Ogier

What Ogier does

Ogier, also operating as Maison Ogier and La Maison Ogier, is a privately held luxury fashion house founded in 1948 and headquartered in Zermatt, Switzerland. The company designs, sources, and sells premium ready-to-wear apparel, ski wear, footwear, and accessories for men and women, with all products crafted in Italy from natural fabrics including Zibellino cashmere, cashmere, calfskin, merino wool, cotton, linen, silk, and suede. The product portfolio spans women's and men's ready-to-wear, ski wear (jackets, pants, one-piece suits, base layers, gloves, helmets, goggles), sneakers and mountain boots, and accessories, with a dedicated Zibellino Cashmere signature line and a bespoke Customization Service. Pricing spans approximately $750 to $10,890, with discounted private sales at 50–70% off, and every product carries a lifetime guarantee.

The business operates a direct-to-consumer model with no wholesale or B2B channels disclosed. Primary sales flow through the owned Shopify-based e-commerce platform ogier1948.com — powered by partner BLACKSWAN — supported by multi-language (English, French) and multi-currency localization and global shipping to 200+ countries. Physical boutiques with appointment-based service complement the digital channel, and a dedicated Private Sales section manages prior-season inventory. Marketing relies on owned channels: Instagram (@ogier.official), TikTok (@ogierofficial), and an email newsletter, supplemented by content marketing through lookbooks, fabric storytelling, and brand history on the website.

The company is small (11–50 employees), privately held with no disclosed institutional investors, parent company, or funding history, and currently shipping its SS26 Spring/Summer 2026 collection. Revenue, ownership structure, and headcount trends are not disclosed in the source data.

Name

Ogier

Legal name

Ogier

Website

https://ogier-og.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Ogier is a Switzerland-based luxury fashion house founded in 1948 that designs and sells Italian-crafted ready-to-wear, ski wear, footwear, and accessories to affluent global consumers through direct-to-consumer e-commerce and physical boutiques in 200+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Zermatt

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Apparel Direct Sales: Ogier generates revenue primarily through direct-to-consumer sales of luxury ready-to-wear clothing, ski wear, shoes, and accessories. Products are sold at premium price points ($750 to $10,890) reflecting the brand's positioning as a luxury Italian-crafted fashion house. The brand operates both full-price e-commerce and private sales channels.
2. Customization Services: Ogier offers product customization services for both men and women, allowing customers to personalize garments. This adds a premium service layer to the core product revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ogier is a luxury fashion brand that sells Italian-crafted ready-to-wear clothing, ski wear, shoes, and accessories for men and women. The brand specializes in premium natural fabrics including Zibellino Cashmere, cashmere, calfskin, merino wool, cotton, linen, silk, and suede, with every piece backed by a lifetime guarantee. The company operates via direct-to-consumer channels including owned e-commerce (ogier1948.com) and physical boutiques, and offers product customization and private sales capabilities.

Product overview

Ogier is a luxury fashion brand offering a unified e-commerce platform for premium ready-to-wear apparel, ski wear, footwear, and accessories. The product portfolio spans women's and men's collections organized by category (Ready to Wear, Ski Wear, Shoes, Accessories) with a signature Zibellino Cashmere sub-brand. Additional offerings include a Customization Service for bespoke personalization and a Private Sales channel for discounted seasonal items. The brand emphasizes Italian craftsmanship using natural fabrics including cashmere, calfskin, merino wool, cotton, linen, silk, and suede.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready to Wear (Women) Women's ready-to-wear collection offering Italian-crafted luxury apparel including jackets & coats, sweaters & cardigans, tops & t-shirts, dresses & jumpsuits, trousers & shorts, and swimwear, made from premium natural fabrics and backed by a lifetime guarantee.
• Ready to Wear (Men) Men's ready-to-wear collection offering Italian-crafted luxury apparel including jackets & coats, overshirts & blazers, sweaters & cardigans, polos & t-shirts, trousers & shorts, and swimwear, made from premium natural fabrics and backed by a lifetime guarantee.
• Ski Wear (Women) Women's alpine ski wear line including ski jackets, ski pants, one-piece ski suits, mid & base layers, gloves, and helmets & goggles, designed for performance and luxury aesthetics.
• Ski Wear (Men) Men's alpine ski wear line including ski jackets, ski pants, mid & base layers, gloves, and helmets & goggles, designed for performance and luxury aesthetics.
• Shoes (Women) Women's luxury footwear collection including sneakers and mountain boots, offered in calfskin, suede, and exotic leathers including alligator at premium price points.
• Shoes (Men) Men's luxury footwear collection including sneakers and mountain boots, offered in calfskin, suede, and exotic leathers including alligator at premium price points.
• Accessories (Women) Women's luxury accessories collection including caps & hats, helmets & goggles, and gloves & scarves, crafted from premium materials.
• Accessories (Men) Men's luxury accessories collection including caps & hats, helmets & goggles, and gloves & scarves, crafted from premium materials.
• Zibellino Cashmere Collection Signature premium fabric collection using Zibellino cashmere, available for both women and men across ready-to-wear and sweater categories, representing Ogier's exclusive material offering.
• Customization Service Bespoke customization service allowing customers to personalize garments for both women and men, adding a premium service layer to the core apparel offerings.
• Private Sales Discounted private sale section offering previous season inventory across women's and men's categories including ski wear, ready-to-wear, and shoes, with discounts of 50-70% off original pricing.

Quantifiable outcome

• Lifetime guarantee on every piece, reflecting confidence in durability and quality construction

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BLACKSWANcoreTechnology or IntegrationBLACKSWAN provides the e-commerce platform technology powering ogier1948.com. The partnership enables the luxury brand's online storefront with multi-language, multi-currency, and global shipping capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ogier.official/?hl=fr
• TikToktiktok.com/@ogierofficial?lang=fr
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/maison-ogier

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogier