Wisconsin Hockey Development

What Wisconsin Hockey Development does

Wisconsin Hockey Development Inc., operating as Oregon Ice Arena, is a non-profit 501(c)(3) organization headquartered at 100 N. Perry Parkway in Oregon, Wisconsin. The organization operates a single facility featuring a full NHL-size ice sheet and delivers a comprehensive portfolio of ice sports, fitness, and community programs. Its target customers are families and players in the greater Oregon, Wisconsin area, spanning first-time skaters (Learn to Skate, Little Buggers), developing youth athletes (Youth Foundations, Summer Hockey Fitness), advanced players (Premier Training, Paul Goodman Performance), adult learners, and fitness seekers (PE Fitness, Sigma Q Recovery Tub).

Programming is delivered through structured registrations and on-site participation, with additional revenue from ice rental, concessions (grill, Starbucks, ice cream, smoothies), birthday party and private event hosting, and community events such as Open Skate and Boxing, Bands & Beer. The organization relies on third-party technology infrastructure rather than proprietary platforms: Crossbar powers its website and program management (registration, scheduling, calendar), and LiveBarn provides remote camera viewing of ice activities.

The go-to-market motion is community-led, with awareness generated through the website, community events, and local word-of-mouth within the Wisconsin market. Pricing is not publicly disclosed; enrollment occurs via direct facility contact or the Crossbar-powered online registration flow. As a 501(c)(3), the organization is governed by a board structure rather than equity ownership, and there is no indication of external institutional capital, parent company, or planned geographic expansion beyond the existing single-facility footprint.

Name

Wisconsin Hockey Development

Legal name

Wisconsin Hockey Development Inc.

Website

https://wisconsinhockeydevelopment.com

Company type

Private

Operating status

Operating

Short description

Wisconsin Hockey Development Inc., operating as Oregon Ice Arena, is a non-profit 501(c)(3) organization in Oregon, Wisconsin operating a single NHL-size ice sheet. It delivers youth hockey, learn-to-skate, adult training, fitness, and community programming to local families and players across all skill levels.

Ownership category

akta.pro rank

Product category

Ice Hockey and Skating Development Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Youth hockey development
• Ice skating lessons
• Hockey training programs
• Ice arena operations
• Athlete performance training

Headquarters

HQ city

Oregon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ice Rental and Facility Usage: Revenue generated from ice time rentals for hockey games, practices, open skate sessions, and private events. The facility offers NHL-size ice sheet for various user groups.
2. Program Fees: Fees collected from structured programs including youth hockey development, Summer Hockey Fitness, Little Buggers youth program, Learn to Skate, Adult Training, and Paul Goodman Performance (PGP) training programs.
3. Concessions: On-site food and beverage sales including full grill menu, Starbucks coffee, ice cream, and smoothies for players, parents, and fans attending events and sessions.
4. Event Venue Rental: Revenue from hosting private events at the facility, including birthday parties and special events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wisconsin Hockey Development (dba Oregon Ice Arena) is a 501(c)(3) non-profit that operates a single NHL-size ice arena in Oregon, Wisconsin. It delivers youth and adult hockey development programs, learn-to-skate instruction, hockey-specific fitness and performance training, recovery services, public open skate, birthday parties, and special events, supported by on-site concessions.

Product overview

Wisconsin Hockey Development Inc. dba Oregon Ice Arena operates as a non-profit 501(c)(3) organization providing ice sports, fitness, and community programs. The organization offers a full NHL-size ice sheet and delivers multiple interconnected programs including youth hockey development (Youth Foundations, Premier Training, Little Buggers, Summer Hockey Fitness), skating instruction (Learn to Skate), athletic performance services (PE Fitness, Paul Goodman Performance, Sigma Q Recovery Tub), adult training, and community events (Birthday Parties, Boxing Bands & Beer). The portfolio serves players and families at every level from first-time skaters to advanced athletes seeking personal bests.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Foundations Foundational youth hockey development program for beginning and developing young hockey players, delivered at the Oregon Ice Arena.
• Premier Training Higher-level hockey training program for more experienced and advanced youth players.
• Little Buggers Early-age youth hockey introduction program for the youngest skaters and players.
• Summer Hockey Fitness Off-season hockey-specific fitness and conditioning programming for hockey players.
• Learn to Skate Beginner skating instruction for new skaters (youth and adults) covering fundamentals of skating.
• Adult Training Adult-focused skating and hockey training program for adult participants.
• PE Fitness Hockey-specific physical education fitness programming supporting athletic development.
• Paul Goodman Performance (PGP) Branded performance training program offering sport-specific athletic performance work for hockey players and other athletes.
• Sigma Q Recovery Tub Recovery service featuring a Sigma Q cold/contrast recovery tub, supporting post-training recovery for athletes and hockey players.
• Open Skate Public recreational open-skate sessions on the NHL-size ice rink, available to the local community.
• Birthday Parties Hosted birthday party events at the Oregon Ice Arena, providing families a venue option for children's parties.
• Boxing Bands & Beer Special adult-oriented boxing and band-themed fitness/social event hosted at the arena.
• On-site Concessions Concessions offering food and beverages to visitors and participants on-site at the arena.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• CrossbarcoreTechnology or IntegrationCrossbar provides the website platform and program management system for Oregon Ice Arena. The platform enables online registration, program scheduling, calendar management, and facility information delivery. Oregon Ice Arena is listed as a client on the Crossbar platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Iceland USA: Operates multiple community ice rink locations in the Chicago area offering hockey leagues, learn-to-skate, figure skating, and public sessions. Highly comparable multi-sheet community operator with similar programming mix and youth development focus.
• The Rinks (Anaheim ICE): Operates community ice facilities in Southern California (including Anaheim ICE) offering youth hockey, learn-to-skate, adult leagues, and public sessions. Comparable community rink operator with similar programming breadth.
• SkateQuest: Community ice rink and skating school in Reston, Virginia offering learn-to-skate, youth hockey development, figure skating, and adult programs. Directly comparable non-profit-style community operation with similar age-and-skill programming.
• Comer Family Center: Chicago-area ice facility offering community hockey and skating programming with a youth development focus. Comparable community-oriented rink operation with similar programming and family engagement model.
• Northtown Center at Superior: Regional community ice facility in northern Wisconsin offering youth hockey, learn-to-skate, and figure skating programming. Comparable community rink serving a similar Midwestern market with overlapping customer base.
• The Ice House: Multi-rink community facility in Hackensack, NJ offering youth hockey, learn-to-skate, adult leagues, and public skating. Comparable community ice operator with similar programming breadth and youth development focus.

Broad incumbents

• USA Hockey: National governing body for ice hockey in the United States, overseeing player development, coaching education, and affiliate associations. Operates one level above the rink level but directly influences the youth hockey pipeline that facilities like Oregon Ice Arena depend on.

Regional players

• City National Arena (Las Vegas): Hockey training and events facility in Las Vegas tied to the Vegas Golden Knights organization, offering youth hockey, learn-to-play, and public skating. Comparable in programming but operates in a different geography and is backed by a professional team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wihockeydev

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Hockey Development