Data Mail
Data Mail, Inc. is a privately held, owner-operated print and direct mail marketing provider in Evansville, Indiana, serving Midwest small and local businesses with printing, mailing, presorting, and a Supercharged Marketing program that bundles direct mail with Facebook, Instagram, and Google Display Network advertising.
- Company typePrivate
- Founded1979
- HeadquartersEvansville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Data Mail does
Data Mail, Inc. is a privately held, owner-operated commercial printing and direct mail marketing company headquartered at 1014 Main Street, Evansville, Indiana, founded in 1979 and led by President Adam Miller. The firm operates as a full-service print provider offering digital, offset, and large format printing; direct mail marketing services (postcards, flyers, letters, packages); USPS presorting with barcoded postage discounts for First-Class, Standard, and Non-Profit categories; and a proprietary 'Supercharged Marketing' program that wraps direct mail with Facebook, Instagram, and Google Display Network advertising, USPS Informed Delivery, mail/call tracking, social match, and lead match. Distribution is regional, concentrated in the Midwest, with a quote-based, transaction-fee revenue model and a self-serve customer portal (MyOrderDesk-based) plus an FTP server for file transfer.
The customer base is overwhelmingly small and local — primarily small and local businesses, with restaurants and retail stores cited as secondary verticals — supplemented by long-standing testimonials from individual SMB customers. Marketing is conducted through a quote-request website flow, blog content (with educational posts on print strategy, design, and direct mail tactics, including posts dated through June 2026), and organic presence on Facebook, Twitter, LinkedIn, and YouTube. No institutional investors, parent companies, or external funding rounds are disclosed.
Operationally, standard production runs on a 5-day turnaround with rush production available on request. The firm reports no apps, no public API or SDK, no patents, no certifications, no awards, and no disclosed regulatory actions or M&A activity. Value proposition positioning emphasizes tangibility, measurability, and recall advantages of physical mail versus digital, citing third-party statistics such as 75% brand recall for printed materials versus 44% for digital ads.
Data Mail firmographics
Firmographics- Name
- Data Mail
- Legal name
- Data Mail, Inc.
- Website
- https://datamailinc.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Data Mail, Inc. is a privately held, owner-operated print and direct mail marketing provider in Evansville, Indiana, serving Midwest small and local businesses with printing, mailing, presorting, and a Supercharged Marketing program that bundles direct mail with Facebook, Instagram, and Google Display Network advertising.
- Ownership category
- akta.pro rank
Where Data Mail is headquartered
LocationHeadquarters
- HQ city
- Evansville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Data Mail business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Printing Services: Full-service color personalized printing including digital, offset, and large format printing for flyers, postcards, letters, envelopes and other marketing materials.
- Mailing Services: Direct mail marketing services including postcards, flyers, letters, and packages with complete mail marketing program development.
- Presorting Services: Mail presorting services that provide barcoded discounts for previously addressed mail, including First-Class, Standard, and Non-Profit categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard 5-day turnaround production |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Data Mail product offering
Product offeringCore offering
Data Mail is a full-service commercial printing and direct mail marketing provider based in Evansville, Indiana. The company produces color personalized printed materials (flyers, postcards, letters, envelopes) via digital, offset, and large format printing, executes direct mail campaigns, provides USPS presorting with barcoded postage discounts, and offers a proprietary Supercharged Marketing program that combines direct mail with digital advertising across Facebook, Instagram, and Google Display Network.
Product overview
Data Mail is a full-service print and direct mail marketing provider offering four integrated services: Printing (digital, offset, and large format), Mailing (direct mail marketing), Presorting (barcoded postage discounts), and Supercharged Marketing (an enhanced program combining direct mail with digital advertising channels including social media and Google Display Network).
Differentiator
Problem solved
Functional benefit
Brands
- Supercharged Marketing: A comprehensive marketing program that combines direct mail with digital advertising including enhanced mail tracking, USPS Informed Delivery, Facebook, Instagram, Google Display Network advertising, social media follow-up, call tracking, lead match, and online follow-up.
Products and services
- Printing Full-service color personalized printing including digital, offset, and large format printing for flyers, postcards, letters, envelopes, and other marketing materials. Designed for small and local businesses that need professional marketing collateral and lack in-house print capabilities.
- Mailing Direct mail marketing services delivering tangible, targetable, personal, and measurable marketing through postcards, flyers, letters, and packages, with complete mail marketing program development. Aimed at local and regional businesses running direct mail campaigns.
