The Real Estate Book

What The Real Estate Book does

The Real Estate Book, operating as a DBA of NewPoint Media Group, LLC, is a real estate advertising and listing platform founded in 1979. The company provides a marketplace where real estate professionals can advertise residential and commercial property listings across more than 600 markets in the United States and Canada. Its platform hosts over 2 million listings that are updated daily, serving individual agents, brokers, and franchise networks including Coldwell Banker, Keller Williams, and CENTURY 21.

The company's product portfolio spans a web-based listing platform, print magazines, digital magazines, an agent directory, and a mortgage calculator integrated through a partnership with Mortgage Research Center (dba Rocket Mortgage). This multi-format approach addresses both traditional print-oriented agents and those preferring digital channels, enabling the company to capture advertising revenue across different media preferences within the real estate industry.

The Real Estate Book's business model is centered on advertising revenue from real estate professionals. Agents and brokers pay to list properties and gain visibility on the platform. The company operates as a private entity with no disclosed funding rounds, suggesting it has been sustained through operational cash flow over its 45+ year history. The distributed SMB customer base, combined with franchise channel relationships, creates a moderately diversified revenue structure anchored in recurring listing and display advertising.

Name

The Real Estate Book

Legal name

NewPoint Media Group, LLC

Website

https://realestatebook.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

The Real Estate Book is a multi-format real estate advertising platform covering 600+ US and Canadian markets with 2M+ daily-updated listings, serving individual agents, brokers, and franchise networks like Coldwell Banker, Keller Williams, and CENTURY 21 through web, print, and digital channels.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate marketplace
• Property listings platform
• Real estate advertising
• Agent directory services
• Residential property search

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Advertising - Agent/Broker Listings: Real estate agents and brokers pay to advertise their listings and profile on The Real Estate Book platform and in local magazines
2. Magazine Distribution: Integrated marketing solutions including locally distributed print magazines featuring property listings and agent profiles

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Real Estate Book operates an online real estate marketplace that aggregates residential property listings (for sale and for rent) across 600+ markets in the US and Canada, updated daily with 2M+ listings. It connects home buyers, sellers, and renters with real estate agents and brokers through a web/mobile platform, Agent Directory, Digital Magazine, Mortgage Calculator, and Print Magazines. The platform is primarily monetized through advertising paid by real estate agents and brokers to promote their listings.

Product overview

The Real Estate Book operates as a comprehensive real estate marketplace offering both digital and print channels. The core platform provides property listings for homes for sale (over 2 million listings) and homes for rent, supplemented by a directory of real estate agents searchable by location. The product portfolio includes the main The Real Estate Book digital platform, separate For Sale and For Rent listing modules, an Agent Search Directory, and a Mortgage Calculator/Pre-Approval Tool. Additionally, the company publishes The Real Estate Book Digital Magazine featuring local market content, as well as print magazines distributed locally across hundreds of markets in the U.S. and Canada. All offerings are accessible via the responsive web platform with mobile tool support.

Differentiator

Problem solved

Functional benefit

Products and services

• For Sale Property Listings A searchable catalog of residential properties listed for sale across 600+ markets in the US and Canada, updated daily with 2M+ listings. Used by home buyers and sellers to find or promote properties for sale and connect with listing agents.
• For Rent Property Listings A searchable catalog of residential rental properties, including Move-In Special listings, used by renters to find available units and by landlords/agents to advertise rentals.
• Agent Directory A searchable directory of real estate agents and brokers, used by home buyers, sellers, and renters to find and connect with local real estate professionals.
• Digital Magazine An online magazine format showcasing real estate listings and editorial content, available to consumers via the web platform as a digital counterpart to the company's print magazines.
• Print Magazines Printed real estate magazines distributed across 600+ markets in the US and Canada, featuring property listings from local agents and brokers. The original product of the company dating back to 1979.
• Mortgage Calculator A free online tool that helps home buyers and sellers estimate monthly mortgage payments and affordability, supported through a partnership with Mortgage Research Center.
• Move-In Special Direct Mailings Direct mail service targeting new movers in specific neighborhoods with rental and for-sale listings, used by landlords and agents to reach active renters and buyers.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mortgage Research CentersupportingTechnology or IntegrationThe Real Estate Book integrates Mortgage Research Center's mortgage pre-approval calculator and lender network into their platform, allowing users to get pre-qualified for home loans while browsing properties. MRC provides the technology and network of participating lenders that process mortgage inquiries.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Zillow: Zillow operates the largest US real estate search and listing marketplace, competing directly with The Real Estate Book for both consumer property-search traffic and agent advertising spend. Both monetize primarily through agent/broker advertising on a listing-based platform.
• Realtor.com: Realtor.com is a leading consumer real estate search portal operated by Move (News Corp), offering property listings, agent directories, and mortgage tools—directly comparable to The Real Estate Book's hybrid listing marketplace and agent directory.
• Redfin: Redfin combines a consumer listing search platform with a brokerage model and agent advertising, competing with The Real Estate Book for consumer home-search traffic and agent customers across US markets.
• Homes.com: Homes.com (CoStar Group) is a residential real estate portal featuring property listings and agent advertising, directly overlapping with The Real Estate Book's core marketplace and agent-directory offering.
• Trulia: Trulia (owned by Zillow Group) provides consumer-facing home search, agent directories, and local market insights—a near-direct comparator to The Real Estate Book's listing marketplace and agent directory.
• HomeFinder: HomeFinder is a real estate search portal aggregating MLS listings with agent directory functionality, closely comparable to The Real Estate Book's listing-plus-agent marketplace model.

Emerging players

• Movoto: Movoto is a real estate listing and brokerage platform offering consumer home search and agent connections, with partial overlap to The Real Estate Book's marketplace focus but a more brokerage-integrated model.

Broad incumbents

• Apartments.com: Apartments.com (CoStar Group) is a dominant rental listing marketplace with national scale. While focused on rentals rather than for-sale listings, it competes for the same property-search consumer traffic and rental-listing advertisers.
• Facebook Marketplace: Facebook Marketplace has become a significant channel for FSBO (for-sale-by-owner) and rental listings, increasingly competing with dedicated portals like The Real Estate Book for consumer property-search attention and small-landlord inventory.

Regional players

• Point2 Homes: Point2Homes (Point2) operates a real estate listing and agent search platform primarily serving North American markets. It overlaps directly with The Real Estate Book's US/Canada coverage and marketplace model, with a stronger international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RealEstateBook
• LinkedInlinkedin.com/company/newpoint-media-group-llc-
• Instagraminstagram.com/realestatebook
• Xx.com/realestatebook

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Real Estate Book