Foodirect
Foodirect is a family-owned B2B wholesale food distributor founded in 1944, operating from the Hunts Point Cooperative Market in the Bronx and serving butchers, caterers, delis, diners, and ethnic restaurants across the New York Metro area via a warehouse-direct pricing model and an online ordering platform with over 3,500 products.
- Company typePrivate
- Founded1944
- HeadquartersBronx, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Foodirect does
Foodirect, Inc. is a family-owned B2B wholesale food distribution company headquartered at 355 Food Center Drive, Unit C-6, in the Hunts Point Cooperative Market, Bronx, New York. Founded in 1944 as P & L Provisions and rebranded as Foodirect in 1997, the company has operated continuously for over 80 years under the Levine family. It self-describes as the largest full-service food distributor in the Hunts Point Cooperative Market and offers a catalog of over 3,500 stock-keeping units spanning beef, deli meats, pork, cheese, vegetables and beans, chicken, and seafood, with the underlying product database containing 20,522 records.
The company serves small and mid-sized food-service businesses across the New York Metro area, including butchers, caterers, delis, diners, Italian and Mexican restaurants, pizzerias, and pubs/taverns. Its go-to-market is sales-led and direct: customers must register on the Foodirect website, apply for credit, and then place orders online for either warehouse pickup at the Bronx facility or local delivery. Foodirect's core commercial proposition is a warehouse-direct pricing model that offers identical prices to all purchasers, structurally eliminating the 12-20% markups typically charged by jobbers and wholesalers, and positioning smaller operators to compete on cost against larger chain restaurants and retailers.
Foodirect employs 101-250 people and operates without proprietary technology, venture capital backing, or institutional ownership. The technology stack consists of a standard e-commerce ordering and credit-application platform. The business is generationally owned, with Robert Levine serving as owner and Donald Levine noted as one of the original founders; the company's full legal name is Foodirect, Inc., domiciled in New York. The firm's operating scope is explicitly domestic, limited to the New York Metro area, and no public revenue, funding, or financial disclosures are available.
Foodirect firmographics
Firmographics- Name
- Foodirect
- Legal name
- Foodirect, Inc.
- Website
- https://foodirect.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Foodirect is a family-owned B2B wholesale food distributor founded in 1944, operating from the Hunts Point Cooperative Market in the Bronx and serving butchers, caterers, delis, diners, and ethnic restaurants across the New York Metro area via a warehouse-direct pricing model and an online ordering platform with over 3,500 products.
- Ownership category
- akta.pro rank
Foodirect industry classification
Industry- Product category
- Wholesale Food Distribution
- NAICS
- Meat and Meat Product Merchant Wholesalers (42447), Fish and Seafood Merchant Wholesalers (42446), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Regional/Local Broadline Foodservice Distributors (AFAIAAAB)
- akta.pro secondary industry
- Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)
Keywords
Where Foodirect is headquartered
LocationHeadquarters
- HQ city
- Bronx
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Foodirect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Food Distribution: Foodirect operates as a full-line wholesale food distributor selling to food-related businesses. The company uses a warehouse model where identical prices are offered to all purchasers, eliminating middleman markups of 12-20% that jobbers and wholesalers typically charge. Revenue is generated through product sales with pricing based on warehouse direct-to-business model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Warehouse direct pricing - identical prices to all purchasers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Foodirect product offering
Product offeringCore offering
Foodirect is a full-line wholesale food distributor operating out of the Hunts Point Cooperative Market in the Bronx, supplying meat, deli, pork, cheese, vegetables and beans, fresh chicken, seafood, and related food service products to food-related businesses via an online ordering system for warehouse pickup or delivery. The company sells at one identical price to all registered business customers, eliminating the 12–20% middleman markups typical of jobbers and wholesalers.
Product overview
Foodirect operates as a full-line food distribution company serving the New York Metro area since 1944. The company offers an online ordering platform through its website where food service businesses (butchers, caterers, delis, diners, Italian restaurants, Mexican restaurants, pizzerias, and pubs/taverns) can browse and order from a catalog of over 3,500 food products. The product portfolio includes beef, deli meats, pork, cheese, vegetables and beans, chicken, seafood, and various food service supplies. Foodirect positions itself as a warehouse distributor offering direct pricing to businesses, bypassing traditional jobbers and wholesalers. The company also provides credit application services for business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Foodirect Online Ordering Platform An e-commerce platform at foodirect.com that allows registered food service businesses to browse and order from Foodirect's catalog of over 3,500 food products for either warehouse pickup at the Bronx facility or delivery within the New York Metro area.
- Foodirect Credit Application An online credit application service that lets food service business customers apply for credit terms with Foodirect, supporting ongoing wholesale purchasing on account.
- Warehouse Distribution Model A direct warehouse-to-business distribution service at the Hunts Point Cooperative Market (355 Food Center Dr, Unit C-6, Bronx, NY 10474) offering uniform pricing to all registered purchasers and eliminating the middleman markup charged by jobbers and traditional wholesalers.
Companies that use Foodirect
Customer profileSegments8 records
Ideal customer profiles1 record
Foodirect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Foodirect partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights1 record
Foodirect competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Foodirect social profiles
Digital presenceFoodirect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodirect leadership team
Management profileNumber of profiles
Profiles2 records
Foodirect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodirect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodirect
What does Foodirect do?
Foodirect is a full-line wholesale food distributor operating out of the Hunts Point Cooperative Market in the Bronx, supplying meat, deli, pork, cheese, vegetables and beans, fresh chicken, seafood, and related food service products to food-related businesses via an online ordering system for warehouse pickup or delivery. The company sells at one identical price to all registered business customers, eliminating the 12–20% middleman markups typical of jobbers and wholesalers.
Is Foodirect a public or private company?
Foodirect is a private company. It is classified as family owned and is currently operating.
When was Foodirect founded?
Foodirect was founded in 1944. It employs 101 to 250 people.
Where is Foodirect based?
Foodirect is headquartered in Bronx, United States, in the North America region.
How does Foodirect make money?
One revenue line is on record: wholesale Food Distribution.
Does Foodirect have an API?
No public API is recorded for Foodirect.
What industry is Foodirect in?
Foodirect's product category is Wholesale Food Distribution. Its primary akta.pro industry code is AFAIAAAB, Regional/Local Broadline Foodservice Distributors, with a secondary code of AFAIAHAI, Refrigerated Meat & Charcuterie Wholesale. Its NAICS code is 42447 and its SIC code is 5140.