Le Coq Toque

What Le Coq Toque does

Le Coq Toqué (legal entity SAS Cocorico & Co) is a French organic craft beverage producer founded in 2016 and headquartered in Rouen, France. The company sells organic juices, nectars, ciders, and craft sodas — including the La Chouette cider line integrated in 2023 and the Guinguette vegan-certified craft soda line — through a Shopify-powered direct-to-consumer e-commerce storefront offering customizable multi-bottle packs, plus a B2B wholesale channel via the Ankorstore marketplace. It serves health-conscious French consumers seeking premium organic artisanal beverages and professional buyers (restaurants, bars, specialty retailers) sourcing distinctive organic drinks.

The company's production is anchored by the company-owned Terres d'Orval organic orchard in Normandy, which cultivates 40 apple varieties under zero-treatment farming practices, achieved full Agriculture Biologique (AB) certification in 2022, and supports a beekeeping and biodiversity program. Le Coq Toqué develops proprietary flavor recipes combining French organic apples with exotic ingredients (Bourbon vanilla, Sicilian oranges, Provençal herbs, elderflower, ginger) and packages exclusively in recyclable glass with no plastic. The sub-brands La Chouette (cider) and Guinguette (craft sodas) sit under the parent Le Coq Toqué brand alongside the Twistés and Basics juice collections.

Revenue is generated primarily through one-time direct e-commerce sales of multi-bottle packs priced between €28 and €42, with ancillary B2B transaction-fee revenue through Ankorstore. The company is privately held, founder/partner-owned, with no institutional investment disclosed, a small share capital of €35,420, and a headcount of 11–50 employees. Distribution is concentrated in France with stated potential for EU delivery on request. Certifications include Agriculture Biologique across all SKUs and vegan certification on the Guinguette soda line.

Name

Le Coq Toque

Legal name

SAS Cocorico & Co

Website

https://lecoqtoque.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Coq Toqué is a French organic craft beverage producer founded in 2016, selling organic juices, nectars, ciders, and craft sodas via a DTC Shopify storefront and Ankorstore B2B marketplace, anchored by its own Normandy organic orchard.

Ownership category

akta.pro rank

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct E-commerce Sales (B2C): The company generates revenue through direct online sales of packaged organic beverages (juices, nectars, ciders, craft sodas) to individual consumers via their Shopify e-commerce website. Products are sold in customizable multi-bottle packs at price points ranging from €28 to €42.
2. Professional/B2B Sales via Ankorstore: Sales to professional customers (restaurants, bars, retailers) through the Ankorstore wholesale marketplace platform, enabling bulk orders of their beverage products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Le Coq Toqué produces and sells certified organic French apple ciders, juices, nectars, and craft sodas (elderflower, raspberry, ginger) directly to consumers via its Shopify e-commerce site and to professional buyers via the Ankorstore B2B marketplace. Products are sold in customizable multi-bottle packs (6 or 12 bottles) and are produced from the company's own Terres d'Orval organic orchard in Normandy, with 40 apple varieties supporting farm-to-bottle artisanal production.

Product overview

Le Coq Toqué is a French organic beverage company founded in 2016 that produces and sells three main product lines: organic ciders (cidres bio), organic juices and nectars (jus et nectars bio), and organic craft sodas (sodas craft bio / Guinguette). The company operates its own 40-variety organic apple orchard called 'Terres d'Orval' in Normandy and collaborates with French organic producers. Products are sold in customizable packs (packs à personnaliser) allowing customers to compose their own assortments. The portfolio includes La Chouette cider brand added in 2023, classic apple juices with creative flavor twists (Twistés line), basic organic juices and nectars (Basics line), and the Guinguette craft soda collection featuring elderflower, raspberry, and ginger flavors. All products are certified organic, packaged in recyclable glass bottles, and manufactured in France.

Differentiator

Problem solved

Functional benefit

Brands

• La Chouette: Norman cider brand acquired/partnered in 2023, operated by Pierre-Henri. Product line includes Cidre Ambré, Cidre Blond, Cidre Double, Cidre Rosé, and Cidre Original.
• Guinguette

