What Amarel does

Amarel is an Israeli professional services company founded in 2004, operating as a subsidiary of Rafael Advanced Defense Systems since 2015. The company employs over 1,000 engineers, technicians, and professional experts across four operating divisions: Knowledge Management/Engineering Documentation/Training Development; Field Training and Training Systems; Service and Maintenance; and Integration, Field Testing, Multimedia and IT. Amarel serves defense-tech organizations, national security agencies, advanced technology companies, and complex equipment manufacturers, with publicly named customers including Rafael, Elbit Systems, IDF, D-Fend, Bluebird, Uvision, and Neural Guard. Revenue mechanics blend quote-based professional services engagements with managed services contracts (e.g., renewable energy O&M, 24/7 call center operations) and licensing/distribution of third-party software (QUANOS AI-based knowledge management solutions in Israel and the United States). The company has expanded internationally through its Amarel-US subsidiary and into adjacent verticals including renewable energy (PV, EV, wind, storage), with proprietary assets including a CMT (Cyber & Emergency Crisis Management) simulator and approximately 50 training facilities. AI capabilities are applied rather than foundational, leveraging QUANOS for knowledge management and proprietary software for PV monitoring anomaly detection and scenario generation.

Name

Amarel

Legal name

Amarel Ltd.

Website

https://amarel.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Amarel is an Israeli professional services company providing knowledge management, engineering documentation, training, maintenance, and system integration services to defense-tech, security, advanced technology, and complex manufacturing clients. Founded in 2004, it is a subsidiary of Rafael Advanced Defense Systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Comprehensive professional services including knowledge management, engineering documentation, training development, system integration, testing, maintenance, and technical support for defense and commercial sectors. Services provided across entire product/project lifecycle.
2. Renewable Energy Operations & Maintenance: Operation, maintenance, monitoring, and installation services for renewable energy systems including photovoltaic solar, electric vehicles, wind, and energy storage assets. Includes 24/7 call center and B2B customer portal services.
3. Software Distribution & Implementation: Distribution, implementation, and support of QUANOS AI-based knowledge management solutions in Israel and the United States for defense-tech and complex manufacturing sectors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Amarel is a professional services company that delivers knowledge management, engineering documentation, training development, field training and simulation, system integration and testing, and maintenance services for defense-tech, security organizations, and complex equipment manufacturers. The company employs over 1,000 engineers, technicians, and professional experts to provide complementary services across the entire product and project lifecycle, and through a strategic partnership distributes QUANOS AI-based knowledge management solutions in Israel and the United States.

Product overview

Amarel is a professional services company offering a comprehensive portfolio of complementary services organized across four divisions: (1) Knowledge Management, Engineering Documentation & Training Development Division; (2) Field Training & Training Systems Division; (3) Service & Maintenance Division; and (4) Integration, Field Testing, Multimedia & IT Division. The core offerings include Digital Interactive Manuals and Guides (IETM), Content and Documentation Services, and Engineering Documentation as the foundational knowledge management products. Training services span Training Content Development, Field Training and Simulators, and specialized Cyber & Emergency Crisis Management Training (CMT). Operations services include Maintenance and Customer Service, Renewable Energy PV/EV/Storage, System Integration & Testing, and Tests and Demonstrations. Through its AES subsidiary, Amarel provides engineering services. Amarel also distributes QUANOS AI-based Knowledge Management Solutions as a strategic partner product, extending AI-powered digital catalogs and after-sales solutions to defense-tech and manufacturing clients in Israel and the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Interactive Manuals and Guides (IETM) Innovative digital interactive user manual platform delivering technical information in a highly interactive, user-friendly format using multimedia elements such as videos, animations, and interactive graphics; designed for defense-tech, security, and complex equipment manufacturers.
• Content and Documentation Services Specialized services for simplifying complex systems using dedicated teams of technical writers and practical engineers to create IETM content, traditional manuals, software documentation, and catalogs for enterprise and defense clients.
• Engineering Documentation Engineering documentation center providing mechanical design, assembly file development, 3D/printed assembly instructions, technical drawings, and knowledge preservation for logistics and production line requirements.
• Training Content Development Comprehensive training packages with theoretical and practical lessons including e-learning, training videos, animated videos, software simulations, virtual reality, augmented reality, interactive videos, and knowledge hubs for enterprise and defense customers.
• Field Training and Simulators
• Cyber & Emergency Crisis Management Training (CMT)
• Maintenance and Customer Service End-to-end maintenance services for complex systems and technological infrastructures including preventative maintenance, professional maintenance for electronic, electric, optical, communication, mechanical, IT, laser, RF, and pneumatic systems, plus customer service centers and 24/7 technician deployment.
• Renewable Energy – PV, EV & Storage Services Operation, maintenance, monitoring, and installation services for renewable energy systems including photovoltaic solar, electric vehicles, wind, and energy storage; features a 24/7 monitoring center with AI-based PV monitoring software and a B2B customer portal.
• System Integration & Testing
• Tests and Demonstrations System integration services, field testing, and system demonstration with expert teams conducting end-to-end field test management, including field test site establishment, safety management, logistics, and complex system demos.
• AES - Amarel Engineering Services Engineering services subsidiary providing mechanical/industrial design, hardware development, software/firmware development, FPGA development, system engineering, and transition from development to production with manufacturing management.
• QUANOS AI-Based Knowledge Management Solutions AI-powered knowledge management solutions including digital catalogs, CCMS, Digital Information Twin, and after-sales solutions distributed and implemented by Amarel for defense-tech, security organizations, and complex equipment manufacturers in Israel and the United States.

