Trophy Brewing
- Company typePrivate
- Founded2013
- HeadquartersRaleigh, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Trophy Brewing firmographics
Firmographics- Name
- Trophy Brewing
- Legal name
- Trophy Brewing
- Website
- https://trophybrewing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Trophy Brewing industry classification
Industry- Product category
- Craft Brewery & Brewpub
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)
Keywords
Where Trophy Brewing is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Trophy Brewing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- On-Premise Beer and Food Sales: Primary revenue stream from 5 locations featuring draft beer, pizza, sandwiches, appetizers, and full bar service. Indoor and outdoor seating with varying atmospheres from casual taproom to fine dining event venue.
- Packaged Beer To-Go: Canned and bottled beer sold for off-premise consumption including 4-packs and 6-packs. Features flagship beers like Trophy Wife Session IPA, Cloud Surfer Modern IPA, and seasonal releases.
- Private Event Hosting: Venue rentals for weddings, corporate events, birthday parties, rehearsal dinners, and community gatherings across Maywood Hall & Garden (up to 200 guests), Trophy Brewing & Pizza, Trophy Five Points, and The Bend Campus.
- Wholesale Distribution: Wholesale beer sales to retail establishments. Sales Director Chris and Sales Champion John manage wholesale partnerships.
- Merchandise and Gift Cards: Online store selling branded merchandise including t-shirts, hoodies, hats, socks, posters, and gift cards. Physical merchandise available at all locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draft Beer |
| Unit Pricing | Pay-as-you-go | Packaged Beer To-Go |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Unit Pricing | Pay-as-you-go | Wine by the Glass |
| Other | Multi-year contract | Private Event Venue Rental |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Trophy Brewing product offering
Product offeringCore offering
Trophy Brewing operates a multi-location craft brewery and restaurant group in Raleigh, NC, producing and selling its own craft beer (over 100 unique recipes since 2013) across five owned venues that pair taproom/pizza service, full bars, and event hosting. Beyond on-premise consumption, the company sells packaged beer to-go, distributes wholesale to other accounts, hosts private events, and sells branded merchandise through an online store.
Product overview
Trophy Brewing Company operates as a multi-location craft brewery and restaurant group in Raleigh, North Carolina. The portfolio includes five distinct venues: Trophy Brewing & Pizza (Morgan Street flagship with pizza and beer), Trophy Maywood Ave Brewing & Taproom (production facility and taproom), Trophy Five Points (neighborhood restaurant with entertainment amenities), The Bend (two-bar campus with bottle shop), and Maywood Hall & Garden (private events venue). The core offerings center on craft beer production (100+ beers made since 2013) and pizza, supplemented by catering services, wholesale beer distribution, and an online merchandise store. The company expanded from a single 14-seat taproom in 2013 to its current five-location footprint, with production growing from 600 barrels in 2015 to 2700 barrels in 2016.
Differentiator
Problem solved
Functional benefit
Products and services
- Trophy Brewing & Pizza (Morgan Street) The flagship restaurant and brewery location in Downtown Raleigh, serving Trophy craft beer on draft alongside signature handmade pizzas, salads, rotating appetizers, and a full bar with indoor seating and year-round outdoor fire pits.
- Trophy Maywood Ave Brewing & Taproom The production brewery and taproom on Maywood Avenue featuring a 20bbl brewhouse, daily food trucks, dog-friendly patio, four-packs to-go, and the freshest taste of new Trophy releases.
- Trophy Five Points Full-service restaurant and bar in a renovated 1959 building in Raleigh's Five Points neighborhood, offering pizza, daily specials, draft beer, golf simulator bays, duck pin bowling, arcade games, and a giant projector.
- The Bend (Bend Bar + Middle House) Two neighborhood bars (Bend Bar and Middle House) housed in renovated historic homes on West Morgan Street, offering food, beer, wine, cocktails, alternative beverages, and a bottle shop with a covered patio and spacious backyard.
- Maywood Hall & Garden Private Events Indoor and outdoor private events venue on Maywood Avenue offering 2,700 sq ft of customizable indoor space plus a 4,500 sq ft lawn, accommodating 50–200 guests for weddings, corporate events, rehearsal dinners, birthday parties, galas, and nonprofit fundraisers.
- Trophy Craft Beer Line Flagship and rotating craft beer portfolio of 100+ recipes including Mort's Trophy Lager (4.9% ABV), Cloud Surfer Modern IPA, Trophy Wife Session IPA (5.4% ABV), Trophy Partner West Coast IPA (6.1% ABV), Playoff Beard American IPA, seasonal releases, wild/sour/spontaneous ales, and the Starry Eyes THC Seltzer line.
- Offsite Catering Services Offsite catering services offered by the Trophy Brewing & Pizza team for private events, corporate gatherings, and meetings, with customizable menus.
