GETT Group

What GETT Group does

GETT Group (legal entity: GETT Gerätetechnik GmbH) is a privately held German manufacturer of industrial Human-Machine Interface (HMI) solutions headquartered in Treuen, Saxony, with wholly-owned subsidiaries in the United States (GETT North America LLC), Hong Kong (GETT Asia Ltd., regional sales), and Shenzhen, China (GETT Assembly (Asia) Co., Ltd., manufacturing), plus a German distribution entity (WES SYSTEME ELECTRONIC GMBH). The company designs and produces rugged keyboards (stainless steel InduSteel, silicone IP68, foil short-stroke, cleankeys glass), the InduSmart® Panel PC family (BlackLine, RedLine, BlueLine, GreenLine variants), cursor-control devices (trackballs, touchpads, mice), and complete kiosk terminals; differentiating features include IP65–IP69K protection ratings, proprietary capacitive and optical switching technology, vandalism-resistant builds, and LABS-free/explosion-protected variants for hazardous environments.

The firm operates a dual revenue model combining catalog hardware sales (740+ ready-to-use SKUs) with bespoke HMI development under the GETT.PROJECTS division, which manufactures customized input solutions from quantity 1. Distribution runs through a direct sales organization staffed by Global Account Managers, supplemented by regional channel partners and an actively expanding 'Vertriebspartner gesucht' recruitment program. Pricing is quote-based B2B with no public list price. Target segments span industrial automation (manufacturing, machinery, automotive, oil & gas, aerospace), hygiene-sensitive areas (healthcare, pharmaceutical, food & beverage, laboratories), public-access terminals (kiosks, parking, transportation), and custom engineering clients.

Adoption is evidenced by 10,000+ customers, 12,000+ completed projects, and 17M+ end users, with named accounts including RWE, Bauhaus, TU Dresden, Freudenberg Sealing Technologies, Wernesgrüner Brauerei, Laservorm, and Sojka Automation. Headcount is approximately 140 in Germany within a 101–250 total band. Recent corporate initiatives include an EU/ESF co-funded systematic innovation management program (March 2023–August 2025), a 4-day work week trial (October 2023), a new ERP project (June 2024), and a Product Carbon Footprint transparency initiative with Fraunhofer IWU (completed June 2025).

Name

GETT Group

Legal name

GETT Gerätetechnik GmbH

Website

https://gett-group.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

GETT Group (GETT Gerätetechnik GmbH) is a German industrial-HMI manufacturer producing rugged keyboards, panel PCs, kiosk systems, and custom input devices for industrial automation, hygiene-sensitive, and public-access environments, serving 10,000+ customers globally via direct sales and regional subsidiaries in North America and Asia.

Ownership category

akta.pro rank

Product category

Industrial Human Machine Interface (HMI) Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electronic Computers (3571), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial Panel PCs & HMI Terminals (HDACALAE)

akta.pro secondary industries

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Industrial Embedded Computers (Box PCs) (HDACALAF), Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing (IMACAJAG)

Keywords

• Industrial input devices
• Human machine interface
• Industrial keyboards
• Panel PCs
• Kiosk systems

Headquarters

HQ city

Treuen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Hardware Products: Sale of standard catalog products including industrial keyboards (stainless steel, silicone, foil, glass), panel PCs, touch panels, cursor control devices (mice, touchpads, trackballs), and kiosk systems
2. Custom HMI Solutions (GETT.PROJECTS): Customized human machine interface product development and manufacturing from quantity 1, including custom keyboard designs, specialized input devices, and integrated HMI systems

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

GETT Group develops and manufactures industrial-grade Human Machine Interface (HMI) hardware, including the InduSmart® Panel PC series (BlackLine, RedLine, BlueLine, GreenLine) and a broad portfolio of rugged keyboards (stainless steel InduSteel, silicone, foil with short-stroke keys, glass cleankeys®, long travel), cursor control devices (touchpads, trackballs, industrial mice), kiosk systems, and terminals. Through the GETT.PROJECTS service, the company also designs and produces fully customized HMI solutions from quantity 1 for customers in industrial automation, hygiene-sensitive environments, and public-access applications.

Product overview

GETT Group provides comprehensive human-machine interface (HMI) solutions consisting of the InduSmart® Panel PC series (BlackLine, RedLine, BlueLine, GreenLine) and a diverse portfolio of industrial-grade keyboards including stainless steel (InduSteel), foil-covered with short-stroke keys, silicone, glass (cleankeys®), and long travel models. Their product ecosystem also includes cursor control devices (touchpads, trackballs, industrial mice), kiosk systems and terminals, and fully customized keyboard solutions through their GETT.PROJECTS service. These products serve industrial, hygiene-sensitive, and public-access applications with features such as high IP protection ratings (up to IP69K), vandal resistance, and compatibility with various industrial interfaces.

Differentiator

Problem solved

Functional benefit

Brands

• InduSmart: Panel PC series brand featuring BlackLine, RedLine, BlueLine, and GreenLine product lines for industrial applications.
• InduSteel
• cleankeys
• InduKey
• GETT.PROJECTS
• GETT.Nachhaltigkeit
• GETT.SPONSORED

Products and services

• InduSmart® Panel-PC BlackLine Industrial-grade panel PC in the BlackLine variant designed for demanding industrial environments, offering robust construction and high reliability for harsh condition industrial applications.
• InduSmart® Panel-PC RedLine Industrial-grade panel PC in the RedLine series delivering robust performance for industrial automation applications.
• InduSmart® Panel-PC BlueLine Industrial-grade panel PC in the BlueLine series designed for industrial environments requiring reliable human-machine interface solutions.
• InduSmart® Panel-PC GreenLine Industrial-grade panel PC in the GreenLine series providing sustainable and efficient HMI solutions for industrial applications.
• InduSteel Stainless Steel Keyboards Rugged stainless steel keyboards for industrial applications offering high resistance to mechanical stress, corrosion, and extreme temperatures, with IP65 protection and form factors including front-mount, rear-mount, and desktop versions with optional trackball or touchpad.
• Foil Covered Keyboards with Short-Stroke Keys Industrial foil-covered keyboards with short-stroke keys providing reliable input solutions for industrial control panels and terminals.
• Silicone Keyboards Flexible silicone keyboards for industrial and hygiene-sensitive environments, offering IP68 protection and easy cleaning for food processing and medical use.
• Glass Keyboards (cleankeys®) Hygienic glass surface keyboards that are easy to clean and disinfect, ideal for healthcare, food industry, pharmacy, and public-access applications.
• Long Travel Keyboards Industrial keyboards with long travel keys providing tactile feedback and comfortable operation for industrial environments.
• Touchpads Industrial-grade touchpads for cursor control in demanding environments, available with capacitive sensing technology for reliable pointer input.
• Trackballs Robust trackball pointing devices for industrial applications featuring mechanical trackballs in various sizes for reliable cursor control.
• Industrial Mice Industrial computer mice designed for use in demanding industrial environments with enhanced durability.
• Kiosk Systems & Terminals Complete kiosk systems and terminals for self-service applications in public areas, retail, and industrial environments, integrating rugged HMI components with full enclosure solutions.
• Customized Keyboards (GETT.PROJECTS) Custom-designed and manufactured keyboards tailored to specific customer requirements, from concept to finished product, via the GETT.PROJECTS development service.
• TKV-012-17-ROUND-DGI-IP65-BACKL-BP-MATRIX Backlit Stainless Steel Numeric Keypad Backlit stainless steel numeric keypad with 12 round keys, IP65 rated, vandalism-protected, with white backlighting for industrial rear-mount applications.
• TKV-012-12-QUAD-DGI-IP65 Front-Mount Stainless Steel Numeric Keypad Front-mount stainless steel numeric keypad with 12 square keys, IP65 rated, vandalism-protected, with optional backlighting for industrial applications.

Quantifiable outcome

• Return rate of only 0.21% demonstrating maximum product quality
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Four partnerships are on record, tiered moderate and minor.

• Fraunhofer IWUmoderateStrategic or Co-development PartnerCollaboration with Fraunhofer Institute for Machine Tools and Forming Technology IWU on Product Carbon Footprint calculation project. Fraunhofer IWU calculated PCFs (Product Carbon Footprints) for selected GETT products (a keyboard and a Panel-PC) as part of a sustainability initiative to meet growing environmental requirements.
• PeanutPaymoderateTechnology or IntegrationPeanutPay cashless payment system integrated into GETT customer projects. GETT implemented a cashless payment system for a customer using PeanutPay technology, demonstrating capability to integrate third-party payment solutions into custom HMI terminals.
• StepOvermoderateTechnology or IntegrationStepOver electronic signature pads integrated into GETT product offerings. GETT incorporated StepOver signature pads into their product reference projects, providing complete electronic signature capture solutions for customer applications.
• Sensit!minorStrategic or Co-development PartnerDevelopment partnership for Feelbelt multimedia belt product. GETT.PROJECTS worked with Sensit! to develop a multimedia haptic feedback belt for gamers. Customer testimonial noted: 'You noticeably increased our quality.'

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iKey (Beijer Electronics): iKey is a direct competitor in rugged industrial keyboards and input devices (stainless steel, silicone, backlit) serving industrial, military, and medical markets. Closest like-for-like peer to GETT's InduSteel and silicone keyboard lines.
• Hope Industrial Systems: Manufacturer of rugged industrial monitors, panel PCs, and touchscreens for factory and process automation. Directly comparable to GETT's InduSmart Panel PC series in target customers and product category.

Broad incumbents

• Advantech: Large Taiwanese industrial computing company offering industrial panel PCs, HMI solutions, and embedded systems at global scale. Comparable product portfolio to GETT's InduSmart line but with vastly broader catalog and global reach.
• Kontron: European-headquartered provider of embedded computing, industrial panel PCs, and HMI hardware. Comparable to GETT's panel PC and embedded HMI business with stronger position in IoT/edge computing.
• Beckhoff Automation: German automation specialist offering Control Panel and Panel PC HMI devices integrated with its TwinCAT PLC platform. Comparable industrial customer base but with full automation stack versus GETT's pure HMI focus.
• Phoenix Contact: German industrial automation incumbent with HMI panels, industrial PCs, and operator interfaces. Comparable rugged HMI offerings for industrial customers with much larger scale and broader product portfolio.
• Schneider Electric: Global industrial automation and energy management major offering Magelis HMI panels and Harmony series operator interfaces. Comparable HMI hardware category to GETT but at significantly larger scale with full automation stack.

Emerging players

• AAEON: Taiwanese manufacturer of industrial panel PCs, touch panel computers, and embedded controllers. Overlaps with GETT's InduSmart panel PC lines, particularly in compact and cost-optimized industrial computing.
• Elo Touch Solutions: Touchscreen and panel PC specialist serving retail, hospitality, healthcare, and industrial kiosks. Comparable to GETT's kiosk systems and touch panel offerings, particularly in public-access deployments.
• IBASE Technology: Taiwanese embedded computing and industrial panel PC manufacturer with focus on industrial automation, gaming, and digital signage. Comparable industrial panel PC product line to GETT's InduSmart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gett-group
• Xx.com/GETT_NA
• Facebookfacebook.com/indukey

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GETT Group