Powerscourt Distillery

What Powerscourt Distillery does

Powerscourt Distillery is an Irish whiskey producer and visitor experience founded in 2018, operating from a 20,000 sq ft state-of-the-art distillery and visitor centre within the historic Old Mill House on Powerscourt Estate in Enniskerry, County Wicklow, Ireland. The company produces and sells whiskey under the Fercullen brand using Forsyths copper pot stills capable of both double and triple distillation, with a portfolio spanning core expressions (Fercullen Falls blend, Single Malt, 15 Year Old Single Grain, 18 and 21 Year Old Single Malts, Cask Strength), estate terroir inputs (estate spring water and locally sourced County Wicklow barley), and an extensive cask finishing programme using Madeira, Oloroso Sherry, Pedro Ximénez, Ruby Port, Amarone, Marsala, Apple Brandy, and stout/wheat beer barrels. Annual production capacity is stated at 280,000 litres with potential to distill 3 million+ bottles at full utilisation, of which the bulk is currently matured inventory rather than throughput.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce (powerscourtdistillery.com, products priced €25.95-€310), on-site visitor centre retail, premium distillery tours and food pairings (€25-€45), a Cask Programme for enthusiasts and investors, and event/wedding venue hire on the estate. Distribution extends across Europe, North America, Asia and Africa via wholesale partners, with an exclusive duty-free placement through ARI Dublin at The Loop, Dublin Airport. Customer segments span whiskey enthusiasts and collectors, domestic and international tourists, gift buyers, and trade buyers; secondary revenue streams include ticketed experiences and event hospitality.

In June 2025 the company entered receivership citing cashflow difficulties and global tariff-related trade disruption. In January 2026 Powerscourt Distillery was acquired by US-based investment firm Altiva Management Inc. (Atlanta), retaining all staff, Fercullen brands, IP, bulk whiskey inventory, and the distillery leasehold, with new capital committed to support strategic growth. Leadership comprises CEO Roger Duggan, Chairman Adam Morgan (representing Altiva), COO Gerry Ginty (co-founder), Master Distiller & Blender Paul Corbett, and Head of Brand John Cashman (2025 World Whisky Hall of Fame inductee). Brand momentum is supported by consecutive World's Best Grain awards (2024, 2025), Icons of Whisky Sustainability recognition, and a Forbes feature.

Name

Powerscourt Distillery

Legal name

Powerscourt Distillery Limited

Website

https://powerscourtdistillery.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Powerscourt Distillery produces and sells premium Irish whiskey under the Fercullen brand from a distillery and visitor centre on Powerscourt Estate in Enniskerry, County Wicklow, serving consumers, tourists, duty-free, and wholesale trade across Europe, North America, Asia and Africa.

Ownership category

akta.pro rank

Product category

Premium Irish Whiskey / Distilled Spirits

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Irish whiskey
• Single malt whisky
• Distillery tours
• Premium spirits
• Whiskey cask programme

Headquarters

HQ city

Enniskerry

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Whiskey Sales: E-commerce sales through owned online store with prices ranging from €25.95 (gift pack) to €310 (23-year-old limited edition). Products shipped directly to consumers globally.
2. Visitor Experience & Tours: Distillery tours priced at €25 for standard tour and €40-45 for food pairing experience. Self-guided tours and whiskey tastings available. Major revenue stream alongside product sales.
3. Duty-Free & Travel Retail: Exclusive 23-year-old single malt release at €310 available at Dublin Airport The Loop duty-free through ARI Dublin partnership. Limited edition releases targeting international travellers.
4. Wholesale Distribution: Operates across European, North American, Asian and African markets through wholesale distribution relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Powerscourt Distillery produces and sells the Fercullen Irish Whiskey range, including single malt, single grain, and blended expressions aged from 14 to 23 years, alongside limited-edition cask-strength and cask-finished releases. The company also operates a distillery visitor experience offering tours, tastings, and whiskey food pairings, and sells cask ownership allocations. Products are distributed directly to consumers via e-commerce and the on-site shop, and through wholesale trade accounts and global duty-free channels.

Product overview

Powerscourt Distillery is an Irish whiskey distillery and visitor experience located on Powerscourt Estate in County Wicklow, Ireland. The company produces and sells whiskey under the Fercullen brand, offering a portfolio of core expressions (Single Malt, Falls Blended, 15 Year Old Single Grain, 18 Year Old Single Malt, 21 Year Old Single Malt, Cask Strength), limited edition special releases (Estate Series, Cask Select, Marsala Finish), and gift sets. The distillery operates visitor experiences including guided tours, whiskey tastings, and food pairing experiences, as well as a Cask Programme for investor participation, and provides event spaces for weddings and corporate functions. The company was acquired by US investment firm Altiva Management in January 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Fercullen: The primary whiskey brand of Powerscourt Distillery, encompassing a range of Irish whiskeys including Single Malt, Single Grain, and Blended varieties such as Fercullen Falls, Fercullen Single Malt, Fercullen 15 Year Old, Fercullen 18 Year Old, Fercullen 21 Year Old, and limited edition releases.

Products and services

• Fercullen 14 Year Old Single Malt Irish Whiskey

Quantifiable outcome

• World's Best Grain Whiskey award for two consecutive years (2024, 2025)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ARI DublincoreChannel Partner/ Reseller/ DistributorExclusive duty-free retail partner at Dublin Airport (The Loop). Selected Fercullen 23-Year-Old Single Malt Ruby Port Finish cask during visit to distillery. Key gateway to international markets.
• Wicklow Wolf BreweryminorStrategic or Co-development PartnerLocal craft brewery collaboration for Cask Select limited edition. Whiskey barrels used to age Locavore Autumn 2024 Barley Wine and Pointy Shoes Imperial Stout, then returned to Powerscourt for finishing.
• Sam's BarbersminorGTM or Marketing PartnerFather's Day partnership with Dublin's iconic family-run barbershop (established 1901) for cross-promotional giveaways featuring Fercullen whiskey products.
• Origin Green IrelandminorOthersVerified member of national sustainability programme operating across the food and drink industry supply chain. Membership facilitates establishment of measurable sustainability targets in line with ESG policy.
• Irish Whiskey AssociationminorOthersSubscribed to Irish Whiskey Sustainable Together programme launched in May 2022, which monitors and measures environmental and carbon impact targets.
• Wicklow NaturallyminorOthersActive member of local food and drinks network supporting sustainable food and drinks production in County Wicklow. Provides administrative and marketing support, stocks members' produce in shop.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• West Cork Distillers: Independent Irish whiskey producer based in Cork offering a broad range of blended, single malt, and single pot still whiskeys at multiple price points with international distribution. Comparable as a craft-scale Irish distiller with wholesale-led distribution across multiple markets.
• Kilbeggan Distillery: Historic Irish whiskey distillery producing single malt, pot still, and blended whiskeys with on-site visitor centre. Comparable as a craft-to-mid-scale Irish distillery with a combined distillery-tourism-retail business model.
• Glendalough Distillery: Wicklow-based Irish whiskey distillery (also county neighbours) producing premium and super-premium Irish whiskeys including single malt, pot still, and innovative cask-finished expressions. Highly comparable given shared Wicklow terroir narrative, comparable production scale, and similar premium positioning.
• Waterford Distillery: Irish single malt distillery producing terroir-driven, premium single malts with strong international distribution and a portfolio of cask-finished expressions. Comparable as a craft-scale Irish distiller focused on premium aged single malts and a recently re-financed capital structure.
• Teeling Whiskey Distillery: Dublin-based Irish whiskey distillery producing premium single malt and small batch expressions with strong visitor experience focus and award-winning portfolio. Directly comparable as a craft-scale Irish distiller operating a hybrid distillery-tourism-retail model and competing in the same premium single malt segment as Fercullen.
• Pearse Lyons Distillery: Dublin-based Irish whiskey distillery operating inside a converted church with a strong visitor experience focus and premium small-batch releases. Comparable as a craft-scale urban distillery combining tourism, retail, and premium whiskey production.
• Slane Distillery: Irish whiskey distillery on the Slane Castle estate producing triple-casked whiskey with heritage tourism ties and on-site experiences. Comparable as an Irish estate-based distillery combining heritage tourism, premium whiskey production, and brand-led experiential retail.

Emerging players

• Writers' Tears (Walsh Whiskey): Independent Irish whiskey brand built on premium pot still and single malt expressions with strong international awards pedigree. Comparable as a craft-scale, award-driven Irish whiskey brand competing for the same premium-aged drinker and on-trade listings.

Broad incumbents

• Jameson (Irish Distillers / Pernod Ricard): The world's best-selling Irish whiskey, produced at Midleton Distillery by Irish Distillers (Pernod Ricard). Relevant as the dominant incumbent in Irish whiskey whose scale, distribution, and marketing budgets define the competitive landscape Powerscourt operates within.
• Bushmills (Proximo / Diageo heritage): One of the oldest licensed Irish whiskey distilleries, producing single malt and blended whiskeys with global distribution. Comparable as a broad Irish whiskey incumbent competing in the same premium single malt and blended categories as Fercullen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fercullenwhiskey
• Xx.com/powerscourtdist
• Facebookfacebook.com/Powerscourt-Distillery-Ltd-100067561873230
• LinkedInlinkedin.com/company/powerscourt-distillery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerscourt Distillery