What Serioplast does

Serioplast is a privately held rigid plastic packaging manufacturer founded in 1974 in Seriate (Bergamo), Italy, operating under parent company Old Mill Holding. The company designs, engineers, and manufactures bottles, caps, and closures for the Fast Moving Consumer Goods industry, serving enterprise customers including Procter & Gamble, Reckitt, Unilever, Danone, Fater, Fresenius, Nestlé, Kenvue, and Bunge across home care, personal care, food & beverage, and pharma end-markets. Production is built around four core processes — Extrusion Blow Moulding (EBM), Preform Injection Moulding (PIM), Cap Injection Moulding (CIM), and Stretch Blow Moulding (SBM) — using virgin and post-consumer recycled HDPE, PET, PP, and PETG.

The group is vertically integrated through three wholly-owned engineering and materials subsidiaries: Seriomac, the in-house machine and plant technology center that designs the Modular Factory concept deployed in over 50 installations; Seriomould, the mould manufacturing arm; and Centro Plastica, a mechanical recycler producing rHDPE pellets (CiPiWHITE+ and CiPiTENE+ grades) at 20,000 tons/year of inbound waste processing capacity. Innovation and co-design services are delivered through SerioHub (5-phase collaborative platform with CAD, 3D prototyping, FEM analysis, and laboratory testing), while sustainability commitments and ESG reporting are centralized under the SerioLoop platform and Serioplan2050 decarbonization roadmap.

Serioplast operates 33 manufacturing plants across 16 countries with approximately 2,050 employees and disclosed FY2024 turnover of €400 million. Revenue is generated through B2B direct sales of manufactured packaging to enterprise FMCG clients, with no intermediaries and quote-based enterprise pricing; secondary revenue streams include contract liquid-filling services, sale of recycled rHDPE pellets, and innovation/co-design professional services. Geographic expansion has been continuous since 2003 (Europe), 2011 (Africa), 2015 (Asia), 2018 (Americas), and 2019 (Oceania). The company has accumulated a substantial sustainability portfolio — SBTi-validated near-term and net-zero targets, RecyClass Certification, EcoVadis Silver Medal, and ongoing CDP participation since 2013 — and holds a minority stake in Wecyclers, a Nigerian waste-collection social enterprise acquired in 2022.

Name

Serioplast

Legal name

Serioplast Global Services S.p.A.

Website

https://serioplast.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Serioplast is a privately held Italian rigid plastic packaging manufacturer founded in 1974, operating 33 plants across 16 countries with €400 million in FY2024 revenue. It produces bottles, caps, and closures for enterprise FMCG clients including P&G, Unilever, Reckitt, Danone, and Nestlé across home care, personal care, food & beverage, and pharma.

Ownership category

akta.pro rank

Product category

Rigid Plastic Packaging Manufacturing

NAICS

Plastics Product Manufacturing (3261), All Other Plastics Product Manufacturing (326199)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Rigid Plastic Containers (Bottles, Jars, Jugs) Manufacturing (IMANAEAA)

akta.pro secondary industries

Household & Institutional Rigid Plastic Packaging (Detergent, Cleaners) (IMALAAAH), Pharmaceutical & Medical Plastic Packaging Manufacturing (IMANAEAK), Plastic Caps, Closures & Dispensing Systems Manufacturing (IMANAEAB)

Keywords

• Rigid plastic packaging
• Bottle manufacturing
• Plastic caps closures
• FMCG packaging solutions
• Recycled HDPE materials

Headquarters

HQ city

Seriate

HQ country

Italy

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Rigid Plastic Packaging Manufacturing: Design, engineering, and manufacturing of rigid plastic packaging (bottles, caps) for FMCG industry. Revenue generated through direct sales of manufactured packaging products to enterprise clients.
2. Contract Manufacturing Services: Contract manufacturing for liquid filling operations, providing end-to-end production services for customers.
3. Recycled Materials (Centro Plastica): Production and sale of recycled HDPE pellets (rHDPE) derived from post-consumer plastic waste. Grades suitable for extrusion and extrusion blow moulding for home care, laundry, and personal care applications.
4. Innovation and Co-design Services (SerioHub): Collaborative packaging development services including co-design sessions, product development, prototyping and testing for major FMCG clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Serioplast designs, engineers, and manufactures rigid plastic packaging — primarily bottles, caps, and closures — for fast-moving consumer goods (FMCG) companies serving home care, personal care, food & beverage, and pharmaceutical markets. The company operates 33 manufacturing plants across 16 countries using EBM, ISBM, PIM, CIM, and SBM technologies, and also produces post-consumer recycled HDPE (rHDPE) pellets through its Centro Plastica recycling subsidiary.

Product overview

Serioplast is a global leader in rigid plastic packaging manufacturing, operating as a packaging group with multiple specialized divisions and subsidiaries. The core business produces bottles and caps for the FMCG industry (home care, personal care, food & beverage, pharma) using EBM, PIM, CIM, and SBM technologies. The group includes: Seriomac (engineering center for machines and modular factory development), Seriomould (mould manufacturing), and Centro Plastica (mechanical recycling producing rHDPE pellets - CiPiWHITE+ and CiPiTENE+ grades). SerioHub drives collaborative innovation with clients through co-design sessions, while SerioLoop manages sustainability initiatives including SERIOPLAN2050 decarbonization targets and circular economy programs. SerioPharma serves the pharmaceutical segment. The company operates 33 plants across 16 countries with approximately €400 million turnover and 2,050 employees.

