What Livepass Argentina does

Livepass Argentina (legal entity Liveticket S.A.) is a Buenos Aires-based, privately held event ticketing and management platform serving the Argentine market with an international streaming extension. The company operates livepass.com.ar as a consumer-facing ticketing marketplace across concerts, theater, sports, parties, festivals, fairs, and congresses, while also running livepassplay.com for global streaming access. Its underlying technology is a modular SaaS stack comprising a QR-code based e-ticketing engine, an organizer backoffice with real-time sales and attendance analytics, a mobile Boxoffice application for physical point-of-sale operations, and integrated live-streaming infrastructure with on-demand replay. Sector-specific modules cover concerts, theaters, sports, parties, fairs, and conventions, with add-ons for accreditation/badge printing, marketing, subscription passes, referral/ambassador sales, and automated attendee list management.

The business model is dual-sided. On the consumer side, Livepass earns per-ticket service charges plus per-order distribution fees on every transaction processed online or through physical outlets. On the organizer (B2B) side, the company monetizes event management services — including streaming, access control, convention management, and venue solutions — typically under subscription or event-based commercial terms. Distribution combines a self-serve website/mobile channel, a physical point-of-sale network, and an international streaming channel, with payment integrations spanning Mercado Pago, Visa/Mastercard, and Banco Provincia installment plans. The company serves concert and music promoters as its primary B2B segment alongside theater, sports, and convention organizers, and addresses event consumers as its primary B2C segment.

Name

Livepass Argentina

Legal name

Liveticket S.A.

Website

https://livepass.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Livepass Argentina (Liveticket S.A.) is a Buenos Aires-based event ticketing and management platform serving Argentine consumers and event organizers with online ticket sales, streaming, access control, and convention management across concerts, theater, sports, and congresses.

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Ticketing Platforms & Primary Ticketing (MPAIAFAD), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)

Keywords

• Event ticketing platform
• Online ticket sales
• Event management software
• Access control systems
• Live event streaming

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Ticket Sales Service Charges: Livepass charges a service fee per ticket sold plus a distribution fee per order for all online and physical ticket transactions. The company acts as an intermediary agent for event organizers, collecting payments and service charges.
2. B2B Event Management Services: Provides paid services to event organizers including streaming platform access, access control systems, convention management, and venue solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Livepass Argentina operates a comprehensive event ticketing platform that enables online and physical ticket sales for concerts, theater, sports, festivals, and streaming events. The platform provides event organizers with an integrated suite including a backoffice management system, live streaming infrastructure, QR-code access control, mobile boxoffice applications, and convention management tools. Consumers purchase tickets directly through the livepass.com.ar website with multiple payment options including credit card installments.

Product overview

Livepass Argentina operates as a comprehensive event ticketing and management platform offering a modular solution that combines an online ticketing marketplace with specialized venue-specific modules. The core Livepass Platform enables ticket sales across multiple event categories (shows, theater, sports, festivals, streaming) while supporting both online and physical box office sales. The platform includes integrated modules for streaming, access control (QR/DNI scanning), back-office analytics, marketing, and subscription management. Sector-specific solutions are available for sports events, concerts, theaters, parties, fairs, congresses, and conventions, each tailored to the unique requirements of different event organizers. The platform is designed to serve as a comprehensive solution for event organizers, functioning as a strategic partner in event development.

Differentiator

Problem solved

Functional benefit

Products and services

• Livepass Online Ticketing Platform Online event ticketing platform enabling 24/7 ticket sales across any device for concerts, theater, sports, festivals, and streaming events across Argentina, with interactive seat maps and multiple payment options.
• Livepass Streaming Service Live event streaming service allowing remote attendance and on-demand content delivery, accessible via web browser or mobile app for global audiences through livepassplay.com.
• Access Control System (Control de Acceso) QR code and DNI scanning system for venue access validation with real-time data capabilities, enabling event organizers to verify attendees at entry points.
• Convention and Congress Management (Congresos y Convenciones) Conference management solution with online registration, database administration, credential/badge printing, attendee networking tools, and dynamic visitor registration forms for trade shows, congresses, and conventions.
• Sports Event Ticketing (Deportes) Ticketing solution tailored for sporting events of all sizes, including high-volume ticket sales processing and venue capacity management for tournaments, races, and matches.
• Concert Ticketing (Conciertos) Ticketing solution for live music concerts and shows, providing online sales, access control, and real-time sales data for concert promoters and music event organizers.
• Theater Ticketing (Teatros) Ticketing solution for theaters, festivals, and cultural venue productions with multi-section seating support, subscription/season pass management, and interactive seating maps.
• Party and Nightlife Event Solutions (Fiestas) Event promotion and marketing tools for nightlife and party events, including event listing promotion, referral/ambassador sales management with separated reporting, and automated guest list management via Excel bulk upload.
• Fair and Exhibition Ticketing (Ferias y Exposiciones) Ticketing solution for fairs, exhibitions, and trade shows with attendee registration, access control, and exhibitor management capabilities.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Banco ProvinciacoreGTM or Marketing PartnerBanco Provincia is a key financial partner offering promotional installment plans (4 interest-free payments) for Livepass ticket purchases with Visa and Mastercard credit cards. This partnership drives sales by making higher-priced tickets more accessible to consumers through cost distribution.
• Mercado PagocoreGTM or Marketing PartnerMercado Pago serves as a primary payment method for Livepass ticket purchases, enabling consumers to pay using their Mercado Pago digital wallet and related payment options.

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Direct peers

• DICE: Mobile-first ticketing platform for live music and events with a comparable emphasis on discovery, fan data and venue access control; increasingly expanding into Latin American markets and competing for the same promoter accounts.
• Eventbrite: Global self-serve ticketing platform that also serves Argentine event organizers with online sales, access control and registration; overlaps directly with Livepass's online ticketing and event-management modules.
• Ticketek: Argentina-based ticketing operator under the international Ticketek network; provides primary ticketing, access control and venue solutions to promoters across the country, directly overlapping Livepass's product surface.
• Platea Unica: Argentine ticketing platform serving concerts, theater and sports events domestically; competes head-to-head with Livepass for the same Buenos Aires-based promoter and venue relationships.
• Ticketmaster Argentina: Ticketmaster's Argentine operation is the most direct competitor: a primary ticketing and box-office platform serving concerts, theater and sports in the same geography, with comparable service-fee revenue model and major promoter relationships.

Emerging players

• Fever: Live experiences marketplace that combines ticketing with curated event discovery; overlaps with Livepass's consumer-facing event listing/calendar and its streaming/secondary-event monetization.
• Resident Advisor: Global ticketing and discovery platform focused on live electronic music and club events; relevant adjacency for Livepass's music/festival segments and its streaming module for international audiences.

Broad incumbents

• Live Nation: Global live-entertainment conglomerate that owns Ticketmaster and promotes concerts worldwide; competes with Livepass both at the ticketing layer and at the venue/promoter level across Argentina and Latin America.

Regional players

• TuEntrada: Latin American ticketing platform with presence in multiple Spanish-speaking markets; offers similar primary ticketing, access control and event-management functionality for promoters in the region.
• Atrapalo: Ibero-American ticketing and leisure platform with strong presence in Spain and parts of Latin America; provides comparable online ticketing infrastructure and payment integrations for live entertainment venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/livepassarg
• LinkedInlinkedin.com/company/livepass

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livepass Argentina