North Star Leasing

Name

North Star Leasing

Legal name

Peoples Bancorp Inc.

Website

https://northstarleasing.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Equipment Financing and Leasing

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Finance Lessors (6172), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Lease Servicing, Management & Remarketing (Consumer) (FSAKANAL)

Keywords

• Equipment financing
• Business equipment leasing
• Commercial lending
• Working capital loans
• Vendor financing programs

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Equipment Leasing and Financing: Core revenue from providing equipment financing solutions for businesses across various industries. Structured as lease-to-own agreements with payments based on rate factors. Standard terms range from 12-72 months. Customers own equipment at end of lease term. Generates revenue through interest/finance charges and processing fees.
2. Working Capital Financing: Short-term unsecured loans ranging from $10,000-$250,000 for operational needs, expansion projects, and project bridging costs. Repayment plans available as daily, weekly, or monthly. Unused funds available for 90 days.
3. Broker Program Commissions: Revenue from broker commissions up to 10 points on financed deals for B & C credit applicants. Transaction sizes from $4,000 to $150,000. Brokers earn attractive commissions through online broker portal.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

North Star Leasing provides direct equipment financing and leasing solutions to U.S. businesses, structuring lease-to-own agreements with fixed monthly payments over 12-72 month terms. Since 1979, the company has financed over 55,000 transactions across industries including restaurants, construction, manufacturing, medical, transportation, and brewing, with complementary working capital loans ($10,000-$250,000) and a broker program for B and C credit applicants.

Product overview

North Star Leasing is a division of Peoples Bank (NASDAQ: PEBO) providing equipment financing solutions since 1979. The core product is Equipment Financing, which offers flexible lease terms (12-72 months), seasonal leases, and custom programs for businesses across industries including restaurants, breweries, landscaping, construction, coffee, manufacturing, and more. The portfolio includes complementary add-on modules: Working Capital Financing (short-term loans $10,000-$250,000), a Broker Program for financing B/C credit applicants ($4,000-$150,000 transactions), an Approved Equipment Partners Program for vendor relationships with CRM access and marketing support, Equipment for Sale (repossessed equipment secondary market), and Section 179 Tax Benefits Information. The company has financed over 55,000 transactions and serves as a direct funder with personalized service through dedicated Equipment Financing Experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Financing Flexible business equipment financing solutions offering customized lease terms (12-72 months), seasonal leases, and custom programs for businesses across various industries nationwide. Customers own equipment at end of lease term.
• Working Capital Financing Short-term unsecured loans ranging from $10,000 to $250,000 with flexible repayment plans (daily, weekly, monthly) and 90-day availability for unused funds, designed to cover operational costs and bridge financing gaps.
• Broker Program Equipment finance broker program financing B and C credit applicants with transaction sizes from $4,000 to $150,000, offering broker commissions up to 10 points and an online broker portal with DocuSign integration.
• Approved Equipment Partners Program Vendor partnership program providing dedicated financing experts, co-branded marketing materials, CRM access, custom application links, email notifications, vendor report cards, and whitepapers for equipment vendors.
• Equipment for Sale Secondary market for repossessed equipment sold by North Star Leasing, available for purchase via email inquiry.
• Section 179 Tax Benefits Information Tax advisory information on IRS Section 179 expensing limits ($2.5 million for 2025), bonus depreciation (100%), and guidance on equipment financing tax advantages.

Quantifiable outcome

• 55,000+ successful equipment financing transactions over 45+ years
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AssurantcoreStrategic or Co-development PartnerEquipment insurance services provided through Assurant (formerly American Lease Insurance/ALI). Insurance information available for equipment deals under $250,000 and vehicles/equipment deals over $250,000. Dedicated toll-free numbers and email contacts for customer service and certificate requests.
• NAELB (National Association of Equipment Lease Brokers)minorChannel Partner/ Reseller/ DistributorIndustry association membership preferred for broker program participation. North American association for equipment lease brokers.
• NEFA (National Equipment Finance Association)minorChannel Partner/ Reseller/ DistributorIndustry association membership preferred for broker program participation.
• ELFA (Equipment Leasing and Finance Association)minorChannel Partner/ Reseller/ DistributorIndustry association membership preferred for broker program participation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Funding: National Funding is a direct competitor offering equipment financing and working capital to small US businesses, with comparable ticket sizes, fast-decision underwriting, and broker/vendor partner channels.
• TimePayment: TimePayment is a direct peer in SMB equipment leasing and financing, offering similar transaction-size ranges, vendor partner programs, and B/C credit underwriting focus.
• Currency Capital: Currency Capital is a direct peer providing equipment financing to small businesses across the US, with a broker channel focus on B/C credit applicants that closely mirrors North Star's broker program.
• Balboa Capital: Balboa Capital is a direct competitor offering equipment leasing and working capital financing to US small businesses, with comparable ticket sizes, vendor partner programs, and a multi-channel (direct, broker, online) distribution model.
• Marlin Capital Solutions: Marlin Capital Solutions (formerly Marlin Leasing) is a direct competitor providing equipment financing and working capital to small and mid-sized US businesses across diverse industries, with similar transaction size ranges and a focus on relationship-driven underwriting.
• Crest Capital: Crest Capital is a direct peer providing equipment financing and leasing to US small and mid-sized businesses across many industries, with similar vendor partnership programs and a relationship-led sales approach comparable to North Star Leasing.

Emerging players

• Fundbox: Fundbox is an emerging fintech providing working capital and SMB financing through digital channels. It overlaps with North Star's working capital financing product but competes through automated, online-first underwriting rather than NSL's expert-led model.
• BlueVine: BlueVine is an emerging digital SMB financing platform offering working capital and credit products to small US businesses. It competes with NSL's working capital product through an automated, online experience rather than expert-led underwriting.

Broad incumbents

• First Citizens Bank (CIT equipment finance): First Citizens acquired CIT Group, a major US commercial equipment financier. It serves as a broad incumbent with overlapping equipment finance capabilities across many asset classes, but at significantly larger scale than North Star Leasing.
• DLL (De Lage Landen): DLL is a global, Rabobank-owned equipment finance lessor with broad coverage of commercial equipment categories. It serves as a broad incumbent in the same equipment leasing category as North Star but operates at much larger scale and across more verticals and geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nsleasing
• Facebookfacebook.com/pages/North-Star-Leasing-Company/285086318277157
• LinkedInlinkedin.com/company/north-star-leasing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Star Leasing