GETT Group
GETT Group (GETT Gerätetechnik GmbH) is a German industrial-HMI manufacturer producing rugged keyboards, panel PCs, kiosk systems, and custom input devices for industrial automation, hygiene-sensitive, and public-access environments, serving 10,000+ customers globally via direct sales and regional subsidiaries in North America and Asia.
- Company typePrivate
- Founded1994
- HeadquartersTreuen, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What GETT Group does
GETT Group (legal entity: GETT Gerätetechnik GmbH) is a privately held German manufacturer of industrial Human-Machine Interface (HMI) solutions headquartered in Treuen, Saxony, with wholly-owned subsidiaries in the United States (GETT North America LLC), Hong Kong (GETT Asia Ltd., regional sales), and Shenzhen, China (GETT Assembly (Asia) Co., Ltd., manufacturing), plus a German distribution entity (WES SYSTEME ELECTRONIC GMBH). The company designs and produces rugged keyboards (stainless steel InduSteel, silicone IP68, foil short-stroke, cleankeys glass), the InduSmart® Panel PC family (BlackLine, RedLine, BlueLine, GreenLine variants), cursor-control devices (trackballs, touchpads, mice), and complete kiosk terminals; differentiating features include IP65–IP69K protection ratings, proprietary capacitive and optical switching technology, vandalism-resistant builds, and LABS-free/explosion-protected variants for hazardous environments.
The firm operates a dual revenue model combining catalog hardware sales (740+ ready-to-use SKUs) with bespoke HMI development under the GETT.PROJECTS division, which manufactures customized input solutions from quantity 1. Distribution runs through a direct sales organization staffed by Global Account Managers, supplemented by regional channel partners and an actively expanding 'Vertriebspartner gesucht' recruitment program. Pricing is quote-based B2B with no public list price. Target segments span industrial automation (manufacturing, machinery, automotive, oil & gas, aerospace), hygiene-sensitive areas (healthcare, pharmaceutical, food & beverage, laboratories), public-access terminals (kiosks, parking, transportation), and custom engineering clients.
Adoption is evidenced by 10,000+ customers, 12,000+ completed projects, and 17M+ end users, with named accounts including RWE, Bauhaus, TU Dresden, Freudenberg Sealing Technologies, Wernesgrüner Brauerei, Laservorm, and Sojka Automation. Headcount is approximately 140 in Germany within a 101–250 total band. Recent corporate initiatives include an EU/ESF co-funded systematic innovation management program (March 2023–August 2025), a 4-day work week trial (October 2023), a new ERP project (June 2024), and a Product Carbon Footprint transparency initiative with Fraunhofer IWU (completed June 2025).
GETT Group firmographics
Firmographics- Name
- GETT Group
- Legal name
- GETT Gerätetechnik GmbH
- Website
- https://gett-group.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GETT Group (GETT Gerätetechnik GmbH) is a German industrial-HMI manufacturer producing rugged keyboards, panel PCs, kiosk systems, and custom input devices for industrial automation, hygiene-sensitive, and public-access environments, serving 10,000+ customers globally via direct sales and regional subsidiaries in North America and Asia.
- Ownership category
- akta.pro rank
GETT Group industry classification
Industry- Product category
- Industrial Human Machine Interface (HMI) Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Electronic Computers (3571), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Industrial Panel PCs & HMI Terminals (HDACALAE)
- akta.pro secondary industries
- Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Industrial Embedded Computers (Box PCs) (HDACALAF), Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing (IMACAJAG)
Keywords
Where GETT Group is headquartered
LocationHeadquarters
- HQ city
- Treuen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
GETT Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Hardware Products: Sale of standard catalog products including industrial keyboards (stainless steel, silicone, foil, glass), panel PCs, touch panels, cursor control devices (mice, touchpads, trackballs), and kiosk systems
- Custom HMI Solutions (GETT.PROJECTS): Customized human machine interface product development and manufacturing from quantity 1, including custom keyboard designs, specialized input devices, and integrated HMI systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard catalog products available for immediate ordering |
| Other | Multi-year contract | Custom product development and manufacturing (GETT.PROJECTS) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
GETT Group product offering
Product offeringCore offering
GETT Group develops and manufactures industrial-grade Human Machine Interface (HMI) hardware, including the InduSmart® Panel PC series (BlackLine, RedLine, BlueLine, GreenLine) and a broad portfolio of rugged keyboards (stainless steel InduSteel, silicone, foil with short-stroke keys, glass cleankeys®, long travel), cursor control devices (touchpads, trackballs, industrial mice), kiosk systems, and terminals. Through the GETT.PROJECTS service, the company also designs and produces fully customized HMI solutions from quantity 1 for customers in industrial automation, hygiene-sensitive environments, and public-access applications.
