Likla

What Likla does

Likla, the consumer brand of Thangjam Agro Industries Pvt. Ltd., is a Manipur-based food and beverage manufacturer founded in 1991 by Thangjam Joykumar Singh. The company operates four divisions: Foods and Beverages (squashes, ready-to-serve drinks, real fruit juices, ginger candy, tomato sauce, jams, and pickles), Packaged Drinking Water (500ml to 20L jar sizes produced through an 8-stage filtration process meeting BIS and FSSAI standards), PET Bottle Blowing (in-house vertical integration), and Bakery (an extensive range of breads, buns, cakes, pastries, cookies, savory snacks, and ready-to-eat items such as parathas). It runs three manufacturing facilities at Chingmeirong and the Food Park at Nilakuthi, Imphal East, with combined production capacity of approximately 10 MT/day in F&B, 4 MT/day in bakery, and 40,000 litres per hour in packaged water.

Likla distributes its 100+ SKUs through 35+ exclusive franchise retail outlets across Manipur, a wholesale agent network spanning all districts of the state, and strategic channel partnerships including Vishal Mega Mart and CSA Group's airport concession at Imphal International Airport. The company also serves institutional customers through embedded in-house bakery cafés at defense establishments (Assam Rifles camps), educational institutions (Manipur University, Central Agricultural University, IIIT Mantripukhri), the High Court of Manipur, and healthcare facilities (JNIMS, Babina Diagnostics). It sources organic fruits and vegetables directly from 100+ local farmers under assured buyback arrangements.

The business is privately held by the founder family, transitioned from a proprietorship to a private limited company around 2016, and remains bootstrapped with no external private equity or venture capital disclosed. Revenue is generated through one-time product sales across retail, wholesale, and institutional channels, with limited publicly disclosed pricing detail. The company diversified into education in 2018 through JJ School Montessori, operates as one of the largest employers in Manipur, and reports approximately 30-40% market share among locally manufactured food and beverage products in the state.

Name

Likla

Legal name

Thangjam Agro Industries Pvt. Ltd.

Website

https://thangjamagro.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Likla is a Manipur-based food and beverage manufacturer under Thangjam Agro Industries, producing 100+ SKUs across beverages, packaged drinking water, and bakery, distributed through 35+ franchise outlets and wholesale agents to consumers, defense, and institutional customers across Manipur and North-East India.

Ownership category

akta.pro rank

Product category

Food and Beverage Manufacturing

NAICS

Food Manufacturing (311), Beverage Manufacturing (3121)

SIC

Bakery Products (2050), Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)

akta.pro secondary industries

Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM)

Keywords

• Food and beverage manufacturing
• Packaged drinking water
• Bakery products
• Fruit beverages
• Food processing

Headquarters

HQ city

Imphal

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Foods & Beverages: Manufactures and sells squashes (Lemon, Pineapple, Orange, Passion Fruit), RTS Drinks (Nimbu Pani, Litchi, Orange, Pineapple, Mango), Real Fruit Juices, Ginger Candy, Tomato Sauce, Jams (Mixed Fruit, Pineapple), and Pickles. Production capacity approximately 10 MT per day.
2. Packaged Drinking Water: Produces and sells packaged drinking water in various sizes: 500ml, 700ml, 1 Litre, 2 Litre, 5 Litre and 20 Litre Jar. Installed capacity of 40,000 litres per hour.
3. Bakery Products: Wide range of bakery products including bread (brown, multi-grain, white), buns, cakes (12+ flavors), pastries, patties, puffs, swiss rolls, cookies, donuts, croissants, samosas, brownies, pizzas, sandwiches, muffins, and paratha. Production capacity 4 MT per day in bakery goods.
4. Retail Outlet Operations: Company operates 35+ exclusive Likla Bakery retail outlets across Manipur under franchise model. Provides ambiance for dine-in and takeaway. Sells full range of bakery products and beverages directly to consumers.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Likla, the consumer brand of Thangjam Agro Industries Pvt. Ltd., manufactures and sells over 100 varieties of food and beverage products including fruit squashes, ready-to-serve drinks, real fruit juices, packaged drinking water, jams, tomato sauce, ginger candy, pickles, and a wide range of bakery products. Products are distributed through 35+ exclusive franchised Likla Bakery retail outlets, wholesale agents, modern retail partnerships (Vishal Mega Mart), airport concessions, and institutional supply across Manipur and North-East India. The company also operates an F&B division, packaged drinking water division, PET bottle blowing division, and a bakery division supported by in-house manufacturing at three plants in Imphal.

