National Council for Marketing & Public Relations

Professional Association Servicesncmpr.org

Company typePrivate
Founded1974
HeadquartersAlbuquerque, United States
Headcount1,001–5,000
GTM typeB2B
OfferingServices

National Council for Marketing & Public Relations firmographics

Firmographics

Name: National Council for Marketing & Public Relations
Legal name: National Council for Marketing & Public Relations
Website: https://ncmpr.org
Company type: Private
Founded year: 1974
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

National Council for Marketing & Public Relations industry classification

Industry

Product category: Professional Association Services
NAICS: Professional Organizations (81392), Professional Organizations (813920), Business Associations (813910)
SIC: Services-Membership Organizations (8600), Services-Educational Services (8200)
akta.pro primary industry: Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
akta.pro secondary industry: Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

Professional association services
Membership organization services
Higher education marketing
Community college communications
Professional development programs

Where National Council for Marketing & Public Relations is headquartered

Location

Headquarters

HQ city: Albuquerque
HQ country: United States
HQ region: North America

Offices1 record

Markets served

National Council for Marketing & Public Relations business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Membership Dues: Annual membership fees for marketing and PR professionals at community and technical colleges. Membership categories include professional members, associate members, and retiree memberships.
Conference and Event Registration: Revenue from national conferences and seven district conferences throughout the year. Includes exhibitor and sponsor fees for conference presence.
Award Competition Entries: Fees for submitting entries to various award programs including Medallion Awards, Paragon Awards, and other recognition competitions.
Professional Development Programs: Revenue from Leadership Institute programs, webinars, and other professional development offerings. Webinars are free to members.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Individual professional membership for marketing/PR professionals at community colleges
Subscription	Annual	Associate membership for industry partners and vendors
Subscription	Annual	Retiree membership for former community college communicators

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

National Council for Marketing & Public Relations product offering

Product offering

Core offering

NCMPR is a professional membership association exclusively serving marketing and public relations professionals at two-year community and technical colleges. It delivers member services through annual national and seven regional district conferences, multiple award and recognition programs, professional development offerings such as the Leadership Institute and webinars, and member resources including a digital magazine, blog, resource library, and Listserv community.

Product overview

NCMPR is a professional development association offering a comprehensive suite of programs and services for marketing and public relations professionals at community and technical colleges. The organization's core offerings include national and seven regional district conferences for networking and learning, multiple award programs (Paragon Awards, Medallion Awards, Communicator Award, Creative Award, Pacesetter Award, Rising Star Award, President's Award, Petrizzo Award, and Team of the Year Award) recognizing excellence in the field, and professional development programs including the Leadership Institute, NCMPR Creative, and Webinars. Members also have access to resources including the Conference Library, Counsel Magazine (quarterly publication), NCMPR Blog, Shared Resources, Research materials, a Member Directory, a Listserv community, and Job Postings. The organization supports retired members through the Emeritus Academy and provides scholarship opportunities for professional development. The portfolio is organized around three core value propositions: professional growth through education and training, resources and tools for daily work, and recognition through awards programs.

Differentiator

Problem solved

Functional benefit

Products and services

National Conference

Companies that use National Council for Marketing & Public Relations

Customer profile

Named customers10 records

Segments1 record

Ideal customer profiles2 records

National Council for Marketing & Public Relations technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

National Council for Marketing & Public Relations partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

American Association of Community Colleges (AACC)moderateStrategic or Co-development PartnerNCMPR maintains a partnership with AACC, displayed as a partner logo on the NCMPR website footer. The relationship appears to be collaborative, positioning NCMPR as a resource aligned with the broader community college association ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

National Council for Marketing & Public Relations competitors and assessment

Company assessment

Broad incumbents

Council for Advancement and Support of Education (CASE): Large global nonprofit association for professionals in advancement — including marketing, communications, alumni relations, and fundraising — at educational institutions. Comparable to NCMPR because it serves higher ed communicators, but at a much broader scope spanning all institution types.
American Association of Community Colleges (AACC): The primary national advocacy organization for community colleges. NCMPR lists AACC as a strategic partner; both serve the same institutional base but AACC operates at the presidential/administrative level rather than the communications-marketing level.
American Marketing Association (AMA): The largest professional association for marketers across all industries. Comparable in that it offers marketing training, certification, and conferences, but targets a general marketing audience rather than community college communicators.
Public Relations Society of America (PRSA): Largest professional organization for PR practitioners in the US. Comparable to NCMPR's PR professional development and recognition programs, but operates across all industries rather than focusing on the community college vertical.
Association of Community College Trustees (ACCT): National nonprofit serving community college governing boards and executives. Operates in the same community college ecosystem as NCMPR and offers parallel conferences and recognition programs, but at the trustee/leadership level rather than the communications/marketing practitioner level.
National Council for Nonprofits: Nationwide network of nonprofit organizations. Comparable as a membership association model serving a defined professional community, with conferences, awards, and state-level affiliate chapters, though not specifically focused on higher ed marketing.
EDUCAUSE: Nonprofit association serving higher ed IT and digital transformation leaders. Comparable in operating model (membership, annual conference, regional events, awards, publications) and shares the higher education customer base with NCMPR, though focused on technology rather than marketing.

Direct peers

NAEYC (National Association for the Education of Young Children): Large nonprofit professional membership association in the education sector that runs annual conferences, an awards program, peer publications, and district-style affiliate structures. Closely mirrors NCMPR's operating model as a vertical-specific education membership organization.
National Communication Association (NCA): Academic and professional association for communication scholars and practitioners. Comparable membership/dues structure, annual convention, journals, and award programs, though oriented toward academic communication disciplines rather than community college marketing.

Emerging players

Community College Public Relations Organization (CCPRO) — predecessor lens: NCMPR itself evolved from earlier community college PR regional groups. Regionally organized community college PR associations that occasionally emerge or compete for district-level engagement represent the most direct peer-type, even if not formalized nationally today.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

National Council for Marketing & Public Relations financial estimates

Financial estimate

Revenue estimate

Valuation estimate

National Council for Marketing & Public Relations leadership team

Management profile

Number of profiles

Profiles1 record

National Council for Marketing & Public Relations funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

National Council for Marketing & Public Relations M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Council for Marketing & Public Relations

What does National Council for Marketing & Public Relations do?

Is National Council for Marketing & Public Relations a public or private company?

National Council for Marketing & Public Relations is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was National Council for Marketing & Public Relations founded?

National Council for Marketing & Public Relations was founded in 1974. It employs 1,001 to 5,000 people.

Where is National Council for Marketing & Public Relations based?

National Council for Marketing & Public Relations is headquartered in Albuquerque, United States, in the North America region.

How does National Council for Marketing & Public Relations make money?

Four revenue lines are on record. Membership Dues are the primary driver. The others are conference and Event Registration, award Competition Entries and professional Development Programs.

Who are National Council for Marketing & Public Relations's main competitors?

Broad incumbents on record are Council for Advancement and Support of Education (CASE), American Association of Community Colleges (AACC), American Marketing Association (AMA), Public Relations Society of America (PRSA), Association of Community College Trustees (ACCT), National Council for Nonprofits and EDUCAUSE. Direct peers are NAEYC (National Association for the Education of Young Children) and National Communication Association (NCA). Community College Public Relations Organization (CCPRO) — predecessor lens is listed as an emerging player.

Does National Council for Marketing & Public Relations have an API?

No public API is recorded for National Council for Marketing & Public Relations.

What industry is National Council for Marketing & Public Relations in?

National Council for Marketing & Public Relations's product category is Professional Association Services. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of EDADACAF, Continuing Education (CE/CPD) & Provider Accreditation Bodies. Its NAICS code is 81392 and its SIC code is 8600.