The San Diego Voice & Viewpoint

What The San Diego Voice & Viewpoint does

The San Diego Voice & Viewpoint is a privately held African-American community newspaper founded in 1960 and headquartered in San Diego, California, serving as the largest Black-oriented publication in San Diego County. It produces a weekly print newspaper distributed free to 350+ newsstands and outlets across 89 zip codes, reaching approximately 25,000 readers per week, complemented by a digital edition, a comprehensive website (sdvoice.info), free email newsletters ("Hot Off the Press" Thursday e-Edition and "Newsbytes" twice-weekly), PDF archives, classifieds, a business directory, a church directory, an events calendar, special themed issues (including the annual MLK Commemorative Issue and Minority Health Special Issue), video/podcast content ("From The Desk of The Editor"), and an annual awards gala.

The underlying publishing stack is built on Newspack, a WordPress-based CMS designed for news publishers, with no proprietary technology features and no AI, app, or API components disclosed. Operations are run by a small team (11–50 employees) led by Publisher Dr. John Warren (since 1987) with a Managing Editor, Accountant, Social Media Manager, Staff Writer, and support roles.

Revenue is generated through a diversified community-press model rather than a single dominant stream: (1) one-time and recurring reader donations (suggested at $2, $15 monthly, or $180 annually); (2) print advertising and a paid business directory at $99 per month, with bundled FBN filing services; (3) classifieds and sponsored special issues; and (4) event-based income from the annual gala sponsorship packages. Distribution combines physical newsstand placement, owned digital channels (website, newsletters), and social media presence across Facebook, X, Instagram, YouTube, TikTok, and Bluesky, with no third-party integrations or platform partnerships disclosed.

Name

The San Diego Voice & Viewpoint

Legal name

The San Diego Voice & Viewpoint

Website

https://sdvoice.info

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

The San Diego Voice & Viewpoint is a privately held African-American community newspaper, founded in 1960 in San Diego, publishing a weekly print edition distributed to 350+ newsstands and serving local readers through digital content, newsletters, business directory, and community events.

Ownership category

akta.pro rank

Product category

Community Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

akta.pro secondary industries

Local & Regional Newspapers (Print & Digital) (MPAJADAB), Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

Keywords

• Community newspaper publishing
• African-American news media
• Print and digital journalism
• Local news reporting
• Community press coverage

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Support: The publication relies heavily on community donations, with suggested contributions starting at $2. Donations fund local investigative journalism for the community.
2. Business Directory and Advertising: Local businesses pay $99 per month to be featured in the business directory on the website. Additional advertising opportunities available through classifieds section.
3. Print Publication Sales: Weekly print newspaper distributed to newsstands. Publication is free at newsstands with readership of 25,000 weekly.
4. Subscription Donations: Monthly subscription donations at $15 suggested price, or annual at $180, providing recurring support for the publication.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The San Diego Voice & Viewpoint is an African-American community newspaper publishing weekly print editions distributed to over 350 newsstands across 89 zip codes in San Diego County, reaching approximately 25,000 readers weekly. It also operates a digital news website, free email newsletters (Hot Off the Press and Newsbytes), and produces special issues, opinion content, and video content covering local news, sports, culture, health, politics, business, and education from an African-American perspective.

Product overview

The San Diego Voice & Viewpoint is a traditional print and digital newspaper offering a single integrated product across multiple distribution channels. The core product is the weekly print newspaper, distributed to over 350 newsstands across 89 zip codes with a readership of 25,000 weekly. This core is supplemented by a complementary website delivering digital content, free email newsletters (Hot Off the Press and Newsbytes), archived print edition PDFs, and special themed issues. Additional revenue-generating offerings include classifieds, a business directory, church directory, events calendar, annual gala, and donation/subscription options. The publication also produces video content including the 'From The Desk of The Editor' podcast series. The Viewpoints section provides editorials and commentary to complement news coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Biscuits, Grits & Politics: A town hall event series focusing on local and national affairs with community engagement
• From The Desk of The Editor (FDTE)
• MLK Annual Commemorative Issue

Products and services

• Print Newspaper Weekly print newspaper distributed to over 350 newsstands and outlets across 89 zip codes in San Diego County, free at newsstands with a weekly print readership of approximately 25,000. It serves as San Diego's largest African-American publication.
• Website/Digital Content Comprehensive news website covering local news, sports, culture, health, global news, business, education, politics, and community content from an African-American perspective. Includes current articles, archived issues, special features, and multimedia content accessible free of charge.
• Business Directory Listing Featured business listings on the website at $99 per month, allowing local businesses to reach the African-American community in San Diego. Includes options for FBN (Fictitious Business Name) filing services bundled with directory access.
• Classifieds Classified advertising section allowing users to publish public notices and access listings through downloadable PDF images, targeting the Black community in San Diego.
• Annual Gala & Sponsorship Annual awards ceremony recognizing individuals, businesses, and organizations for outstanding community contributions, with sponsorship packages available and live streaming. The 66th Anniversary Gala was celebrated marking over six decades of continuous publication.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VoiceViewpoint
• YouTubeyoutube.com/@voiceviewpointnewspaper1843
• Facebookfacebook.com/SDVoiceandViewpoint
• Instagraminstagram.com/voiceviewpoint
• TikToktiktok.com/@sdvoiceviewpoint?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The San Diego Voice & Viewpoint