Primary Group of Builders
Primary Group of Builders is a Cebu-based diversified conglomerate founded in 1951, operating through wholly-owned subsidiaries across construction, real estate, healthcare, hospitality, logistics, and education to serve individual consumers and corporate clients across the Philippines.
- Company typePrivate
- Founded1951
- HeadquartersCebu, Philippines
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Primary Group of Builders does
Primary Group of Builders (PGB) is a Cebu-headquartered, privately-held conglomerate founded in 1951 as William C. Liu Construction and now employing 501-1,000 people across five operating divisions: Construction, Real Estate, Health & Lifestyle, Logistics, and Human Capital/Education. Each division is operated through a wholly-owned subsidiary, including Primary Structures Corporation (Triple-A PCAB-licensed general contractor with 1.5M+ sqm of completed structures), Concrete Solutions Inc (ISO 9001-certified ready-mix and precast concrete manufacturer with 160 cubic meter/hour capacity), LightStrong Blocks, Primary Properties Inc (300,000+ sqm of managed IT/BPO workspaces and 15+ PEZA-accredited industrial buildings), Primary Homes Inc (7,000+ residential units across 47 subdivision/condominium developments), The Hospital at Maayo and San Lucas Medical, Maayo Hotel and Maayo Resorts, Cebu South Port with a 41-vessel shipping fleet, and PSEFI SKILLS (TESDA-accredited technical-vocational training and overseas worker deployment).
The company's core technology stack is industrial rather than digital: state-of-the-art fully-computerized concrete batching plants, ISO-certified manufacturing processes, custom block technology (LightStrong), a deep-water port with dry dock capability, and a vertically-integrated construction-to-operation value chain. There is no evidence of AI/ML, proprietary software platforms, or developer APIs.
PGB earns revenue through a hybrid of one-time and recurring streams: construction services on a project basis, residential real estate unit sales, recurring commercial/industrial leasing (PEZA-accredited), healthcare professional fees, hospitality and restaurant revenue, transaction-based shipping and port services, and tuition/deployment fees from education and human capital. Customers span individual residential buyers, healthcare and hospitality consumers, IT/BPO tenants, multinational industrial tenants, and shipping/logistics clients, with go-to-market executed through direct subsidiary sales teams, sales centers, and broker networks across the Visayas, Mindanao, and broader Philippine market.
Primary Group of Builders firmographics
Firmographics- Name
- Primary Group of Builders
- Legal name
- Primary Group of Builders
- Website
- https://primary.com.ph
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Primary Group of Builders is a Cebu-based diversified conglomerate founded in 1951, operating through wholly-owned subsidiaries across construction, real estate, healthcare, hospitality, logistics, and education to serve individual consumers and corporate clients across the Philippines.
- Ownership category
- akta.pro rank
Primary Group of Builders industry classification
Industry- Product category
- Construction and Diversified Conglomerate
- NAICS
- Construction (23), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Operative Builders (1531), General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540), Operators Of Nonresidential Buildings (6512), Real Estate Dealers (For Their Own Account) (6532), Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Residential General Contracting (New Build) (IMAFAAAB)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Office & Corporate Building Construction (IMAFACAA), New Construction & Builder Sales (BPAJAAAB)
Keywords
Where Primary Group of Builders is headquartered
LocationHeadquarters
- HQ city
- Cebu
- HQ country
- Philippines
- HQ region
- Asia
Offices4 records
Markets served
Primary Group of Builders business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- General Construction Services: Triple-A category licensed construction services for malls, mixed-use buildings, hotels, medical facilities, institutions, residential developments, and industrial buildings. Over 65 years of experience with over 1.5 million square meters of completed structures.
- Residential Real Estate: Development and sale of condominiums and subdivisions. Over 27 years of experience with more than 7,000 residential units and 47 subdivision and condominium developments across the Philippines.
- Commercial and Industrial Real Estate: Leasing of IT and BPO-friendly workspaces (300,000+ square meters) and PEZA-accredited industrial buildings. More than 15 industrial buildings in MEZ 1, MEZ 2, and CLIP.
- Healthcare Services: The Hospital at Maayo (wellness hub) and San Lucas Medical clinics providing holistic, patient-centered healthcare services.
- Hospitality Services: Maayo Hotel (4-star wellness hotel) and Maayo Resorts (Argao and San Remigio). Multiple restaurant outlets including Circa 1900, Dayun, Uma, Ani, and Pool Bar.
- Shipping and Logistics: Shipping services from Cebu to major ports in the Philippines with a fleet of 41 modern vessels. Port services including cargo handling, warehousing, and dry dock facilities.
- Education and Human Resources: Technical-vocational education and training (TVET) programs, ESL courses, maritime training, and overseas worker deployment through established international networks.
- Construction Materials: Manufacturing and sale of ready-mix concrete, precast concrete, LightStrong blocks, and aggregates to external customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Residential properties - various price points based on unit type and location |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Primary Group of Builders product offering
Product offeringCore offering
Primary Group of Builders is a Cebu, Philippines-headquartered diversified conglomerate providing integrated services across construction (general contracting, ready-mix concrete and precast manufacturing, LightStrong blocks, aggregates, heavy equipment), real estate (residential subdivisions and condominiums, commercial and industrial PEZA-accredited buildings, and the 35-hectare Naga Valley Industrial Park), health and lifestyle (The Hospital at Maayo wellness hub, San Lucas Medical clinics, Maayo Hotel and Resorts, and a restaurant portfolio), logistics (Cebu South Port, a 41-vessel shipping fleet, warehousing, equipment rental, and planned dry dock), and human capital (PSEFI SKILLS technical-vocational, ESL, maritime, and senior high school education). The company sells its own products and services through dedicated subsidiary sales teams and broker networks.
Product overview
Primary Group of Builders (PGB) is a Cebu-based conglomerate with origins dating back to 1951 as William C. Liu Construction. The company operates as a diversified conglomerate offering integrated solutions across five main divisions: Construction (Primary Structures Corporation, Concrete Solutions Incorporated, LightStrong Blocks, aggregates, and heavy equipment), Real Estate (Primary Properties Corporation managing commercial/industrial properties and Primary Homes Inc. for residential developments including the Naga Valley Industrial Park), Health & Lifestyle (The Hospital at Maayo, San Lucas Medical clinics, Maayo Hotel and Resorts, and restaurant portfolio including Circa 1900 and P+ Lifestyle Rewards program), Logistics (Cebu South Port, shipping fleet of 41 vessels, equipment rental, warehousing, and dry dock facility), and Human Capital/Education (PSEFI SKILLS offering technical-vocational training, ESL, and maritime education). The various subsidiaries and products are designed to provide integrated, complementary services across the construction-to-operation value chain.
Differentiator
Problem solved
Functional benefit
Brands
- Maayo Well: Wellness hub combining medical facilities, hotels, resorts, and restaurants with Cebuano hospitality
- Maayo Medical
- Maayo Hotels
- Maayo Resorts
- LightStrong Blocks
- P+ Lifestyle and Rewards
- NAVA (Naga Valley Industrial Park)
- SKILLS
- Bpop: The Acapella Challenge
Products and services
- General Construction Services (Primary Structures Corporation)
- Ready-Mix Concrete and Precast Concrete (Concrete Solutions Inc.)
Companies that use Primary Group of Builders
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Primary Group of Builders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Primary Group of Builders partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- League of Corporate Foundations (LCF)coreActive participation in LCF Convention focusing on disaster resilience, public-private partnerships, and CSR program sustainability. PGB's Rebuilding Homes, Rebuilding Lives program featured as collaborative initiative for calamity-affected families.
- Technical Education and Skills Development Authority (TESDA)corePSEFI has worked closely with TESDA to provide scholars with high-quality training for hospitality and construction-related competencies. PSEFI is the leading training and certifying institution on technical-vocational courses in construction-related trades and the only training and certifying entity for heavy equipment operations in the country.
- Philippine Red CrossminorYearly partnership for quarterly blood donation campaigns as part of PGB's medical mission programs.
- Department of Labor and Employment (DOLE)corePGB's overseas worker deployment agency with established linkages and support networks both locally and internationally.
- Overseas Workers Welfare Administration (OWWA)coreGovernment agency partnership for overseas Filipino worker welfare and deployment support.
- Construction Industry Authority of the Philippines (CIAP) / Philippine Contractors Accreditation Board (PCAB)corePGB subsidiary Primary Structures Corporation holds Triple-A category license from PCAB enabling broad range of construction projects.
- Funds for NGOs – Grants and Resources for SustainabilityminorAffiliation of Primary Structures Educational Foundation Inc. (PSEFI) for sustainability and NGO resources.
- Association of FoundationsminorAffiliation of PSEFI for foundation collaboration and best practices sharing.
- Cebu Chamber of Commerce and IndustriesminorAffiliation of PSEFI for business networking in Cebu region.
- PEZA (Philippine Economic Zone Authority)corePGB has more than 15 PEZA-accredited industrial buildings located in MEZ 1, MEZ 2, and CLIP, providing clients with Income Tax Holiday and other incentives.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Primary Group of Builders competitors and assessment
Company assessmentDirect peers
- 8990 Holdings: Mass-market residential developer in the Visayas and Mindanao under DECA Homes. Comparable to PGB's affordable housing and subdivision activity through Primary Homes Inc.
- Vista Land & Lifescapes: One of the Philippines' largest horizontal and vertical residential developers. Comparable to PGB for scale of subdivision and condominium pipeline, though national in scope versus PGB's regional concentration.
- Megawide Construction Corporation: Philippine Triple-A contractor with engineering, procurement, construction and a precast/concrete manufacturing base. Comparable to PGB's Primary Structures Corporation and Concrete Solutions vertical, though Megawide is national-scale while PGB is Visayas-rooted.
- DMCI Holdings: Integrated construction and real estate conglomerate with Triple-A PCAB general contracting and residential development arms. Most direct Philippine analogue for PGB's combined construction + property development model.
- Cebu Landmasters: Cebu-headquartered residential and mixed-use developer with a deep Visayas-Mindanao project pipeline. Directly comparable to Primary Homes Inc. in geography, product mix, and customer base.
Broad incumbents
- Filinvest Land: National residential and commercial/industrial estate developer. Comparable to Primary Homes and Primary Properties in product and geographic coverage, though at significantly larger scale.
- Megaworld Corporation: Philippine's largest township developer with substantial BPO office leasing (e.g., Iloilo Business Park). Comparable to the Primary Properties portfolio that targets IT/BPO tenants in PEZA zones.
- Ayala Land: The largest and most diversified Philippine real estate developer, with residential, commercial, industrial, and hospitality estates. Comparable to PGB's integrated real estate activity as a broader benchmark.
- Aboitiz Group: Cebu-based diversified conglomerate with construction, real estate, power, and logistics interests. Comparable to PGB as a Cebu-rooted Filipino conglomerate with overlapping industrial and infrastructure exposure.
Emerging players
- Italpinas Development Corporation: SMaRT (sustainable, modular, affordable, resilient, technology) building-focused Philippine developer. Comparable to PGB's LightStrong block and energy-efficient construction positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Primary Group of Builders social profiles
Digital presencePrimary Group of Builders compliance and trust
Trust signalCompliance3 records
Primary Group of Builders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primary Group of Builders leadership team
Management profileNumber of profiles
Profiles1 record
Primary Group of Builders subsidiaries and ownership
Company hierarchySubsidiaries19 records
Primary Group of Builders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primary Group of Builders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primary Group of Builders
What does Primary Group of Builders do?
Primary Group of Builders is a Cebu, Philippines-headquartered diversified conglomerate providing integrated services across construction (general contracting, ready-mix concrete and precast manufacturing, LightStrong blocks, aggregates, heavy equipment), real estate (residential subdivisions and condominiums, commercial and industrial PEZA-accredited buildings, and the 35-hectare Naga Valley Industrial Park), health and lifestyle (The Hospital at Maayo wellness hub, San Lucas Medical clinics, Maayo Hotel and Resorts, and a restaurant portfolio), logistics (Cebu South Port, a 41-vessel shipping fleet, warehousing, equipment rental, and planned dry dock), and human capital (PSEFI SKILLS technical-vocational, ESL, maritime, and senior high school education). The company sells its own products and services through dedicated subsidiary sales teams and broker networks.
Is Primary Group of Builders a public or private company?
Primary Group of Builders is a private company. It is classified as family owned and is currently operating.
When was Primary Group of Builders founded?
Primary Group of Builders was founded in 1951. It employs 501 to 1,000 people.
Where is Primary Group of Builders based?
Primary Group of Builders is headquartered in Cebu, Philippines, in the Asia region.
How does Primary Group of Builders make money?
Eight revenue lines are on record. General Construction Services are the primary driver. The others are residential Real Estate, commercial and Industrial Real Estate, healthcare Services, hospitality Services, shipping and Logistics, education and Human Resources and construction Materials.
Who are Primary Group of Builders's main competitors?
Direct peers on record are 8990 Holdings, Vista Land & Lifescapes, Megawide Construction Corporation, DMCI Holdings and Cebu Landmasters. Broad incumbents are Filinvest Land, Megaworld Corporation, Ayala Land and Aboitiz Group. Italpinas Development Corporation is listed as an emerging player.
Does Primary Group of Builders have an API?
No public API is recorded for Primary Group of Builders.
What industry is Primary Group of Builders in?
Primary Group of Builders's product category is Construction and Diversified Conglomerate. Its primary akta.pro industry code is IMAFAAAB, Residential General Contracting (New Build), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 23 and its SIC code is 1531.