Nomads

What Nomads does

Nomads is a private digital marketing and operational communication agency headquartered in Lille, France, founded in 2012 and operating with a 1–10 person team. The agency delivers branding, creative concepts, digital strategy, content creation, web production, and video/motion design services, with a particular emphasis on gamification mechanics (instant-win games, quizzes, serious games, web apps) and on web-to-store campaigns that convert online engagement into physical foot traffic for retail and food-service clients.

Its clientele is concentrated in three primary verticals: shopping centers and retail parks (Park Avenue/Saint Maximin for Othrys, Espace Coty/Le Havre for Klépierre since 2012), food and beverage chains (3 Brasseurs across France/Canada/Brazil/Dom-Tom, Top Office, La Fermière, Kühne, La Pataterie), and cultural/retail booksellers (Furet du Nord's 31 stores, Decitre). A smaller fourth vertical covers CSR/educational communication through a long-standing partnership with pedagogical agency Ludodago, serving clients such as Cultures Sucre and Centre Lillois de Réadaptation Professionnelle.

Commercially, Nomads operates as a professional services agency with sales-led motion: client acquisition through direct relationships, agency pitches, and referrals; revenue generated via project-based fees and retainers (not publicly disclosed); and an international footprint driven almost entirely by the 3 Brasseurs mandate. There is no evidence of external funding, parent-company affiliation, M&A activity, or AI/ML capability development in the available data.

Name

Nomads

Legal name

Nomads

Website

https://nomads.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Nomads is a Lille-based, private digital marketing and operational communication agency (1–10 staff, est. 2012) that delivers branding, gamified campaigns, web apps, and video content for retail, food and beverage, and shopping-center clients across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & Communication Services: Nomads generates revenue through professional service fees for digital marketing strategy, creative campaigns, web development, video production, and ongoing communication services for clients across retail, food, and corporate sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Nomads is a digital marketing and operational communication agency that develops branding, creative concepts, digital strategies, content, websites, web apps, videos, motion design, and interactive gamified campaigns for brands. Its work is anchored in three client verticals—shopping centers/retail parks, food & beverage/restaurants, and RSE/corporate communication—combining strategy, creative, and production to drive customer engagement, web-to-store foot traffic, and brand storytelling. The agency delivers services end-to-end as a full-service partner to enterprise clients in France and selectively internationally.

Product overview

Nomads is a digital marketing and operational communication agency based in Lille, France, operating for 12 years. The agency offers a comprehensive suite of services organized around six core offerings: Branding, Creative Concepts, Digital Strategy, Content Creation, Web Production, and Video/Motion Design. Their service portfolio centers on digital games and gamification for marketing activation, custom web apps, and cross-channel campaigns. They specialize in three main sectors: Retail (web-to-store campaigns, loyalty programs), Food & Beverages (restaurant marketing, craft brewery communication), and Shopping Centers (retail park marketing, event-driven campaigns). Additional services include RSE communication, internal corporate communication, and pedagogical digital tools. The agency develops interactive games (instant-win, quizzes, serious games), produces video content, and builds custom web applications for clients across France.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding
• Creative Concepts
• Digital Strategy
• Content Creation
• Web Production
• Video Production and Motion Design
• Digital Games and Gamification
• Web Apps
• Retail Web-to-Store Campaigns
• Food & Beverages Communication
• Shopping Center and Retail Park Marketing
• RSE and Sensitive Topics Communication

Quantifiable outcome

• Park Avenue Christmas campaign achieved 1500+ participants and 130 winners, boosting visibility and social media community growth
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Digilowcost (Groupe LowCost 360)coreStrategic or Co-development Partner · 1 January 2015Long-term collaboration with Digilowcost for food brand campaigns. Digilowcost commissioned Nomads for idea development and execution of digital campaigns including gamification on Facebook for brands like La Fermière, Kühne, and La Pataterie.
• LudodagocoreStrategic or Co-development Partner · 1 January 2011Ongoing collaboration since 2011 with Ludodago, specialist in pedagogical communication. Joint projects include Adobe Education programs, CITEO environmental communication campaigns, and Cultures Sucre educational games for the Salon de l'Agriculture.
• Pierre FauchoixminorOthersCo-writer and host of 'Pierre & Co' web series for 3 Brasseurs, created and produced by Nomads.
• Vivacom EventsminorImplementation/ SI/ Consulting PartnerEvent agency commissioned for Park Avenue retail park inauguration event execution.
• Tac-Tic MediaminorChannel Partner/ Reseller/ DistributorTactical media agency handling media buying for Park Avenue campaigns.
• ClipleminorImplementation/ SI/ Consulting PartnerVideo production company commissioned for 3 Brasseurs recruitment web series 'Fais-toi Mousser'.
• Remue MénageminorOthersPerformance company that created acrobatic show for Park Avenue retail park inauguration.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Romance: Independent French creative agency working across brand strategy, advertising and digital content for consumer brands — a comparable boutique alternative for similar enterprise clients.
• W&Cie: Paris-based independent creative agency combining brand strategy, digital content and experiential campaigns for major French and European brands — comparable boutique positioning and integrated offering to Nomads.
• Herezie Group: Independent French creative agency with strong retail, FMCG and digital expertise, offering brand strategy, advertising and social campaigns — directly comparable in client verticals and integrated service model.
• Sidièse: Independent French digital agency specialized in retail, e-commerce and brand digital transformation — closely aligned with Nomads' web-to-store and retail-vertical focus.
• 84.Paris: Independent French creative and digital agency working with consumer and retail brands on integrated campaigns, social content and digital activation — directly comparable in scope and client mix to Nomads.
• Rosapark: Independent French creative agency of comparable size, offering integrated brand strategy, digital campaigns and storytelling for retail and consumer brands — a close structural peer to Nomads in the independent agency mid-market.

Broad incumbents

• TBWA\France: TBWA's French operations offering disruptive brand strategy, advertising and digital campaigns for major consumer and retail clients — a broader incumbent competing for similar enterprise mandates.
• Publicis Conseil: Lead French creative agency within the Publicis network, offering integrated brand, digital and media services to top-tier advertisers — a major network incumbent in the same pitch landscape as Nomads.
• Havas Paris: Havas network's Paris creative hub, providing end-to-end advertising, digital, content and media services to large French and international brands — broader scope and deeper resources than Nomads.
• BETC: Flagship Havas-owned creative agency in Paris, serving major French and global brands with full-service advertising, digital and brand strategy — a much larger incumbent competing for the same enterprise clients as Nomads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nomads
• Xx.com/sebbouey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomads