Pong Cheese
Pong Cheese is a UK-based, Bath-located online specialty food retailer founded in 2009 that sells curated cheese and wine assortments direct to consumers through its own e-commerce storefront, employing 11-50 people.
- Company typePrivate
- Founded2009
- HeadquartersBath, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pong Cheese does
Pong Cheese is a UK-based direct-to-consumer online retailer specializing in cheese and wine products, operating from Bath under the domain pongcheese.co.uk. Founded in 2009, the company has maintained continuous operations for over fifteen years in the specialty food segment, with a small headcount of 11-50 employees consistent with a boutique e-commerce operator rather than a scaled retailer.
Its product proposition centers on curated cheese assortments and complementary wine pairings sold to UK consumers through its own online storefront, rather than via third-party marketplaces. The company's revenue mechanics are consistent with standard DTC specialty food e-commerce: transactional sales of curated food and beverage bundles to individual consumers, likely with seasonal peaks tied to gifting occasions such as Christmas, Father's Day, and corporate hospitality.
The business operates as a private, for-profit company with no disclosed funding rounds, acquisitions, or strategic investor relationships in the available data. Most firmographic detail beyond name, location, founding year, and employee band is absent from the source material, and the company's primary web property returned only a verification/loading page rather than substantive content during data collection, limiting deeper insight into product depth, pricing structure, customer segments, or operational footprint.
Pong Cheese firmographics
Firmographics- Name
- Pong Cheese
- Website
- https://pongcheese.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pong Cheese is a UK-based, Bath-located online specialty food retailer founded in 2009 that sells curated cheese and wine assortments direct to consumers through its own e-commerce storefront, employing 11-50 people.
- Ownership category
- akta.pro rank
Pong Cheese industry classification
Industry- Product category
- Specialty Foods Retail
- NAICS
- Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Cheese Shops & Fromageries (CRAHAGAD)
Keywords
Where Pong Cheese is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Pong Cheese business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Pong Cheese product offering
Product offeringCore offering
Pong Cheese is an online shop that retails cheese and wine products to individual consumers. The company curates and sells specialty cheese selections along with paired wine offerings through its e-commerce website, serving customers primarily in the United Kingdom from its base in Bath.
Differentiator
Problem solved
Functional benefit
Products and services
- Cheese products Specialty cheeses retailed online to individual consumers in the UK for personal consumption or gifting.
- Wine products Wines sold online to individual UK consumers alongside the company's cheese offerings, often positioned as pairings.
Companies that use Pong Cheese
Customer profileIdeal customer profiles1 record
Pong Cheese technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pong Cheese competitors and assessment
Company assessmentOthers
Direct peers
- Neal's Yard Dairy: London-based heritage cheesemonger and online retailer specialising in British and Irish farmhouse cheeses with wholesale and direct-to-consumer channels; the most directly comparable UK specialist against which Pong Cheese competes for online cheese customers.
- Paxton & Whitfield: Royal Warrant-holding UK cheesemonger operating retail shops and an online store with nationwide delivery; directly comparable online cheese retail model with a similar premium gift- and hamper-led proposition.
- La Fromagerie: London-based cheese and wine specialist with shops, an online store, and a strong cheese-and-wine pairing identity; near-identical product mix and customer profile to Pong Cheese.
- The Courtyard Dairy: Independent Yorkshire-based cheesemonger with a strong online cheese shop and cheesemonger-led curation; comparable scale and direct-to-consumer e-commerce model in the UK artisan cheese space.
- The Cheese Society: Lincoln-based specialist cheese retailer combining physical shop and mail-order cheese boxes across the UK; similar niche e-commerce proposition with a curated, gift-led offering.
- Cheese Etc: UK online cheese retailer offering cheese boxes, hampers and accompaniments for nationwide delivery; small-scale e-commerce specialist directly comparable on size and channel mix.
Broad incumbents
- Hotel Chocolat: UK premium gifting and subscription food brand with chocolate at its core but expanding into cheese and wine adjacencies; comparable premium gifting/hamper mechanics, much larger scale and public-company profile.
- Fortnum & Mason: Iconic UK premium food and gifting retailer with a substantial cheese counter and nationwide hampers/online delivery; competes for the same high-end gift and cheese-board customer as Pong Cheese.
Emerging players
- Valvona & Crolla: Edinburgh-based Italian specialist food shop and online retailer offering cheese, wine, cured meats and hampers; comparable cheese-and-wine online proposition, regional rather than national focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Pong Cheese social profiles
Digital presencePong Cheese financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pong Cheese leadership team
Management profileNumber of profiles
Pong Cheese funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pong Cheese M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pong Cheese
What does Pong Cheese do?
Pong Cheese is an online shop that retails cheese and wine products to individual consumers. The company curates and sells specialty cheese selections along with paired wine offerings through its e-commerce website, serving customers primarily in the United Kingdom from its base in Bath.
When was Pong Cheese founded?
Pong Cheese was founded in 2009. It employs 11 to 50 people.
Where is Pong Cheese based?
Pong Cheese is headquartered in Bath, United Kingdom, in the Europe region.
Who are Pong Cheese's main competitors?
Waitrose & Partners is listed as an others. Direct peers are Neal's Yard Dairy, Paxton & Whitfield, La Fromagerie, The Courtyard Dairy, The Cheese Society and Cheese Etc. Broad incumbents are Hotel Chocolat and Fortnum & Mason. Valvona & Crolla is listed as an emerging player.
Does Pong Cheese have an API?
No public API is recorded for Pong Cheese.
What industry is Pong Cheese in?
Pong Cheese's product category is Specialty Foods Retail. Its primary akta.pro industry code is CRAHAGAD, Cheese Shops & Fromageries. Its NAICS code is 4452 and its SIC code is 5400.