Veridian

What Veridian does

Veridian Fire Protective Gear, founded in 1992 and headquartered in Spencer, Iowa, is a manufacturer of custom-made fire protective apparel serving municipal and national fire departments globally. The company designs, engineers, and manufactures structural turnout gear, proximity firefighting apparel, wildland and technical rescue gear, structural firefighting boots (Vanquish), a multi-product glove portfolio (Fire Knight, Fire Hog, Fire Armor, Fire Pro II, Wildland), and protective hoods (Viper line and Max Shield System) at its Iowa facilities in Spencer and Des Moines. All gear is custom-made to individual specification, offering features such as 360-degree torso protection, triple-stitched seams, and ergonomic designs engineered to reduce heat stress and enhance mobility for firefighters.

The company's products are UL Certified to applicable NFPA standards, including NFPA 1971 (structural), NFPA 1977 (wildland), NFPA 1851 (stationwear/care), NFPA 1500 (occupational safety), and the updated NFPA 1970:2025 standard, with additional OSHA and Cal-OSHA compliance and FEMSA association membership. Veridian holds a U.S. GSA government contract (47QSWA20D001T) enabling direct federal procurement. Revenue is generated through one-time sales of custom-made gear to fire departments and fire services agencies, distributed via a regional direct sales rep network covering seven U.S. territories plus international, with an international sales contact managing all markets outside the U.S.

Since 2024, Veridian has operated as a wholly-owned subsidiary of Lakeland Industries (NASDAQ: LAKE) under the Lakeland Fire + Safety umbrella. The acquisition enabled cross-selling into Latin America, where Veridian has won competitive tenders in Mexico, Argentina, Ecuador, Guyana, Colombia, and Panama through open tender processes. The company has an established international customer base predating the acquisition and continues to grow within the U.S. market across multiple states. Veridian has 101-250 employees and maintains a Made-in-USA manufacturing footprint.

Name

Veridian

Legal name

Veridian Fire Protective Gear

Website

https://veridian.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Veridian is a custom manufacturer of fire protective apparel, including turnout gear, proximity gear, wildland gear, boots, gloves, and hoods, serving municipal and national fire departments globally. Founded in 1992 and based in Iowa, the company is a wholly-owned subsidiary of Lakeland Industries.

Ownership category

akta.pro rank

Product category

Fire Protective Equipment

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Footwear Manufacturing (3162), Other Leather and Allied Product Manufacturing (3169)

akta.pro primary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

akta.pro secondary industries

Fire-Resistant (FR) & Arc-Rated Apparel (CRAAALAD), Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)

Keywords

• Fire protective gear
• Firefighter turnout gear
• Structural firefighting apparel
• Wildland firefighting equipment
• Fire service safety equipment

Headquarters

HQ city

Spencer

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Fire protective gear sales: Veridian generates revenue through the sale of custom-made fire protective apparel including turnout gear, proximity gear, wildland gear, boots, gloves, and hoods to fire departments and municipal/national fire services worldwide.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Veridian designs, engineers, and manufactures custom-made-to-specification fire protective apparel and equipment for firefighters, including structural turnout gear, proximity gear, wildland and technical rescue apparel, structural firefighting boots, firefighting gloves, and protective hoods. All products are manufactured at company facilities in Des Moines and Spencer, Iowa, and are UL Certified to NFPA 1971, 1977, 1851, 1500, and NFPA 1970:2025 standards. The gear is sold to municipal, state, and national fire departments, and government agencies worldwide.

Product overview

Veridian Fire Protective Gear offers a comprehensive portfolio of firefighting protective equipment including structural turnouts, proximity gear, and wildland/tech rescue utility apparel as core products, complemented by specialized boots, gloves, and hoods. The company manufactures custom-made protective gear that is UL Certified to applicable NFPA Standards including NFPA 1971, 1977, 1851, and 1500. The product line includes structural fire suits, wildland gear, bunker boots, and various hand protection options including the Fire Knight, Fire Hog, Wildland, Fire Armor, and Fire Pro II gloves, as well as Viper Hoods, ViperMax Hood, and Viper MAX Full Coverage Hood. The company also offers the Max Shield System as an integrated protection enhancement. All Veridian gear is designed, engineered, and manufactured in Iowa facilities to meet international fire safety standards.

Differentiator

Problem solved

Functional benefit

Brands

• Viper Hoods: Protective hoods for firefighters including Viper Hood, ViperMax Hood, and Viper MAX Full Coverage Hood
• Fire Knight
• Fire Hog
• Fire Armor
• Fire Pro II
• Vanquish
• Max Shield System

Products and services

• Turnouts (Structural Firefighting Suits)

Quantifiable outcome

• Follow-on orders from Colombia National Fire Department (DNBC) following successful initial deployment, demonstrating repeat purchase and expansion patterns.
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Lakeland IndustriescoreStrategic or Co-development Partner · 1 January 2024Lakeland Industries acquired Veridian in 2024. The acquisition enabled cross-selling opportunities and leveraged Veridian's NFPA 1970:2025 certification to expand market share in Latin America, winning significant orders in Mexico, Argentina, Ecuador, Guyana, Colombia, and Panama. Veridian operates as a brand under Lakeland Fire + Safety.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LION Group: LION Group manufactures turnout gear, stationwear, and structural firefighting PPE used by municipal and military fire services globally — directly competing with Veridian in the same NFPA-certified turnout, proximity, and structural apparel categories.
• Fire-Dex: Fire-Dex is a U.S.-based manufacturer of custom turnout gear, structural firefighting PPE, and accessories for fire and EMS — directly overlapping Veridian's custom-made-to-specification turnout, hood, and glove product lines.
• Globe Manufacturing: Globe produces turnout coats, pants, boots, and extrication apparel for fire and emergency services under NFPA standards — a head-to-head competitor in structural turnout gear to Veridian's core offering.
• Bulwark Protection: Bulwark specializes in flame-resistant (FR) workwear and protective apparel — directly comparable to Veridian on FR-rated protective clothing for industrial and public-sector buyers.
• National Safety Apparel (NSA): NSA manufactures FR and arc-rated protective apparel, hoods, and gloves for industrial, utility, and first-responder markets — a directly comparable FR workwear/accessories manufacturer.

Broad incumbents

• Honeywell Safety (including Morning Pride): Honeywell's safety division offers Morning Pride turnout gear and a full PPE portfolio — a large incumbent operating broadly in the fire-services PPE space with overlapping capabilities to Veridian.
• MSA Safety: MSA Safety is a diversified safety products company with firefighter SCBA, thermal imaging, and turnout gear — a broader incumbent whose fire service PPE portfolio overlaps materially with Veridian's NFPA-certified apparel.
• Lakeland Industries: Lakeland Industries is Veridian's publicly-listed parent (NASDAQ: LAKE) and a broad protective apparel manufacturer across chemical, FR, and high-visibility categories — overlaps with Veridian across multiple FR/PPE product lines.
• DuPont Personal Protection: DuPont supplies protective apparel materials (Tyvek, Tychem, Nomex) used in fire/industrial PPE — a broader incumbent whose FR/protective fabric technology underpins and competes in fire-service apparel.
• 3M Personal Safety Division: 3M's Personal Safety Division offers respirators, hearing protection, and protective apparel for first responders and industrial workers — a broad-incumbent PPE conglomerate with overlapping fire service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VeridianLimited
• LinkedInlinkedin.com/company/veridian-fire-protective-gear

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veridian