Products and services

• Pack Cidre Original - 5°alc Organic cider pack with 5% alcohol content offering a classic Norman cider taste, sold as part of the La Chouette sub-brand line.
• Pack Cidre Blond - 5°alc Golden organic cider pack with 5% alcohol content, light and refreshing, sold as part of the La Chouette sub-brand line.
• Pack Cidre Rosé - 4°alc Rosé organic cider pack with 4% alcohol content, fruity and delicate, sold as part of the La Chouette sub-brand line.
• Pack Cidre Ambré - 5°alc Amber organic cider pack with 5% alcohol content with rich caramel notes, sold as part of the La Chouette sub-brand line.
• Pack Cidre Double - 7°alc Strong organic cider pack with 7% alcohol content, full-bodied flavor profile, sold as part of the La Chouette sub-brand line.
• Pack Cidre Brut Bio (Poiré) Organic pear cider pack with a brut style and no added sugar, sold as part of the La Chouette sub-brand line.
• La Chouette - Customizable Cider Pack (33cl) Customizable pack of La Chouette cider in 33cl format, allowing customers to compose their own selection of flavors.
• Pack Jus de Pomme Pulpée Bio Unfiltered organic apple juice with pulp, pressed from French organic apples, available in 25cl and 75cl formats.
• Pack Jus Orange Blonde Bio Organic Valencia orange juice with pulp featuring an acidic Mediterranean character.
• Pack Jus Ananas Pain de Sucre Bio Organic pineapple juice from the Pain de Sucre variety, exotic and sweet, sourced from Togo through fair trade.
• Pack Nectar Abricot Roussillon Bio Organic apricot nectar from the Roussillon region, acidic and refreshing with natural sweetness.
• Pack Nectar Poire Williams Bio Organic Williams pear nectar harvested at maturity in southern France, ideal for gourmet snacks.
• Pack Jus Tomate Romarin Organic tomato juice infused with fresh rosemary from Provence and a hint of lemon, designed for soft aperitifs.
• Pack Jus Pomme Menthe-Verte Bio Organic apple juice infused with fresh green mint from Provence, subtle and refreshing.
• Pack Jus Pomme Épices d'Hiver Bio Organic apple juice infused with star anise, clove, cinnamon, and bitter orange peel for a warming winter beverage.
• Pack Jus Pomme-Cassis Bio Organic apple and blackcurrant juice blend, rich in taste and vitamin C for an energizing brunch option.
• Pack Jus Pomme-Fraise Bio Organic apple and strawberry juice blend, available in 25cl and 75cl formats.
• Pack Jus Pomme-Vanille Bourbon Bio Organic apple juice with natural extract from organic Bourbon vanilla pods, exotic sweetness.
• Pack Citronnade Citron-Basilic Bio Organic lemonade made with 20% pure organic lemon juice and fresh basil infusion, ultra-refreshing, no preservatives.
• Pack Soda Craft Fleur de Sureau Bio Organic sparkling craft soda with elderflower infusion, delicate floral notes, 100% vegan certified, available in 33cl and 75cl formats.
• Pack Soda Craft Framboise Bio Organic sparkling craft soda with raspberry, fruity and awakening flavor, balanced with unrefined beet sugar, available in 33cl and 75cl formats.
• Pack Soda Craft Gingembre Bio Organic sparkling craft soda with ginger, refreshing and awakening with a spicy kick, low sugar, available in 33cl and 75cl formats.
• Guinguette Customizable Pack (27cl) Customizable mix pack of organic craft sodas from the Guinguette collection, allowing customers to compose their own 12-bottle selection in 27cl format.
• Pack Jus 75cl à Composer Customizable pack of organic juices in 75cl format, allowing customers to select 6 bottles of their choice from the juice range.
• Pack Jus 25cl à Composer Customizable pack of organic juices in 25cl format, allowing customers to compose their own assortment from the juice collection.
• Assortiment Twistés - 12 Jus de Pommes 25cl Discovery pack of 12 organic apple juices featuring 6 'Twisted' recipes including apple-vanilla, apple-strawberry, and apple-gingermint combinations.
• Assortiments Basics - 12 Jus et Nectars 25cl Discovery pack of 12 organic juices and nectars featuring 6 classic 'Basics' recipes including apple pulp, orange, pear Williams, apricot, tomato-rosemary, and pineapple.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Val de France: One of the largest French cider producers, offering a broad range of ciders and apple-based beverages. Directly comparable to Le Coq Toqué's La Chouette cider line in category, customer base (French consumers), and Normandy/Brittany cider heritage.
• Loïc Raison: Established French craft cider brand from Brittany with a wide SKU range of ciders and related apple beverages. Comparable to Le Coq Toqué on cider manufacturing, French retail distribution, and craft positioning.
• Cidre Dupont: Normandy-based craft cider producer focused on traditional and organic ciders. Highly comparable to Le Coq Toqué on regional Norman terroir, organic positioning, and craft cider craftsmanship for the La Chouette line.
• Jardin Bio (Léa Nature): French organic juice, nectar, and beverage brand owned by Léa Nature. Directly comparable to Le Coq Toqué on organic-certified juices/nectars sold through French retail and e-commerce channels.
• Cidrerie Nicol: Breton craft cidermaker producing traditional and organic ciders. Comparable to Le Coq Toqué's La Chouette on craft cider positioning, French regional authenticity, and HoReCa/wholesale distribution.
• Fentimans: UK-based craft botanical and ginger beer producer with artisanal heritage and premium positioning. Comparable to Le Coq Toqué's Guinguette craft soda line on botanical flavour innovation, glass bottle packaging, and craft mixers/adult soft drink category.

Broad incumbents

• Innocent: Coca-Cola-owned smoothies and cold-pressed juice brand with broad European distribution. Comparable to Le Coq Toqué on premium juice/cold-pressed beverage category and French consumer base, but operates at vastly larger scale and broader portfolio scope.
• Tropicana: PepsiCo's juice and nectar brand with national French retail presence. Comparable to Le Coq Toqué on juice/nectar manufacturing and grocery channel distribution, but competes from a mass-market, not craft/premium organic, position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lecoqtoque

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Coq Toque