What Sefiani Communications Group does

Sefiani Communications Group is a privately held strategic communications and public relations consultancy founded in 1999 by Robyn Sefiani and headquartered at Level 6, 228 Pitt Street, Sydney. The firm operates as the Australian flagship of Clarity Global Group, an independent international agency with offices in London, New York, Los Angeles, and Amsterdam. Sefiani delivers enterprise communications services including issues and crisis management, corporate and financial communications, sustainability and ESG communications, technology communications, investor relations and IPO/M&A support, government relations, media training, and employee/internal communications. Its client base spans more than 19 named enterprise and not-for-profit accounts across technology, financial services, professional services, healthcare, retail, aerospace/defence, and public affairs — including CrowdStrike, EY, L'Oréal Australia, Commonwealth Bank, Airbus, Allen & Overy Shearman, Xero, Dell, GitHub, and Johnson & Johnson, with several relationships exceeding ten years in tenure.

The firm's go-to-market combines enterprise field sales, retainer and project-based engagements, thought leadership content (the annual 'Communication that Matters' report), and category awards positioning (PRovoke Media Top 100 globally, CPRA Mid-Sized PR Agency of the Year 2025, Mumbrella CommsCon Best Mid-sized PR Agency of the Year 2025). Pricing is custom-quoted per engagement with multi-year contracts typical, and no standard pricing tiers are publicly disclosed. In March 2026 Sefiani, jointly with Clarity Global, launched Surfacd — its first proprietary digital product, an AI-powered brand visibility monitoring platform tracking brand presence across ChatGPT, Perplexity, Gemini, Grok, AI Mode, AI Overviews, and Copilot, available via direct subscription and white-label through the Clarity partner network. The firm is B Corp certified (2024) and holds a Senior Advisory Panel including a former Fairfax/AFR editorial director.

Sefiani's most recent strategic moves include the April 2026 Staffbase partnership (becoming the AI-native employee experience platform's first ANZ consultancy partner) and a dedicated Generative Engine Optimisation (GEO) consultancy practice addressing AI-driven brand discovery. The firm employs approximately 18+ named senior professionals across President, Managing Director, Vice President, Account Director, and specialist functions, with leadership alumni from Edelman Asia-Pacific, Hill+Knowlton Strategies, Ogilvy PR, and Teneo Blue Rubicon.

Name

Sefiani Communications Group

Legal name

Sefiani Communications

Website

https://sefiani.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sefiani Communications Group is a Sydney-headquartered strategic communications consultancy and Australian flagship of Clarity Global, delivering crisis management, corporate, financial, sustainability, and investor relations PR to enterprise clients across technology, financial services, professional services, healthcare, and public sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications Consulting: Professional services revenue generated through strategic communications counsel, crisis management, reputation management, and integrated campaign delivery. Services are delivered through project engagements, annual retainers, and ongoing advisory relationships with enterprise clients.
2. AI Visibility Platform (Surfacd): Proprietary AI-powered brand visibility monitoring platform available to clients and global agency partners as a white-label analytics capability. Generates revenue through platform subscriptions and analytics services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sefiani Communications Group is a Sydney-based strategic communications and public relations consultancy providing corporate communications, crisis and issues management, financial communications, investor relations and IPO support, technology PR, sustainability communications, and employee/internal communications services. The firm also offers Surfacd, an AI-powered brand visibility monitoring platform that tracks how brands appear across AI-driven search environments.

Product overview

Sefiani Communications Group is a strategic communications and PR consultancy operating as part of Clarity Global Group. The firm offers a portfolio of communications services including crisis management, corporate communications, sustainability PR, financial communications, technology communications, and employee communications. The company's primary proprietary digital product is Surfacd, an AI-powered brand visibility monitoring platform launched in March 2026, which tracks brand presence across AI search platforms. Additionally, the firm offers GEO (Generative Engine Optimisation) consultancy services and an Employee Value Proposition & Internal Communications service powered through a strategic partnership with Staffbase. The portfolio also includes thought leadership research (Communication that Matters Report) and specialist training programmes.

Differentiator

Problem solved

Functional benefit

Brands

• Surfacd: AI-powered brand visibility monitoring platform launched by Sefiani and Clarity Global in March 2026, designed to help organisations understand how they appear across AI-driven search and discovery environments.

Products and services

• Surfacd AI-powered brand visibility monitoring platform that helps organisations understand how they appear across AI-driven search and discovery environments, benchmark against competitors, and identify the sources that most influence AI-generated answers.
• Employee Value Proposition (EVP) & Internal Communications Service Data-driven, people-focused internal communications service that helps organisations improve employee engagement, build trust and create a more connected workforce through insight-led audits, bespoke engagement strategies, AI-native execution across channels, high-stakes change support and continuous optimisation measurement.
• Generative Engine Optimisation (GEO) Consultancy Strategic consultancy combining reputation expertise with a cross-functional approach helping organisations build consistent narratives that perform well in AI-driven discovery and search environments.
• Sustainability Communications Practice Seven-step ESG strategy and narrative development programme covering sustainability audit, communications playbook, employee empowerment, campaign development, behaviour change, thought leadership, and issues/crisis support.
• Issues & Crisis Management Over 20 years of experience in crisis planning, fast-paced crisis response, real-time digital media intelligence monitoring, and post-crisis reputation recovery for organisations facing high-stakes situations.
• Technology Communications Media and analyst relations, in-house marketing function setup, IPO support, content development that removes tech jargon, and communications through PR, social channels and speaking opportunities for technology companies.
• Investor Relations, IPOs & M&A Capital raising support, investor education, management team profiling, IPO strategy development, post-listing interest building, and M&A communication planning for ASX-listed companies.
• Media Training Spokesperson training programmes including Spokesperson 101 (half-day), Media Masterclass (two-hour workshop) and Communicating in a Crisis (half-day workshop) with camera-based role play and feedback.
• Crisis Control Room Exercise Crisis simulation exercise that tests team response to realistic crisis scenarios developed specifically for the client's business, with detailed analysis and crisis preparedness strategy implementation.

Quantifiable outcome

• Women for Election campaign achieved 750+ positive coverage pieces with 82 million potential reach, contributing to record 58 women elected to positions of power
• +4 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and flagship.

• StaffbasecoreTechnology or Integration · 29 April 2026Sefiani, part of Clarity Global, and Staffbase announced a strategic partnership making Sefiani Staffbase's first employee communications consultancy partner in Australia and New Zealand. The partnership bridges internal communications strategy and all-of-workplace engagement, enabling in-house communications and HR teams to scale tailored, data-driven internal communications across frontline and desk-based workforces. Combined offering includes insight-led audits, bespoke engagement strategies, AI-native execution across channels, high-stakes change support, and continuous optimisation measurement.
• Clarity Global GroupflagshipStrategic or Co-development PartnerSefiani is part of Clarity Global Group, an independent global agency with offices in London, New York, Los Angeles, and Amsterdam. This partnership provides clients access to extensive international network of communications professionals, enabling multi-market campaigns, cross-border communications support, and consistent messaging across different regions.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Edelman: World's largest independent PR firm offering corporate communications, crisis management, and financial PR globally. Founder Robyn Sefiani spent 12 years at Edelman as Co-President Asia-Pacific, making it the most directly comparable peer in scale, scope, and service mix.
• Burson: Global public relations and communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe, with strong corporate, financial, and crisis practices. Competes with Sefiani for enterprise mandates, especially in financial communications and issues management.
• FleishmanHillard: Omnicom-owned global PR network with deep corporate, healthcare, and technology communications practices. Directly comparable to Sefiani across the corporate communications, crisis, and integrated campaign service lines.
• Ogilvy PR: WPP-owned global PR and communications network spanning corporate, B2B technology, and consumer communications. Sefiani team members (e.g., Alice Spraggon) came from Ogilvy's Howorth division, reflecting comparable client mix and service delivery model.
• Hill+Knowlton Strategies: Global communications consultancy with strong crisis, public affairs, and corporate practices. Sefiani Managing Director Mandy Galmes previously led Hill+Knowlton Australia, evidencing direct overlap in service offerings and target clients.
• FTI Consulting (Strategic Communications): Global advisory firm with a large Strategic Communications segment focused on financial communications, M&A, IPOs, and crisis — directly overlapping with Sefiani's Investor Relations/IPO/M&A and Crisis Management practices, especially for ASX-listed enterprise clients.
• Teneo: Senior advisory firm combining strategic communications, management consulting, and financial advisory. Comparable to Sefiani's high-end corporate reputation and crisis practice, with VP Iain Waterman having previously worked at Teneo Blue Rubicon in London.
• WE Communications: Independent global communications agency with strong technology and B2B practices. Similar mid-to-large independent positioning, technology sector emphasis, and integrated digital capabilities make it a strong comparable to Sefiani's technology communications practice.

Regional players

• SenateSHJ: Australia-headquartered independent PR consultancy with corporate communications, financial communications, and crisis expertise. Direct Australian-market competitor with overlapping client base in ASX-listed and professional services firms.
• Cannings Strategic Communications: Australian strategic communications firm specialising in investor relations, financial communications, and corporate affairs. Closely comparable in service mix (IR, financial PR, crisis) and Australian-listed company client base; team member Aileen Bodart joined Sefiani from Cannings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sefianicomms
• LinkedInlinkedin.com/company/sefiani-communications

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sefiani Communications Group