Service on Wheel
Service on Wheel is an Indian home services marketplace that connects households across 100+ cities with verified professionals across 50+ doorstep service categories via mobile app, website, and franchise operators.
- Company typePrivate
- Founded2013
- HeadquartersNagpur, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Service on Wheel does
Service on Wheel, operated by SERWHEE Facility Management Private Limited and headquartered in Nagpur, India, is a horizontal home services marketplace that aggregates 50+ service categories — including appliance repair (AC, refrigerator, washing machine, geyser, microwave, water purifier, kitchen chimney, TV), beauty and wellness (salon, makeup, mehndi, physiotherapy, home care nurses), home maintenance (plumber, electrician, carpenter, painter, pest control, cleaning), lifestyle (driver on demand, movers and packers, gardening), and construction-adjacent services (civil contractor, POP false ceiling, interior designer) — delivered to Indian households at the doorstep. The platform is accessible via a website with city-specific landing pages and native iOS/Android applications, and customers can also book via phone or WhatsApp; service confirmation is handled via SMS, with a pay-after-work-completion payment model intended to reduce consumer trust friction.
The core technology is a service-aggregation booking platform rather than proprietary AI or matching infrastructure — no AI/ML capabilities, APIs, or SDKs are disclosed. Distribution is driven by a franchise model that has enabled expansion into 100+ Indian cities, including metros (Delhi, Mumbai, Hyderabad, Bangalore, Chennai, Pune, Kolkata, Ahmedabad) and tier-2/3 markets where organized home services are scarce. The company monetizes via two streams: (1) transaction commissions on completed home service jobs facilitated through the platform, and (2) franchise/license fees from local operators running Service on Wheel in their territories. Pricing is quote-based per job rather than standardized tiers, and there are no disclosed subscription, AMC, or enterprise contract structures beyond informal annual maintenance contracts on specific appliance categories.
Service on Wheel firmographics
Firmographics- Name
- Service on Wheel
- Legal name
- SERWHEE FACILITY MANAGEMENT PRIVATE LIMITED
- Website
- https://serviceonwheel.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Service on Wheel is an Indian home services marketplace that connects households across 100+ cities with verified professionals across 50+ doorstep service categories via mobile app, website, and franchise operators.
- Ownership category
- akta.pro rank
Service on Wheel industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Personal and Household Goods Repair and Maintenance (8114)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Automotive Repair, Services & Parking (7500), Services-Personal Services (7200)
- akta.pro primary industry
- Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)
- akta.pro secondary industry
- Light-Duty Vehicle Mobile Repair & Roadside (Cars/Vans) (TLAKAFAA)
Keywords
Where Service on Wheel is headquartered
LocationHeadquarters
- HQ city
- Nagpur
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Service on Wheel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Service Transaction Fees: Commission-based revenue from completed home service transactions facilitated through the platform. Customers pay for services after work is completed.
- Franchise Fees: Revenue from franchise holders who pay to operate Service on Wheel operations in their geographic territories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based service pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Service on Wheel product offering
Product offeringCore offering
Service on Wheel is a multi-category home services marketplace platform that connects Indian households with verified, doorstep-delivered service professionals across appliance repair, beauty services, cleaning, plumbing, electrical work, painting, pest control, home care, and similar categories. Bookings are made through the company's mobile app (iOS/Android) or website, transactions settle on a pay-after-service-completion basis, and the brand is expanded geographically through a franchise-partner model in 100+ Indian cities.
Product overview
Service on Wheel is a multi-category home services marketplace platform operated by SERWHEE FACILITY MANAGEMENT PRIVATE LIMITED. The platform connects customers with verified service professionals across 45+ service categories including appliance repair (Air Conditioner, Refrigerator, Washing Machine, Microwave, Geyser), beauty services (Salon, Makeup Artist, Mehndi Artist), home maintenance (Plumber, Electrician, Carpenter, Painter), specialized services (CCTV, Pest Control, Interior Design, Car/Bike Repair), and lifestyle services (Driver on Demand, Home Care Nurses, Physiotherapy, Movers and Packers). The company operates across 200+ cities in India including major metros like Delhi, Mumbai, Hyderabad, Bangalore, Chennai, Pune, and Kolkata. Customers can book services online through the website or mobile app, receive booking confirmation via SMS, and pay after service completion. The platform also offers franchise and service provider partnership opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Conditioner Services Installation, repair, annual maintenance contract (AMC), gas charging, and servicing for air conditioners including gas leakage, cooling problems, water leakage, and other issues. For Indian households needing AC upkeep.
- Beauty Salon Services At-home beauty services including pedicure, manicure, facials, cleanups, waxing, bleach and de-tan, classic salon treatments, hair care, and makeup services. Targeted at residential customers.
- Refrigerator Services Repair, no-power and door issue resolution, cooling and freezer problem fixes, light issue fixes, installation, and one-time or AMC cleaning for refrigerators. For residential refrigerator owners.
- Geyser Services Repair, installation, shifting, and un-installation for both electric and gas geysers, including heating and sparking issue repairs. For residential geyser owners.
- Cleaning Services Home, kitchen, office, sofa, carpet, curtain, bathroom and water-tank cleaning services in basic and premium variants. Targeted at households and small offices.
- Washing Machine Services Repair, display, water drain and tub rotation issue resolution, no-power fixes, installation, button replacement, and one-time or AMC cleaning for washing machines. For residential washing machine owners.
- Microwave Oven Services Repair for glass plate, plate rotation, touch panel and spark issues, heating problem fixes, installation, and microwave cleaning. For residential microwave owners.
- Water Purifier Services RO/UV water purifier servicing, repair, filter change, water leakage repair, installation, shifting, tap change and un-installation. For residential RO/UV owners.
- Kitchen Chimney Services Installation and AMC services for basic wall-mounted and island kitchen chimneys. For residential kitchens.
- TV Repair Services Television repair services for various TV brands and models at the customer's doorstep. For residential TV owners.
- Plumber Services Plumbing repair, removal, installation, and other plumbing services at the customer's doorstep. For residential plumbing needs.
- Carpenter Services Cupboard and drawer work, repair, installation, and hardware material supply services delivered at the customer's doorstep. For residential carpentry needs.
- Electrician Services Electrical repair and installation services delivered at the customer's doorstep. For residential electrical needs.
- Home Painter Services Interior and exterior home painting services delivered at the customer's doorstep. For residential painting projects.
- Civil Contractor Services Civil construction and renovation contractor services for residential projects. For residential and small commercial build/renovation needs.
- POP False Ceiling Services Installation of POP (Plaster of Paris) false ceiling solutions for residential interiors.
- Interior Designer Services Professional interior design and decoration services for residential spaces.
- Makeup Artist Services Professional makeup services delivered at home for events and occasions. For residential event preparation.
- Mehndi Artist Services Mehndi/henna application services for weddings and other events, delivered at the customer's home.
- Doorstep Car Repair Services Mobile car repair and mechanic services delivered at the customer's doorstep. For car owners.
- Doorstep Bike Repair Services Mobile two-wheeler/bike repair services delivered at the customer's doorstep. For bike/two-wheeler owners.
- Computer Repair Services Desktop and laptop computer repair and maintenance services delivered at the customer's doorstep.
- CCTV Camera Services CCTV camera installation and repair services for residential and small commercial premises.
- Pest Control Services Professional pest control and extermination services delivered at the customer's doorstep.
- Driver on Demand Services On-demand driver services for customers' personal vehicles. For personal vehicle owners needing a driver.
- Gardening Services Garden maintenance and landscaping services delivered at the customer's premises.
- Sanitization Services Professional sanitization and disinfection services for homes and offices.
- Doorstep Mobile Repair Services Mobile phone repair services delivered at the customer's doorstep.
- Fabrication Services Metal and fabrication work services delivered at the customer's premises.
- Home Care Nurses Services Professional nursing care delivered at home for patients and elderly.
- Physiotherapy Services Home-based physiotherapy treatment and rehabilitation services delivered at the customer's premises.
- Movers and Packers Services Home and office shifting services including packing, loading, transport, and unpacking.
- Panditji/Priest Services Purohit/priest services for religious ceremonies and rituals delivered at the customer's premises.
- Security Guard Services Professional security guard services for homes and events.
- Service on Wheel Mobile App (iOS and Android) Native mobile application on iOS and Android enabling customers to browse home service categories, book appointments, receive booking confirmations via SMS, and pay after service completion.
Quantifiable outcome
- Services available in 100+ cities across India
- +2 more outcomes
Companies that use Service on Wheel
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Service on Wheel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Service on Wheel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SERWHEE Facility Management Private LimitedcoreLegal entity name of Service on Wheel. The company operates under this registered private limited company structure.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Service on Wheel competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Service on Wheel social profiles
Digital presenceService on Wheel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service on Wheel leadership team
Management profileNumber of profiles
Service on Wheel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service on Wheel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service on Wheel
What does Service on Wheel do?
Service on Wheel is a multi-category home services marketplace platform that connects Indian households with verified, doorstep-delivered service professionals across appliance repair, beauty services, cleaning, plumbing, electrical work, painting, pest control, home care, and similar categories. Bookings are made through the company's mobile app (iOS/Android) or website, transactions settle on a pay-after-service-completion basis, and the brand is expanded geographically through a franchise-partner model in 100+ Indian cities.
Is Service on Wheel a public or private company?
Service on Wheel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Service on Wheel founded?
Service on Wheel was founded in 2013. It employs 11 to 50 people.
Where is Service on Wheel based?
Service on Wheel is headquartered in Nagpur, India, in the Asia region.
How does Service on Wheel make money?
Two revenue lines are on record. Service Transaction Fees are the primary driver. The others are franchise Fees.
Does Service on Wheel have an API?
No public API is recorded for Service on Wheel.
What industry is Service on Wheel in?
Service on Wheel's product category is Home Services Marketplace. Its primary akta.pro industry code is BPAMAHAL, Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside), with a secondary code of TLAKAFAA, Light-Duty Vehicle Mobile Repair & Roadside (Cars/Vans). Its NAICS code is 8114 and its SIC code is 7340.