Crossrock

Name

Crossrock

Legal name

Crossrock North America, Inc.

Website

https://crossrockcase.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Musical Instrument Cases & Gig Bags

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)

SIC

Musical Instruments (3931)

akta.pro primary industry

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

akta.pro secondary industries

Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

• Musical instrument cases
• Gig bags
• Guitar cases
• Carbon fiber cases
• Fiberglass instrument protection

Headquarters

HQ city

Santa Fe Springs

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through crossrockcase.com website with consumer ordering and purchasing products at listed retail prices
2. Marketplace Sales: Sales through Amazon marketplace channel reaching broader customer base through third-party retail platform
3. Wholesale/Distribution: B2B sales to distributors and dealers who purchase cases in bulk for resale, including dealer locator program and become-a-distributor program
4. Affiliate Program: Commission-based program where affiliates earn commissions on every sale made through their affiliate link

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels13 records

Core offering

Crossrock manufactures and globally distributes custom carrying cases, gig bags, and protective solutions for musical instruments across guitars, bluegrass instruments, orchestral strings, and brass/woodwinds. The product portfolio spans entry-level gig bags through premium Air Carbon™ carbon fiber cases, with proprietary material technologies including military-grade forged carbon fiber, ultra-light fiberglass with PMI aerospace material, TSA-approved alloy locks, and eco-safe interior systems. Crossrock serves musicians, students, luthiers, music retailers, and educators through direct e-commerce, Amazon marketplace, and a global distributor/dealer network.

Product overview

Crossrock is a manufacturer of musical instrument cases and gig bags, offering a comprehensive portfolio of protective cases across multiple instrument categories. The product line spans guitar cases (acoustic, electric, classical, bass), bluegrass instruments (banjo, mandolin, ukulele), orchestral strings (cello, violin, viola), and brass/woodwind instruments (saxophone, clarinet, flute, trombone, trumpet). Cases are available in multiple material tiers: entry-level PE and ABS molded cases, mid-range wood/canvas and fiberglass options, and premium carbon fiber Air Carbon cases. Key product families include the Master Series Wooden Cases (CRW720 series) featuring vintage tweed and leather craftsmanship, the Deluxe Fiberglass Series (CRF2020/CRF5030 series) offering lightweight protection, and the ultra-premium Air Carbon Series (CRF6030 series) using military-grade forged carbon fiber. The company also offers molded PE rack cases, gig bags under the Metro Series, and Crossrock-branded instruments. All major cases feature TSA locks, backpack straps, and hygrometer options for climate monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Guitar Cases Hard cases and gig bags for acoustic, electric, classical, and bass guitars across multiple price tiers ($30-$1,099) and material constructions. Available in wood/canvas, fiberglass, polycarbonate, carbon fiber (Air Carbon™), and PE molded variants, covering classical, dreadnought, solid-body electric, hollow-body electric, LesPaul/335, and bass configurations.
• Bluegrass Cases Cases for traditional American folk instruments including banjo, mandolin, ukulele (soprano, concert, tenor, baritone sizes), and other folk instruments. Fiberglass constructions with TSA locks and backpackable designs.
• Orchestra Strings Cases Cases for orchestral string instruments including cello, violin, and viola. Available in carbon fiber (CRF7000CEF Ultra-Light Carbon Fiber Cello), fiberglass (CRF2020V-R, CRF5030CEF), polycarbonate, and ABS molded (CRA860VF, CRA880VF, CRA862CEF) constructions.
• Brass & Woodwind Cases Cases for brass and woodwind instruments including saxophone (alto CRF2020AS $279, tenor CRF2020TS $329, baritone CRF4050BS $629), clarinet, flute, trombone, trumpet, cornet, and French horn. Fiberglass and polycarbonate constructions, some with backpack and wheel configurations.
• Molded PE Rack Cases Rack-mount cases for equipment including shallow rack cases (13.7"), ultra-shallow rack cases (11"), rack extensions, mobility accessories, and rack hardware/screws/parts. PE molded construction.
• Metro Standard Series Gig Bags Entry-level gig bags for electric guitars and bass (CRSG107 at $59.99), featuring 10mm padding (EPE foam), padded backpack straps, sandwich padded handle, water-resistant fabric, and No.10 zipper. Multiple sizes for different guitar types and instruments.
• Master Series Wooden Cases (CRW720 Series) Premium wooden case line including CRW720C Classical Guitar Case ($159.99), CRW720D Jumbo Dreadnought ($169.99), CRW720B Electric Bass, CRW720E Electric Guitar, and CRW720JM Jazzmaster/Jaguar ($164.99). Features 7mm 5-layer plywood shell, tweed exterior, genuine leather handle, suspension design.
• A-Style Mandolin Fiberglass Case Fiberglass A-style mandolin case (CRF2020MAG compatible with Gibson A4/A5/Collings at $289; CRF2020MA fits wide-body A-style mandolins 187.85-$289; CRF2020MF for F-style/Gibson F5 at $299; CRF2020MAF universal A/F at $249; CRF2020UMF left/right-handed at $319; CRF2020DM double mandolin at $369). Features TSA lock, backpack straps, dark green velvet lining, digital hygrometer option.
• Air Carbon™ Premium Carbon Fiber Cases (CRF6030 Series) Ultra-premium carbon fiber cases including CRF6030C Air Carbon Classical Guitar Case ($989), CRF6030CBT Air Carbon Classical Blue Tweed Limited ($1,099), CRF6030MF Air Carbon Mandolin Case (F-style, fits Gibson F-5 at €689), and CRF7000CEF Ultra-Light Carbon Fiber Cello Case. Military-grade forged carbon shell, ultra-light (2.6 kg net weight for classical guitar), TSA lock, eco-safe interior, EVA molded backpack straps.
• Ultra-Light Fiberglass Series Cases Ultra-light fiberglass series cases with PMI aerospace material including CRF2020C Fiberglass Classical Guitar Case ($389), CRF2020CT Torres Classical ($369), CRF2020AS Alto Saxophone ($279), CRF2020TS Tenor Saxophone ($329), CRF5030CCBL Leather Edition Classical ($589), and CRF5030CEF Ultra-Light Fiberglass Cello Case. Hybrid shell 25% stronger than standard fiberglass with TSA locks, suspension design, and backpack straps.
• Crossrock Instruments Musical instruments branded under the Crossrock name, complementing the case portfolio with own-brand instruments.