Product overview

Likla is a diversified food and beverage company manufacturing over 100 varieties of products across multiple categories. The core portfolio includes: (1) Beverages - Squash (Lemon, Pineapple, Orange, Passion Fruit), Ready-to-Serve Drinks (Nimbu Pani, Litchi, Orange, Pineapple, Mango), and Real Fruit Juice (Passion Fruit, Pineapple, Mango) in bottles and aseptic packs; (2) Packaged Drinking Water in 500ml, 700ml, 1L, 2L, 5L, and 20L Jar sizes; (3) Food products including Ginger Candy, Tomato Sauce, and Jam (Mixed Fruit, Pineapple); (4) Bakery Division - a comprehensive range including Bread (Brown, Multi Grain, White), Buns, Cakes (12+ flavors), Pastries, Cookies, Donuts, Patties, Puffs, Swiss Rolls, Croissants, Muffins, Brownies, Samosas, Burgers, French Baguette, Sandwiches, Pizza, Paratha, Dry Cake, Slice Fruit Cake, English Cake, Danish Heart, Mousse, Rusk, Bhujia, Nimki, Kurma, Kathi Roll, Hot Dogs, and Cupcakes. The company also diversified into education with JJ School Montessori pre-school in 2018. Products are distributed through company-owned and franchise retail outlets across Manipur.

Differentiator

Problem solved

Functional benefit

Brands

• Likla: Primary consumer brand for foods and beverages including squashes, RTS drinks, fruit juices, jams, bakery products, and packaged drinking water.

Products and services

• Likla Squash Fruit squash concentrates in Lemon, Pineapple, Orange and Passion Fruit flavors, made from organically grown fruits sourced from Manipur farms, intended for household dilution and beverage preparation.
• Likla Ready To Serve (RTS) Drinks Ready-to-drink flavored beverages in Nimbu Pani, Litchi, Orange, Pineapple and Mango flavors for direct consumption without dilution.
• Likla Real Fruit Juice Real fruit juices processed from organically grown fruits of Manipur, available in Passion Fruit, Pineapple and Mango flavors in bottles and aseptic pack formats.
• Likla Ginger Candy Sweet and spicy ginger candy used as an appetizing confection and traditional aid for relief from cough and throat ailments.
• Likla Tomato Sauce Tangy and spicy tomato sauce made from hand-picked ripe tomatoes, suitable as a dip for Chinese, Indian, Italian, Spanish or Thai cuisine.
• Likla Jam Breakfast spreads in Mixed Fruit (pineapple, papaya, plum, Indian olive and pear) and Pineapple variants for bread and toast.
• Likla Packaged Drinking Water Packaged drinking water processed through 8 stages of filtration as per BIS norms and FSSAI regulations, available in 500ml, 700ml, 1 Litre, 2 Litre, 5 Litre and 20 Litre Jar variants.
• Likla Bakery - Bread and Buns Freshly baked bread variants (Brown Bread, Multi Grain Bread, White Bread) and soft round buns (Cream Bun, Chocolate Bun, Sweet Bun, Chicken Bun, Berliner) made with quality ingredients for daily breakfast and snacks.
• Likla Bakery - Cakes Celebration and specialty cakes in 12+ flavors including Black Forest, Blueberry, Butterscotch, Chocolate Almond, Chocolate Coffee, Chocolate Delight, Chocolate Mousse, Chocolate Premium, Kiwi, Mango Delight, Pineapple, and Rainbow, plus related items like Cupcakes, Dry Cake, English Cake, Slice Fruit Cake and Mousse.
• Likla Bakery - Cookies, Donuts, Puffs, Patties and Pastries Special Cookies, Classic Salted Cookies, chocolate and other donuts, Coconut Puffs, savory patties, fresh Black Forest and other pastries, plus related items like Croissants, Muffins, Brownies, Baked Samosas, Chicken Burgers, French Baguettes and Sandwiches baked fresh daily for snacks and meals.
• Likla Bakery - Pizza, Bhujia, Nimki, Kurma, Kathi Roll, Hot Dog and Rusk Mini pizzas (e.g. Paneer Pizza), savory snacks (bhujia, nimki, kurma, kathi roll, hot dog) and baked rusk items offered as quick-eat bakery products.
• Likla Paratha Heat-and-serve instant paratha product launched in June 2022 as a ready-to-cook convenience bakery offering.
• JJ School Montessori Pre-school established in 2018 under Joykumar and Jiteshwari Foundation, offering Montessori-model education for toddlers and children with state-of-the-art facilities.

