What Mildberry does

Mildberry Cloud is a global brand-building partnership offering end-to-end services across the brand lifecycle, from brand strategy, positioning, and research through visual identity, packaging design, digital branding, customer experience design, and MarTech enablement. The firm serves large enterprises and emerging brands across FMCG, pharmaceuticals, retail, telecommunications, banking, energy, transportation, and real estate, with a notable roster of multinational and Russian clients including Gazprom Neft, Russian Railways, Johnson & Johnson, Unilever, Heinz, Food Union, L'Etoile Group, and Rostelecom.

The company operates a cloud-based delivery model with no permanent offices, assembling project-specific teams from a global network of trusted professionals. Each project is personally led by Partners who define strategy, oversee execution, and assume full accountability for results, with strategic oversight from a Board of Partners. Founded in 1999 in Russia, the firm expanded internationally between 2003 and 2014, opening offices in London, Brussels, Milan, Dubai, Hong Kong, and Shanghai, and is now headquartered in Milan, Italy. In 2025 the company formally rebranded to Mildberry Cloud to reflect its distributed operating model.

Mildberry generates revenue through project-based professional services fees for brand development engagements, with no publicly disclosed pricing. The firm pursues enterprise clients through direct partner-led engagement, industry reputation, referrals, and strategic partnerships, with a documented customer base of 75+ named engagements spanning corporate rebranding (Gazprom Neft, Russian Railways, UBRD), private-label development (X5 Retail Group, L'Etoile Group's Podruzhka), pharmaceutical packaging redesigns (Valenta Pharm, Jadran), consumer-goods localization (Johnson & Johnson, Heinz), and startup brand creation (Doctis, MOTORICA, Vivi Priamus). The firm is privately held with no institutional investors, external funding rounds, or identified parent company.

Name

Mildberry

Legal name

Mildberry LLC

Website

https://mildberry.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Mildberry Cloud is a global brand-building partnership offering end-to-end brand strategy, visual identity, packaging, and digital services to large enterprises and emerging brands across FMCG, pharmaceuticals, retail, telecom, and other sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy & Consulting Services: End-to-end project delivery for brand building, product development, service design, and customer experience. Projects include brand strategy, positioning, visual identity, packaging design, and communication platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mildberry Cloud is a global brand-building partnership delivering end-to-end services across the brand lifecycle, including brand strategy, visual identity, packaging design, digital branding, communication, customer experience design, employer branding, and spatial/physical brand environments. The firm operates a cloud-based model with no permanent offices, assembling project-specific teams from a global network of top-tier professionals, with each engagement led personally by Partners.

Product overview

Mildberry Cloud is a global branding and brand-building partnership offering end-to-end services across the brand lifecycle. The company operates as a cloud business model with project-specific expert teams. Their comprehensive service suite includes Brand & Customer Experience Strategy, Research/Data & Analytics, Brand Identity & Design, Creative & Communication Strategy, Digital Branding (web/app design, content marketing, SEO, social media), Communication & Engagement (launches), Customer Journey Design, Loyalty/Retention & CRM, Employer Branding, Physical Brand Environments, Product/Innovation Design, Digital Infrastructure/MarTech Enablement (including marketing automation), Leadership Coaching, and Ongoing Brand Governance. The company works across industries including FMCG, pharmaceuticals, retail, telecommunications, and financial services, with projects spanning consumer branding, corporate branding, retail branding, package design, visual identity, and strategic insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Customer Experience Strategy Strategic consulting to define brand purpose, vision, values, positioning, and architecture for organizations seeking market differentiation.
• Research, Data & Analytics Data-driven audience analysis including persona development and customer journey mapping to inform brand decisions.
• Brand Identity & Visual Design Visual identity systems development including logos, color palettes, typography, iconography, and comprehensive brand guidelines.
• Creative & Communication Strategy Brand storytelling development and communication platform creation with core messaging pillars for consistent audience engagement.
• Digital Branding Online-first positioning strategies, digital brand audits, transformation plans, web and app design/development, content marketing, SEO/SEM strategy, and social media branding services.
• Communication & Brand Engagement Brand and product launch services including go-to-market plans, omnichannel rollouts, and activation toolkits for market entry.
• Customer Journey Design Touchpoint and lifecycle mapping to identify gaps and opportunities across pre-purchase, purchase, and post-purchase customer experiences.
• Loyalty, Retention & CRM Services Loyalty program strategy and execution including tiering, gamification, benefits design, and tech integration, along with retention campaigns and CRM implementation services.
• Employer Branding & Internal Experience Employer branding strategy services to align employee experience with external brand perception and organizational values.
• Physical & Spatial Brand Environments Branded environment design from spatial concepts to signage, retail spaces, and trade show environments.
• Product, Service & Innovation Design Service design thinking methodologies for user-centric mapping, process optimization, and innovation development.
• Digital Infrastructure & MarTech Enablement Marketing automation services including email/SMS workflows, AI-driven content generation, and predictive marketing implementations.
• Leadership, Coaching & Transformation Executive alignment workshops to bridge C-suite vision with brand and culture objectives.
• Ongoing Support, Governance & Optimization Brand governance and guidelines development to ensure consistency and adaptability across organizational touchpoints.

Quantifiable outcome

• 83% market share maintained by Dramina brand (motion sickness segment) after Mildberry redesign
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Riki GroupcoreStrategic or Co-development PartnerRiki Group (creators of Russian cartoon Kikoriki) partnered with Food Union, resulting in FUN Union company creation and unified platform for kids' content and dairy brand development. Mildberry worked on brands resulting from this partnership.
• Eventica CommunicationsminorGTM or Marketing PartnerJoint development of Russia Creates project - a community for prominent Russian business representatives. Co-organized first conference in Abu Dhabi. Mildberry developed the brand concept.
• SkolkovominorStrategic or Co-development PartnerJointly organized Brand Heroes contest for socially significant projects with full brand strategy and visual identity prize. MOTORICA won the contest.
• Bright Food (Group)minorStrategic or Co-development PartnerBright Food (China's biggest food holding) supported the flagship Food Union ice cream pop-up store opening in Shanghai. Mildberry developed the store concept.
• Ideal StandardminorStrategic or Co-development PartnerGerman company providing key components for Vidima bathroom fixtures manufactured in Europe. Vidima brand communicates this partnership to emphasize quality.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Lippincott: Independent brand strategy and design firm serving Fortune 500 clients on brand positioning, identity, and experience — directly comparable for the enterprise corporate-branding engagements Mildberry wins.
• FutureBrand: IPG-owned brand consultancy with comparable positioning, naming, and corporate identity services — competing with Mildberry for similar enterprise rebranding mandates across multiple regions.
• MetaDesign: Global brand consultancy with heritage in brand identity systems and corporate design, operating with a network of offices across Europe, Asia, and the Americas — directly comparable to Mildberry's multinational engagement model.
• Saffron Brand Consultants: Independent global brand strategy consultancy focused on corporate and consumer brand transformations, with senior-partner involvement on client work — directly comparable to Mildberry's model and positioning.
• Jones Knowles Ritchie (JKR): Independent brand design and strategy agency delivering visual identity and packaging for global FMCG clients — directly comparable for the consumer/retail packaging work that anchors much of Mildberry's portfolio.
• Pentagram: Independent partner-led design firm covering identity, packaging, and brand systems with a similar flat-partnership operating model — directly comparable structure and creative approach.
• Pearlfisher: Independent brand design and packaging consultancy specializing in FMCG, beverage, and food — directly comparable to the consumer packaging and dairy/F&B work that comprises a significant portion of Mildberry's revenue base.
• Interbrand: Omnicom-owned brand strategy and design firm operating globally across corporate identity, naming, and packaging — a direct competitor for the same enterprise rebranding and brand-architecture engagements Mildberry pursues.

Emerging players

• Koto Studio: London-based independent brand and design studio for tech-forward and challenger brands — an emerging player overlapping with Mildberry's startup/new-brand-creation services and digital-first orientation.

Broad incumbents

• Landor & Fitch (Landor): WPP-owned global brand consultancy delivering strategy, identity, and experience design — directly comparable to Mildberry's end-to-end brand lifecycle offering, with broader scale and global procurement access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MildberryGlobal
• Facebookfacebook.com/112703395434005

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mildberry