Lift Truck Sales, Service & Rentals

What Lift Truck Sales, Service & Rentals does

LiftOne, operating under the registered name Lift Truck Sales, Service & Rentals, is a fourth-generation, family-owned material handling equipment provider headquartered in Charlotte, North Carolina, and a division of Weisiger Group. The company distributes, rents, and services forklifts, aerial lifts, industrial vehicles, railcar movers, trailer spotters, and specialty equipment sourced from OEMs including Hyster, Yale, Combilift, Ottawa, Genie, JLG, and Rail King. It operates more than 20 full-service dealerships across the Southeastern United States and serves 11 industry verticals spanning 3PL, automotive manufacturing, beverage, building materials, chemicals and plastics, food distribution and cold storage, food processing and agriculture, metal, mining/energy/construction, paper and packaging, and retail/e-commerce.

The company's offering combines one-time equipment sales (new and used) with a 4,000+ piece rental fleet, parts supply, maintenance services, operator training, and equipment financing and leasing. On top of the physical distribution layer, LiftOne operates a digital platform stack including the LiftOne Now fleet management portal, the Fleet Assurance add-on program, and integrations with OEM platforms such as Hyster Fleet Tracker and Yale Vision. A separate Warehouse Solutions division extends the portfolio into dock and door systems, motive power, robotic forklifts, safety solutions, and telemetry, positioning the business toward higher-value automation and recurring service revenue rather than purely transactional equipment sales.

Revenue is generated through a mix of capital equipment sales and recurring service streams: equipment rentals, parts and maintenance contracts, Fleet Assurance subscriptions, and equipment leasing (advertised from $399/month for internal combustion forklifts). The go-to-market is a regional field-sales model with phone support, an online catalog, in-person dealership consultations, and an Innovation Center for equipment demonstrations. The capital structure is private and family-controlled through Weisiger Group, with no external venture or private equity investment disclosed and no public listing. Strategic positioning is reinforced by the 2025 Hyster Dealer of Distinction award and the parent group's sixth consecutive Deloitte Private US Best Managed Companies designation.

Name

Lift Truck Sales, Service & Rentals

Legal name

LiftOne

Website

https://lifttruckinc.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

LiftOne is a fourth-generation, family-owned material handling equipment distributor and service provider operating more than 20 dealerships across the Southeast United States. It sells, rents, and services forklifts, aerial lifts, and related industrial equipment for customers in 11 industrial verticals, supported by a digital fleet management platform.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro industry

PRIMARYIMAHABAA

Forklifts & Industrial Trucks (IC & Electric)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Material Handling & Logistics Equipment

SECONDARYIMAHAJAN

Lifting & Hoisting Rental & Leasing

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Lifting, Hoisting & Crane Equipment

SECONDARYIMACAFAD

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Off-Highway & Specialty Vehicle Manufacturing (Construction/Agriculture/Mining)

Keywords

• Material handling equipment
• Forklift sales service
• Warehouse automation solutions
• Equipment rentals leasing
• Fleet management services

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new material handling equipment including forklifts, aerial lifts, industrial vehicles, railcar movers, trailer spotters, and specialty equipment from brands like Hyster, Yale, Combilift, Ottawa, and others.
2. Used Equipment Sales: Pre-owned equipment sales with optional pre-owned warranty coverage.
3. Equipment Rentals: Short and long-term rental of over 4,000 pieces of equipment including forklifts, aerial lifts, trailer spotters, railcar movers, and specialty equipment. Supports seasonal and project-based demand.
4. Parts & Maintenance: Replacement parts and maintenance services for material handling equipment.
5. Fleet Management Services: Fleet Assurance program providing fleet monitoring, maintenance tracking, and optimization recommendations.
6. Equipment Training: Operator and maintenance training services for material handling equipment.
7. Financing & Leasing: Equipment financing and leasing options, including lease options starting at $399/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

LiftOne distributes, rents, and services material handling equipment including forklifts, aerial lifts, industrial vehicles, railcar movers, trailer spotters, and specialty equipment from brands such as Hyster, Yale, Combilift, Rail King, Ottawa, Genie, and JLG. The company supports customers across the Southeast US with parts, maintenance, operator training, fleet management programs, warehouse automation, and digital fleet visibility tools.