Quantifiable outcome

• 30-40% market share among local products
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered strategic, diversification and supporting.

• Vishal Mega MartstrategicChannel Partner/ Reseller/ Distributor · 1 January 2019Exclusive strategic tie-up for sale of range of Likla Beverages, Jam and Cookies in Imphal. Expands retail presence beyond company's own outlets.
• CSA Group, New DelhistrategicChannel Partner/ Reseller/ Distributor · 1 January 2019F&B concessionaires of several airports across North East India. Partnership to provide premium ranges of Likla Foods and Beverages at Sanna Eatery and Café, Imphal International Airport.
• Joykumar and Jiteshwari FoundationdiversificationStrategic or Co-development Partner · 1 January 2018Established JJ School Montessori pre-school under this foundation in 2018. Diversification into education sector with vision to foster unique and progressive learning style for toddlers and kids.
• MIMS, Manipur UniversitysupportingStrategic or Co-development PartnerIndustry partnership in field of Food processing and preservation technologies. Provides industrial exposure and training to students. Placement opportunities provided to students from these institutes.
• DM Community College, Thoubal College, Imphal CollegesupportingStrategic or Co-development PartnerIndustry partnerships with educational institutions providing industrial exposure and training to students in food processing and preservation technologies. Placement opportunities provided.

Scale indicators10 records

Recent moves16 records

Expansion highlights6 records

Broad incumbents

• Britannia Industries: India's largest bakery and dairy foods company with national distribution across breads, biscuits, and cakes. Competes with Likla's bakery division in any modern trade or institutional channel that expands into Manipur.
• Parle Products: India's largest biscuit and bakery manufacturer (Parle-G, Marie, Hide & Seek) with pan-India distribution. Represents the dominant incumbent that Likla Bakery competes against in branded baked goods.
• Haldiram's: Leading Indian snacks, sweets, and namkeen manufacturer with national retail and HoReCa presence. Comparable in snack-bakery and confectionery categories that overlap with Likla's bhujia, nimki, and kurma range.
• Bisleri International: India's leading packaged drinking water brand with national distribution. Directly competes with Likla's Packaged Drinking Water division, particularly in HoReCa and modern trade channels across North-East India.
• Dabur India: Large Indian FMCG company with significant juice and beverage portfolio (Real, Activ) plus confectionery. Competes with Likla across multiple categories including juices and honey/ginger-based products.
• Varun Beverages: PepsiCo's largest Indian franchisee bottling carbonated soft drinks and packaged water. Represents scale competition in bottled beverages and water, with which Likla's RTS drinks and packaged water compete for shelf space.
• ITC Foods: Diversified Indian conglomerate with growing foods portfolio (Aashirvaad, Sunfeast, Bingo) including bakery, snacks, and ready-to-eat categories that compete directly with Likla Bakery and snack lines.

Direct peers

• Bikaji Foods International: Rajasthan-based Indian snacks and sweets manufacturer with similar multi-category model (namkeen, sweets, bakery, frozen). Comparable as a regional player that scaled nationally through branded distribution.
• Paper Boat (Hector Beverages): India-based fruit beverage brand offering traditional flavors (aam panna, jaljeera, litchi drinks) in modern packaging. Closely comparable in the fruit-based RTS drinks and juice categories that Likla competes in.
• Manpasand Beverages: Indian fruit-based beverage manufacturer specializing in fruit juices, squashes, and syrups. Direct product overlap with Likla's squash, RTS drink, and fruit juice lines, with comparable regional distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/jimmythangjam
• Xx.com/ThangjamAgro
• Facebookfacebook.com/LiklaThangjamAgro
• LinkedInlinkedin.com/company/likla-pvt-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Likla