Product overview
GETT Group provides comprehensive human-machine interface (HMI) solutions consisting of the InduSmart® Panel PC series (BlackLine, RedLine, BlueLine, GreenLine) and a diverse portfolio of industrial-grade keyboards including stainless steel (InduSteel), foil-covered with short-stroke keys, silicone, glass (cleankeys®), and long travel models. Their product ecosystem also includes cursor control devices (touchpads, trackballs, industrial mice), kiosk systems and terminals, and fully customized keyboard solutions through their GETT.PROJECTS service. These products serve industrial, hygiene-sensitive, and public-access applications with features such as high IP protection ratings (up to IP69K), vandal resistance, and compatibility with various industrial interfaces.
Differentiator
Problem solved
Functional benefit
Brands
- InduSmart: Panel PC series brand featuring BlackLine, RedLine, BlueLine, and GreenLine product lines for industrial applications.
- InduSteel
- cleankeys
- InduKey
- GETT.PROJECTS
- GETT.Nachhaltigkeit
- GETT.SPONSORED
Products and services
- InduSmart® Panel-PC BlackLine Industrial-grade panel PC in the BlackLine variant designed for demanding industrial environments, offering robust construction and high reliability for harsh condition industrial applications.
- InduSmart® Panel-PC RedLine Industrial-grade panel PC in the RedLine series delivering robust performance for industrial automation applications.
- InduSmart® Panel-PC BlueLine Industrial-grade panel PC in the BlueLine series designed for industrial environments requiring reliable human-machine interface solutions.
- InduSmart® Panel-PC GreenLine Industrial-grade panel PC in the GreenLine series providing sustainable and efficient HMI solutions for industrial applications.
- InduSteel Stainless Steel Keyboards Rugged stainless steel keyboards for industrial applications offering high resistance to mechanical stress, corrosion, and extreme temperatures, with IP65 protection and form factors including front-mount, rear-mount, and desktop versions with optional trackball or touchpad.
- Foil Covered Keyboards with Short-Stroke Keys Industrial foil-covered keyboards with short-stroke keys providing reliable input solutions for industrial control panels and terminals.
- Silicone Keyboards Flexible silicone keyboards for industrial and hygiene-sensitive environments, offering IP68 protection and easy cleaning for food processing and medical use.
- Glass Keyboards (cleankeys®) Hygienic glass surface keyboards that are easy to clean and disinfect, ideal for healthcare, food industry, pharmacy, and public-access applications.
- Long Travel Keyboards Industrial keyboards with long travel keys providing tactile feedback and comfortable operation for industrial environments.
- Touchpads Industrial-grade touchpads for cursor control in demanding environments, available with capacitive sensing technology for reliable pointer input.
- Trackballs Robust trackball pointing devices for industrial applications featuring mechanical trackballs in various sizes for reliable cursor control.
- Industrial Mice Industrial computer mice designed for use in demanding industrial environments with enhanced durability.
- Kiosk Systems & Terminals Complete kiosk systems and terminals for self-service applications in public areas, retail, and industrial environments, integrating rugged HMI components with full enclosure solutions.
- Customized Keyboards (GETT.PROJECTS) Custom-designed and manufactured keyboards tailored to specific customer requirements, from concept to finished product, via the GETT.PROJECTS development service.
- TKV-012-17-ROUND-DGI-IP65-BACKL-BP-MATRIX Backlit Stainless Steel Numeric Keypad Backlit stainless steel numeric keypad with 12 round keys, IP65 rated, vandalism-protected, with white backlighting for industrial rear-mount applications.
- TKV-012-12-QUAD-DGI-IP65 Front-Mount Stainless Steel Numeric Keypad Front-mount stainless steel numeric keypad with 12 square keys, IP65 rated, vandalism-protected, with optional backlighting for industrial applications.
Quantifiable outcome
- Return rate of only 0.21% demonstrating maximum product quality
- +4 more outcomes
Companies that use GETT Group
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
GETT Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
GETT Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered moderate and minor.
- Fraunhofer IWUmoderateCollaboration with Fraunhofer Institute for Machine Tools and Forming Technology IWU on Product Carbon Footprint calculation project. Fraunhofer IWU calculated PCFs (Product Carbon Footprints) for selected GETT products (a keyboard and a Panel-PC) as part of a sustainability initiative to meet growing environmental requirements.
- PeanutPaymoderatePeanutPay cashless payment system integrated into GETT customer projects. GETT implemented a cashless payment system for a customer using PeanutPay technology, demonstrating capability to integrate third-party payment solutions into custom HMI terminals.