Product overview

LiftOne operates as a full-service material handling solutions provider, offering new and used equipment sales, equipment rental (with a fleet of over 4,000 pieces), and parts and maintenance services. Its product portfolio spans forklifts, aerial lifts, industrial vehicles, railcar movers, trailer spotters, and specialty equipment from partner brands including Hyster, Yale, Combilift, Rail King, Ottawa, Genie, and JLG. The company further differentiates through its Warehouse Solutions division (covering dock and door, motive power, robotic forklifts, safety solutions, and telemetry) and its LiftOne Now digital fleet management platform, which delivers maintenance tracking and fleet visibility. Fleet Assurance serves as an add-on program that converts fleet data into visualized insights and cost-reduction recommendations. The overall offering functions as a platform-plus-services model: equipment sales/rentals as the core portfolio, supported by service operations and augmented by proprietary digital tools.

Differentiator

Problem solved

Functional benefit

Products and services

• New Equipment Sales Sale of new material handling equipment including aerial lifts, forklifts, industrial vehicles, railcar movers, specialty equipment, and trailer spotters from partner brands Hyster, Yale, Combilift, Rail King, Ottawa, Genie, and JLG. Targeted at industrial and warehousing operations across the Southeast.
• Used Equipment Sales
• Equipment Rental
• Parts & Maintenance Services
• Warehouse Solutions
• LiftOne Now
• Fleet Assurance

Quantifiable outcome

• Data-backed recommendations to enhance productivity and reduce total cost of ownership

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• HystercoreChannel Partner/ Reseller/ DistributorHyster is a leading global manufacturer of forklifts and material handling equipment. LiftOne serves as an authorized Hyster dealer in the Southeast US, offering new Hyster equipment sales, rentals, parts, and service. LiftOne was recognized as a 2025 Hyster Dealer of Distinction.
• YalecoreChannel Partner/ Reseller/ DistributorYale is a major manufacturer of forklifts and lift trucks. LiftOne operates as an authorized Yale dealer offering new equipment sales, rentals, parts, and service. Provides Yale Vision platform for fleet monitoring.
• CombiliftsecondaryChannel Partner/ Reseller/ DistributorCombilift manufactures specialized material handling equipment including multi-directional and powered steering vehicles. Distributed through LiftOne dealerships.
• OttawasecondaryChannel Partner/ Reseller/ DistributorOttawa is a manufacturer of terminal tractors and yard trucks. LiftOne distributes Ottawa trailer spotters and yard equipment.
• GeniesecondaryChannel Partner/ Reseller/ DistributorGenie manufactures aerial work platforms. LiftOne offers Genie aerial lifts for sale and rental.
• JLGsecondaryChannel Partner/ Reseller/ DistributorJLG is a manufacturer of aerial work platforms and access equipment. Distributed through LiftOne for aerial lift sales and rentals.
• Rail KingsecondaryChannel Partner/ Reseller/ DistributorRail King manufactures railcar movers. LiftOne distributes Rail King equipment for railcar handling operations.
• Weisiger GroupcoreOthersLiftOne is a division of Weisiger Group, a fourth-generation family-owned company. Weisiger Group provides corporate oversight, financial backing, and shared services including vendor management and corporate responsibility initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sunbelt Rentals:
• United Rentals: United Rentals is the largest equipment rental company in North America with a significant aerial lift and material handling rental fleet. Comparable as a competing rental channel for industrial customers needing aerial lifts and forklifts on flexible terms, but operating at far greater scale across all equipment categories.

Direct peers

• Toyota Material Handling Systems: Toyota's material handling division operates one of the largest forklift dealer networks in the US selling new equipment, parts, service, and rentals. Directly comparable as a multi-brand full-service material handling dealer competing for the same industrial customer base.
• Crown Equipment Corporation: Crown manufactures and distributes forklifts and material handling equipment through an extensive dealer network with direct sales, service, and rental. Closely comparable as a vertically integrated OEM-dealer competitor with a focus on warehouse and industrial customers.
• Hyster-Yale Materials Handling: Hyster-Yale is the parent manufacturer of the Hyster and Yale brands that LiftOne distributes. As the OEM partner, Hyster-Yale is the most strategically significant peer — LiftOne's economics depend on Hyster-Yale's product roadmap, dealer programs, and pricing.
• The Raymond Corporation: Raymond (a Toyota Industries company) manufactures forklifts, pallet jacks, and warehouse solutions sold through its own dealer network. Comparable as an OEM with dealer-supported sales, service, parts, and automation offerings targeting similar industrial customers.
• MH Equipment: MH Equipment is a Midwest-based material handling dealer offering forklifts, aerial lifts, and warehouse automation across multiple states. Comparable as a regional multi-brand full-service dealer with overlapping product lines and customer segments.

Regional players

• Wajax Industrial Components: Wajax is a Canadian industrial equipment distributor with material handling lines. Comparable as a multi-line industrial dealer offering forklifts, parts, and service, but primarily serving the Canadian market rather than the US Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lift Truck Sales, Service & Rentals