Family Planning NZ

What Family Planning NZ does

Sexual Wellbeing Aotearoa, formerly Family Planning NZ, is a New Zealand charitable trust founded in 1936 and headquartered in Auckland that operates as the country's largest provider of sexual and reproductive health clinical services, information, education, and training. The organization delivers in-person and phone-based clinical consultations through a nationwide network of 30+ clinic locations spanning both the North and South Islands, covering contraception (including emergency contraception), STI testing and treatment, cervical screening, pregnancy testing, and abortion services. Services are free for patients under 22, with fee-for-service charges applying to adult consultations, alongside a publicly disclosed fee schedule.

Beyond clinical delivery, the organization operates a professional education division offering certificate-level training courses (e.g., Certificate in Contraception and Sexual Health, STI training, contraceptive implant theory) via its e-learning platform, an online shop selling educational pamphlets and health products, and a health promotion function that produces bilingual (English and te reo Māori) resources for educators, parents and whānau, disabled people, and professionals working with rangatahi. The technology footprint is modest: a phone clinic consultation system, an online appointment booking portal (virtual-blue), and standard web/mobile presence including a TikTok account, with no proprietary AI/ML components or public API disclosed.

Revenue mechanics combine fee-for-service clinical income (free for under-22s), likely New Zealand government health contracts given the charitable trust structure, course and training fees, and retail sales through the online shop. The customer base is the general public plus specific persona segments (educators, parents, healthcare professionals, youth workers, disabled people), with no enterprise customer concentration. The organization has recently repositioned via rebranding, sub-brand launches (Decide for reproductive decision-making, Menopause Wellbeing), and an International Programmes offering, signalling a strategy to broaden scope and audience beyond traditional family planning.

Name

Family Planning NZ

Legal name

Sexual Wellbeing Aotearoa Trust

Website

https://familyplanning.org.nz

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

Sexual Wellbeing Aotearoa (formerly Family Planning NZ) is a New Zealand charitable trust and the country's largest provider of sexual and reproductive health services, operating 30+ clinics nationwide and offering clinical consultations, professional training, and bilingual health education resources to the general public.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industry

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

Keywords

• Sexual health clinics
• Reproductive health services
• Contraception services
• STI testing treatment
• Cervical screening

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Clinical Services Revenue: Fee-for-service model for clinical consultations including contraception, STI testing, cervical screening, pregnancy testing, and abortion services. Free services for patients aged under 22.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sexual Wellbeing Aotearoa (formerly Family Planning NZ) delivers in-person and phone-based clinical services for sexual and reproductive health, including contraception (including emergency contraception), STI testing and treatment, cervical screening, pregnancy testing, abortion services, and management of contraception and period problems. The organization complements clinical care with professional clinical training courses, educational resources for parents, educators, and professionals, and an online advice portal and shop. Services are free for patients under 22, with fees applying for adult consultations.

Product overview

Sexual Wellbeing Aotearoa operates as a healthcare service organization offering a unified portfolio of services centered on sexual and reproductive health. The core offering consists of in-person and phone-based clinic services providing contraception, STI testing and treatment, cervical screening, pregnancy testing, and abortion services. This is complemented by a professional education division offering clinical training courses and workshops for healthcare practitioners. The organization also maintains an online advice portal and shop for educational resources and health promotion materials. The portfolio functions as a single integrated service delivery model rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Decide: A decision-making resource platform for reproductive health choices
• Menopause Wellbeing

Products and services

• Sexual and Reproductive Health Clinic Services

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• NZ RelayminorOthersAccessibility partnership providing relay services for deaf and hearing-impaired individuals to access sexual health services and information through the website.
• Shielded.co.nzminorOthersSecurity partner providing website protection services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/fpnewzealand
• YouTubeyoutube.com/@sexualwellbeingaotearoa
• Facebookfacebook.com/familyplanningnz
• LinkedInlinkedin.com/company/family-planning_2
• Instagraminstagram.com/sexualwellbeingaotearoa
• TikToktiktok.com/@sexualwellbeingaotearoa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Planning NZ