- Presorting Mail presorting service that provides barcoded postage discounts for previously addressed mail, supporting one-time, daily, or random presorting for First-Class, Standard, or Non-Profit mail. Targeted at businesses with existing mail lists that want to reduce postage costs.
- Supercharged Marketing Complete marketing approach combining direct mail with digital advertising, including enhanced mail tracking, USPS Informed Delivery, Facebook/Instagram/Google Display Network advertising, social media follow-up, call tracking, social match, lead match, and online follow-up capabilities. Designed for local and small businesses seeking measurable omnichannel marketing campaigns.
Quantifiable outcome
- 71% of people say they read their direct mail
- +3 more outcomes
Companies that use Data Mail
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Data Mail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Data Mail partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Data Mail competitors and assessment
Company assessmentDirect peers
- Valpak: Valpak is a well-known direct mail marketing company specializing in co-op envelope mailers and digital advertising for local SMBs, directly competing with Data Mail's target customer base and service offering.
- PostcardMania: PostcardMania is a direct mail marketing company focused on SMB customer acquisition through postcard and mail campaigns, closely matching Data Mail's core offering of postcards, mailing, and integrated marketing for small businesses.
- PsPrint: PsPrint is an online commercial printing company offering flyers, postcards, brochures, and direct mail pieces to SMBs — a direct competitor to Data Mail's core printing and mailing service lines.
Emerging players
- Lob: Lob is a developer-focused direct mail automation platform that lets businesses send postcards, letters, and checks via API, representing the technology-enabled, programmatic version of the direct mail service Data Mail delivers to SMBs.
Broad incumbents
- Vistaprint (Cimpress): Vistaprint is a large national online printing and marketing services provider offering business cards, flyers, direct mail, and signage to SMBs, representing a much larger broad incumbent competing on price and self-service convenience.
- Taylor Corporation: Taylor Corporation is one of the largest privately held printing and marketing services companies in the U.S., offering commercial printing, direct mail, and integrated marketing services — a broad incumbent competing across Data Mail's full service portfolio.
- RR Donnelley: RR Donnelley is a major national commercial printing and communications services provider with deep direct mail and marketing services capabilities, representing a large-scale incumbent in the same commercial printing and direct mail category.
Regional players
- Every Door Direct Mail (USPS): USPS Every Door Direct Mail is a postal service program that lets local businesses send saturation mail without mailing lists, offering a low-friction alternative for the same restaurant and retail customers Data Mail targets with EDDM campaigns.
Others
- Mailchimp: Mailchimp is a leading SMB-focused digital marketing platform covering email, social ads, and CRM — an adjacent digital-only peer that competes for the same SMB marketing budget that Data Mail's Supercharged Marketing program targets.
- Melissa Data: Melissa Data is a provider of address verification, mailing lists, and data quality services used in direct mail campaigns — an enabling/ecosystem peer whose tools support direct mail execution of the type Data Mail performs for its clients.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Data Mail social profiles
Digital presenceData Mail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Mail leadership team
Management profileNumber of profiles
Profiles1 record
Data Mail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Mail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Mail
What does Data Mail do?
Data Mail is a full-service commercial printing and direct mail marketing provider based in Evansville, Indiana. The company produces color personalized printed materials (flyers, postcards, letters, envelopes) via digital, offset, and large format printing, executes direct mail campaigns, provides USPS presorting with barcoded postage discounts, and offers a proprietary Supercharged Marketing program that combines direct mail with digital advertising across Facebook, Instagram, and Google Display Network.
Is Data Mail a public or private company?
Data Mail is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Data Mail founded?
Data Mail was founded in 1979. It employs 11 to 50 people.
Where is Data Mail based?
Data Mail is headquartered in Evansville, United States, in the North America region.
How does Data Mail make money?
Three revenue lines are on record. Printing Services are the primary driver. The others are mailing Services and presorting Services.
Who are Data Mail's main competitors?
Direct peers on record are Valpak, PostcardMania and PsPrint. Lob is listed as an emerging player. Broad incumbents are Vistaprint (Cimpress), Taylor Corporation and RR Donnelley. Every Door Direct Mail (USPS) is listed as a regional player. Others are Mailchimp and Melissa Data.
Does Data Mail have an API?
No public API is recorded for Data Mail.