The J D Russell Company
The J D Russell Company is a Tucson-based, privately held U.S. manufacturer (founded 1977) of steel and aluminum landscape edging (DURAEDGE, DURARUST, DURALUM) and patented concrete forming and expansion joint products (Duradowel, EZ-Strip, REFLEX), sold direct via three regional U.S. offices to contractors, property owners, and municipal buyers.
- Company typePrivate
- Founded1977
- HeadquartersTucson, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The J D Russell Company does
The J D Russell Company (JDR), founded in 1977 and headquartered in Tucson, Arizona, is a privately held U.S. manufacturer and direct distributor of landscape edging and concrete construction accessories. The company operates through three regional offices — Western (Tucson, AZ), Northern (Shelby Township, MI), and Southern (Henderson, KY) — selling its products directly to contractors, property owners, and municipal buyers via quote-based pricing rather than through third-party resellers. All products are manufactured in the U.S.A. from American steel and labor where applicable, and the company markets both English and Spanish catalogs.
JDR's product portfolio is organized into two categories. The landscaping line consists of steel and aluminum landscape edging under the DURAEDGE, Roll Top DURAEDGE, DURARUST (self-weathering steel), DURALUM (aluminum), Hot-Dipped Galvanized, and DURAROLL sub-brands, with an exclusive 3-stage Blastec shot blast + TGIC powder coat surface preparation process that the company describes as unique among U.S. landscape edging manufacturers. The construction line centers on patented concrete forming and expansion joint systems, including the Duradowel pocket-forming dowel system with Die-Loc gusset design, the EZ-Strip Form Clip (U.S. Patent No. 10,961,727), various flat and aluminum form ties, nail stakes manufactured with heat induction pointing, Impalement Caps (Cal/OSHA approved), rebar isolators, and an expansion joint family (REFLEX rubber, REFLEX Color, REFLEX Tear Tab, FIBERFLEX, HOMEX 300, Curbing) — REFLEX is pre-approved for roadway construction across most U.S. states and Canada and is made from 100% recycled rubber and plastic.
The business model is hardware sales through direct-to-customer regional sales offices with quote-based, multi-year contract pricing and no public price list. Customer segments are deliberately horizontal — Commercial Landscaping Contractors, Residential Property Owners, Municipal/Government Construction, Commercial/Industrial Concrete Contractors, and Parks/Recreation Departments — and the company uses website content marketing, downloadable catalogs, YouTube product/installation videos, Instagram, and online quote-request forms as its marketing channels. There are no disclosed funding rounds, acquisitions, or institutional investors, and the company operates as an independent private manufacturer with no parent company.
The J D Russell Company firmographics
Firmographics- Name
- The J D Russell Company
- Legal name
- The J D Russell Company
- Website
- https://jdrussellco.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The J D Russell Company is a Tucson-based, privately held U.S. manufacturer (founded 1977) of steel and aluminum landscape edging (DURAEDGE, DURARUST, DURALUM) and patented concrete forming and expansion joint products (Duradowel, EZ-Strip, REFLEX), sold direct via three regional U.S. offices to contractors, property owners, and municipal buyers.
- Ownership category
- akta.pro rank
The J D Russell Company industry classification
Industry- Product category
- Building Products Manufacturing
- NAICS
- Sheet Metal Work Manufacturing (332322), Custom Roll Forming (332114)
- SIC
- Sheet Metal Work (3444), Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Aluminum Rolling (Flat-Rolled Products: Sheet, Plate, Foil) (IMAKACAF)
Keywords
Where The J D Russell Company is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The J D Russell Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Landscape Edging Products: Sales of steel and aluminum landscape edging products including DURAEDGE, DURARUST, DURALUM, Roll Top DURAEDGE, Hot-Dipped Galvanized, and DURAROLL. Products available in various gauges, heights, and finishes with powder coating options.
- Concrete Construction Products: Sales of concrete forming accessories and expansion joint materials including Duradowel System, EZ-Strip Form Clips, Standard Form Clips, X-Flat Ties, Flat Stacking Ties, Aluminum Form Ties, Nail Stakes, Rebar Isolators, Impalement Caps, and concrete dowels.
- Expansion Joint Materials: Sales of expansion joint products including REFLEX rubber expansion joint (available in standard and color versions), REFLEX Tear Tab, FIBERFLEX fiber expansion joint, HOMEX 300 cellulose expansion joint, and Curbing expansion joint. Made from recycled materials.
- Landscape Edging Accessories: Sales of accessories for DURAEDGE systems including Universal Corners, Start/End Pieces, One-Piece Rings, Couplers, Steel Stakes, J-Stakes, and tree rings in various diameters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Quote-based pricing for all products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The J D Russell Company product offering
Product offeringCore offering
The J D Russell Company manufactures and distributes steel and aluminum landscape edging products (DURAEDGE, Roll Top DURAEDGE, DURARUST, DURALUM, Hot-Dipped Galvanized, DURAROLL) along with concrete construction accessories including forming systems (Duradowel, EZ-STRIP form clips, ties, nail stakes) and expansion joint materials (REFLEX rubber, FIBERFLEX, HOMEX 300). All products are made in the USA and sold via quote-based direct sales through three regional offices.
Product overview
The J D Russell Company manufactures landscape and construction accessories, organized into two distinct product categories. The landscaping portfolio includes steel and aluminum landscape edging products: DURAEDGE (the flagship steel edging with shot blast preparation and powder coat finish), Roll Top DURAEDGE (safer rounded edge profile), DURARUST (self-weathering steel with natural patina), DURALUM (lightweight aluminum), Hot-Dipped Galvanized (corrosion-resistant), and DURAROLL (economical light-duty galvanized). An exclusive Shot Blast Steel Preparation process (3-stage washing, shot blasting, TGIC powder coating) serves as the company's finishing technology for steel products. The construction portfolio centers on concrete forming and expansion joint systems, featuring the patented Duradowel and Duradowel Strip pocket-forming dowel systems, EZ-STRIP Form Clips (U.S. Patent No. 10,961,727), Standard Form Clips, various ties (Flat Stacking, X-Flat, Aluminum), Nail Stakes, Rebar Isolators, and Impalement Caps. Expansion joint products include REFLEX Rubber (standard and color variants, plus Tear Tab), FIBERFLEX, HOMEX 300 cellulose, and Curbing products. Supporting accessories like Zipstrip, Keyway, Voidcap, and Metal Screed Joints complete the offering. All products are made in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- DURAEDGE: American-made steel landscape edging available in powder coat finish, unpainted or weathered finish.
- DURARUST
- DURALUM
- DURAROLL
- Roll Top DURAEDGE
- DURA DOWEL
- DURA DOWEL Strip
- REFLEX
- REFLEX Color
- REFLEX Tear Tab
- FIBERFLEX
- HOMEX 300
- ZIPSTRIP
- EZ-STRIP
- Nail Stakes
Products and services
- DURAEDGE Steel Landscape Edging
Quantifiable outcome
- Powder coating finish lasts up to 3 times longer than traditional liquid paint
- +3 more outcomes
Companies that use The J D Russell Company
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
The J D Russell Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The J D Russell Company partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
The J D Russell Company competitors and assessment
Company assessmentDirect peers
- Permaloc: Direct competitor manufacturing aluminum and steel landscape edging products for commercial landscape contractors and architects. Highly comparable product portfolio (EnviroEdge, aluminum edging) and end-market overlap with JDR's DURAEDGE and DURALUM lines.
- Oly-Ola Edgings: Manufacturer of steel and aluminum landscape edging, serving commercial landscaping and hardscape markets. Direct overlap with JDR's edging product lines across similar gauge, height, and finish specifications.
- Col-Met: Direct peer manufacturing steel landscape edging for commercial and residential applications. Comparable product offering focused on durable metal edging with similar finishing options to JDR's DURAEDGE.
- Master Mark Plastics: Direct peer in landscape products including plastic and metal edging, timbers, and lawn edging. Competes with JDR across DIY and contractor channels, though with broader product breadth.
- Dayton Superior: Direct peer in concrete construction accessories including forming, dowels, and accessories serving commercial/industrial concrete contractors. Highly comparable to JDR's Duradowel and form clip product lines.
- Meadow Burke: Direct peer manufacturing concrete construction accessories including dowels, formwork components, and rebar supports. Comparable customer base of concrete contractors with overlapping product categories.
- Bon Tool: Direct peer in concrete construction tools and accessories serving concrete contractors. Comparable product overlap in concrete forming accessories and stake/formwork components.
Broad incumbents
- White Cap: Broad incumbent in construction supply distribution, distributing concrete accessories, forming products, and landscape supplies to contractors across North America. Competes with JDR's concrete construction accessories indirectly through catalog-distributed competing products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The J D Russell Company social profiles
Digital presenceThe J D Russell Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The J D Russell Company leadership team
Management profileNumber of profiles
The J D Russell Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The J D Russell Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The J D Russell Company
What does The J D Russell Company do?
The J D Russell Company manufactures and distributes steel and aluminum landscape edging products (DURAEDGE, Roll Top DURAEDGE, DURARUST, DURALUM, Hot-Dipped Galvanized, DURAROLL) along with concrete construction accessories including forming systems (Duradowel, EZ-STRIP form clips, ties, nail stakes) and expansion joint materials (REFLEX rubber, FIBERFLEX, HOMEX 300). All products are made in the USA and sold via quote-based direct sales through three regional offices.
Is The J D Russell Company a public or private company?
The J D Russell Company is a private company. It is classified as unknown and is currently operating.
When was The J D Russell Company founded?
The J D Russell Company was founded in 1977. It employs 101 to 250 people.
Where is The J D Russell Company based?
The J D Russell Company is headquartered in Tucson, United States, in the North America region.
How does The J D Russell Company make money?
Four revenue lines are on record. Landscape Edging Products are the primary driver. The others are concrete Construction Products, expansion Joint Materials and landscape Edging Accessories.
Who are The J D Russell Company's main competitors?
Direct peers on record are Permaloc, Oly-Ola Edgings, Col-Met, Master Mark Plastics, Dayton Superior, Meadow Burke and Bon Tool. White Cap is listed as a broad incumbent.
Does The J D Russell Company have an API?
No public API is recorded for The J D Russell Company.
What industry is The J D Russell Company in?
The J D Russell Company's product category is Building Products Manufacturing. Its primary akta.pro industry code is IMAKACAF, Aluminum Rolling (Flat-Rolled Products: Sheet, Plate, Foil). Its NAICS code is 332322 and its SIC code is 3444.