- StepOvermoderateStepOver electronic signature pads integrated into GETT product offerings. GETT incorporated StepOver signature pads into their product reference projects, providing complete electronic signature capture solutions for customer applications.
- Sensit!minorDevelopment partnership for Feelbelt multimedia belt product. GETT.PROJECTS worked with Sensit! to develop a multimedia haptic feedback belt for gamers. Customer testimonial noted: 'You noticeably increased our quality.'
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
GETT Group competitors and assessment
Company assessmentDirect peers
- iKey (Beijer Electronics): iKey is a direct competitor in rugged industrial keyboards and input devices (stainless steel, silicone, backlit) serving industrial, military, and medical markets. Closest like-for-like peer to GETT's InduSteel and silicone keyboard lines.
- Hope Industrial Systems: Manufacturer of rugged industrial monitors, panel PCs, and touchscreens for factory and process automation. Directly comparable to GETT's InduSmart Panel PC series in target customers and product category.
Broad incumbents
- Advantech: Large Taiwanese industrial computing company offering industrial panel PCs, HMI solutions, and embedded systems at global scale. Comparable product portfolio to GETT's InduSmart line but with vastly broader catalog and global reach.
- Kontron: European-headquartered provider of embedded computing, industrial panel PCs, and HMI hardware. Comparable to GETT's panel PC and embedded HMI business with stronger position in IoT/edge computing.
- Beckhoff Automation: German automation specialist offering Control Panel and Panel PC HMI devices integrated with its TwinCAT PLC platform. Comparable industrial customer base but with full automation stack versus GETT's pure HMI focus.
- Phoenix Contact: German industrial automation incumbent with HMI panels, industrial PCs, and operator interfaces. Comparable rugged HMI offerings for industrial customers with much larger scale and broader product portfolio.
- Schneider Electric: Global industrial automation and energy management major offering Magelis HMI panels and Harmony series operator interfaces. Comparable HMI hardware category to GETT but at significantly larger scale with full automation stack.
Emerging players
- AAEON: Taiwanese manufacturer of industrial panel PCs, touch panel computers, and embedded controllers. Overlaps with GETT's InduSmart panel PC lines, particularly in compact and cost-optimized industrial computing.
- Elo Touch Solutions: Touchscreen and panel PC specialist serving retail, hospitality, healthcare, and industrial kiosks. Comparable to GETT's kiosk systems and touch panel offerings, particularly in public-access deployments.
- IBASE Technology: Taiwanese embedded computing and industrial panel PC manufacturer with focus on industrial automation, gaming, and digital signage. Comparable industrial panel PC product line to GETT's InduSmart.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GETT Group social profiles
Digital presenceGETT Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
GETT Group leadership team
Management profileNumber of profiles
Profiles2 records
GETT Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
GETT Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GETT Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GETT Group
What does GETT Group do?
GETT Group develops and manufactures industrial-grade Human Machine Interface (HMI) hardware, including the InduSmart® Panel PC series (BlackLine, RedLine, BlueLine, GreenLine) and a broad portfolio of rugged keyboards (stainless steel InduSteel, silicone, foil with short-stroke keys, glass cleankeys®, long travel), cursor control devices (touchpads, trackballs, industrial mice), kiosk systems, and terminals. Through the GETT.PROJECTS service, the company also designs and produces fully customized HMI solutions from quantity 1 for customers in industrial automation, hygiene-sensitive environments, and public-access applications.
Is GETT Group a public or private company?
GETT Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GETT Group founded?
GETT Group was founded in 1994. It employs 101 to 250 people.
Where is GETT Group based?
GETT Group is headquartered in Treuen, Germany, in the Europe region.
How does GETT Group make money?
Two revenue lines are on record. Industrial Hardware Products are the primary driver. The others are custom HMI Solutions (GETT.PROJECTS).
Who are GETT Group's main competitors?
Direct peers on record are iKey (Beijer Electronics) and Hope Industrial Systems. Broad incumbents are Advantech, Kontron, Beckhoff Automation, Phoenix Contact and Schneider Electric. Emerging players are AAEON, Elo Touch Solutions and IBASE Technology.
Does GETT Group have an API?
No public API is recorded for GETT Group.
What industry is GETT Group in?
GETT Group's product category is Industrial Human Machine Interface (HMI) Hardware. Its primary akta.pro industry code is HDACALAE, Industrial Panel PCs & HMI Terminals, with a secondary code of IMAGAGAD, Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs). Its NAICS code is 33411 and its SIC code is 3571.