Quantifiable outcome

• Carbon fiber cases are 30% lighter than wood cases
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Brooklyn Classical Guitar Society (BKCGS)coreGTM or Marketing Partner · 13 August 2025Crossrock serves as Official Product Sponsor for LuthierCon 2025, providing prize showcase of Air Carbon Classical Guitar Case and exclusive 10% discount codes for attendees. The partnership includes gift packs with branded merchandise for all attendees and promotion through BKCGS channels.
• Kiremico MediaminorGTM or Marketing PartnerCrossrock partners with Kiremico Media to curate and manage the Crossrock Spotify Playlist, helping discover and feature musicians' projects on the playlist and supporting artist visibility.
• Roma Expo Guitars / Chitarra In AssociationminorGTM or Marketing PartnerCrossrock attended Roma Expo Guitars 2023 in Rome, Italy, showcasing product collections and launching new carbon fiber classical guitar cases. The event brings together classical guitar industry professionals.
• NAMM ShowcoreGTM or Marketing PartnerAnnual participation at NAMM Show (January 25-28, 2024 at Anaheim Convention Center, booth 4907) where Crossrock showcases new products including Air Carbon Guitar Cases and Ultra-Light Fiberglass Hightech Cases, meeting distributors, dealers, luthiers, and agencies.
• T.U.S.D. Guitar FestivalminorGTM or Marketing PartnerCrossrock supplies the 1st place prize for the classical guitar solo competition - a Master Series Wooden Case CRW720C Classical Case - supporting music education and young musicians.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gator Cases: Gator Cases is one of the largest manufacturers of musical instrument cases, racks, and bags, offering a comprehensive portfolio spanning guitar, orchestral, band, and DJ equipment. They are a direct competitor to Crossrock in nearly every instrument category with broader scale and deeper US retail penetration.
• SKB Cases: SKB is a major manufacturer of molded, roto-molded, and vacuum-formed cases for musical instruments and pro audio gear. Their injection-molded technology and broad product line directly competes with Crossrock's ABS, PE, and fiberglass case offerings across all major instrument categories.
• Hiscox Cases: Hiscox is a UK-based manufacturer of high-end handmade hard cases for guitars, violins, and other stringed instruments, emphasizing lightweight composite construction. They are a direct competitor to Crossrock's Air Carbon™ and fiberglass lines for professional string musicians.
• Calton Cases: Calton Cases produces premium carbon fiber and fiberglass cases for guitars, violins, and cellos, with a strong reputation among professional touring musicians. They compete directly with Crossrock's Air Carbon™ and ultra-light fiberglass lines at the high end of the instrument case market.
• Mono Cases: Mono Cases is a premium DTC-focused brand specializing in guitar and instrument cases and bags with strong design-led positioning. They compete with Crossrock in the mid-to-premium gig bag and case category, particularly via DTC channels.
• Bam Cases: Bam is a French manufacturer of high-end instrument cases known for their Hightech composite shells for orchestral string instruments and woodwinds. They directly compete with Crossrock's fiberglass and carbon fiber cases for violin, viola, cello, and wind instruments.
• Protec Cases: Protec is a US-based manufacturer of instrument cases, bags, and accessories covering brass, woodwind, string, and guitar categories. They are a direct competitor to Crossrock with a comparable multi-tier product offering and similar global distribution model.
• Reunion Blues: Reunion Blues designs premium gig bags and cases for guitars, basses, and orchestral instruments, with a strong reputation among professional musicians. They compete with Crossrock's mid-range and premium soft-side offerings, particularly in the US artist community.

Emerging players

• Tonareli Cases: Tonareli offers fiberglass and carbon fiber cases for violins, violas, and cellos with a focus on the orchestral string market. They represent an emerging competitor to Crossrock's orchestra strings case line, particularly in European markets.
• Wilson Cases: Wilson Cases specializes in cases and gig bags for a wide range of stringed instruments including guitars, violins, and folk instruments. They offer a comparable product breadth to Crossrock at competitive price points, representing a niche direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/crossrockcases
• YouTubeyoutube.com/@CrossrockCases
• Facebookfacebook.com/Crossrockcases
• Instagraminstagram.com/crossrock.cases
• TikToktiktok.com/@crossrock.cases

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossrock