Category $50; 2 Categories $45 each; 3+ Categories $40 each (before World Show close of entries). Late nominations $50 per category. Total payout in 2025 was $7,999.99.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

AMHA operates as the official breed registry and member association for American Miniature Horses, providing horse registration, transfers, pedigree tracking through the proprietary Stud Book Online, and DNA verification via UC Davis. The organization sanctions and runs an annual competition circuit including Regional Championship Shows (Western and Eastern) and the World Championship Show in Fort Worth, TX, while delivering supporting programs such as futurities, the Gelding Incentive Fund, amateur and youth divisions, and online marketplace directories for stallions, farms, trainers, and businesses.

Product overview

The American Miniature Horse Association (AMHA) operates as a breed registry and member organization rather than a traditional software product company. Its core offering centers on the Stud Book Online—a proprietary in-house registration and pedigree database—and associated registration services for miniature horses. The organization delivers member value through a portfolio of programs including Regional and World Championship Shows, Halter and Performance Futurity programs, Gelding Incentive Fund, Amateur and Youth (AMHyA) programs, and Mini Hours recognition. AMHA provides marketplace directories (Stallion, Farm, Trainer, Business) as paid advertising services, publishes the annual Miniature Horse World journal and World Show Program, and operates a Software Sponsorship program for technology funding. All services are oriented toward supporting the miniature horse breeding, showing, and ownership community rather than serving as a conventional SaaS or technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• AMHyA: American Miniature Horse Association Youth Program - organization for young people interested in miniature horses with members in the United States, Canada, and worldwide.
• Miniature Horse World

Products and services

• Stud Book Online
• Horse Registration Services

Quantifiable outcome

• Performance horses account for 60% of World Show entries (up from 51% historically)
• +2 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Morton BuildingsminorGTM or Marketing PartnerBuilding construction company advertising in AMHA Marketplace. Morton Buildings has 122+ year history of innovation starting as Interlocking Fence Company in 1903. They manufacture farm buildings and grain handling equipment. Contact: 800-447-7436, [email protected]
• Cavallo Hoof BootsminorGTM or Marketing PartnerAMHA's Official Hoof Boot Company. Cavallo hoof boots are distributed in 25 countries. Greg and Carole lead a team dedicated to developing innovative hoof protection products. Partners with AMHA for official sponsorship recognition.
• American StallsminorGTM or Marketing PartnerAMHA's Official Corporate Sponsor. American Stalls builds horse stall equipment for commercial equine facilities across North America since 2006. Started with 1,500 horse stall order from a US-based horse show. Equipment designed for horse people by horse people.
• Chimacum TackminorGTM or Marketing PartnerAMHA's Official Sponsor for the Mini Hours Program. Family owned and operated business known for high-quality harness and driving equipment. Specializes in American-made products for mini, donkey, draft, and other animals. Known for old-fashioned customer service.
• UC Davis Veterinary Genetics LaboratorycoreTechnology or IntegrationDNA testing kit provider for AMHA genetic testing program. Kits emailed directly from UC Davis lab ([email protected]). Support available through [email protected]. Ensures verified genetic testing for horse registration.
• D&M Equine DesignminorOthersWeb design company that designed and maintains the AMHA website. Listed as web designer credit at bottom of amha.org pages.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/americanminiature
• LinkedInlinkedin.com/company/amha

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Miniature Horse Association