The J D Russell Company

What The J D Russell Company does

The J D Russell Company (JDR), founded in 1977 and headquartered in Tucson, Arizona, is a privately held U.S. manufacturer and direct distributor of landscape edging and concrete construction accessories. The company operates through three regional offices — Western (Tucson, AZ), Northern (Shelby Township, MI), and Southern (Henderson, KY) — selling its products directly to contractors, property owners, and municipal buyers via quote-based pricing rather than through third-party resellers. All products are manufactured in the U.S.A. from American steel and labor where applicable, and the company markets both English and Spanish catalogs.

JDR's product portfolio is organized into two categories. The landscaping line consists of steel and aluminum landscape edging under the DURAEDGE, Roll Top DURAEDGE, DURARUST (self-weathering steel), DURALUM (aluminum), Hot-Dipped Galvanized, and DURAROLL sub-brands, with an exclusive 3-stage Blastec shot blast + TGIC powder coat surface preparation process that the company describes as unique among U.S. landscape edging manufacturers. The construction line centers on patented concrete forming and expansion joint systems, including the Duradowel pocket-forming dowel system with Die-Loc gusset design, the EZ-Strip Form Clip (U.S. Patent No. 10,961,727), various flat and aluminum form ties, nail stakes manufactured with heat induction pointing, Impalement Caps (Cal/OSHA approved), rebar isolators, and an expansion joint family (REFLEX rubber, REFLEX Color, REFLEX Tear Tab, FIBERFLEX, HOMEX 300, Curbing) — REFLEX is pre-approved for roadway construction across most U.S. states and Canada and is made from 100% recycled rubber and plastic.

The business model is hardware sales through direct-to-customer regional sales offices with quote-based, multi-year contract pricing and no public price list. Customer segments are deliberately horizontal — Commercial Landscaping Contractors, Residential Property Owners, Municipal/Government Construction, Commercial/Industrial Concrete Contractors, and Parks/Recreation Departments — and the company uses website content marketing, downloadable catalogs, YouTube product/installation videos, Instagram, and online quote-request forms as its marketing channels. There are no disclosed funding rounds, acquisitions, or institutional investors, and the company operates as an independent private manufacturer with no parent company.

Name

The J D Russell Company

Legal name

The J D Russell Company

Website

https://jdrussellco.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The J D Russell Company is a Tucson-based, privately held U.S. manufacturer (founded 1977) of steel and aluminum landscape edging (DURAEDGE, DURARUST, DURALUM) and patented concrete forming and expansion joint products (Duradowel, EZ-Strip, REFLEX), sold direct via three regional U.S. offices to contractors, property owners, and municipal buyers.

Ownership category

akta.pro rank

Product category

Building Products Manufacturing

NAICS

Sheet Metal Work Manufacturing (332322), Custom Roll Forming (332114)

SIC

Sheet Metal Work (3444), Concrete Products, Except Block & Brick (3272)

akta.pro industry

PRIMARYIMAKACAF

Aluminum Rolling (Flat-Rolled Products: Sheet, Plate, Foil)

Industrials, Manufacturing & Construction/Metals & Mining/Aluminum (Bauxite, Alumina & Primary/Secondary Smelting)

Keywords

• Landscape edging products
• Concrete forming accessories
• Expansion joint materials
• Powder coated steel edging
• Concrete construction supplies

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Edging Products: Sales of steel and aluminum landscape edging products including DURAEDGE, DURARUST, DURALUM, Roll Top DURAEDGE, Hot-Dipped Galvanized, and DURAROLL. Products available in various gauges, heights, and finishes with powder coating options.
2. Concrete Construction Products: Sales of concrete forming accessories and expansion joint materials including Duradowel System, EZ-Strip Form Clips, Standard Form Clips, X-Flat Ties, Flat Stacking Ties, Aluminum Form Ties, Nail Stakes, Rebar Isolators, Impalement Caps, and concrete dowels.
3. Expansion Joint Materials: Sales of expansion joint products including REFLEX rubber expansion joint (available in standard and color versions), REFLEX Tear Tab, FIBERFLEX fiber expansion joint, HOMEX 300 cellulose expansion joint, and Curbing expansion joint. Made from recycled materials.
4. Landscape Edging Accessories: Sales of accessories for DURAEDGE systems including Universal Corners, Start/End Pieces, One-Piece Rings, Couplers, Steel Stakes, J-Stakes, and tree rings in various diameters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The J D Russell Company manufactures and distributes steel and aluminum landscape edging products (DURAEDGE, Roll Top DURAEDGE, DURARUST, DURALUM, Hot-Dipped Galvanized, DURAROLL) along with concrete construction accessories including forming systems (Duradowel, EZ-STRIP form clips, ties, nail stakes) and expansion joint materials (REFLEX rubber, FIBERFLEX, HOMEX 300). All products are made in the USA and sold via quote-based direct sales through three regional offices.

