Goldilocks Solutions

What Goldilocks Solutions does

Goldilocks Solutions LLC is a privately held professional services firm headquartered in Eureka, Missouri, serving the St. Louis Metro area with packing, move management, downsizing, professional organizing, home staging, interior design, and estate liquidation services. The firm is co-founded by Carolyn Parmer, an attorney and former financial services professional, and Cathy Waddell, an interior designer and general contractor with approximately 20 years of local experience, and is differentiated by certifications including the NASMM Certified Senior Move Manager (SMM-C) credential — held by the only provider within 100 miles — and an Aging in Place Management certification.

The company's core technology is its people: approximately 19 team members including co-founders, a manager, a liquidation manager, a client services manager, a marketing manager, a bookkeeper, a project lead, and multiple transition specialists. There is no proprietary software platform; service delivery is human labor, supported by a Wix-hosted website, a Google Business Profile, social media presence, and a content blog. Revenue is generated entirely through customized, quote-based fees for project work or hourly services, with no publicly disclosed pricing, no enterprise contracts, and no technology licensing stream.

Go-to-market is sales-led and relationship-driven, targeting seniors, their families, and homeowners via direct phone/email outreach, a "Let's Chat" call-to-action across all website pages, customer testimonials, Google reviews, and inbound referrals through the NASMM Find-a-Move-Manager directory. The firm is independently owned by its co-founders, with no parent company, no disclosed funding history, and no subsidiaries.

Name

Goldilocks Solutions

Legal name

Goldilocks Solutions LLC

Website

https://goldilockssolutions.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Goldilocks Solutions is a St. Louis Metro-based professional services firm providing packing, move management, senior moving, downsizing, organizing, home staging, interior design, and estate liquidation services directly to seniors, families, and homeowners on a quote-based, per-project basis.

Ownership category

akta.pro rank

Product category

Move Management and Professional Organizing Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Management Services (8741)

akta.pro primary industry

Residential Packing & Unpacking Services (HSAKADAA)

akta.pro secondary industries

General Home Decluttering & Sorting (HSAFAAAA), Senior/Accessibility Concierge & Companion Errands (HSACAIAO), Packing/Unpacking Labor-Only (No Transport) (HSAKAMAC)

Keywords

• Move management services
• Senior relocation services
• Professional home organizing
• Home staging services
• Estate liquidation services

Headquarters

HQ city

Eureka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Moving & Organizing Services: Goldilocks Solutions charges for professional services including packing, unpacking, move management, senior moving, downsizing, professional organizing, home staging, interior design, and estate/liquidation management. Services are sold on a per-project or hourly basis as a professional services firm. Revenue is generated entirely through client fees for service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Goldilocks Solutions is a professional services firm that provides packing, move management, senior moving, downsizing, professional organizing, home staging, interior design, and estate liquidation services to homeowners, seniors, and families in the St. Louis Metro area. Services are customized per project, sold on a per-project or hourly basis, and delivered by a team of transition specialists led by two co-founders.

Product overview

Goldilocks Solutions is a service-based company offering a comprehensive suite of moving, organizing, and design services for individuals at all stages of life. The company operates as a unified service portfolio centered around its core move management and professional organizing offerings. The main services include Packing & Unpacking, Move Management, Senior Moving, Downsizing, Professional Organizing, Home Staging, Interior Design, and Liquidation Services. The company also holds specialized certifications in Aging in Place Management and Senior Move Management (SMM-C). Services are customized to provide 'just the right amount' of assistance tailored to each client's specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Packing & Unpacking Services
• Move Management
• Senior Moving Services
• Downsizing Services
• Professional Organizing
• Home Staging Services
• Interior Design Services
• Liquidation Services
• Aging in Place Management

Quantifiable outcome

• Homes staged by Goldilocks Solutions sell faster with a minimal investment compared to unstaged homes.
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Local Charities (Unnamed)minorOthersGoldilocks Solutions partners with local charities that accept donated items such as serviceable furniture and kitchenware to directly help low-income families in need. This is part of the company's strategic donation process during estate liquidation and downsizing projects.
• Licensed and Insured Junk Removal CompaniesminorOthersFor items that cannot be sold or donated, Goldilocks coordinates with licensed and insured junk removal companies to safely and responsibly clear debris and unusable items from client homes as part of the final clean-out step of liquidation services.
• Experienced, Insured Liquidation Professionals (Unnamed)coreStrategic or Co-development PartnerGoldilocks Solutions works with a carefully selected network of experienced, insured professionals to support each liquidation project. These partners include estate sale professionals and other specialists. Goldilocks coordinates all details including estimates, logistics, and sale outcomes to ensure a transparent, tailored process.
• National Association of Senior Move Managers (NASMM)coreOthersGoldilocks Solutions is a proud member of the National Association of Senior Move Managers (NASMM). As a NASMM member, the company is bound by a pledge of integrity, committed to safety and ethics, and dedicated to continuing professional development. The company is listed in NASMM's Find-a-Move-Manager directory.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Caring Transitions: National franchise specializing in senior relocation, estate sales, and downsizing services for older adults and their families. Directly comparable to Goldilocks' senior moving, downsizing, and liquidation offerings, but operates through a franchise model across multiple U.S. markets rather than a single local market.
• Gentle Transitions: Senior move management and estate liquidation company serving older adults and families. Offers similar holistic services — sorting, downsizing, move coordination, and estate sales — and competes for the same senior transition customer profile as Goldilocks Solutions.
• Smooth Transitions: Senior relocation and move management firm providing downsizing, packing, unpacking, and settling-in services. Directly comparable to Goldilocks' senior moving practice and part of the same NASMM-affiliated peer set serving older adults.
• Let Me Organize It: Professional organizing and senior move management provider offering decluttering, packing, and estate clean-out services. Overlaps with Goldilocks' organizing, packing, and downsizing service lines for similar residential and senior clients.

Emerging players

• Thumbtack: Digital marketplace where local professionals are matched to home service requests including moving, organizing, and home staging. Provides a discovery channel for competing service providers in the St. Louis market and a price-comparison alternative for Goldilocks' customers.
• TaskRabbit: Online marketplace connecting consumers with independent labor for packing, moving, organizing, and home projects. Represents an emerging, tech-enabled alternative for budget-conscious customers who might otherwise hire Goldilocks' packing and organizing services.

Broad incumbents

• Neighborly (parent company): Franchise platform housing multiple home services brands including movers, senior care, and home maintenance. Represents a potential strategic acquirer or consolidator that could bundle Goldilocks' senior move management offering with adjacent home services at scale.
• All My Sons Moving & Storage: Established multi-location moving company offering local and long-distance packing and moving services. Competes with Goldilocks on the packing and moving portion of the customer journey but lacks the dedicated senior transition and estate liquidation specializations.
• Two Men and a Truck: Large national moving company with local St. Louis franchises offering packing, moving, and some senior-focused services. Competes with Goldilocks for residential move customers in the same metro, but at much broader scale and without senior move management specialization.

Regional players

• Senior Helpers: National franchise providing in-home senior care and companionship services. Adjacent rather than directly competitive, but shares the senior customer demographic and could be a natural referral or partnership partner for Goldilocks' aging-in-place and senior move offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/stlmovemanagers
• YouTubeyoutube.com/wix
• Facebookfacebook.com/GoldilocksSolutions
• LinkedInlinkedin.com/company/goldilocks-solutions-llc
• Instagraminstagram.com/goldilockssolutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldilocks Solutions