Tartts Day Care

What Tartts Day Care does

TARTTs Day Care Centers is a Boston-based early childhood education provider operating three boutique-style locations in the city's Historic South End neighborhood. Founded in 1946 by Bessie Tartt Wilson, the company offers full-day and part-time infant (2 months+), toddler, and preschool (up to 4 years) care with a curriculum emphasizing sensory exploration, multi-language exposure (English, Spanish, American Sign Language), arts, music, and dance enrichment delivered through partnerships with Little Groove and Little Beats. The technology stack centers on an "Enhanced Parent Communication" mobile app providing daily updates including photos, activity logs, eating records, and bathroom reports, supported by daily reports, newsletters, and parent-teacher conferences. Tuition is quote-based and presented only during in-person facility tours, with all programs including breakfast, hot lunch, and afternoon snacks at no additional cost. Revenue is generated through recurring monthly subscription tuition across full-time, 3-day, and 2-day enrollment options, supplemented by a FlexiPass program for occasional or backup childcare. Distribution is exclusively direct-to-consumer, requiring prospective families to complete an in-person tour before joining a waitlist, with enrollment offers extended when space becomes available. In December 2024, TARTTs joined the Cadence Education national network, transitioning from four generations of independent family ownership to institutional backing while retaining its Boston-only, small-classroom operational model.

Name

Tartts Day Care

Legal name

TARTTs Day Care Centers Inc.

Website

https://tartts.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

TARTTs Day Care Centers operates three boutique early childhood education locations in Boston's Historic South End, providing full-day and part-time infant, toddler, and preschool care with a multi-language, arts-enriched curriculum for working families. Now part of the Cadence Education network since December 2024.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industry

Toddler-Focused Childcare Centers (EDACAAAG)

Keywords

• Infant daycare services
• Early childhood education
• Preschool programs
• Toddler care
• Childcare center

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Childcare Tuition - Full-Time Enrollment: TARTTs generates revenue primarily through tuition fees charged for full-time (5-day per week) enrollment of infants, toddlers, and preschoolers. Tuition rates are presented in person during a facility tour and are not publicly disclosed online or over the phone, consistent with a quote-based pricing model for private early childhood education.
2. Childcare Tuition - Part-Time Enrollment: Part-time enrollment options including 3-day-per-week and 2-day-per-week programs, with all enrollment options including a full 10-hour extended day (7:30 AM – 5:30 PM).
3. FlexiPass Program: A flexible scheduled childcare program offering 5-day passes for short, full-day care windows. Passes are valid for one year from purchase with 48-hour advance notice. Meals are included. This provides additional revenue from parents seeking occasional or backup childcare beyond traditional enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TARTTs Day Care Centers provides licensed full-day and part-time childcare and early childhood education for infants (2 months+), toddlers, and preschoolers (up to age 4) across three boutique-style locations in Boston's Historic South End. The offering is bundled with a well-rounded curriculum covering sensory exploration, science, math, arts, music, and dance, and includes nutritious meals (Breakfast, Hot Lunch, Afternoon Snack) and an Enhanced Parent Communication mobile app. Enrollment is conducted via in-person facility tours followed by a waitlist-based admission process, with tuition rates quoted only during the tour.

Differentiator

Problem solved

Functional benefit

Brands

• FlexiPass Program: Flexible scheduled childcare options for short, full-day care windows with 5-day passes usable within 48 hours notice, valid for one year.
• FlexCare

Products and services

• Infant Care Program Licensed full-day and part-time care for infants aged 2 months to 14 months, provided at TARTTs SOWA and TARTTs at The Factory locations, focused on sensory exploration, age-appropriate activities, and a multi-language curriculum in English, Spanish, and American Sign Language.
• Toddler Care Program Licensed full-day and part-time care for toddlers aged 15 months to 2.9 years, provided at TARTTs South End, with social interaction, cooperation, self-recognition, and language development as core focus areas, in a 10-hour extended day format (7:30 AM to 5:30 PM).
• Preschool Program Licensed preschool care for children up to age 4, focused on preparing children for kindergarten transition with weekly or monthly learning themes, sensory exploration, science, math, arts, music, and dance enrichment.
• FlexiPass Program Flexible scheduled childcare offering 5-day passes for occasional full-day care windows with 48-hour advance notice, valid for one year from purchase, available for infants, toddlers, and preschoolers across all three South End locations, with meals included.
• Healthy Meals Service Nutritious meals provided as part of tuition at no additional charge, including Breakfast, Hot Lunch Entrees, and Afternoon Snacks, continuing founder Bessie Tartt Wilson's 40-year tradition of healthy meal preparation.

Quantifiable outcome

• No financial cost to join the waitlist — only requires an in-person tour
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cadence EducationcoreStrategic or Co-development Partner · 1 December 2024TARTTs joined the Cadence Education family of schools in December 2024. Cadence Education is a national educational network that now supports TARTTs' three Boston locations in the South End and SoWa districts. This is TARTTs' most significant strategic partnership, providing institutional backing to the multi-generational family-owned early childhood education business.
• Little BeatsminorStrategic or Co-development PartnerLittle Beats provides dance enrichment classes for toddlers and preschoolers at TARTTs locations. Their Little Beats enrichment program builds confidence through physical exploration in a social learning environment, contributing to whole-body wellness and creative dance that enhances coordination and physical literacy.
• Little GrooveminorStrategic or Co-development PartnerLittle Groove delivers award-winning early childhood music programs at TARTTs daycare facilities for infants, toddlers, and preschoolers (3 months to 4 years). Classes are held in a live music setting where children interact through sound, sight, and touch, building motor, social, cognitive, and language skills using real instruments. Little Groove won Best of Boston in 2022 and features in TARTTs' enrichment curriculum.
• Bessie Tartt Wilson Initiative for Children (BTWIC)minorOthersA non-profit foundation established in 2008 in honor of founder Bessie Tartt Wilson to advocate for children and families throughout Massachusetts. The foundation closed in 2016 but left a well-documented legacy of advocacy work on behalf of low-income children in Massachusetts.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Goddard School: Franchised private preschool system focused on play-based, accredited early childhood education for infants through pre-K. Comparable to TARTTs on boutique feel, premium tuition, all-inclusive programming, and family-comms focus.
• Primrose Schools: National franchise of private early childhood education schools offering infant through pre-K programs with proprietary balanced-learning curriculum. Closely comparable to TARTTs on private-pay, curriculum-led, full-day model.
• The Learning Experience: National franchise of early childhood education centers offering infant through pre-K care with proprietary curriculum and enrichment programs. Comparable to TARTTs on full-day private-pay model with structured curriculum and enrichment partnerships.

Broad incumbents

• Cadence Education: TARTTs' parent company and a national early childhood education network. Direct relevant because Cadence operates the broader portfolio of schools that now includes TARTTs, sharing operational playbooks and curriculum across locations.
• KinderCare Learning Companies: Large national provider of full-day early childhood education across infant, toddler, preschool, and school-age programs. Comparable on core offering (full-day care, meals included) but at significantly broader scale and broader price point than TARTTs.
• Bright Horizons Family Solutions: One of the largest U.S. providers of high-quality early education and child care, including employer-sponsored centers. Comparable to TARTTs on premium positioning and full-day infant/toddler/preschool care, with a much broader geographic footprint.
• Learning Care Group: Operator of multiple early childhood education brands (including Childtime, Tutor Time, La Petite Academy) providing full-day child care for infants through school-age. Comparable on the multi-brand, full-day child care model with national scale broader than TARTTs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Tartts-Daycare-Centers-101772758079874
• Instagraminstagram.com/tarttsdaycare
• Xx.com/tartts
• LinkedInlinkedin.com/company/tartts-daycare-ctr-ii

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tartts Day Care