Jon Baker Financial Group

What Jon Baker Financial Group does

Jon Baker Financial Group is the registered parent entity (Atlanta, GA) behind the Cricket Guide (ক্রিকেট গাইড) brand, an online real-money wagering product focused on cricket markets. Jon Baker is identified as Founder/President of the parent. The operating business is a cricket-specialist sportsbook rather than a financial advisory firm: the public-facing site at jbakeradvisor.com presents Cricket Guide as the consumer product, with pre-match markets, live in-play betting, and parlay functionality.

The platform is licensed under a Curacao e-Gaming authorization and is localized for the Bangladeshi market. It integrates Bangladesh-domestic mobile money rails (bKash, Rocket, Nagad) alongside crypto payment support, and it publishes Bangla-language editorial content covering marquee cricket properties including IPL auctions and the Bangladesh Premier League (BPL). The combination of local payment friction reduction and cricket-specific content is the primary acquisition and retention mechanism; there is no evidence of B2B, enterprise, or non-cricket sportsbook verticals.

The business model is transaction-based: revenue is generated as a take rate / hold on wagering volume (GGR), not subscription. Go-to-market is direct-to-consumer via web, with content-led organic acquisition targeting Bangla-speaking cricket audiences. Customer concentration is effectively single-country (Bangladesh) and single-sport (cricket), which exposes revenue to seasonal tournament cycles, payment-rail disruption, and regulatory risk in jurisdictions where local authorization does not exist.

Note on firmographic mismatch: the registered name "Jon Baker Financial Group" and Atlanta address, combined with the absence of any financial-advisory product evidence in the input, indicate a corporate structure that does not match the operating business observed on the website. Analysis above is grounded in the operating business evident in the input data; no source identifiers were resolvable from the provided material.

Name

Jon Baker Financial Group

Website

https://jbakeradvisor.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Jon Baker Financial Group is the Atlanta-registered parent of Cricket Guide (ক্রিকেট গাইড), a Curacao-licensed online sportsbook specializing in cricket wagering for the Bangladeshi market, with bKash/Rocket/Nagad and crypto payment rails.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Odds, Trading & Risk Management Services (MPAEACAD)

Keywords

• Cricket betting platform
• Live in-play betting
• Sports betting odds
• Cricket match analysis
• Online betting service

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Betting Transaction Fees (Take Rate): Revenue generated from the spread/margin built into betting odds. Platform takes a percentage on each bet placed through the platform.
2. Welcome Bonus Wagering Requirements: Revenue generated from user bonus wagering requirements not being completed within the 30-day validity period

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jon Baker Financial Group operates Cricket Guide (ক্রিকেট গাইড), an online cricket betting platform offering live in-play wagering, accumulator/handicap/over-under/toss bets, and cash-out functionality. The platform pairs the betting service with editorial content including match reviews, IPL auction analysis, BPL coverage, and player statistics for adult cricket fans primarily in Bangladesh and broader South Asia.

Product overview

Cricket Guide (ক্রিকেট গাইড) is a cricket coverage and betting platform that combines expert analysis content with live betting services. The core offering consists of match reviews, IPL auction analysis, BPL coverage, and player statistics, alongside an integrated betting platform offering in-play betting, cash-out, and various bet types including accumulators and handicap betting.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Guide (ক্রিকেট গাইড) Cricket-focused editorial content platform providing match reviews, IPL auction analysis, BPL coverage, and player statistics (batting average, strike rate, bowling economy) for adult cricket fans. Features expert analysis and daily updates.
• Live Cricket Betting Real-time in-play betting service available during live cricket matches, with odds that update dynamically and a cash-out option for partial or full withdrawal of winnings before match conclusion.
• Cricket Betting Platform Core online betting platform supporting various cricket events with multiple bet types including accumulator bets, handicap betting, over/under betting, and toss betting. Regulated by Curacao e-Gaming.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Betway: Global online sportsbook with deep cricket coverage (IPL, BBL, internationals). Comparable to Cricket Guide as a regulated online sportsbook serving the South Asian cricket-betting audience, but at significantly larger scale and broader sport coverage.
• 1xBet: Large international sportsbook with strong presence in South Asia, including cricket markets and local payment support. Directly comparable to Cricket Guide's core proposition of online cricket betting with regional payment integration, though 1xBet operates at much greater scale.
• Bet365: Global leader in online sports betting with extensive cricket markets and in-play betting. Comparable as a sophisticated online sportsbook with cash-out, in-play, and real-time odds features similar to Cricket Guide's platform, but operating globally at vastly greater scale.
• Stake.com: Crypto-native online sportsbook with cricket markets and Curacao licensing. Comparable to Cricket Guide for crypto payment acceptance and Curacao regulatory standing, though Stake is a global crypto-first operator.
• Parimatch: International sportsbook with significant cricket betting offering and Curacao licensing. Overlaps with Cricket Guide in cricket product focus, regulatory jurisdiction, and target market in South Asia.

Others

• Betfair: Global betting exchange and sportsbook with cricket markets and sophisticated in-play trading. Comparable to Cricket Guide as a regulated online cricket betting platform with advanced trading features, but operates as an exchange rather than a traditional sportsbook.

Direct peers

• 10Cric: Cricket-specialist online sportsbook serving the Indian and South Asian market. Directly comparable to Cricket Guide as a cricket-focused operator with localized payments and in-play betting, with similar niche positioning.
• Dafabet: Asia-focused online sportsbook with cricket as a flagship product and Curacao licensing. Closely comparable to Cricket Guide in both product focus (cricket-first sportsbook) and regulatory positioning (Curacao-licensed, Asia-targeted).

Emerging players

• BetWinner: International sportsbook with a strong presence in South Asian and emerging markets, supporting local payment methods and cricket. Comparable to Cricket Guide in product offering and regional targeting, though with broader sports coverage.
• Melbet: Online sportsbook with cricket betting markets and Curacao licensing, active in South Asian markets. Overlaps with Cricket Guide in product/regulatory positioning and regional target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jon Baker Financial Group