Yarden

What Yarden does

Yarden is a Dutch funeral services and funeral insurance organization founded in 1919 and headquartered in Eindhoven, Netherlands. It operates owned funeral centers, crematoria, and cemeteries across the Netherlands, complemented by a franchise network of independent funeral directors working under the Yarden brand. The company also historically sold funeral insurance products, including package policies (pakketpolis / natura-uitvaartverzekering), sum policies (sommenverzekering), and flexible products such as Mijn Laatste Wensen Uitvaartverzekering, alongside a legacy funeral savings product (uitvaartsparen / depositofonds) that has since been transferred to DELA. Existing policyholders manage their coverage, invoices, and recorded funeral wishes through the Mijn Yarden online portal, which uses two-step login authentication.

Yarden's revenue model combines recurring funeral insurance premiums on a legacy in-force book with one-time service fees for funeral arrangements, cremations, burials, catering, and venue usage across its owned and franchised facilities. Since the August 2, 2021 acquisition by Coöperatie DELA, Yarden has operated as a DELA subsidiary: funeral care, locations, and execution are fully integrated into DELA's organization, while existing Yarden insurance policies continue under their original terms. New insurance sales are redirected to DELA's platform (dela.nl), positioning Yarden's insurance book as a run-off portfolio. A 10-year compensation arrangement for package policyholders runs through August 2031 to guarantee no top-up charges for funerals arranged through DELA. Yarden holds the Keurmerk Uitvaartzorg quality certification and is registered with Kifid for insurance dispute resolution.

The company serves primarily individual Dutch consumers (existing policyholders and families arranging funerals) and franchisee funeral directors. It maintains a multi-channel presence including the yarden.nl website, blog content (Yarden Inspireert), Facebook, YouTube, and the Mijn Yarden self-service portal. Yarden has no disclosed proprietary technology stack, no API, no AI/ML capabilities, and holds no patents; its competitive differentiation rests on nationwide physical distribution, brand heritage, regulatory certification, and integration with the DELA cooperative.

Name

Yarden

Legal name

Yarden Uitvaartzorg BV

Website

https://yarden.nl

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Yarden is a Dutch funeral services and insurance organization operating owned funeral centers, crematoria, and cemeteries nationwide alongside a franchise network. Now a DELA subsidiary since 2021, it manages a run-off portfolio of legacy funeral insurance policies for individual Dutch consumers.

Ownership category

akta.pro rank

Product category

Funeral Services and Funeral Insurance

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220)

SIC

Life Insurance (6311)

akta.pro primary industry

Final Expense / Burial Life Insurance (FSAIABAF)

Keywords

• Funeral insurance services
• Funeral arrangement services
• Cremation and burial services
• Funeral facilities management
• Death care planning

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Funeral Insurance Premiums: Yarden generates revenue primarily through funeral insurance premiums (uitvaartverzekering). Products include naturapolis (package policies) and sommenverzekering (sum policies), with both recurring premium payments and accumulated cash/savings values. Revenue streams include premium income, indexation adjustments, and distribution costs charged to policyholders.
2. Funeral Services and Facilities: Yarden operates owned funeral centers, crematoria, and cemeteries, providing funeral arrangement, cremation, and burial services. Revenue is generated from service fees for funeral ceremonies, facility usage, and catering. Services are delivered by company-employed funeral directors and via a franchise network.
3. Uitvaartsparen (Funeral Savings): Yarden previously offered a funeral savings product (depositofonds/uitvaartsparen) where customers accumulate savings with annual interest. The product is no longer offered for new customers; existing accounts continue to earn interest (1.647% for 2026). With effect from January 1, 2023, Yarden Depositofonds was migrated to DELA Depositofonds B.V.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Yarden is a Dutch funeral organization that provides funeral insurance products (naturapolis package policies and sommenverzekering sum policies) and end-to-end funeral services, including funeral arrangement and conduct, cremation, and burial, delivered through a nationwide network of owned funeral centers, crematoria, and cemeteries plus a franchise network of independent funeral directors. Customers can also manage policies and record funeral wishes through the Mijn Yarden online portal, while new funeral insurance sales are referred to Coöperatie DELA.

Product overview

Yarden is a Dutch funeral services organization offering a comprehensive portfolio of funeral insurance and funeral care services. The core product offerings include Mijn Laatste Wensen Uitvaartverzekering (flexible funeral insurance with adjustable coverage), Pakketpolis (package policies insuring funeral services), and Sommenpolis (sum insurance policies). Additional insurance products include Uitvaart op Maat, UitvaartKeuze, UitvaartNaarWens, and Uitvaart Compleet. Funeral care services include professional funeral arrangement (uitvaartverzorging), funeral centers, crematoria, and cemeteries. The legacy Uitvaartsparen (funeral savings) product is no longer sold. Customers manage their policies through the Mijn Yarden online portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Mijn Laatste Wensen Uitvaartverzekering A funeral insurance product offered with low monthly premiums that lets policyholders adjust the insured amount during the policy term and includes annual indexation options. Children up to age 21 can be insured for free.
• Pakketpolis A package funeral insurance policy (naturapolis) that insures a defined package of funeral services and products rather than a cash sum. The funeral is executed by DELA or one of its partners. Includes historical variants such as NUVA Naturapolis, AVVL, and Yarden policies from different years, and is covered by a 10-year no top-up guarantee for surviving family members following the 2021 DELA acquisition.
• Sommenpolis A sum-based funeral insurance policy (sommenverzekering) that pays out a predetermined amount on death for use against funeral-related costs. Variants under this product family include Yarden Uitvaartverzekering op Maat (Uitvaart op Maat), UitvaartKeuze, UitvaartNaarWens (with free child coverage until age 18), Uitvaart Compleet Verzekering (from the former NorthWest brand), and Uitvaart Totaal.
• Yarden Uitvaartverzekering A legacy natura-sum funeral insurance product with an insured amount and fixed premium, where the insured amount can be flexibly used for coverage of funeral-related costs. Available only for policies taken out between 2006 and 2012 and no longer offered to new customers.
• Uitvaartsparen (Funeral Savings) A tax-efficient funeral savings (banksparen) product providing an alternative to funeral insurance by allowing customers to accumulate savings with annual interest (1.647% for 2026). No longer sold to new customers; existing accounts were migrated to DELA Depositofonds B.V. effective 1 January 2023.
• Uitvaartverzorging (Funeral Arrangement Services) Professional funeral arrangement services covering the planning, coordination, and conduct of funeral ceremonies, including funeral music, catering, and related logistics. Delivered by Yarden-employed funeral directors and through the Yarden franchise network to Dutch families at the time of bereavement.
• Funeral Facilities (Funeral Centers, Crematoria, and Cemeteries) Yarden-owned physical facilities used to deliver funeral services across the Netherlands, comprising funeral centers (uitvaartcentra) for ceremony conduct, crematoria for cremation services, and cemeteries (begraafplaatsen) for burial services. Customers arrange ceremony, cremation, or burial at these locations as part of Yarden's full-service funeral offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Coöperatie DELAcoreStrategic or Co-development Partner · 2 August 2021On August 2, 2021, DELA (Coöperatie DELA) completed the acquisition of Yarden uitvaartorganisatie. The integration is described as an internal unification: funeral services, locations, and execution are fully DELA, while existing Yarden insurance policies continue unchanged. Yarden's press and communications are handled by DELA's spokesperson team. Yarden insurance policyholders are redirected to DELA for new insurance sales.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/YardenWebTV
• Facebookfacebook.com/YardenUitvaart
• Xx.com/yarden_uitvaart
• LinkedInlinkedin.com/company/yarden

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yarden