Electronic Design
- Company typePrivate
- Founded1952
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Electronic Design does
Electronic Design is a 70+ year-old trade publication (founded 1952) that operates as an online magazine serving electronics design engineers, embedded systems programmers, engineering managers, and engineering educators. The platform delivers editorial content across multiple formats, including news articles, technical features, videos, podcasts (Inside Electronics), webinars, white papers, special reports, and a member-accessible digital archive organized as the ED Library. Supporting the editorial core are utility products such as a Parts & Data Sheets search tool spanning millions of components and a Buyer's Guide/Directory of suppliers across categories like analog, power, semiconductors, embedded, and test & measurement. Community engagement is built around TechXchange topic groups (AI on the Edge, LiDAR, automotive Ethernet) and direct email distribution through multiple newsletters.
The business runs on a B2B media model with two primary revenue streams: advertising and sponsorship (sponsored content, white papers, webinars, branded content from technology vendors) and a freemium membership program offering free registration with access to member-only content, PDF downloads, and digital archive access. Go-to-market is digital-first and event-driven, distributing content globally via the website, newsletters, social channels (LinkedIn, Facebook, Twitter/X, YouTube), and major podcast platforms. Electronic Design is a privately held publication under Endeavor Business Media, a diversified B2B media company headquartered in Tulsa, Oklahoma that also operates sister titles including Microwaves & RF, Machine Design, Control Design, and Military & Aerospace Electronics.
Electronic Design firmographics
Firmographics- Name
- Electronic Design
- Legal name
- Electronic Design
- Website
- https://electronicdesign.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Electronic Design industry classification
Industry- Product category
- Electronics Engineering Trade Media
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Electronic Design is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Electronic Design business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Sponsorship: Sponsored content, white papers, webinars, and branded content from technology companies seeking to reach electronics engineering audience
- Membership/Subscription: Free membership with access to member-only content, PDF downloads, and digital magazine archives. Premium content gated behind membership registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership with access to core content and member-only articles |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Electronic Design product offering
Product offeringCore offering
Electronic Design is a digital-first B2B trade publication serving electronics design engineers with news, technical articles, blogs, videos, podcasts, webinars, white papers, special reports, and digital magazine archives. It operates a free membership model with premium gated content and earns revenue primarily through advertising, sponsored content, and sponsorships from technology vendors targeting the electronics engineering audience.
Product overview
Electronic Design operates as a unified media platform providing electronics developers with comprehensive coverage through multiple content channels. The core platform (Electronic Design Website) serves as the central hub delivering news, articles, and technical content. Supporting the main site are specialized offerings including the Inside Electronics Podcast for audio commentary, Electronic Design Weekly newsletter for consolidated updates, Special Reports for in-depth market and technology analyses, TechXchange communities for topic-focused engagement, the Parts & Data Sheets search tool for component research, a Buyer's Guide/Directory for supplier discovery, the ED Library for archived multi-part article series, and White Papers and Webinars providing sponsored technical educational content. Together, these products serve the electronics engineering community with news, education, and professional resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Electronic Design Website The main website serving as an independent technology information source for electronics developers, providing news, articles, blogs, videos, and podcasts covering electronics design topics.
- Inside Electronics Podcast A podcast hosted by industry veteran Alix Paultre featuring commentary, news, and interviews about the electronic design engineering community and its surrounding business ecosystem.
- Electronic Design Weekly A weekly newsletter providing access to all top stories, videos, and podcasts from the week in one consolidated delivery.
- Special Reports In-depth special reports covering important topics in electronics design, including market forecasts, technology trends, and industry analyses.
- TechXchange Community-driven technology topic groups where engineers can engage with specific subject areas like AI on the Edge, LiDAR sensors, and automotive ethernet.
- Parts & Data Sheets Search A part search tool enabling access to data sheets, inventory, and part data for millions of electronic components from various manufacturers.
- Buyer's Guide/Directory A directory of leading suppliers in categories including Analog, Automation, Boards & Systems, Communication, Components, Digital, IoT, Materials & Packaging, Mechanical & Motion, Optical, Power, Radio, Rapid Prototyping, Semiconductors, Software, and Test & Measurement.
- ED Library A multi-part article series archive organized by topic including EDA and PCB Technology, Quantum Computing, Embedded Software, Test & Measurement, and more, available to members for PDF download.
- White Papers Sponsored technical white papers covering electronics design topics such as power delivery networks, multiphysics simulation, and mmWave network analysis.