- Wholesale Beer Distribution Wholesale distribution of Trophy craft beers to bars, restaurants, and retail establishments, managed by a dedicated wholesale sales team.
- Trophy Online Store E-commerce storefront at trophybrewing.com/store selling branded merchandise including T-shirts, hoodies, hats, socks, posters, sunglasses, kids apparel, and gift cards in $25–$200 denominations.
Quantifiable outcome
- Named Best Brewery in Wake County 2021 by IndyWeek
- +3 more outcomes
Companies that use Trophy Brewing
Customer profileSegments3 records
Ideal customer profiles3 records
Trophy Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Trophy Brewing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- 4 Hands Brewing CompanyminorCollaboration brewing partnership for Mort's Trophy Lager, a slow pour pilsner at 4.9% ABV, featured at Trophy taprooms.
- 4 Hands Brewing CompanyminorMade in collaboration with 4 Hands Brewing Company - Mort's Trophy Lager is a brilliant lager collaboration.
- Rebuild RaleighminorCustom furniture partner providing tables for Trophy Brewing & Pizza. Custom-built tables with bright oak tabletops and silver metal chairs.
- ZolaminorFeatured wedding venue listing on Zola wedding planning platform for Maywood Hall & Garden.
- Toast TabcoreOnline ordering platform used across all Trophy locations for takeout, delivery, and reservation management.
Scale indicators6 records
Recent moves13 records
Expansion highlights6 records
Trophy Brewing competitors and assessment
Company assessmentBroad incumbents
- Dogfish Head Brewing: Established craft brewery with on-premise hospitality concepts including brewpub and tasting room. Comparable brewpub-plus-distribution model at broader scale.
- Sierra Nevada Brewing Co. Major craft brewery with taproom, restaurant, and large-scale production. Comparable brewpub-plus-production hybrid model but at national scale with multiple locations.
- Stone Brewing: Major craft brewery operating brewpub and restaurant concepts. Comparable integration of brewing and hospitality at much larger scale.
- New Belgium Brewing Company: Large-scale craft brewer with taproom operations. Comparable craft beer production and taproom model, but at national distribution scale.
Direct peers
- Nickelpoint Brewing: Raleigh craft brewery with taproom. Comparable production-scale craft brewery operating in the same local market as Trophy.
- Brewery Bhavana: Raleigh-based brewpub combining craft beer production with a full food program (dim sum) and retail. Most directly comparable to Trophy's brewpub-plus-restaurant hybrid model in the same Raleigh market.
- Lonerider Brewing Company: Raleigh craft brewery with taproom and packaged beer distribution. Direct local competitor for Trophy' craft beer wholesale and on-premise sales in the Triangle market.
- Big Boss Brewing Company: Established Raleigh craft brewery with taproom operations. Comparable scale and business model to Trophy, competing for the same Triangle craft beer consumer base.
- Raleigh Brewing Company: Raleigh-based craft brewery with taproom and packaged distribution. Direct local peer sharing the same geographic market and craft beer production model.
- Crank Arm Brewing: Raleigh craft brewery with taproom and distribution. Local peer competing for the same Triangle market craft beer consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trophy Brewing social profiles
Digital presenceTrophy Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trophy Brewing leadership team
Management profileNumber of profiles
Profiles8 records
Trophy Brewing subsidiaries and ownership
Company hierarchySubsidiaries6 records
Trophy Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trophy Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trophy Brewing
What does Trophy Brewing do?
Trophy Brewing operates a multi-location craft brewery and restaurant group in Raleigh, NC, producing and selling its own craft beer (over 100 unique recipes since 2013) across five owned venues that pair taproom/pizza service, full bars, and event hosting. Beyond on-premise consumption, the company sells packaged beer to-go, distributes wholesale to other accounts, hosts private events, and sells branded merchandise through an online store.
Is Trophy Brewing a public or private company?
Trophy Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trophy Brewing founded?
Trophy Brewing was founded in 2013. It employs 101 to 250 people.
Where is Trophy Brewing based?
Trophy Brewing is headquartered in Raleigh, United States, in the North America region.
How does Trophy Brewing make money?
Five revenue lines are on record. On-Premise Beer and Food Sales are the primary driver. The others are packaged Beer To-Go, private Event Hosting, wholesale Distribution and merchandise and Gift Cards.
Who are Trophy Brewing's main competitors?
Broad incumbents on record are Dogfish Head Brewing, Sierra Nevada Brewing Co., Stone Brewing and New Belgium Brewing Company. Direct peers are Nickelpoint Brewing, Brewery Bhavana, Lonerider Brewing Company, Big Boss Brewing Company, Raleigh Brewing Company and Crank Arm Brewing.
Does Trophy Brewing have an API?
No public API is recorded for Trophy Brewing.
What industry is Trophy Brewing in?
Trophy Brewing's product category is Craft Brewery & Brewpub. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.