Flat-Out Events
Flat-Out Events is a private Newport News, Virginia-based athletic event producer that organizes eight annual running races (5Ks to 50K) across the Hampton Roads region, serving local running enthusiasts through RunSignUp registrations, corporate sponsorships, and an ambassador-driven community model.
- Company typePrivate
- Founded2015
- HeadquartersNewport News, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Flat-Out Events does
Flat-Out Events is a privately held, for-profit athletic event production company based in Newport News, Virginia, operating in the Hampton Roads region. Founded in 2009 per firmographic data (with a 2015 copyright notice on the company website), the company produces a recurring calendar of eight running events annually, including the Chills In The Mill Half Marathon & 5K, One City Marathon Weekend, Busch Gardens Food & Wine Festival 5K, Chick-fil-A 10K/5K, Busch Gardens Fiends Frenzy 5K, Noland Trail 50K & Relay, Glowing Gobbler 5K, and Christmas Town Dash 8K. Its primary customers are running enthusiasts and the local fitness community in the Hampton Roads area of southeastern Virginia.
The company's underlying technology stack is thin and entirely third-party. Event registration and volunteer signups are processed through RunSignUp; sponsorship payments are handled via Square's payment gateway. The company operates no proprietary platform, holds no patents, and discloses no AI capabilities. Supporting programs include an Ambassador Program (recruiting local runners to co-promote Flat-Out Events and Point 2 Running Company through mandated social media activity and group runs), a Volunteer Program, a Sponsorship Program structured around a sponsorship booklet and form, and a small online store for Point 2 Running Company branded merchandise.
Flat-Out Events generates revenue through three streams: (1) per-participant transaction fees on race registrations, (2) corporate sponsorships priced through customized packages tied to brand visibility at events, and (3) merchandise sales through its online storefront. Its go-to-market is event-driven and community-led: the company reaches participants primarily through the RunSignUp marketplace, partner co-marketing with named brands (Chick-fil-A, Busch Gardens Williamsburg, Point 2 Running Company, RHealth, Keany Produce, GRS, Riverside Rehab), and grassroots ambassador activity on social media. Pricing for registration and sponsorship packages is not publicly disclosed.
Flat-Out Events firmographics
Firmographics- Name
- Flat-Out Events
- Legal name
- Flat-Out Events
- Website
- https://flatoutevents.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flat-Out Events is a private Newport News, Virginia-based athletic event producer that organizes eight annual running races (5Ks to 50K) across the Hampton Roads region, serving local running enthusiasts through RunSignUp registrations, corporate sponsorships, and an ambassador-driven community model.
- Ownership category
- akta.pro rank
Flat-Out Events industry classification
Industry- Product category
- Running Event Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
- akta.pro secondary industries
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)
Keywords
Where Flat-Out Events is headquartered
LocationHeadquarters
- HQ city
- Newport News
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flat-Out Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Event Registration Fees: The company generates revenue through participant registration fees for athletic events including marathons, half marathons, 5K runs, 10K races, and trail runs. These are one-time transaction fees per participant.
- Sponsorships: Corporate sponsors pay for visibility and brand association with running events. The company maintains a sponsorship booklet and accepts sponsorship forms for businesses seeking to reach the running community.
- Merchandise Sales: The company operates a store for Point 2 Running Company branded gear and merchandise. Sales appear to be facilitated through their online storefront.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Flat-Out Events product offering
Product offeringCore offering
Flat-Out Events organizes and produces community running races in the Hampton Roads, Virginia region, including full marathons, half marathons, 5K and 10K road races, and trail runs. The company also operates supporting programs (sponsorship, ambassador, and volunteer) and sells event merchandise.
Product overview
Flat-Out Events is an athletic event production company that organizes running events across the Hampton Roads, Virginia region. The company operates a portfolio of eight distinct race events including the Chills In The Mill Half Marathon & 5K, One City Marathon Weekend, Busch Gardens Food & Wine Festival 5K, Chick-fil-A 10K/5K, Busch Gardens Fiends Frenzy 5K Run, Noland Trail 50K & Relay, Glowing Gobbler 5K, and Christmas Town Dash 8K. Beyond event production, the company offers supplementary programs including an Ambassador Program for community promotion, a Volunteer Program for event support, and a Sponsorship Program for corporate partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Flat-Out Events Annual Race Series
Companies that use Flat-Out Events
Customer profileSegments1 record
Ideal customer profiles2 records
Flat-Out Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Flat-Out Events partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Chick-fil-AcoreChick-fil-A is a prominent sponsor of Flat-Out Events, with the Chick-fil-A 10K/5K event named after the brand. The partnership provides significant brand visibility and cross-promotional opportunities with the running community.
- Busch Gardens WilliamsburgcoreBusch Gardens hosts multiple Flat-Out Events including the Food & Wine Festival 5K and Fiends Frenzy 5K. The partnership leverages Busch Gardens' venue and brand recognition to attract runners to themed events.
- Point 2 Running CompanycorePoint 2 Running Company is closely aligned with Flat-Out Events, sharing brand messaging and an ambassador program. The company promotes both brands together, with ambassadors required to promote both Point 2 gear and Flat-Out races.
- RHealthminorRHealth is a health-related partner that appears on the Flat-Out Events website, providing health and wellness brand association with the running events.
- Keany ProduceminorKeany Produce, a produce company, partners with Flat-Out Events to provide fresh, health-focused brand association with athletic events.
- GRS (Granf)minorGRS is a partner appearing on the company website, providing additional sponsorship and brand visibility support for Flat-Out Events.
- Riverside RehabilitationminorRiverside Rehabilitation partners with Flat-Out Events, associating the healthcare/rehabilitation brand with the running and fitness community.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Flat-Out Events competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Flat-Out Events social profiles
Digital presenceFlat-Out Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flat-Out Events leadership team
Management profileNumber of profiles
Profiles1 record
Flat-Out Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flat-Out Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flat-Out Events
What does Flat-Out Events do?
Flat-Out Events organizes and produces community running races in the Hampton Roads, Virginia region, including full marathons, half marathons, 5K and 10K road races, and trail runs. The company also operates supporting programs (sponsorship, ambassador, and volunteer) and sells event merchandise.
Is Flat-Out Events a public or private company?
Flat-Out Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flat-Out Events founded?
Flat-Out Events was founded in 2015. It employs 11 to 50 people.
Where is Flat-Out Events based?
Flat-Out Events is headquartered in Newport News, United States, in the North America region.
How does Flat-Out Events make money?
Three revenue lines are on record. Event Registration Fees are the primary driver. The others are sponsorships and merchandise Sales.
Does Flat-Out Events have an API?
No public API is recorded for Flat-Out Events.
What industry is Flat-Out Events in?
Flat-Out Events's product category is Running Event Production. Its primary akta.pro industry code is MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K), with a secondary code of MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling). Its NAICS code is 711320 and its SIC code is 7900.