Differentiator

Problem solved

Functional benefit

Brands

• SerioHub: Collaborative innovation hub offering co-design sessions with clients, involving Serioplast's innovation and product development teams, and providing services including CAD design, 3D rapid prototyping, FEM analysis, and laboratory testing and sustainability optimization.
• SerioLoop
• SerioPharma
• Serioplan2050
• SerioSafE
• Centro Plastica
• CiPiWHITE+
• CiPiTENE+
• Seriomac
• Seriomould
• Serioplast School
• Global Graduate Program
• Business Game

Quantifiable outcome

• Scope 1 and 2 GHG emissions reduction: 54.6% by 2033, 90% by 2050 (from 2023 base year)
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RecyClass AssociationcoreStrategic or Co-development Partner · 1 January 2024RecyClass is a non-profit organisation dedicated to promoting the recyclability of plastic packaging materials in Europe. Serioplast, Centro Plastica, and RecyClass cooperation began in 2024. Centro Plastica achieved RecyClass Certification in July 2024. Future objectives include strengthening cooperation and extending certification to more Serioplast plants.
• WecyclerscoreStrategic or Co-development Partner · 1 January 2022Wecyclers is a for-profit social enterprise providing households and organisations in Nigeria with a chance to capture value from their waste. Serioplast has been a shareholder of Wecyclers since 2022. The partnership supports plastic collection and recycling initiatives in Nigeria, with a new plastic recycling facility under construction in Ogun State with capacity of 2 tons per hour for rPET flakes production.
• Avient CorporationminorStrategic or Co-development PartnerPartnership for developing additive strategies to improve mechanical properties of PCR (post-consumer recycled) materials, particularly resistance to Environmental Stress Cracking (ESC). Part of Centro Plastica's innovation efforts for improving recycled HDPE performance.
• GS4PlasticminorStrategic or Co-development PartnerCollaboration to design new rHDPE grades suitable for injection moulding applications such as pallets, gardening tools, and other technical equipment.
• Plastics Recyclers EuropeminorOthersActive member since 2024. Industry association that promotes responsible plastic use and recycling across Europe.
• Ellen MacArthur FoundationcoreStrategic or Co-development PartnerSerioplast participates in the Ellen MacArthur Foundation's Global Commitment - a global initiative aimed at accelerating the transition to a circular economy, bringing together businesses, governments, and organisations to work towards efficient resource use, waste minimization, and keeping products and materials in use.
• LalumachinaModminorOthersSerioplast's global supplier for work clothing that welcomes disabled people, children in difficulty, and marginalised people into its fashion laboratory and involves them in socio-occupational projects. Expresses Serioplast's commitment to social responsibility.

Scale indicators9 records

Recent moves17 records

Expansion highlights6 records

Broad incumbents

• Verallia: French-listed global glass packaging producer serving food, beverage, and personal care end markets — many of the same FMCG customers as Serioplast. Adjacent material (glass vs. plastic) but comparable customer overlap and multinational supply contract model.
• Amcor plc: Global packaging giant with a sizable rigid plastics business alongside flexibles. Overlaps with Serioplast in rigid plastic bottles and closures for FMCG and healthcare, with significantly larger scale and broader product range.
• Berry Global Group: Large US-listed global plastic packaging manufacturer with a rigid plastics portfolio across consumer, healthcare, and specialty markets. Broader and deeper than Serioplast, but overlapping in rigid plastic containers, closures, and FMCG end markets.
• Silgan Holdings: US-listed rigid container and closure specialist with operations in metal containers, plastic containers, and dispensing systems. Closely comparable in closures and rigid plastic container businesses for personal/home care and food end markets.

Direct peers

• AptarGroup: US-listed global leader in dispensing systems, closures, and sealing solutions for beauty, personal care, home care, and pharma. Directly comparable in caps, closures, and dispensing technology that overlap with Serioplast's CIM/CIM capabilities.
• ALBÉA Group: French-headquartered global manufacturer of beauty and personal care packaging, including bottles, caps, and dispensing systems. Overlaps directly with Serioplast's personal care segment and caps/dispensing competencies, with similar multinational FMCG customers.
• Plastipak Holdings: US privately held manufacturer of PET preforms and rigid plastic containers with vertical integration into recycled resin (Clean Tech). Directly comparable to Serioplast's PET/HDPE bottle manufacturing plus in-house recycling via Centro Plastica.
• ALPLA Group: Austrian-headquartered global rigid plastic packaging manufacturer serving the same FMCG customer base (home care, personal care, food, beverage). Closest direct competitor by business model, customer overlap, and global manufacturing footprint, with comparable scope of bottle and cap production.
• Logoplaste: Portuguese rigid plastic packaging group serving FMCG multinationals with bottle and cap production across Europe and the Americas. Directly comparable in B2B contract-manufacturing model, customer concentration, and product format (HDPE/PET bottles).

Regional players

• Bormioli Pharma: Italian-headquartered primary packaging producer focused on pharmaceutical glass and plastic containers. Compares to Serioplast's SerioPharma division in pharmaceutical plastic packaging and shares Italian/European geographic base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/serioplast

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serioplast