Malmömässan Exhibition and Congress Centre

What Malmömässan Exhibition and Congress Centre does

Malmömässan Exhibition and Congress Centre is a physical exhibition and congress venue located in the Hyllie district of Malmö, Sweden, operated by Easyfairs Nordic AB, a subsidiary of the Belgian-headquartered Easyfairs Group SA. The venue comprises a 10,000 sqm exhibition hall, a congress center with 17 meeting rooms and movable soundproof walls, a conference floor with five rooms accommodating 10-550 persons, and a customizable Blackbox space scalable up to 3,000 theater seats. All venues ship with standard AV equipment (microphones, projectors, screens, sound systems, hearing loops, free Wi-Fi) bundled into the rental, plus Smart Badge technology for digital attendee management. The venue sits in the Öresund/Greater Copenhagen region with direct train access to Copenhagen Airport in 12 minutes, a strategic position the company leverages to attract international organizers.

The business model is a B2B venue rental operation with four revenue streams: exhibition hall rental (one-time license per event), conference and congress venue rental (one-time license, multi-year contracts with anchor organizers), catering and food services operated through partner Mässrestauranger AB (Sweden's first KRAV-certified restaurant company), and stand/equipment rental through partner Nordic Expo Service. Pricing is not publicly disclosed but follows a unit-pricing model with 25% late-order surcharges and tiered cancellation terms. Go-to-market is enterprise field sales: a dedicated sales department ([email protected]) and Key Account Managers (Head of Sales, KAM) drive direct outreach to trade show organizers, conference organizers, and corporate event planners across Scandinavia. The venue also benefits from cross-promotion within Easyfairs' portfolio of 200+ events annually across 17 countries.

The venue serves four primary customer segments: trade show and exhibition organizers (primary, including Numera Mässor's recurring annual fairs), conference and congress organizers (primary, including UFI international congresses), corporate event planners (secondary, using Blackbox and catering for galas and product launches), and the education sector (secondary, hosting student fairs like Gymnasiemässan and Saco Studentmässa). Malmömässan holds multiple sustainability credentials (SUSA certification 2026, Net Zero Carbon Events pledge, SGS partnership for safe events) that differentiate it for ESG-conscious buyers. The operation is supported by approximately 101-250 employees and reports 50+ events annually across diverse verticals including healthcare, gaming, education, food innovation, and industrial manufacturing.

Name

Malmömässan Exhibition and Congress Centre

Legal name

Malmömässan (operated by Easyfairs Nordic AB)

Website

https://malmomassan.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Malmömässan Exhibition and Congress Centre is a 10,000 sqm exhibition and congress venue in Malmö, Sweden, operated by Easyfairs Nordic AB. It serves trade show organizers, conference planners, and corporate event buyers in the Öresund/Greater Copenhagen region with integrated hall rental, catering, and booth services.

Ownership category

akta.pro rank

Product category

Exhibition and Convention Venue Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Exhibition venue rental
• Congress center services
• Trade show facilities
• Conference room rental
• Corporate event hosting

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Exhibition Hall Rental: Rental of exhibition hall space (10,000 sqm) to trade show and exhibition organizers. The space can be divided to accommodate events of various sizes, with organizers having full control over their allocated area.
2. Conference and Congress Venue Rental: Rental of conference rooms and congress halls for meetings, conferences, and congress events. Includes standard technical equipment (AV, Wi-Fi, hearing loops) as part of the rental. Spaces include K1-K5 conference rooms (10-550 persons), congress halls A-B (up to 1,100 persons), and plenary halls (up to 3,000 persons).
3. Catering and Food Services: On-site restaurants operated by Malmö Mässrestauranger (Cloud restaurant with 450 seats, Forest restaurant adjacent to exhibition hall) plus booth catering services for exhibitors. Services range from coffee and sandwiches to gala dinners for up to 5,000 guests.
4. Stand Services and Equipment Rental: Booth services, exhibition stands, and event solutions provided through Nordic Expo Service including traditional booth services, customized booth design, and rental furnishings. Additional services include monitor catering, electricity, and internet connections.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Malmömässan Exhibition and Congress Centre is a physical event venue that rents flexible, configurable event spaces—10,000 sqm exhibition hall, a 17-room congress center seating 3,000+, a five-room conference floor (10–550 persons), and a fully customizable Blackbox (up to 3,000 theater seating)—to trade show organizers, conference and congress organizers, and corporate event planners. It supplements space rental with on-site catering/restaurants (Cloud, Forest), booth catering, and stand services/exhibition booth design through Nordic Expo Service.

Product overview

Malmömässan is a physical exhibition and congress venue operated by Easyfairs, offering a unified platform for events spanning multiple formats and scales. The core venue comprises the Mässhall (10,000 m² exhibition hall), Kongress center (17 meeting rooms, up to 3,000 capacity), Konferens floor (5 rooms, 10-550 people), and Blackbox (fully customizable space up to 3,000). Supporting services include Restaurang Cloud (450-seat restaurant), Restaurang Forest (exhibition hall café), booth catering, and Nordic Expo Service for stand design and execution. The venue is located in Hyllie, Malmö, within the Greater Copenhagen/Öresund region.

Differentiator

Problem solved

Functional benefit

Brands

• Malmömässan: The main exhibition and congress centre brand operated by Easyfairs in Malmö, Sweden.

Products and services

• Mässhall (Exhibition Hall) The main exhibition hall covering 10,000 m² on the ground floor, directly accessible from the foyer and connected to the congress center. Can be divided to suit events of any size, from trade shows and corporate events to exhibitions, congresses, banquets, concerts, and festivals. Targeted at trade show and exhibition organizers.
• Kongress (Congress Center) Skåne's largest congress center with total capacity for over 3,000 conference seats and 17 meeting rooms. Features movable, soundproof walls for flexible space configuration. Includes halls A and B (up to 1,100 combined) and smaller rooms (C1, C2, D1, D2, E1, E2) for parallel sessions. Targeted at conference and congress organizers.
• Konferens (Conference Floor) Conference area on the second floor with five parallel conference rooms (K1-K5) accommodating 10 to 550 people. Features its own entrance, information desk, restrooms, and Restaurant Cloud. All rooms equipped with latest audio, visual, and data technology. Targeted at corporate conference and association seminar organizers.
• Blackbox Flexible event space that can be customized in size and layout, draped with black fabrics. Equipped with carpeting, atmospheric lighting, stage, and technical solutions for conferences, dinners, parties, exhibitions, and other events. Can accommodate up to 3,000 people in theater seating when used as plenary hall. Targeted at corporate event planners and organizers needing highly customizable setups.
• Catering and Restaurant Services (Restaurang Cloud & Forest, Booth Catering) On-site catering and restaurant services operated by Mässrestauranger AB. Includes Restaurang Cloud (450 seats, designed by White Architects, for conferences, banquets, buffets, and table service), Restaurang Forest (café adjacent to exhibition hall with open-kitchen lunch and private event reservations), booth catering for exhibitors (coffee, sandwiches, canapés, sparkling wine), and gala dinner services for up to 5,000 guests. Targeted at event organizers, exhibitors, and conference attendees.
• Nordic Expo Service (Booth and Stand Services) Leading supplier of booth services, exhibition stands, and event solutions provided through Nordic Expo Service. Offers traditional booth services, customized booth design, and rental furnishings from one of the Nordics' largest inventories of materials for trade shows and events. Includes additional services such as monitor catering, electricity, and internet connections. Targeted at exhibitors at trade shows and events hosted at Malmömässan.

Quantifiable outcome

• Copenhagen Airport accessible in 12 minutes by train
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nordic Expo ServicecoreImplementation/ SI/ Consulting PartnerLeading supplier of booth services, exhibition stands, and event solutions for all needs. Provides traditional booth services, customized booth design, and access to one of the Nordic's largest inventories of materials for trade shows and events. All services are time-efficient, cost-effective, and sustainable. Operates as the recommended production partner for exhibitors at Malmömässan.
• Mässrestauranger ABcoreStrategic or Co-development PartnerOperates all on-site restaurants at Malmömässan including Cloud (450 seats) and Forest (adjacent to exhibition hall). Sweden's first KRAV-certified restaurant company with extensive experience catering for events from intimate meetings to banquets for 5,000 guests. Provides booth catering, conference lunches, and gala dinners. Menus can be customized for each occasion.
• Easyfairs Group SAcoreStrategic or Co-development PartnerParent company and operator of Malmömässan. Easyfairs is a leading international event organizer managing over 200 events annually in 17 countries. Provides global brand recognition, shared marketing resources, sustainability initiatives (Act for the Future), and operational best practices.
• Parkering MalmöminorOthersExternal parking operator managing over 3,000 parking spaces in the Hyllie area adjacent to Malmömässan. Provides parking information and booking through pmalmö.se. Also manages parking for trailers and heavy vehicles.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stockholmsmässan: Stockholm's primary exhibition and congress centre with substantially larger exhibition floor and congress capacity. Directly comparable Swedish market venue competing for the same trade show and conference organizers.
• MCH (Messecenter Herning): Danish exhibition venue operator running multiple event centres and trade fairs. Directly comparable Scandinavian venue operator with similar mix of self-organized and third-party events.
• Oslo Spektrum: Oslo's major arena and conference venue hosting concerts, exhibitions and congresses. Comparable Scandinavian indoor event venue with mixed exhibition and conference programming.
• Tampereen Messut (Tampere Trade Fairs): Finnish exhibition and congress venue operator running Tampere Exhibition and Sports Centre. Comparable Northern European venue hosting trade fairs, conferences and consumer events.
• Bella Center: Copenhagen's largest convention and exhibition venue, located across the Öresund Bridge. Direct regional competitor for cross-border Nordic and international congress bookings.
• Gothia Towers / Swedish Exhibition & Congress Centre: Gothenburg's integrated hotel-congress complex hosting trade fairs and conferences. Competes for Swedish national association events and corporate congresses.

Broad incumbents

• Reed Exhibitions (RX Global): World's largest exhibition organizer operating venues and events across dozens of markets. Overlapping capability in venue operations and event portfolio management, but on a far larger, global scale.
• Messe Frankfurt: Global trade fair organizer and venue operator. Comparable as an integrated exhibition-venue business with international attendee reach, but operating at substantially larger scale across multiple continents.
• Koelnmesse: Major German exhibition center operator running trade fairs and congresses. Comparable integrated venue and event organizer, but a much larger, established German platform.

Regional players

• Clarion Hotel & Congress Malmö Live: Hotel-attached congress facility in central Malmö. Captures smaller corporate events and meetings in the same city that might otherwise use Malmömässan, but lacks its 10,000 sqm exhibition hall.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Malmomassan
• LinkedInlinkedin.com/company/malm-m-ssan
• Instagraminstagram.com/malmomassan

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malmömässan Exhibition and Congress Centre