Get Away Today Vacations
Get Away Today Vacations is a privately held US travel agency selling discounted theme park tickets, hotel-plus-ticket vacation packages, cruise bookings, and Sandals/Beaches all-inclusive resort packages to families, couples, and cruise travelers, operating primarily through phone-based travel experts and its getawaytoday.com website.
- Company typePrivate
- Founded1994
- HeadquartersOgden, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Get Away Today Vacations does
Get Away Today Vacations is a US-based, privately held travel agency headquartered in Ogden, Utah, founded in the early 1990s and operating for over 30 years. The company specializes in selling discounted theme park tickets and bundled vacation packages as an authorized third-party retailer for major US theme park operators including Disneyland Resort, Walt Disney World Resort, Universal Orlando Resort (including the new Epic Universe), Universal Studios Hollywood, LEGOLAND California, LEGOLAND Florida, and SeaWorld San Diego. Its core go-to-market is a sales-led, phone-and-web model staffed by dedicated travel experts (reachable at 1-855-GET-AWAY), supplemented by online self-service booking at getawaytoday.com, email newsletters, and active social media presence on Facebook, Pinterest, and Instagram.
The company operates no proprietary technology platform, no mobile app, and no public API; its product surface is a consumer-facing website with destination pages, promotional specials, and a blog. It monetizes entirely through commissions and supplier-funded promotions earned on (1) standalone theme park tickets sold below gate rates, (2) bundled hotel-plus-ticket vacation packages with markup on negotiated hotel rates and free extras such as Southern California coupons, (3) cruise bookings acting as agent for at least eight major cruise lines including Disney Cruise Line, Royal Caribbean, Carnival, Norwegian, Princess, Celebrity, Viking, and AmaWaterways, and (4) Sandals and Beaches all-inclusive Caribbean resort packages. Pricing is quote-based for packages, with a $99 layaway plan that allows customers to lock in pricing with a small initial deposit and pay the balance up to nine days before travel, and seasonal promotions offering 10-50% discounts during events such as Cyber Monday. Julie Smith is the CEO. The company is owner-operated with no disclosed institutional investors, funding rounds, or parent entity.
Get Away Today Vacations firmographics
Firmographics- Name
- Get Away Today Vacations
- Legal name
- Get Away Today Vacations
- Website
- https://getawaytoday.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Get Away Today Vacations is a privately held US travel agency selling discounted theme park tickets, hotel-plus-ticket vacation packages, cruise bookings, and Sandals/Beaches all-inclusive resort packages to families, couples, and cruise travelers, operating primarily through phone-based travel experts and its getawaytoday.com website.
- Ownership category
- akta.pro rank
Get Away Today Vacations industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cruise + Theme Park Packages (THAEAHAF)
- akta.pro secondary industries
- Resort + Cruise Packages (All-Inclusive) (THAEAHAD), Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA)
Keywords
Where Get Away Today Vacations is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Markets served
Get Away Today Vacations business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Theme Park Ticket Sales: Get Away Today earns commissions by selling discounted theme park tickets (Disneyland, Walt Disney World, Universal, SeaWorld, LEGOLAND) as an authorized third-party ticket retailer. Tickets are sold at discounted rates compared to gate prices, with the company negotiating volume discounts from parks.
- Vacation Packages: The company bundles hotel accommodations with theme park tickets into vacation packages, earning markup on the combined offering. Packages include negotiated hotel rates and may include extras like free nights, breakfast, or parking.
- Cruise Bookings: The company acts as a cruise booking agent, offering cruises from multiple cruise lines including Royal Caribbean, Carnival, Disney Cruise Line, Norwegian, Princess, Celebrity, Viking, and AmaWaterways. Revenue comes from commissions on cruise bookings.
- Sandals/Beaches Resort Bookings: The company sells Sandals Resorts (couples-only) and Beaches Resorts (family) all-inclusive vacation packages in the Caribbean, earning commissions on bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids' Summer Ticket Offer - from $48/day |
| Other | Pay-as-you-go | $99 Layaway Plan |
| Transaction based/ take rate | Pay-as-you-go | Bundle & Save - up to $50 extra |
| Unit Pricing | Pay-as-you-go | Adults at Kids' Prices promotions |
| Transaction based/ take rate | Pay-as-you-go | Discount range 10-50% off |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Get Away Today Vacations product offering
Product offeringCore offering
Get Away Today Vacations is a travel agency that sells discounted theme park tickets and bundled vacation packages (hotel + tickets) for major U.S. theme parks including Disneyland, Walt Disney World, Universal Orlando, Universal Studios Hollywood, LEGOLAND, and SeaWorld. The company also operates as a booking agent for multiple cruise lines and all-inclusive resort brands (Sandals, Beaches), and offers a flexible $99 layaway payment plan to make bookings accessible to consumers.
Product overview
Get Away Today Vacations is a travel agency specializing in discount vacation packages and theme park tickets. The company offers a unified platform of vacation planning services including bundled hotel + ticket packages and standalone ticket sales for multiple destinations. Core products include Disneyland Resort, Walt Disney World Resort, Universal Orlando Resort (including Epic Universe), Universal Studios Hollywood, and various other theme parks (LEGOLAND, SeaWorld, San Diego Zoo). The company also offers cruise packages across multiple cruise lines (Disney, Royal Caribbean, Carnival, Norwegian, Princess, Celebrity, Viking), resort packages (Sandals, Beaches, Hawaii, Mexico, Las Vegas, Adventures by Disney), and a $99 Layaway Plan payment option. Products are primarily sold as consumer-facing travel packages rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Disneyland Resort Vacation Packages Discount vacation packages for Disneyland Resort in California, bundling hotel accommodations with theme park tickets for families and individuals.
- Walt Disney World Resort Vacation Packages Vacation packages for Walt Disney World Resort in Florida, bundling hotel accommodations with multi-park ticket access for families.
- Universal Orlando Resort Vacation Packages Vacation packages for Universal Orlando Resort providing access to all four parks including Universal Studios Florida, Islands of Adventure, Volcano Bay, and Epic Universe.
- Universal Studios Hollywood Vacation Packages Vacation packages for Universal Studios Hollywood theme park in California, including the Wizarding World of Harry Potter.
- San Diego/SeaWorld Vacation Packages Family vacation packages for San Diego, California including tickets to SeaWorld San Diego, San Diego Zoo, and LEGOLAND California.
Quantifiable outcome
- Free Southern California area coupons valued up to $250 included with ticket purchases
- +1 more outcomes
Companies that use Get Away Today Vacations
Customer profileSegments3 records
Ideal customer profiles3 records
Get Away Today Vacations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Get Away Today Vacations partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Universal Orlando ResortcoreGet Away Today is an authorized ticket retailer for Universal Orlando Resort, selling tickets and vacation packages including access to all four parks: Universal Studios Florida, Universal Islands of Adventure, Universal Volcano Bay, and the new Universal Epic Universe.
- Disneyland ResortcoreAuthorized third-party ticket seller for Disneyland Resort in California, offering discounted tickets and vacation packages.
- Universal Studios HollywoodcoreAuthorized ticket retailer for Universal Studios Hollywood, offering tickets and vacation packages including the Wizarding World of Harry Potter.
- Great Escapes OrlandominorPartnership with Great Escapes Orlando to provide themed vacation rental homes only 15 minutes from Walt Disney World Resort. Properties include eight bedrooms, six bathrooms with private pool and movie theater amenities.
- Royal Caribbean Cruise LinecoreBooking agent offering Royal Caribbean cruises with promotions including up to 60% off second guest and kids sail free deals.
- Carnival Cruise LinecoreBooking agent for Carnival Cruise Line offering Early Saver Rates with up to 40% savings on cruise bookings.
- Disney Cruise LinecoreBooking agent for Disney Cruise Line offering up to $1,000 onboard credit promotions. Features Disney ships including Disney Magic, Wonder, Dream, Fantasy, Wish, and the new Disney Treasure.
- Norwegian Cruise LineminorBooking agent for Norwegian Cruise Line, a multi-award-winning cruise line known for 'Europe's Leading Cruise Line' and 'Best Entertainment' awards.
- Viking River CruisesminorBooking agent for Viking River Cruises, the most award-winning river cruise line offering intimate and engaging European and Asian itineraries.
- Princess Cruise LineminorBooking agent for Princess Cruise Line offering luxury cruise experiences with Personal Choice Dining and Movies Under the Stars.
- Celebrity Cruise LineminorBooking agent for Celebrity Cruise Line, a luxury cruise line featuring destinations including Caribbean, Europe, Hawaii, South America, and Galapagos Islands.
- AmaWaterwaysminorBooking agent for AmaWaterways, a luxury river cruise provider celebrating over 20 years on the world's rivers with modern, award-winning ships.
- Sandals ResortscoreCertified Sandals Specialists offering up to 65% savings on 'Luxury Included' all-inclusive resorts in Jamaica, St. Lucia, Antigua, Bahamas, Barbados, and Grenada. Includes exclusive promotions and price matching.
- Beaches ResortscoreCertified Beaches Specialists offering up to 65% savings on family all-inclusive resorts in Negril, Ocho Rios (Jamaica), and Turks & Caicos. Includes exclusive promotions and price matching.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Get Away Today Vacations competitors and assessment
Company assessmentDirect peers
- Undercover Tourist: Undercover Tourist is an authorized third-party discount ticket retailer for Disney, Universal, and SeaWorld, selling theme park tickets and vacation packages. It is the most direct competitor to Get Away Today in the discounted theme park travel agency category, serving the same family-oriented customer base with similar authorized-retailer economics.
Broad incumbents
- AAA Travel: AAA Travel is the travel agency arm of AAA, offering agent-assisted booking for cruises, tours, theme park vacations, and all-inclusive resorts to a large U.S. membership base. Comparable to Get Away Today in its agent-led sales model and broad leisure portfolio (theme parks, cruises, resorts), though it serves a broader customer base beyond theme park enthusiasts.
- Costco Travel: Costco Travel is the in-house travel agency of Costco Wholesale, selling packaged vacations including theme parks, cruises, and all-inclusive resorts to its membership base. It mirrors Get Away Today's package-based, member-supported travel agency model with strong supplier negotiating power, though its scale and warehouse-retail parent provide meaningful advantages.
- Apple Leisure Group (ALG Vacations): ALG Vacations (a Hyatt company) is a major North American packaged vacation wholesaler and retailer specializing in all-inclusive resorts and Caribbean/Mexico beach vacations. Comparable to Get Away Today in the all-inclusive resort and cruise packaging business, particularly via Sandals/Beaches-adjacent products, but operates at much larger scale.
- Expedia: Expedia is a leading global online travel agency offering flights, hotels, cruise, and vacation package bookings. It overlaps with Get Away Today in the cruise, hotel, and package booking categories but operates as a self-service OTA at much larger scale, and is not an authorized theme park ticket retailer.
- Travelocity:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Get Away Today Vacations social profiles
Digital presenceGet Away Today Vacations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Get Away Today Vacations leadership team
Management profileNumber of profiles
Profiles1 record
Get Away Today Vacations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Get Away Today Vacations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Get Away Today Vacations
What does Get Away Today Vacations do?
Get Away Today Vacations is a travel agency that sells discounted theme park tickets and bundled vacation packages (hotel + tickets) for major U.S. theme parks including Disneyland, Walt Disney World, Universal Orlando, Universal Studios Hollywood, LEGOLAND, and SeaWorld. The company also operates as a booking agent for multiple cruise lines and all-inclusive resort brands (Sandals, Beaches), and offers a flexible $99 layaway payment plan to make bookings accessible to consumers.
Is Get Away Today Vacations a public or private company?
Get Away Today Vacations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Get Away Today Vacations founded?
Get Away Today Vacations was founded in 1994. It employs 101 to 250 people.
Where is Get Away Today Vacations based?
Get Away Today Vacations is headquartered in Ogden, United States, in the North America region.
How does Get Away Today Vacations make money?
Four revenue lines are on record. Theme Park Ticket Sales are the primary driver. The others are vacation Packages, cruise Bookings and sandals/Beaches Resort Bookings.
Who are Get Away Today Vacations's main competitors?
Undercover Tourist is listed as a direct peer. Broad incumbents are AAA Travel, Costco Travel, Apple Leisure Group (ALG Vacations), Expedia and Travelocity.
Does Get Away Today Vacations have an API?
No public API is recorded for Get Away Today Vacations.
What industry is Get Away Today Vacations in?
Get Away Today Vacations's product category is Travel Agency Services. Its primary akta.pro industry code is THAEAHAF, Cruise + Theme Park Packages, with a secondary code of THAEAHAD, Resort + Cruise Packages (All-Inclusive). Its NAICS code is 561510 and its SIC code is 7990.