Get Away Today Vacations

What Get Away Today Vacations does

Get Away Today Vacations is a US-based, privately held travel agency headquartered in Ogden, Utah, founded in the early 1990s and operating for over 30 years. The company specializes in selling discounted theme park tickets and bundled vacation packages as an authorized third-party retailer for major US theme park operators including Disneyland Resort, Walt Disney World Resort, Universal Orlando Resort (including the new Epic Universe), Universal Studios Hollywood, LEGOLAND California, LEGOLAND Florida, and SeaWorld San Diego. Its core go-to-market is a sales-led, phone-and-web model staffed by dedicated travel experts (reachable at 1-855-GET-AWAY), supplemented by online self-service booking at getawaytoday.com, email newsletters, and active social media presence on Facebook, Pinterest, and Instagram.

The company operates no proprietary technology platform, no mobile app, and no public API; its product surface is a consumer-facing website with destination pages, promotional specials, and a blog. It monetizes entirely through commissions and supplier-funded promotions earned on (1) standalone theme park tickets sold below gate rates, (2) bundled hotel-plus-ticket vacation packages with markup on negotiated hotel rates and free extras such as Southern California coupons, (3) cruise bookings acting as agent for at least eight major cruise lines including Disney Cruise Line, Royal Caribbean, Carnival, Norwegian, Princess, Celebrity, Viking, and AmaWaterways, and (4) Sandals and Beaches all-inclusive Caribbean resort packages. Pricing is quote-based for packages, with a $99 layaway plan that allows customers to lock in pricing with a small initial deposit and pay the balance up to nine days before travel, and seasonal promotions offering 10-50% discounts during events such as Cyber Monday. Julie Smith is the CEO. The company is owner-operated with no disclosed institutional investors, funding rounds, or parent entity.

Name

Get Away Today Vacations

Legal name

Get Away Today Vacations

Website

https://getawaytoday.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Get Away Today Vacations is a privately held US travel agency selling discounted theme park tickets, hotel-plus-ticket vacation packages, cruise bookings, and Sandals/Beaches all-inclusive resort packages to families, couples, and cruise travelers, operating primarily through phone-based travel experts and its getawaytoday.com website.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cruise + Theme Park Packages (THAEAHAF)

akta.pro secondary industries

Resort + Cruise Packages (All-Inclusive) (THAEAHAD), Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA)

Keywords

• Theme park tickets
• Vacation packages
• Travel agency services
• Cruise bookings
• All-inclusive resorts

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Theme Park Ticket Sales: Get Away Today earns commissions by selling discounted theme park tickets (Disneyland, Walt Disney World, Universal, SeaWorld, LEGOLAND) as an authorized third-party ticket retailer. Tickets are sold at discounted rates compared to gate prices, with the company negotiating volume discounts from parks.
2. Vacation Packages: The company bundles hotel accommodations with theme park tickets into vacation packages, earning markup on the combined offering. Packages include negotiated hotel rates and may include extras like free nights, breakfast, or parking.
3. Cruise Bookings: The company acts as a cruise booking agent, offering cruises from multiple cruise lines including Royal Caribbean, Carnival, Disney Cruise Line, Norwegian, Princess, Celebrity, Viking, and AmaWaterways. Revenue comes from commissions on cruise bookings.
4. Sandals/Beaches Resort Bookings: The company sells Sandals Resorts (couples-only) and Beaches Resorts (family) all-inclusive vacation packages in the Caribbean, earning commissions on bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Get Away Today Vacations is a travel agency that sells discounted theme park tickets and bundled vacation packages (hotel + tickets) for major U.S. theme parks including Disneyland, Walt Disney World, Universal Orlando, Universal Studios Hollywood, LEGOLAND, and SeaWorld. The company also operates as a booking agent for multiple cruise lines and all-inclusive resort brands (Sandals, Beaches), and offers a flexible $99 layaway payment plan to make bookings accessible to consumers.

Product overview

Get Away Today Vacations is a travel agency specializing in discount vacation packages and theme park tickets. The company offers a unified platform of vacation planning services including bundled hotel + ticket packages and standalone ticket sales for multiple destinations. Core products include Disneyland Resort, Walt Disney World Resort, Universal Orlando Resort (including Epic Universe), Universal Studios Hollywood, and various other theme parks (LEGOLAND, SeaWorld, San Diego Zoo). The company also offers cruise packages across multiple cruise lines (Disney, Royal Caribbean, Carnival, Norwegian, Princess, Celebrity, Viking), resort packages (Sandals, Beaches, Hawaii, Mexico, Las Vegas, Adventures by Disney), and a $99 Layaway Plan payment option. Products are primarily sold as consumer-facing travel packages rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Disneyland Resort Vacation Packages Discount vacation packages for Disneyland Resort in California, bundling hotel accommodations with theme park tickets for families and individuals.
• Walt Disney World Resort Vacation Packages Vacation packages for Walt Disney World Resort in Florida, bundling hotel accommodations with multi-park ticket access for families.
• Universal Orlando Resort Vacation Packages Vacation packages for Universal Orlando Resort providing access to all four parks including Universal Studios Florida, Islands of Adventure, Volcano Bay, and Epic Universe.
• Universal Studios Hollywood Vacation Packages Vacation packages for Universal Studios Hollywood theme park in California, including the Wizarding World of Harry Potter.
• San Diego/SeaWorld Vacation Packages Family vacation packages for San Diego, California including tickets to SeaWorld San Diego, San Diego Zoo, and LEGOLAND California.

Quantifiable outcome

• Free Southern California area coupons valued up to $250 included with ticket purchases
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Universal Orlando ResortcoreChannel Partner/ Reseller/ DistributorGet Away Today is an authorized ticket retailer for Universal Orlando Resort, selling tickets and vacation packages including access to all four parks: Universal Studios Florida, Universal Islands of Adventure, Universal Volcano Bay, and the new Universal Epic Universe.
• Disneyland ResortcoreChannel Partner/ Reseller/ DistributorAuthorized third-party ticket seller for Disneyland Resort in California, offering discounted tickets and vacation packages.
• Universal Studios HollywoodcoreChannel Partner/ Reseller/ DistributorAuthorized ticket retailer for Universal Studios Hollywood, offering tickets and vacation packages including the Wizarding World of Harry Potter.
• Great Escapes OrlandominorStrategic or Co-development PartnerPartnership with Great Escapes Orlando to provide themed vacation rental homes only 15 minutes from Walt Disney World Resort. Properties include eight bedrooms, six bathrooms with private pool and movie theater amenities.
• Royal Caribbean Cruise LinecoreChannel Partner/ Reseller/ DistributorBooking agent offering Royal Caribbean cruises with promotions including up to 60% off second guest and kids sail free deals.
• Carnival Cruise LinecoreChannel Partner/ Reseller/ DistributorBooking agent for Carnival Cruise Line offering Early Saver Rates with up to 40% savings on cruise bookings.
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorBooking agent for Disney Cruise Line offering up to $1,000 onboard credit promotions. Features Disney ships including Disney Magic, Wonder, Dream, Fantasy, Wish, and the new Disney Treasure.
• Norwegian Cruise LineminorChannel Partner/ Reseller/ DistributorBooking agent for Norwegian Cruise Line, a multi-award-winning cruise line known for 'Europe's Leading Cruise Line' and 'Best Entertainment' awards.
• Viking River CruisesminorChannel Partner/ Reseller/ DistributorBooking agent for Viking River Cruises, the most award-winning river cruise line offering intimate and engaging European and Asian itineraries.
• Princess Cruise LineminorChannel Partner/ Reseller/ DistributorBooking agent for Princess Cruise Line offering luxury cruise experiences with Personal Choice Dining and Movies Under the Stars.
• Celebrity Cruise LineminorChannel Partner/ Reseller/ DistributorBooking agent for Celebrity Cruise Line, a luxury cruise line featuring destinations including Caribbean, Europe, Hawaii, South America, and Galapagos Islands.
• AmaWaterwaysminorChannel Partner/ Reseller/ DistributorBooking agent for AmaWaterways, a luxury river cruise provider celebrating over 20 years on the world's rivers with modern, award-winning ships.
• Sandals ResortscoreChannel Partner/ Reseller/ DistributorCertified Sandals Specialists offering up to 65% savings on 'Luxury Included' all-inclusive resorts in Jamaica, St. Lucia, Antigua, Bahamas, Barbados, and Grenada. Includes exclusive promotions and price matching.
• Beaches ResortscoreChannel Partner/ Reseller/ DistributorCertified Beaches Specialists offering up to 65% savings on family all-inclusive resorts in Negril, Ocho Rios (Jamaica), and Turks & Caicos. Includes exclusive promotions and price matching.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Undercover Tourist: Undercover Tourist is an authorized third-party discount ticket retailer for Disney, Universal, and SeaWorld, selling theme park tickets and vacation packages. It is the most direct competitor to Get Away Today in the discounted theme park travel agency category, serving the same family-oriented customer base with similar authorized-retailer economics.

Broad incumbents

• AAA Travel: AAA Travel is the travel agency arm of AAA, offering agent-assisted booking for cruises, tours, theme park vacations, and all-inclusive resorts to a large U.S. membership base. Comparable to Get Away Today in its agent-led sales model and broad leisure portfolio (theme parks, cruises, resorts), though it serves a broader customer base beyond theme park enthusiasts.
• Costco Travel: Costco Travel is the in-house travel agency of Costco Wholesale, selling packaged vacations including theme parks, cruises, and all-inclusive resorts to its membership base. It mirrors Get Away Today's package-based, member-supported travel agency model with strong supplier negotiating power, though its scale and warehouse-retail parent provide meaningful advantages.
• Apple Leisure Group (ALG Vacations): ALG Vacations (a Hyatt company) is a major North American packaged vacation wholesaler and retailer specializing in all-inclusive resorts and Caribbean/Mexico beach vacations. Comparable to Get Away Today in the all-inclusive resort and cruise packaging business, particularly via Sandals/Beaches-adjacent products, but operates at much larger scale.
• Expedia: Expedia is a leading global online travel agency offering flights, hotels, cruise, and vacation package bookings. It overlaps with Get Away Today in the cruise, hotel, and package booking categories but operates as a self-service OTA at much larger scale, and is not an authorized theme park ticket retailer.
• Travelocity:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GetAwayTodayVacations
• Instagraminstagram.com/getawaytoday
• Pinterestpinterest.com/getawaytoday
• LinkedInlinkedin.com/company/get-away-today-vacations

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Away Today Vacations