Quantifiable outcome

• 30% reduction in customer service calls in tech industries through digital user manuals
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• QUANOS GroupcoreTechnology or Integration · 16 June 2026Strategic cooperation agreement with German software firm QUANOS for distribution and implementation of AI-powered knowledge management solutions in Israel and the United States. The partnership enables Amarel to broaden its activities in the knowledge management market (projected ~$3 trillion by 2030) with digital catalogs market expected to reach $634 billion by 2033. Amarel has spent three years marketing and implementing QUANOS-based solutions across North America.
• Rafael Advanced Defense SystemscoreStrategic or Co-development PartnerAmarel is jointly owned with Rafael Advanced Defense Systems, one of Israel's leading defense technology companies. This relationship provides strategic market access and credibility in the defense sector. Amarel became Rafael subsidiary in 2014 and has maintained ongoing professional services relationships including engineering documentation, test equipment maintenance, and integration services.
• Neural GuardflagshipStrategic or Co-development PartnerCollaboration with Neural Guard to create a comprehensive digital technical manual for their AI-powered auto-detection systems for security X-ray machines. The partnership resulted in reduced customer support inquiries, improved customer satisfaction, and better product utilization through interactive guides with step-by-step instructions, advanced search functionality, and regular updates.
• AES (Amarel Engineering Services)coreOthersAES is established as Amarel subsidiary providing engineering services including mechanical/industrial design, hardware development, software/firmware development, FPGA development, and system engineering.
• Defense Organizations (National)coreStrategic or Co-development PartnerImplemented QUANOS solutions for leading national defense organizations in Israel, including defense organizations, government-owned companies, defense industries, and advanced technology sectors.
• Elbit SystemsflagshipStrategic or Co-development PartnerLong-standing partnership for tactical simulators operation and land simulators operation for IDF. Amarel secured the Elbit Land Simulators operation tender for IDF and has been providing professional services to Elbit since 2005.

Scale indicators20 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Quanos Group: Quanos is a German software firm specializing in AI-based knowledge management, digital catalogs, and after-sales solutions. Amarel is Quanos's exclusive distribution and implementation partner in Israel and the US for defense and complex manufacturing customers, making Quanos Amarel's closest capability peer.
• Elbit Systems: Elbit Systems is both an Amarel customer (tactical and land simulators operation for IDF since 2005) and a peer in defense electronics, training systems, and integration services. The two compete in adjacent segments of the Israeli defense training and simulation market.

Broad incumbents

• Science Applications International Corporation (SAIC): SAIC is a large US defense and government IT services provider delivering technical documentation, training, and integration services to defense agencies. It competes with Amarel in the broader defense professional services and knowledge management market, particularly for US DoD contracts.
• Rafael Advanced Defense Systems: Rafael is Amarel's parent company and also a defense prime delivering weapons systems, training, and integration services. Rafael's in-house capabilities overlap with Amarel's system integration, training, and maintenance offerings.
• ICF International: ICF is a US-based professional services firm delivering technical, engineering, and management consulting to government and commercial clients. It overlaps with Amarel in training content development, knowledge management, and technical documentation services.
• ManTech International: ManTech (now a subsidiary of Carlyle) provides defense and federal IT services including systems integration, technical training, and engineering support. It is comparable to Amarel's US expansion ambitions for defense knowledge management and integration work.
• Booz Allen Hamilton: Booz Allen is a major US management and technology consulting firm with deep defense and intelligence practice. It competes for high-end knowledge management, training, and digital transformation work relevant to Amarel's positioning.
• L3Harris Technologies: L3Harris is a large defense prime delivering integrated training solutions, simulation, and technical services. Its training systems business is comparable to Amarel's field training, simulator operation, and cyber crisis management training services.

Emerging players

• PTC: PTC provides product lifecycle management, service lifecycle management, and technical documentation software for manufacturers. Its software competes with Amarel's QUANOS-based knowledge management offering for complex equipment manufacturers.
• Aras: Aras provides PLM and digital thread software, including parts catalog and technical documentation capabilities, for complex engineering and manufacturing organizations. It overlaps with Amarel's IETM and digital technical manual offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Amarel.LTD
• LinkedInlinkedin.com/company/amarel
• Instagraminstagram.com/amarel_ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amarel