Product overview

The J D Russell Company manufactures landscape and construction accessories, organized into two distinct product categories. The landscaping portfolio includes steel and aluminum landscape edging products: DURAEDGE (the flagship steel edging with shot blast preparation and powder coat finish), Roll Top DURAEDGE (safer rounded edge profile), DURARUST (self-weathering steel with natural patina), DURALUM (lightweight aluminum), Hot-Dipped Galvanized (corrosion-resistant), and DURAROLL (economical light-duty galvanized). An exclusive Shot Blast Steel Preparation process (3-stage washing, shot blasting, TGIC powder coating) serves as the company's finishing technology for steel products. The construction portfolio centers on concrete forming and expansion joint systems, featuring the patented Duradowel and Duradowel Strip pocket-forming dowel systems, EZ-STRIP Form Clips (U.S. Patent No. 10,961,727), Standard Form Clips, various ties (Flat Stacking, X-Flat, Aluminum), Nail Stakes, Rebar Isolators, and Impalement Caps. Expansion joint products include REFLEX Rubber (standard and color variants, plus Tear Tab), FIBERFLEX, HOMEX 300 cellulose, and Curbing products. Supporting accessories like Zipstrip, Keyway, Voidcap, and Metal Screed Joints complete the offering. All products are made in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• DURAEDGE: American-made steel landscape edging available in powder coat finish, unpainted or weathered finish.
• DURARUST
• DURALUM
• DURAROLL
• Roll Top DURAEDGE
• DURA DOWEL
• DURA DOWEL Strip
• REFLEX
• REFLEX Color
• REFLEX Tear Tab
• FIBERFLEX
• HOMEX 300
• ZIPSTRIP
• EZ-STRIP
• Nail Stakes

Products and services

• DURAEDGE Steel Landscape Edging

Quantifiable outcome

• Powder coating finish lasts up to 3 times longer than traditional liquid paint
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Permaloc: Direct competitor manufacturing aluminum and steel landscape edging products for commercial landscape contractors and architects. Highly comparable product portfolio (EnviroEdge, aluminum edging) and end-market overlap with JDR's DURAEDGE and DURALUM lines.
• Oly-Ola Edgings: Manufacturer of steel and aluminum landscape edging, serving commercial landscaping and hardscape markets. Direct overlap with JDR's edging product lines across similar gauge, height, and finish specifications.
• Col-Met: Direct peer manufacturing steel landscape edging for commercial and residential applications. Comparable product offering focused on durable metal edging with similar finishing options to JDR's DURAEDGE.
• Master Mark Plastics: Direct peer in landscape products including plastic and metal edging, timbers, and lawn edging. Competes with JDR across DIY and contractor channels, though with broader product breadth.
• Dayton Superior: Direct peer in concrete construction accessories including forming, dowels, and accessories serving commercial/industrial concrete contractors. Highly comparable to JDR's Duradowel and form clip product lines.
• Meadow Burke: Direct peer manufacturing concrete construction accessories including dowels, formwork components, and rebar supports. Comparable customer base of concrete contractors with overlapping product categories.
• Bon Tool: Direct peer in concrete construction tools and accessories serving concrete contractors. Comparable product overlap in concrete forming accessories and stake/formwork components.

Broad incumbents

• White Cap: Broad incumbent in construction supply distribution, distributing concrete accessories, forming products, and landscape supplies to contractors across North America. Competes with JDR's concrete construction accessories indirectly through catalog-distributed competing products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jdrussellco
• Xx.com/thejdrussellco
• LinkedInlinkedin.com/company/joshua-builders-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The J D Russell Company