- Webinars Sponsored webinars covering technical topics including PCIe compliance, semiconductor design, thermal management, and RF/microwave analysis.
Companies that use Electronic Design
Customer profileSegments4 records
Ideal customer profiles2 records
Electronic Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Electronic Design partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- MICROWAVES & RFminorSister publication under Endeavor Business Media serving the RF and microwave engineering community. Cross-promotional relationship with shared audience demographics.
- MACHINE DESIGNminorSister publication under Endeavor Business Media covering mechanical engineering topics. Shares audience crossover with electronics design engineers.
- CONTROL DESIGNminorSister publication under Endeavor Business Media focused on industrial automation and control systems. Complementary coverage for electronics engineers working in automation.
- MILITARY & AEROSPACE ELECTRONICSminorSister publication under Endeavor Business Media serving defense and aerospace electronics markets. Shares technical content synergies with Electronics Design audience.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Electronic Design competitors and assessment
Company assessmentDirect peers
- EE Times: The leading direct competitor to Electronic Design, serving the global electronics engineering community with news, technical articles, and analysis on semiconductor, embedded, and design topics. Owned by AspenCore Media (Arrow Electronics), it is the most established direct peer in the electronics engineering trade media space.
- EDN (Electronic Design News): Long-running electronics engineering publication covering design, components, and embedded systems. Sister brand to EE Times under AspenCore, offering very similar content categories (analog, power, embedded, test) and competing for the same engineering audience.
- Embedded.com: Focused trade publication covering embedded systems software, hardware, and tools, owned by AspenCore Media. Overlaps directly with Electronic Design's embedded systems coverage but specializes more narrowly in that domain.
- Design World: B2B engineering publication covering design engineering topics including electronics, mechanical, and motion control. Operates in adjacent space with overlap in electronics design content, targeting similar engineering decision-makers.
Regional players
- Electronics Weekly: UK-based electronics industry publication serving design engineers with news, technical articles, and product information. Comparable in format and audience to Electronic Design but primarily focused on the European market.
Emerging players
- All About Circuits: Digital-first electronics engineering community with technical articles, forums, and educational resources. Targets a similar engineer audience with more emphasis on community and educational content rather than news.
- Power Electronics News: Specialized trade publication focused on power electronics design, one of Electronic Design's core topic areas. Represents the trend toward niche vertical media in the electronics engineering space.
- Hackster.io: Online community for hardware engineers and makers, owned by Avnet. Reaches a younger, project-oriented segment of the same electronics engineering audience with more emphasis on hands-on tutorials and open-source hardware.
Broad incumbents
- IEEE Spectrum: Flagship publication of IEEE covering electrical and electronics engineering broadly with longer-form technical articles. Overlaps with Electronic Design's audience but operates at higher technical depth and broader scope, backed by IEEE's institutional authority.
Others
- Microwaves & RF: Sister publication under Endeavor Business Media focused specifically on RF and microwave engineering. Listed as a separate peer because while it is owned by the same parent, it operates as an independent brand serving a distinct but overlapping technical niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Electronic Design social profiles
Digital presenceElectronic Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electronic Design leadership team
Management profileNumber of profiles
Profiles4 records
Electronic Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electronic Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electronic Design
What does Electronic Design do?
Electronic Design is a digital-first B2B trade publication serving electronics design engineers with news, technical articles, blogs, videos, podcasts, webinars, white papers, special reports, and digital magazine archives. It operates a free membership model with premium gated content and earns revenue primarily through advertising, sponsored content, and sponsorships from technology vendors targeting the electronics engineering audience.
Is Electronic Design a public or private company?
Electronic Design is a private company. It is classified as corporate owned and is currently operating.
When was Electronic Design founded?
Electronic Design was founded in 1952. It employs 1 to 10 people.
Where is Electronic Design based?
Electronic Design is headquartered in New York, United States, in the North America region.
How does Electronic Design make money?
Two revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are membership/Subscription.
Who are Electronic Design's main competitors?
Direct peers on record are EE Times, EDN (Electronic Design News), Embedded.com and Design World. Electronics Weekly is listed as a regional player. Emerging players are All About Circuits, Power Electronics News and Hackster.io. IEEE Spectrum is listed as a broad incumbent. Microwaves & RF is listed as an others.
Does Electronic Design have an API?
No public API is recorded for Electronic Design.
What industry is Electronic Design in?
Electronic Design's product category is Electronics Engineering Trade Media. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX).