Circles & Squares Bakery
Circles & Squares Bakery is a Toronto-based artisan bakery operating three retail storefronts, supplying handmade baked goods to walk-in consumers and wholesale customers (cafes and restaurants) across the city, with in-house bread (Beatrix) and savory (Feast) sub-brands.
- Company typePrivate
- Founded2005
- HeadquartersNorth York, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Circles & Squares Bakery does
Circles & Squares Bakery is a Toronto-based artisan bakery founded in 2005, operating three retail storefronts in downtown Toronto (King & Bay), East York (Bartley Drive), and Davisville (Yonge Street). Its core product is handmade baked goods — cookies, muffins, loaves, cakes, viennoiseries, brownies, bars, and squares — supported by two internal sub-brands: Beatrix, an in-house bread team producing scratch-made sourdough, Japanese milk bread, and pain au lait buns, and Feast, an in-house savory kitchen producing salads and meals prepared daily by dedicated cooks.
The underlying "technology" is traditional artisanal craft: hand production, sourdough fermentation, and Japanese milk bread techniques honed by the Beatrix team over seven years. The company serves two primary customer segments: individual walk-in consumers purchasing baked goods, sandwiches, salads, and light meals at retail, and Toronto-area cafes and restaurants served through a wholesale channel that bakes overnight and delivers fresh product every morning. A catering service for events provides a third, smaller revenue stream. The founder is David Baxter (owner), and the company is privately held with no disclosed external investors, funding rounds, or parent company.
The business model is direct retail sales at three locations plus B2B wholesale and event catering; pricing is not publicly disclosed. Operations are entirely domestic (Ontario, Canada), and the company reports 51–100 employees.
Circles & Squares Bakery firmographics
Firmographics- Name
- Circles & Squares Bakery
- Legal name
- Circles & Squares Bakery
- Website
- https://circlesandsquares.ca
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Circles & Squares Bakery is a Toronto-based artisan bakery operating three retail storefronts, supplying handmade baked goods to walk-in consumers and wholesale customers (cafes and restaurants) across the city, with in-house bread (Beatrix) and savory (Feast) sub-brands.
- Ownership category
- akta.pro rank
Circles & Squares Bakery industry classification
Industry- Product category
- Artisanal Bakery
- NAICS
- Retail Bakeries (311811), Commercial Bakeries (311812), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bread & Pastry Specialty Stores (CRAHAGAC), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)
Keywords
Where Circles & Squares Bakery is headquartered
LocationHeadquarters
- HQ city
- North York
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Circles & Squares Bakery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Bakery Sales: Direct sales of baked goods, pastries, artisanal breads, sandwiches, salads, and meals through three retail locations in Toronto. Customers purchase items on-site at storefronts.
- Catering Services: Custom catering orders for events including freshly baked pastries, artisanal bread, gourmet sandwiches, and desserts. Customers contact the bakery to customize orders for their events.
- Wholesale Distribution: Supplying baked goods to Toronto's cafes and restaurants. The bakery bakes every night and delivers fresh products around Toronto every morning to B2B customers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Circles & Squares Bakery product offering
Product offeringCore offering
Circles & Squares Bakery is an artisanal bakery manufacturing and selling handmade baked goods — cookies, muffins, loaves, cakes, viennoiseries, brownies, bars, and squares — through three retail storefronts in Toronto. The bakery operates two sub-brands: Beatrix (in-house bread team specializing in sourdough, Japanese milk bread, and pain au lait buns) and Feast (savoury kitchen preparing salads and meals). It also provides customizable catering for events and wholesale bread supply to Toronto cafes and restaurants with daily morning delivery.
Product overview
Circles & Squares Bakery is a traditional artisan bakery operating as a single unified brand with three Toronto locations. The core offering includes fresh-baked pastries, artisanal breads, sandwiches, and desserts made by hand daily. Two key sub-brands extend the portfolio: Feast provides savoury kitchen items (salads and meals), while Beatrix handles in-house bread production specializing in sourdough, Japanese milk bread, and pain au lait. Additional services include customizable catering and wholesale supply to Toronto cafes and restaurants.
Differentiator
Problem solved
Functional benefit
Brands
- Feast: Savory kitchen at Circles & Squares Bakery offering salads, meals, and homemade food made with fresh ingredients.
- Beatrix
Products and services
- Circles & Squares Bakery Retail Handmade retail bakery offerings including cookies, muffins, loaves, cakes, viennoiseries, brownies, bars, squares, sandwiches, and salads baked throughout the day at three Toronto locations (King & Bay, East York, Davisville).
- Feast by Circles & Squares Savory kitchen sub-brand of Circles & Squares Bakery crafting salads and meals by hand using fresh, hand-selected ingredients and prepared daily by dedicated cooks.
- Beatrix Bread In-house bread sub-brand that has operated for 7 years producing artisan sourdough, Japanese milk bread (shokupan), and pain au lait buns from scratch.
- Catering Services Custom catering for events offering freshly baked pastries, artisanal bread, gourmet sandwiches, and desserts, ordered via email and tailored per customer.
- Wholesale Distribution B2B wholesale supply of fresh baked goods to Toronto cafes and restaurants, with overnight baking and morning delivery across the city.
Companies that use Circles & Squares Bakery
Customer profileSegments2 records
Ideal customer profiles3 records
Circles & Squares Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Circles & Squares Bakery partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Circles & Squares Bakery competitors and assessment
Company assessmentBroad incumbents
- Dufflet Pastries: Toronto-based commercial bakery producing premium desserts, cakes, and pastries for retail and foodservice. Comparable as a larger incumbent operating in both retail and wholesale bakery channels.
- ACE Bakery: Established Canadian specialty bread brand with broad retail and foodservice distribution. Comparable as a larger incumbent competing in the same artisanal-bread category and wholesale channel Circles & Squares targets.
Direct peers
- Bobbette & Belle: Toronto specialty bakery and patisserie focused on French-inspired cakes, pastries, and wedding/celebration catering. Direct peer in Toronto's premium pastry and catering segment.
- Blackbird Baking Co. Toronto-based artisan bakery specializing in sourdough and handmade breads, pastries, and viennoiseries. Direct peer given overlapping craft-bread focus, handmade production ethos, and same Toronto market.
- Sweet Bliss Baking Co. Toronto bakery specializing in custom cakes, cupcakes, and dessert catering. Direct peer in the Toronto specialty bakery and custom-event catering segment.
- Le Dolci: Toronto bakery and culinary school specializing in cakes, pastries, and baking classes. Direct peer in Toronto's specialty bakery and catering/cake-order space.
- Pan Chancho Bakery: Kingston-based artisan bakery with retail, wholesale, and catering operations. Comparable given similar multi-channel model (retail store, café service, B2B, catering) and artisanal positioning.
- Epi Breads: Toronto artisan bakery focused on French-style breads, viennoiseries, and pastries with both retail and wholesale distribution. Comparable on craft positioning and B2B bakery supply.
Regional players
- St. Urbain Bagel: Montreal-based artisan bakery/bagel shop with multiple locations. Comparable in craft-baking expertise and multi-unit retail model, though operating in a different Canadian market.
Emerging players
- Forno Cultura: Toronto-based Italian-influenced bakery and café offering artisan breads, pastries, and prepared foods. Comparable as a craft bakery-café hybrid with retail and foodservice offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Circles & Squares Bakery social profiles
Digital presenceCircles & Squares Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circles & Squares Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Circles & Squares Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circles & Squares Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circles & Squares Bakery
What does Circles & Squares Bakery do?
Circles & Squares Bakery is an artisanal bakery manufacturing and selling handmade baked goods — cookies, muffins, loaves, cakes, viennoiseries, brownies, bars, and squares — through three retail storefronts in Toronto. The bakery operates two sub-brands: Beatrix (in-house bread team specializing in sourdough, Japanese milk bread, and pain au lait buns) and Feast (savoury kitchen preparing salads and meals). It also provides customizable catering for events and wholesale bread supply to Toronto cafes and restaurants with daily morning delivery.
Is Circles & Squares Bakery a public or private company?
Circles & Squares Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Circles & Squares Bakery founded?
Circles & Squares Bakery was founded in 2005. It employs 51 to 100 people.
Where is Circles & Squares Bakery based?
Circles & Squares Bakery is headquartered in North York, Canada, in the North America region.
How does Circles & Squares Bakery make money?
Three revenue lines are on record. Retail Bakery Sales are the primary driver. The others are catering Services and wholesale Distribution.
Who are Circles & Squares Bakery's main competitors?
Broad incumbents on record are Dufflet Pastries and ACE Bakery. Direct peers are Bobbette & Belle, Blackbird Baking Co., Sweet Bliss Baking Co., Le Dolci, Pan Chancho Bakery and Epi Breads. St. Urbain Bagel is listed as a regional player. Forno Cultura is listed as an emerging player.
Does Circles & Squares Bakery have an API?
No public API is recorded for Circles & Squares Bakery.
What industry is Circles & Squares Bakery in?
Circles & Squares Bakery's product category is Artisanal Bakery. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 2050.