What Direct Medical Care does

Direct Medical Care is a single-clinic, direct-pay family medicine practice located at 1310 Plaza Court in Platte City, Missouri, operating on a membership-based model designed to bypass insurance billing overhead. Founded by Dr. Ann Riggs, DO — who has been practicing in Platte City since 2009 — the practice serves individuals, couples, and families in Platte County and surrounding communities with primary care, preventive services, chronic disease management, and acute care. The clinical team consists of Dr. Riggs (DO, lead physician), Alexis Sparks (MSN, APRN, FNP-C, Family Nurse Practitioner), and approximately five support staff including nursing assistants, administrative assistants, and a Certified Medical Assistant. The practice has been in continuous operation with no reported disruptions, offering Monday-Friday office hours plus after-hours care by arrangement, and a same-day access commitment via in-person, virtual, or phone consultations.

The core offering is a subscription membership with three tiers — Individual ($90/month or $900/year), Couple ($120/month or $1,200/year), and Family of five ($180/month or $1,800/year, with $20/month per additional member) — that includes unlimited office visits, physical exams, sports physicals, EKGs, and virtual visits. Members receive discounted rates on procedures (e.g., laceration repair $100, joint injection $100, abscess drainage $100) and laboratory services (CBC, chemistries, lipids, TSH at $20 each for members). Non-members access the same services on a pay-as-you-go basis at higher price points ($120-$175 office visits, $75-$100 virtual visits). The technology stack is intentionally minimal: a third-party patient portal (PatientFusion) for medical record access, plus virtual visit capability for remote consultations. There is no proprietary technology, no API, no mobile app, and no AI/ML capability. Dr. Riggs has opted out of Medicare with private contracts, allowing direct billing to Medicare beneficiaries while preserving Medicare coverage for referred services such as imaging and specialist visits.

The business is independently owned and operated by the founding physician, with no venture capital, private equity, or institutional investment. Revenue is generated entirely from four streams: recurring monthly memberships, prepaid annual memberships, pay-as-you-go non-member visits, and a la carte procedure and lab fees. The go-to-market motion is direct-to-consumer with community-led dynamics — acquisition is driven by local word-of-mouth referrals, the practice's website and Facebook presence, a WordPress blog, and alignment with the national direct primary care movement (DPC Care, AAPS). Target segments include uninsured and underinsured patients, HSA holders with high-deductible health plans, families seeking predictable per-capita primary care costs, and Medicare beneficiaries using private contracts.

Name

Direct Medical Care

Legal name

Direct Medical Care

Website

https://directmedicalcare.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Direct Medical Care is a single-clinic, direct-pay family medicine practice in Platte City, Missouri, offering subscription-based primary care memberships to individuals, couples, and families to bypass insurance overhead and reduce routine healthcare costs.

Ownership category

akta.pro rank

Product category

Direct Primary Care / Family Medicine Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Direct primary care
• Family medicine practice
• Membership healthcare
• Cash-based medical practice
• Primary care services

Headquarters

HQ city

Platte City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Membership Fees: Recurring monthly subscription model providing access to included services at reduced member prices. Individual: $90/month, Couple: $120/month, Family (5): $180/month + $20 per additional member.
2. Annual Membership Fees: Annual prepaid membership model offering same services at discounted rates compared to monthly. Individual: $900/year, Couple: $1,200/year, Family (5): $1,800/year + $200 per additional member.
3. Pay-As-You-Go Non-Member Services: One-time fee services for non-members at higher price points than members. Includes office visits ($120-$175), procedures ($100-$200), labs, and virtual visits ($75-$100).
4. Procedure and Lab Fees: Additional revenue from à la carte medical procedures (sutures, joint injections, ear washes, etc.) and laboratory tests (CBC, chemistries, lipids panels, etc.) at member and non-member pricing tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Direct Medical Care operates a direct-pay (cash-based) family medicine practice in Platte City, Missouri. The core offering is a membership subscription for individuals, couples, and families (monthly or annual) that covers unlimited primary care visits, physicals, EKGs, and virtual visits, with significantly discounted member pricing on procedures, laboratory tests, and vaccinations. Pay-as-you-go non-member pricing is also offered for office visits, procedures, labs, and virtual visits, and the practice provides same-day access via in-person, virtual, or phone consultations.

Product overview

Direct Medical Care operates as a direct-pay (cash-based) family medicine practice offering a membership-based healthcare model. The core offering consists of monthly or annual membership plans (individual at $90/month or $900/year, couple at $120/month or $1,200/year, family for 5 at $180/month or $1,800/year) that include unlimited office visits, physicals, virtual visits, and EKG at no additional cost. Members receive significantly discounted rates on procedures, labs, and vaccinations. Non-members can access services on a pay-as-you-go basis. The practice emphasizes same-day access to care and provides services via in-person, virtual, and phone consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership (Monthly or Annual) Subscription membership for one individual providing unlimited access to primary care services (basic visits, complex visits, physical exams, sports physicals, EKG, virtual visits) and discounted rates on procedures, labs, and vaccinations. Priced at $90/month or $900/year with a $60 one-time sign-up fee (waived on annual).
• Couple Membership (Monthly or Annual) Subscription membership for two individuals providing all individual member benefits for both partners at a reduced per-person cost. Priced at $120/month or $1,200/year with a $60 one-time sign-up fee per person (waived on annual).
• Family Membership (Monthly or Annual) Subscription membership covering up to 5 family members with all member benefits. Priced at $180/month or $1,800/year, with additional members at +$20/month or +$200/year each. Sign-up fee of $60 per person on monthly plans, included on annual.
• Virtual Visit (Telehealth) Telehealth consultation service for existing and non-member patients, included with membership. Non-member pricing is $75 during office hours and $100 after hours.
• Medical Procedures (A la Carte) In-office medical procedures including laceration repair, abscess incision and drainage, joint injection, excision, ear wash, ingrown toenail treatment, cryotherapy, and DOT physicals, offered at discounted member rates (e.g., $100) versus higher non-member rates (e.g., $175).
• Laboratory Services In-house and send-out laboratory testing including CBC, chemistries, lipids, TSH, wellness panel, HgA1c, vitamin D, B12, ANA, rheumatoid factor, CRP, PSA, testosterone, PAP/HPV, flu, strep, urinalysis, and COVID testing, at discounted member rates (e.g., CBC $20) versus non-member rates (e.g., CBC $35).
• Vaccinations and Injections

Quantifiable outcome

• Non-member total package cost: $335 vs typical charges of $625-$1,100 for same services
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• DPC Care (Direct Primary Care)minorOthersReferenced as a resource organization for the direct primary care movement. Patients are directed to dpcare.org for additional information about the direct pay care model. Alignment with DPC Care's advocacy and educational resources for cash-based medical practices.
• AAPS (Association of American Physicians and Surgeons)minorOthersReferenced as a resource for patients interested in learning more about direct pay and cash-based medical practices. Listed on the practice's FAQ page as an informational resource alongside dpcare.org.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/directmedicalcare
• LinkedInlinkedin.com/company/direct-medical-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Medical Care